Successful and interesting presentations are always supported bywell-designed and informative slides. When something wrong withyour presentation design, such as screaming colors, it will beproblematic and unsuccessful. That’s why you should know thebasics of designing the best presentation because even subtledetails can make a huge difference:
- Understanding the right visual hierarchy and how to use iteffectively in your presentation;
- The basics of color theory;
- Turning visual hierarchy principles into effective designs;
- The extras that can make your presentation excellent;
- Choosing the best typefaces.
Look into the process of how to apply all the above-mentionedprinciples while working on presentations.
Fundamental principles behind a successful presentation
To end up with a brilliant presentation, learn the fundamentalprinciples that will help you succeed. First, any design startswith its visual hierarchy. What does it mean? Basically, it’s allabout arranging the necessary elements in a way that impliestheir importance. By designing the ones with a stronger contrast,you’ll impact how people perceive what they see. This theory canhelp you determine the best structure of your presentation slidesbecause their perfect visual hierarchy guarantees that the rightelements catch attention. You can achieve this goal throughdifferent design techniques, such as:
- Using contrasting colors to make particular elements be morevisible;
- Playing with the size of your pictures and text to makesomething specific stand out more.
If you use visual hierarchy techniques correctly, some contentwill seem more important than the other one. Use this fundamentalprinciple to your advantage and determine something that muststand out in your next presentation. For instance, when designingany financial presentation, you may need viewers to recall thatthe third quarter of the year performed badly due to the lack ofmarketing efforts. It’s unrealistic to believe that they willrecall a full list of marketing activities, the exact amount ofsales, or who performed badly. A presentation is designed toprovide the audience with a lot if information within a shortperiod of time, and people’s attention is quite brief. That’s whyyou need to use visual hierarchy and focus on important messagesto make the main ideas stick out.
Slide layout designs
Based on how the above-mentioned principle works, it’s possibleto apply your knowledge to create interesting slide designs. Forevery slide, the main trick is to determine the most importantmessage that must be spread. Next, you should assure that it willbe the content remembered by people through the best design. Thisfundamental technique goes further than simply designing a singleslide. As an example, you may have several slides in a rowdevoted to the same subject, but the final one with a significantconclusion should be the slide with its extra visual weight to benoticed by viewers. You can make your text bigger than usual andadd images for the first time to apply visual hierarchy to slidelayouts. Using less is better in most cases, so take into accountthis effective design trick. If you have crucial stats, includingpercentages, consider the following design solution:
- Display a graph with the context of key numbers;
- Display the most important percentage on a separate slidewith no further elements to force the audience to pay attentionto it.
The main trick is to provide your content and design with ahidden order, and the use of repetitions is another effectivemethod to emphasize the main message. Feel free to display thegraph followed by a single statistic on separate slides.
The best choice of typography
It goes a long way in making the design of your presentationbetter. The rule of thumb is that bad typography choices arenoticed at once and good fonts are invisible. If you choose ComicSans as your presentation font, people will notice it. That’s whytraditional and standard font choices are your effective designsolutions. Use regular versions for the text and the bold onesfor a title. Ensure that the chosen font size is big enough toimprove readability and make a title bigger. To keep yourtypography choices solid, stick only to basic fonts.
You can mix different fonts, but this technique is more suitablefor people with enough experience in designing presentations. Tryto look for excellent font presentation to avoid messing up.There are many online sources that can be helpful if you’reinterested in typography. It’s a great way to make a presentationmore unique while customizing its design. Another importantchoice is determining how much text you should use in slides. Inmost cases, you should avoid writing full sentences in yourpresentation. Use bullet list of important facts to ensure thatpeople will pay attention to them.
Understanding color basics
A good understanding of color basics can help you improve apresentation considerably, so you should realize that colorsexpress specific feelings. Bright and vibrant shades areperceived as more playful, while the dark and cool ones are feltmore professional. The colors of your presentation depend on itscontext a lot. When creating the professional one, it’s quitelikely that you must work with your brand colors, and this meansthat the entire process is easier.
In other cases, it’s necessary to choose the right colors, andworking with a single primary shade is the most effective way toselect the right color palette. Besides, try working with greyshades as supporting colors. Use 2 colors while keeping the restof your presentation simple to succeed. Don’t forget that youhave contrasting and complimentary shades when studying colortheory.
How to get all details right
Getting details right is one of the most interesting andeffective ways to improve the design of your presentations.You’ll be surprised how some minor elements can improve themvisually.
The importance of photography
Your presentation isn’t complete without using photography, whichis a simple way to support it visually. An effective trick toimprove its design is to avoid stock websites that use thepictures that feel different from the necessary message. Look forthe most suitable solutions for your next presentation.
Why you should use icons
Using icons is another easy way to enhance your presentationvisually. They offer the best solution if it doesn’t contain alot of text and you don’t want to use many pictures in it.Ideally, you need to use icons from a single kit to guaranteethat they all have the same style. The good news is that manyavailable presentation themes include a special icon kit.Alternatively, you can find them for free or buy the necessarykits online.
How to add charts
When working with any significant data, adding charts can helpyou end up with a great presentation design. Pay attention tothis important design element because the audience can be easilyoverwhelmed with a lot of data. How to use charts to youradvantage? Consider the following helpful suggestions:
- Avoid using too many of them at once because charts should beused sparingly to add more value to your message;
- Have the follow-up slides to explain the main takeaway ofcharts;
- Your information should be legible, so avoid fancyanimations.
Add some multimedia
Adding some multimedia to a presentation turns out to be helpfulin many ways. This is how you make it more interactive to explainsomething that pictures and words can’t. For instance, whenhaving such digital products as mobile apps, display a specialvideo where you demonstrate their unique features because it’s anintriguing technique to improve your presentation.
