The advantages and disadvantages of Strategic Management Accounting

In recent years, the tactical management process has become more technical and costly. Growing competitiveness in many market segments and along many combos of sizing is increasing of research facing managers.

The term tactical management can be used to refer to the entire range of strategic-decision making activity in an organization. We can determine Strategic Management Techniques in lots of ways.

Strategic management is the procedure of taking care of the quest for organizational objective while managing the partnership of the organization to its environment.

Strategic management is thought as the set of decisions and activities leading to the formulation and execution of strategies designed to achieve the targets of the business.

Now Strategic Management Accounting has been defined as "a kind of management accounting where emphasis is placed on information which relates to factors external to the company, as well as non-financial information and internally generated information. "

In 1981, Ken Smmonds described it as the collection of management accounting information about a business and its competition for use in expanding and monitoring the business enterprise strategy. The emphasis was placed upon relative levels and styles in real costs and prices, volume, market share, cash flow and stewardship of the resources available to the business. (Inman, 1999)

We have different Strategic Management Accounting Techniques such as Key Performance Indications, balanced score cards, value chain analysis etc. (Carrefour, Key signals, 2010)


Over the previous 40 years, the company has grown to turn into one of the globe's leading circulation company. The globe's second-largest retailing company and it is also greatest in European countries. Carregour group at present operates four main types of store forms: Supermarkets, hard discount, hypermarkets and convenience stores. THE BUSINESS presently has more than 15, 500 stores which can be either franchises or company managed. In UAE, Carrefour has large existence and gets the business comparable to its international business site detailed above.

Business Strategy:

Carrefour is a retail endeavor, having its own processing and distribution string in Middle East which is innovated by EMKE Group. The business strategy of the company is to provide things of daily need to common people at affordable price and earn revenue for increased market show. The profit is supposed to be magnifies and retailing systems as a result of low buying price in bulk purchase of materials. The company has its own manufacturing facility for amount of products to lessen the purchasing cost. (Writer, Our group, 2010)

Mission & Objectives:

The ultimate goal of the company is to have highest revenue in hypermarket and other business section. The company wishes to control its supply string efficiently by putting into action ERP. Other targets include increased sales, ERP implementation, cost reduction and TQM execution. (Publisher, Key signals, 2010)

Type of Processing:

The company has its processing stream and distribution stream, providing a good choice to carry out this research. The company did not manufactures all the products it sells but around 70% of the merchandise Carrefour sells originates from its own production plants. The company has hi-tech crops which have the ability to produce more than one variety of products at the same time.

Carrefour's measurement of Strategic targets:

The company to achieve its strategic targets uses the well balanced scorecard (BSC) solution to check its current degree of performance also to bridge between present and desired level of performance. Balanced scorecard is a tactical performance management instrument - a semi-level organised account recognized by established plan methods and computerization apparatus that may be utilized by managers to maintain tabs on the implementation of activities by personnel within their screen and control the price due to these actions.

It is most likely the best known of numerous such frameworks (for instance, it is principally accepted performance management plan reported).

The company implemented the balance scorecard model given in the physique below. Plan of your Balanced Scorecard eventually is about the recognition of a little volume of non-financial & financial actions and adding goals to these items, so that at time when they are evaluate it is possible to determine whether present performance 'matches prospect. The idea in the rear of this is that by alerting professionals to locations where performance diverges from possibility, they can be buoyant to target their concentration on these areas.

Areas where Strategic Management accounting is useful:

Increasing the performance of the employees and the business:

Performance steps are mostly used to evaluate organizational, as well as staff performance. A PMS produces key performance indications (KPIs), or metrics, depending on the nature and activities of the business. KPIs are used as strategy and bonuses to assist the coordination of business unit and manager's objectives, with those of the general corporation goals, that is, they support goal congruency.

By these metrics, the company communicates how it needs the workers to act, and exactly how these activities will be examined and judged.

Carrefour uses the construction below
The key performance indicators of the business include

Number of signed up own brands.

Number of quality series product

% of product supplied by the suppliers.

Energy consumption

Water consumption




Customer base

The company uses these indications for the entire performance improvement and for performance of the employees, the indications are

Feedback from colleagues

Work hours

Quality of service (Gregory, 1995)

Supply string:

The supply string in the business is evaluated on the basis of Value chain. The worthiness chain is a methodical way to evaluating the growth of competitive profit. It was developed by M. E. Porter in his publication named Competitive Advantage (printed in 1980). The chain comprises of a series of activities that build and create value.

