- Project summary
- Marketing block
- Sales plan
- Organizational plan
- Investment plan
- Project implementation schedule
- Operating plan.
- It is benefits
- Information about the project organizer
- Financial indicators
- Loan Parameters
- Project sensitivity.
There is an opinion that this section should not exceed 2-3 pages. But this is only partly true. Quite often there is a need for more detailed disclosure of information already in the summary section. For example, if a company introduces a new product or service to the market, then there should be more space for short marketing calculations. In the case of drawing up a business plan for the development of the company, management should already have a plan in the summary due to what the company plans to achieve the declared indicators. This can show organizational charts, business processes, diversification of production and etcetera.
- The concept of the business being created
- Company development strategy
- Description of the promoted products and services.
These options can be part of the business plan, not only alone but also consistently, complementing each other. When creating a section on the description of the product (or service, or object, or company directly), you can safely use the standard approaches that are described in any open source. However, it is important to remember one thing: it is not necessary to represent your business plan object as something unique and worthy of attention. Often, it is much more understandable for potential investors to deal with something that is already familiar, which has already proved itself well in practice.
Also in the conditional marketing block, it is necessary to include information about the analysis of the market. In particular, it is necessary to consider the segment in which the project organizer plans to operate. Typically, companies turn to marketing agencies if the market is not fully understood or in the case when an investor needs an agency visa to decide on entering the project. In the process of conducting market analysis, special attention should be paid to the competitive environment. The clearer the positioning of the business plan object, the more reasonable the project's revenue plan will look.
The sales plan and organizational plan
- information about the management team;
- history of the company;
- basic financial performance indicators;
- information about previously completed projects.
Potential investors will also be interested in what assets the project organizer has, and how assets can be used as collateral. An essential advantage for an investor will be the experience of implementing similar projects or a rich successful experience in the field represented. After analyzing this section, the investor should understand with whom he is dealing, because the investor is actually going to invest not only the project itself but also the team.
It is very important to convince him of the qualifications of the organizer and his team. In the second part of this section, it is necessary to reflect directly the organizational scheme of the project implementation. Here, in addition to a simple description of the entire implementation mechanism, distribution of contributions and project results, it is necessary to use visual graphic forms.
In this section, you need to talk about previously implemented capital investments for business development or product (or service) development of the facility. You should separately highlight the planned fixed assets. Show a set of activities and expenses for intangible assets (brand, permits, approvals, and etcetera). You should also show the cost of ongoing work and services for the further development of the business. The section can contain the own data of the project organizer, obtained on the basis of the experience of economic activity. It can also contain the specific proposals of suppliers and contractors, which are planned to be involved in the project implementation.
Project implementation schedule and the operating plan
- Helps to keep emotions aside
- Gives a new role in life
- Creates a concept
- Gives the purpose
- Organizes the time and reminds about the most important
- Helps to see mistakes and fix them
- Helps to make decisions
- Evaluates the results.
Keep the emotions aside
Rarely those who start a business can boast of iron nerves. Under the influence of various emotions, people often eclipse a clear view of the situation. Following a business plan, a specific document will help you keep a sober approach to what is happening. As follows, this helps to make rational decisions, and not act in a fit of feelings. The business plan gives a new role in a life.
An entrepreneur is a new, interesting and not easy role that will continue to be a part of your life. The business plan will allow you to better understand your new tasks and responsibilities, as well as prepare for future challenges. This document creates a concept. It is not always easy to formulate an idea and logically state it. The questions that you will need to answer when writing your business plan will help you to better understand different aspects of your idea and come to a single concept.
Find the purpose
Your product - what is it? What services do you plan to provide? What are your opportunities? Without a good guidebook, which in this case becomes a business plan, you may find it difficult to answer these seemingly simple questions. By making a plan, you will simply be forced to set goals, identify weaknesses and describe in detail the principles of the company.
The business plan helps to remind the most important. Every day an entrepreneur needs to solve countless questions and learn new things. In the modern sea of information, it is easy to drown and begin to concentrate on details, rather than on important purposes. A look at the business plan will allow you to see the most important thing again (the whole picture).
Do not make fatal mistakes
Everyone is mistaken, even the most intelligent and successful. But without clear points on the way to the goal, it is much easier to not notice the fundamental mistakes in time. There is nothing worse than after a few years of seemingly successful work to come to the conclusion that the error has crept into the very foundation of the company and the future of your business is threatened. This kind of document is not just a beautifully written text.
Here should be a place for the real data and numbers, it will allow predicting the balance of the enterprise for several years ahead. These figures are vital to compare the task with the result and take decisive steps. When a company is created with one or more co-owners, the value of the business plan only increases. In case of disagreement, everyone will try to push on the situation - and in such situation, you will be able to find answers or at least the right direction in your business plan.
The policy of the business
Since you are most likely planning a long and successful life for your company, the business plan should not be taken as a short-term project either. Any successful enterprise has a plan for at least the next five years. A long-term business plan will help you both in creating a thoughtful strategy and in implementing enterprise policies. In addition, it helps with the evaluation of results.
It's easy to get off the road if there are no road signs on it. In the daily life of the enterprise, there are hundreds of situations when there may be a desire to act under the influence of momentum because it seems better. A business plan will help you to always see the destination and not get confused in the details. The goals set in it will also allow you to more effectively assess what has already been achieved - whether it was possible to implement the conceived or still something went wrong somewhere. It may be a simple business plan, or more complex – it should show the way.
Use the expert opinion
There are leaders who, as soon as they get a new task, look for experts and collect different opinions. This method has its own significant advantages. An experienced grandmaster can immediately assess the chess game and propose a strategy to which the newcomer will find it difficult to guess. But there is an interesting point. If the pieces on the chessboard are placed chaotically, and not as a result of some interrupted part, the results of the expert and the newcomer will be equalized.
The reason is simple - this is how our memory is arranged. An experienced chess player has a huge number of game situations in his long-term memory, and as soon as he looks at the board, his brain tries to find the best solution from the ready-made templates. It all happens automatically and very quickly. It seems that a person has already worked out a professional flair and intuition. However, in fact, this is a simple recognition, a subconscious comparison with the templates stored in memory. And if the situation could not be identified, all the advantages are immediately lost. Finally, the novice and the expert become practically on an equal footing in the solution of such a problem.
Another disadvantage of the expert approach to solving problems is the illusion of skill. One of the distinctive needs of a person is to understand the cause of what is happening. We always try to find a pattern between actions and result. Sometimes this ability fails. The pattern may be either very weak or absent altogether, but if a person has spent enough effort to understand this process, then he has the illusion of skill. We ourselves often evaluate not the result that we received, but on the costs that were spent on obtaining the result.
Decomposition of goals in the business plan
The first thing the project manager learns is to lay out the goals for the components. This approach, perhaps, can be called classic in business practice. First, we analyze the current state, then the desired state, and look for ways to achieve this desired state. Usually, the solution consists of several intermediate goals, for which it is already easier to choose a solution. There are many variants of decomposition. When you do the simple business plan, this can be useful.
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