Audio and video content
Newspapers were among the first big investors in online video, which strongly affected how much time users spend on newspaper websites.
Foreign publications early enough began to experiment with audiovisual content on the site. For example, the first video materials on the sites of American publications appeared in the late 1990s. For comparison, the first video clips on the websites of Russian newspapers could be seen only in the second half of the 2000s.
Video content on the Internet is still a very controversial thing, they always bet on it, they say about its importance, but it should be noted that the number of video views on the Internet, if it's not funny and not a terrible sight, is small.
Audio and video content on the websites of many foreign publications is often presented in the form of podcasts and vocalists - these are two key online strategies for most European and American newspapers, they are the main components of multimedia content. Podcasts ( iPod and broadcasting - Broadcast, Broadcast) are audio and/or video broadcasts on the Internet (usually in the format MP3, AAC or Ogg/Vorbis). To denote video podcasts, the term " vocalists & quot; is commonly used. Podcasts have a certain theme (podcasts of general news and specialized: sports, economic, scientific, etc.) and the periodicity of the publication. Their duration is 10-15 minutes. The main difference between podcasts/vodcasts from other Internet audio and video is that by downloading them and transferring them to the MP3 player, listeners/viewers can listen/watch them in any convenient place and at a convenient time.
Audio content on newspaper sites can also be presented as audio versions of interviews, news and articles, additions to photos, like audio slideshows.
Vodka (small videos, about 4 min long) can also be downloaded to the MP3 player. One of the main tasks of the vodcasts is the addition of text materials on the site. Video content on the site can be presented in the form of small information programs and programs on a certain topic (3-4 minutes); video boxes of journalists, as well as in the form of small reports.
Newspapers can hold online conferences when invited by the editorial staff respond to readers' questions, and it is recorded on video; an interview in the studio, when a journalist and guest are discussing an event; make video columns of journalists and video comments on articles; as well as conduct video on the street - and this is not a complete list of forms of video content.
Popularity on the sites of the world and some domestic publications receives a network TV, offering the user a wide range of programs: news programs, talk shows, special reports, interviews with experts, entertainment programs.
Professional directors and operators are engaged in the creation of video materials in editorial offices, often videotapes are shot and edited by writing journalists.
Providers of video content can act as TV channels, Internet resources, information users.
If the publication is part of a multimedia holding company that includes both print and broadcast media or the publishing house launches a broadcast resource (for example, radio "KP"), the multimedia content of the site complements the radio and/or TV broadcasts of its own broadcast channel (s).
More about the development of multimedia content on the site will be told in the second chapter.
For newspaper sites, the use of graphic information, infographics becomes increasingly important. If infographic has appeared relatively recently on print media sites, then it has existed in printed versions of newspapers for a very long time. English newspaper "Daily Courant"; in 1702, published a story about the visit of the Spanish King Philip V to the bay
Kadiz. The journalist provided the material with a geographical map, on which he noted the places of the meeting of the monarch. At the beginning of the XIX century. graphics became a constant component of the criminal chronicle in the "Times."
Visualization of data (maps, graphs, pie charts, etc.) helps users to quickly learn information, to understand complex concepts, especially when the material includes statistical data, figures in the state budget, etc. Much becomes more clear through the image or in its accompaniment. For example, how human organs work, where traffic will be blocked during holidays, what is hiding under Antarctic ice - the number of questions that infographics helps to solve is infinite.
The submission of information using visual data attracts readers to the site, materials accompanied by infographics are favorably distinguished among others.
There are two basic types of infographics - static and dynamic. The latter contains elements of interactivity or animation. If static infographics can be done quite quickly - in half an hour, then the creation of dynamic infographics (which usually includes multi-level navigation, animated videos, managed 3D objects, integrated photo and video materials, soundtracks, etc.) can go away from a week to several months.
The department of infographic is now in all major media companies, it usually unites designers, illustrators, 3D visualizers, programmers, editors, cartographers. The topics are usually offered by other parts of the media company, but can also be born directly in the infographic department.
Journalists are able to supply the material themselves with infographics, using network tools to visualize the data. Most of these tools are free. Among the most well-known are such programs: ManyEyes (allows loading data from Ecxel and converting them to different graphics.) The data can be represented as a statistical or moving image); Vuvox (allows you to create interactive presentations, including text, photo, video and audio materials); Dipity (it makes it easy to create interactive timelines using photos, video and text materials, in which you can make changes).
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