Value Chain Examination generally explains the actions that happen in commerce and narrates them to a study of the competitive potency of the business.

Value Chain Examination is one way of spotting which activities are finest carried out by way of a company and which are finest provided by another business. Relating to that, the best possible group of Carrefour's supply chain is Information Sites. Here as the duty is allocated to individual models (like transportation, distribution etc) and development can be diffused at any stage. Talking about resource chain, the Carrefour is currently using "allocating video games policy" at hand out the merchandise. Under this plan, when the resource is low, the suppliers place fewer products on allocation. This signify that that distributor will not provide the order of the downstream fully but will decrease the quantity to be offered downstream in order to make sure that all the downstream nodes reach least some part of demand. In this manner, Value chain analysis helps Carrefour to produce a best in industry supply chain. (Gregory, 1995)

Areas where Strategic Management accounting is not successful


The company tried in past to use SMA for inventory management but the results were not fruitful. The key failing was because of short term character of inventory management which is not been provided by proper management accounting. Thus to ensure emergency and constant way to obtain stocks, the business also maintains warehouses at its allocation centers. The company presently utilizes "build to stack" approach in its inventory management coverage.

Replacement of SMA in inventory

To ensure a centralized strategy in inventory, Carrefour hypermarket has EPR executed but is not federal government yet. The ERP needs to be implemented in complete set of stores and warehouses of the company.

The responsibility to ensure inventory is based on hands of warehouse administrator who must ensure a particular fixed level of stock whenever of the year. The information needed in ERP is usually to be given by various managers at circulation centers, manufacturing models etc.

Master plan scheduling:

Again because of short-term nature of arranging, Carrefour is not able to plan its activities by using Strategic Management Accounting. Scheduling is thus done by correct coordination between varieties of departments. As stated previously, the company maintains around 7 days inventory in its warehouses to provide versatility next to the always changing demand of individuals. If the material in the warehouses is lesser than that of 6 days, a buying order form manufacturing facility is placed. Just as, if the inventory in the retailers is reduced than that of 3 business days and nights capacity, again inventory is enthused for warehouse to the retailers. (Gregory, 1995)

Strategic Managemetn Accounting in a variety of Departments


The company didn't have a probable forecasting model for retaining the inventory. It requires a better way for this purpose. Today's method for resource planning goes with the necessity of the clients. Creation is governed by the client needs and Bullwhip effect (covered later in the article). To be able to support the production relative to customer needs, the company utilizes Kano model as a tactical management accounting tool. A short explanation is given below.

Kano model shown at this point is the most fundamental conceptualization of customer requirement. "The red range shows advancement" as the blue shows expected and spoken need and green range indicates expected and unspoken requirements.

Kano model uses supposition that a clients buys when he or she Need something, however is it not totally right, an organization must flood your client needs. This is implicit as a "Voice of the client" notion.

Value chain research:

At every step, proper documentation is performed and coordination is managed which really is a part of value chain examination to ensure that overall resource chain works properly.


A balance report card method is employed here. The main element ingredients of the balance score cards method are as follows

Cost Control

Senior leadership manages operating expenditures and costs through cyclic costs/ plan. A budget/ plan is a essential management accounting device because it aids top management and subdivision mind place spending thresholds and limits.

correct financial reporting

SCA or Strategic cost accounting helps top management report complete and exact accounting data summaries. Sufficient cost accounting strategies ease economic reporting are commercial controllers can speedily relocate cost accounting figures into financial accounting equipment like ledgers.

Variance analysis

Variance research is a required profit management device. Variances, categorised as contingency, are variations among real costs and budget quantities. A good discrepancy indicates that budget total go over real costs. Higher management compensates focus to negative discrepancy because these suggest inadequate cost control procedures in functioning activities.


In marketing division, SMA is normally used to forecast the demand. In marketing team, Carrefour is currently employing allocating gambling policy (as stated previously too) to deliver its products. In this plan, in case when the resource falls, the suppliers place fewer products on allocation. This signify that the dealer will not supply the order of the downstream fully but will reduce the amount to be provided downstream to make sure that all the downstream nodes get at least some part of demand. For example if 1, 00, 000 Carrefour products are designed for sent out to 4 evenly essential downstream nodes band there may be difficulty in reliable supply, then your company will supply only 12, 500 products to the downstream nodes, irrespective of its capacity and even when it can offer more to make sure that every node get just a little and stock is not unfilled.

