A RESEARCH STUDY of Organisational Behavior: THE WEST Airlines

A research study South west air travel encounters new challenges

South western world airlines use the same methods and formulation because of its success even after 32 years of service in the air travel industry. They maintain a posture to be most profitable in US. They provide low fares, high frequency flights and good service and flies only Boeing 737 and also that they don't offer connecting plane tickets, reserve seating and free dishes. They count on less charge and secondary airports. The employees are also hard working which the airline is very proud off. It believe that its true asset are the work force which it offers working over the airlines.

Other airlines available demand more than 100% of the actual south west airlines bill. These fee the ticket on cost per mile basis. The air travel compensates this cost by paying significant less to its pilots and airline flight attendant and flying for more hours. Though the airline pay less to its employee, the air travel comprehend this by the earnings showing with the worker and also with the stock option ideas for them. In the 32 many years of its service, the flight has seen an instant expansion in its service and due to which the company provides with job security to its employees, which other airlines don't provide to its employees. Because a huge part of the staff remuneration originates from the stock option plan, the employees been employed by harder and flexibly for the company than compared to other peers employees in the other airlines. The pilots in the airlines also help their earth staff to go the luggage and with other works. The employees in the airlines are hard working as well as the company ensure that they are having a good time in the airlines and for this reason factor there are extensive employees who have became a member of the airlines in the beginning of the service and till continue to use them. The HR department of the airlines has kept it as criteria while selecting the employees they have a feeling of laughter in them.

But within the last few years the business, the environment in the airlines industry is completely changing as the entrant of new airlines in the market. Firstly these airlines are The airlines like jetblue, frontier, airtrans, track and ted which acquired turn out with the plans of the same mother nature to the southwest airlines. These new airlines are also providing the facilities of reserving the seats in advance and also free live-satellite Television set. These are providing these facilties because they are newer and more gasoline efficient planes and have young and lower paid workers. Second, in the 2001-2002 declines in the currency markets which effected a whole lot the south west airlines stock. This stock which experienced lower there value didn't draw in the employee any more of he company. Finally, south west must deal with the truth that it's no more the underdog. Till time the employees of the airlines enjoyed contending with the other airlines like delta, united, North american etc. The worker used to love the work which they had to do and make it through it. But the time transformed everything, the employees started demanding more pay and less work time. Previously it was easy to encourage the worker and make them work for previous time. Finally, as the company is continuing to grow and matured, management is becoming more remote from rank and data file. When the business has a few hundres employees, it was possible for management to communicate its messages but now its was difficult to communicate with the effectiveness of 35000 employees.

The company then realised that enough time has changed and now they face the question of if they need to make changes in their strategy and if indeed they do change the strategy and the result this will have on the organisation culture. In the fall of 2003, the company was considering compelling the in air travel which would cost a huge number for the unit installation and maintaining them and they considering purchase of small plane flight for retaining competitiveness in the market. The cost of that was 15-25 % higher than that the current fleet.

The research study brings out of question that how this airline sustained these tournaments are the trust that the customers have on the airlines though the variety of offers are created by the competitors on the market. The employees who are the back again bone of the company since the start of airline service the the west has started. The employee feels the trust and the satisfaction in the activities of the company and also the company provides them with all the current benefits that can be provided to them as the airlines them less pay than in comparison with the other airlines in the market. The employee also is made more comfortable with their work as well as the worker make the initiative of working more for what they can be paid. They are simply happy in the work and also they select the employee the attitude that they are with a mentality of assisting others in their work without considering the position in which they are. The services which are provided to the clients are trust worth with frequent flights and with low fare. The services provided in the airfare to the customers are also adequate to them due to that your customers also prefer the airlines for their travel.

The upstart airlines who are the competitors of the southwest will see it difficult to duplicate the strategies and the culture that it maintains in the company. Because the southwest airlines has been servicing for 32 long years that are not so short for a new infant organisation to compete with. An organisation coming to the market took its own period to built up the trust and confidence of the clients on the market, once this level is achieved by any company then they need not look back their journey. In the event the new airlines were providing the services of same characteristics as of the the west airlines which may attract therefore the customers to them for them to experiment how the services are given. There are specific factors to which the customers stay on, they will be the trust in the company, trust in the assistance provided by the company, quality that they want for in the market, the timely delivery of the assistance. Each one of these are factors are included and built-in the assurance of the clients.

Organisational culture can be an essential aspect which helps the employee as well as the business to maintain standard in the market and also to sustain in the market with efficient employees. Organisational culture is something of shared interpretation held by participants that distinguishes the company from other organisations. This system of shared interpretation is on close assessment, a set of key characteristics that the company values. There are certain primary feature that captures the essence of an organisation's culture: invention and risk taking, focus on details, results orientation, people orientation, tram orientation, aggressiveness, and stableness.

It is rightly said that people should move combined with the wave in the sea. This statement also means that the one should maintain a balance while moving with the waves. Like wise the company should move combined with the market conditions and its own demands however they should look after the culture and the strategies that they apply in the company. It is very important for them to make sure that the organisation is maintaining an equilibrium between the market demand and the strategies which are followed by the organization to attain the revenue level expected by the business. There are various ways by which the organisations makes an organisation can make the revenue in the market and out glow itself but this plan will definitely create problems inside the organisation as the employees will never be in a position to maintain a balance between the right and incorrect the function the organisation is making use off.