Animations and transitions
A smooth transition between slides and their animations isanother important element in the design of successfulpresentations. It’s quite simple for people to overdo the use oftransitions and animations to the point that will only distractthe audience. A good rule to use is that a big part of yourpresentation doesn’t require any transition between animationsand slides. Use them only when needed (when you must assure thatpeople will remember everything you’re saying) and apply visualhierarchy principles too.
Helpful tips for designing presentations
Once you learn the main principles of designing impressivepresentations, you need to apply all of them in practice. First,plan your content before you start designing the nextpresentation. Focus on it to determine how your design cansupport it. Before you work on the design of all slides, it’squite productive to think about their content and key messages.Find out what other people must remember after viewing yourpresentation to optimize slides and let them support importantmessages and ensure that your content stands out. When sharingthe main message, use interesting animations to highlight it. Ingeneral, it’s advisable to start with a key message.
Using design basics and collecting photography
Once you figure out the content of your presentation, define thefoundations of its slide design. Your choice of typography andcolor can help you make the right decision. Select a primaryshade and the most suitable font to get started. You need to usephotography or other imagery when designing a presentation, sostart collecting matching images in advance. After taking thesesimple steps, you’re ready to start with your actual design.
Defining the layout of your slides
Work on the layout of every slide in your presentation. Somevariety is helpful, but it’s not required to create the uniqueone. Your chosen layout can be very simple, such as the slidethat contains a relevant picture. In some cases, a layout shouldbe complex, like a combination of graphs and bullet points. Themain trick is to create enough layouts for your slides and focuson their design individually. After designing the necessarylayouts, it’s possible to put the entire presentation together tosee how it flows. You need to practice it a few times tofine-tune and revise everything.
Design rules that matter a lot
There are certain principles that have a major impact on thedesign of presentation and make people either like or dislike aparticular graphic composition or image. They work on asubconscious level as people perceive the visible world.
Harmony and unity
The ultimate goal of any graphic composition is to speak with aunique visual voice. This means is that different graphicelements in your presentation must be consistent and coherentthroughout its design. You can achieve the necessary harmony andunity through a number of methods, such as using a consistentcolor palette on different media outputs or sticking to a fewfont tops. Unity is a must when establishing your corporateidentity because each company should speak with its unique voice.
Ensure that there’s an intended order in which the entire graphiccomposition is read, and it must be clear to the audience. That’swhy establishing the visual hierarchy of your presentation isimportant. Otherwise, viewers will feel lost, become overwhelmed,lost their interest fast, and leave. Conveying visual hierarchyis achieved not only by placing all elements in a well-thoughtand intended order, but you can also establish it by usingdifferent shapes, colors, text, and a relationship in adistribution and size of each element.
What are focal points? They are specific areas of interest ordifferences within your presentation that can help you bothcapture and hold people’s attention. Use the ones that reallystand out to achieve this goal easily, but not all areas of yourdesign have the same relevance. If you emphasize specificelements, you’ll make your presentation easy to read and catchywhile keeping viewers more interested in its content. If youarrange everything in a flat and uniform layout, you’ll fail tosucceed.
Contrasts and similarities
Contrasts and similarities coexist in the right balance withinany graphical space. Similarities are the intentional repetitionsof specific elements to let the audience become familiar with aparticular characteristic. For instance, when all book chaptersstart on right-side pages, the best thing is that people don’tneed to figure out whether they’re reading a new chapter. On theother hand, contrasts are all about breaking similarities to drawattention.
Useful ideas for designing impressive presentations
Try to use only easy-to-read fonts and avoid getting too fancywith them when designing the next presentation. A simple rule isthat sans serif fonts are more reasonable for a presentationplatform, while the larger ones can help people at the back seeand read your key messages. Before you start designing anything,determine the goal and purpose of your presentation. What shouldit achieve? Your answer will guide its content and guarantee thatit’s worth sharing and viewing.
Slide ideas and quality images
Keep all presentation slides simple and include only one idea ineach one (express it in up to 10 words). That’s because viewersshouldn’t either read along with a speaker or be distracted byyour slides. Keep your text brief and catchy to deliver newhighlights with your presentation. To make it look professional,include only top-quality images and high-resolution photos thatmatch the chosen color scheme. Avoid using any uninteresting andfake pictures in your design. Make the most of your negative orwhite space to make your text flow.
Selective color schemes
Don’t choose too many colors when designing presentations becausethey’ll be quite distracting. Pick a few colors for differentaccents, background bases, and foreground tones. Use the picturesthat harmonize with the chosen color palette. Don’t hesitate toadjust saturation and contrast and add special filters to makethem fit your presentation. If your text is laid over picture,use a complementary or contrasting color to make it easy-to-read.
How to stay consistent
The design of all slides should remain consistent, and this meansthat color schemes, images, layouts, fonts, and other importantelements of your presentation must follow the same style. Makethem interesting for the audience by using the followingconsistency tips:
- Use consistent fonts;
- Use the same title font and frame throughout yourpresentation;
- Use the same background.
Create a single fantastic slide, save it, and use as a futuretemplate.
Creating a compelling cover and using filters
Use a title slide as a calling card for the entire presentation.It should grab people’s attention and cover its main topic andfeeling, so provide the audience with a valid reason to focus onyour key message. Engage viewers with the first slide by usingeffective techniques and tools. Use filters to improve the moodof all pictures and create the best backdrop. They can help youunify images with different color values and brightness levels.
Include a call to action
Make your closing slide powerful and interesting to make a finalimpression. Include a call to action to make the audienceremember your presentation.
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