It is also find this is the irregularity popular is all too often, some costumers (downstream nodes of resource string) order more than the genuine need to compensate future disorder in materials. In this way, the company manages its product strategically.


The company preserves an effectual travel system from manufacturing unit to distribution centers and then additional from circulation centers to shops. Currently hired motor vehicles are used to diminish the price of purchasing of vehicles.

Demerits of Strategic Management Accounting

There are some of the drawbacks of Strategic Management Accounting Techniques also. Some of them are

Lack of Standardization

Monetary accountants follow accounting steps and key points sketched by generally founded accounting rules like US GAAP. Management accountants, counting strategic executives, do not have a mix of procedures & plans to follow.

Focus on Quantitative Information

Data structured or Quantitative information is information determined in hard reports, such as dollars and ponds. A strategic accountant centers a lot of concentration on quantitative data. Information studies by these accountants are incredibly cogent. The issue with this is that focusing only at lucid information, other relevant information is unnoticed.


Strategic accountants make methods for calculating performance and are prearranged a whole lot of space for subjectivity and unfairness. This triggers a downside to companies because proper accountants attach their own specific feelings and beliefs into making decisions.

Strategic management process consists of the entire selection of decisions. Typically, strategic issues have six identifiable measurements

Strategic issues participate the allocation of variety of company resources

Strategic matter require highest level-management decisions

Strategic issues are possible to own noteworthy impact on the strategic-term success of the company

Strategic issues typically have chief multi business or multifunctional penalty

Strategic issues are often future oriented

Strategic issues require considering aspects in the firm's outdoor environment.

Usefulness of Strategic management in the company

Meeting the downstream demand by the organization is extremely necessary and the majority of the organizations (and thus Carrefour) thus place great weight over their production unit and taking it to best level to achieve marked productivity criteria. It is involved in strategic guidelines of the company to realize or exceed the necessity on the market. To be able to absolute this need, business should be spotless in its production and its own inventory management. This also need ideal administration of its quantity, productivity and cost resources, in order to achieve ideal quality specifications. (Inman, 1999)

Relation between demand and Supply side

The demand of the merchandise to be sold is straight reliant on the supply side (for fulfillment). There's a linear relation existing between demand and offer part with negative slope. When the demand raises, the manufacturing aspect capacity or say the supply decreases and opposite in vice versa case.

One area where Carrefour is absent is the way to obtain consumer demand to its customer with appropriate timing. It is the dimension where system is achieving its prevalent failing. This is highly exaggerated from elasticity that the system possess, also to have effectively timed result, Carrefour must have highly appropriate structuring that might be brilliant to be adequate to all the needs of the clients associated form the company. As a conclusive reason for the failing, we can say that there surely is lack of co-ordination and management within all the sections operating in the system.


Production in governed by the Kano model to be able to meet up with the requirement of the clients. The company handles lots of vegetation for producing the variety provided by the company.

Capacity management:

As mentioned earlier too, to ensure emergency and frequent supply of stacks, the company preserves warehouses at all its circulation centers. The stock taken care of in the warehouses is determined by the forecasting style of the retailing company. The company depends upon two collections of customer (temporary and everlasting), the stock necessary for permanent clients is still standard but that for the short-term set of customers is not. Thus Carrefour invests blissfully on warehousing extra stocks and options as it is required to maintain extra amount to answer the surprises expected form short-term customers.

Why it is crucial?

In a retailing industry like Lulu, a significant cost is warehousing or arranging the inventory as stated above. If the business does not understand the real need of industry beforehand, it can counter two sorts of problems: is the likely unavailability of supply at the stores which influences the quality of the offered service by the business and second of all if Lulu will try to preserves bigger amount of companies, it has to disburse in conditions of fee of warehousing. Both situations are unwanted by the business. (Gregory, 1995)

Comments on Role of SMA in attaining Mission and objectives of the business:

As we observed that the company wants to become the number one retail market company on the planet, the activates like Key performance indications to keep the performance of employees and the business, Balance scorecard for financial management and related models like Kano model etc helped company to execute its operations in better and affordable manner. Thus we can say that SMA is aiding the business in achieving Quest and objectives

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