2 Factors identifying the successful performance of work organisation

Success in the performance of the work organisation is determined by the following factors, these are:

Quality of employees: individual reference or employees are the most crucial factors in the success of work performance. Quality of the fundamental administrator in the company is they are able to solve the issues analytically creatively. They are really should the clarity of thought in the home understanding. Quality of employee also refers to the ability of the staff to help the organisation with no attitudinal problem about their designation and also the type of work they are taking in the organisation. The worker should be wide minded about the activities. The employees will be the asset of the company and also the backbone with which the organisation communicates as a result of itself.

In the research study, the employee in the southwest are trained and also of good quality. This help determine the potency of he worker in the company. The southwest is proud of its employees who are hard working and most productive employees on the market.

Motivation and morale: an organisation be able to motivate its worker in order to be productive in every aspect of their job. The organisation and management should be mindful about the employees satisfaction and the employees should feel at home while doing work for and in the organisation. They shouldn't feel a sense of insecurity in their job. Motivational of the employees should be high in order to make the staff benefit the organisation in the manner where the company wants the employees to work.

The employee in the event study are determined with the activities of the company, though they are really giving a very low pay, the company manage the employees with the stock option plan that will benefits the employee in the future and also with the increase in the marketplace of the stock.

Group skills: it is the level to which a worker can delegate and organise the actions in a team. The success of a worker in the team is when the members knows its team and coordinate the actions in the accordance compared to that. Within the changing environment of the business the employee need to be sharper in receiving the changes available environment to cope with the future activites and strategies of the company.

Here in the event study the worker do the task apart from their own work. A pilot also helps the ground personnel in moving the suitcases of the individuals, this shows the attitude of the worker with good position to help other employee, which inturns benefits the organisation.

Empowerment: the staff in the should believe that they are also an integral part of the organisation, with out which the company will never be able to maintain its worker in the company. The staff in the organisation should be given the freedom to initiate the activites operating-system that the employees can come out with an innovative which is useful for the business.

Here in the case study the staff are encouraged to do hard work and at the same time also, they are having good time enjoying the each activities of the company. This can help the organisation as well as the worker to build repo between your two and also work consequently.

Strategies: the strategies that your company follows to advertise itself on the market among the clients so that the product of the organisation is sold away and the company build in the trust and assurance of the customers and that the clients prefer the company's over the others.

Here in the case the strategies used by the southwest is the fact that the various offers provided to the clients os that they are draw in to the airlines. The offers made high frequency plane tickets and good service and flies only Boeing 737 and also that they don't offer connecting plane tickets, reserve seating and free foods.

3. Road blocks to effective organisational performance

Skills: the abilities of the staff of the company should be of the right quality since this skills has to be utilized by the organisation in the right profitable manner. Usually it happens in the company that the worker gets the right skills and frame of mind necessary for the organisational expansion but the unless and until it is employed properly in accordance with the requirement, they are not ideal for the organisation.

Here in the case the staff have skills but with the new entrants coming in and the stock price heading they began to demand more pay and less work hours. This attitude of the worker is not as per the organisational need because the organisational want the employees to make the full utilisation of the activities to promote the organisation and also to make the already made the decision revenue to the attained by the company.

Future changes: the business must forecast the marketplace activities to learn its influence on the organisation. The business ought to be to predict the near future changes and market demand for the merchandise by making an examination of the activities. If the organisation is unable to forecast the near future or choose the changes that are going to effect the continuing future of the organisation. The research and development can anticipate the changes in the market and make a note of it to set up the activities consequently.

Here in the event study, the company couldn't make the forecast on the declining of the stock price on the market which has effected the activities of the company in a good way.

Technology: the technology used by the company can be one of the road blocks to the effective performace of the company. The organisation using the outdated solutions in the organisation. This would definite help the competition to utilise the ability and sell the product in the market than our products.

Here in the event study, the flights utilized by the southwest were bosing 737 and even after the new entrant with new planes and technology, the business then get considered investing in a new planes.

Financial problems: the business may face financial problem and to due the financial problem the company find it hard to operate your day to day activities of the organisation. The business should prepare the account affirmation through it comes to know that the business is at damage or the company is not in times to make the repayment of the dealings that have by the organisation.

Here in the case study, the company encounters financial problem however, not as a financial problem, only the business was using obsolete planes for the operation the marketplace.

4. To Overcome the obstacles

Motivation: the worker is the organisation should be encouraged so that they feel comfortable and do the task properly. Motivating the worker not only means through the economic basis but also in the form of kind. The incentives should be provided should be provided to the employee. The employee should feel that they are an integral part of the organisation rather than an outsider. The management make it a spot to get hold of the staff who are performing in their activities so that they feel the gratitude and various employee feel encouraged by the management for them also to be contact when done a good job in the company.

Conflict management: the organisation should maintain issue management which is helpful in manner to resolve any conditions that were generated before and also for the future. The discord management helps the company to build the continuing future of the organisation and the matter that are worried based on the activities that are related to the company.

Cost slicing: the organisation minimize its cost which is damage to the business. The organisation should cut the cost of the company which can be unwanted to the business but the still the company may have discovered that it useful or not. It's the work of the funding department to identify the unwanted cost and to reduce the extra that are incurred by the company. There are numerous situations were the business may require unnecessary money but actually they aren't required, at that time the finance manager can sort the problem and make repayment only to the mandatory clause.

Technology updation: the organisation should update itself in the technology in order that they are not taken aback due to the technology reason in the market while retailing itself to the clients. The management should take special consideration regarding the technology details they are going to upgrade.

Strong R&D: the organisation should have a strong R&D for doing the research activities to know the market situation and adjusting the future activities of the company in line with the forecast made by the research office.

5 Character of modern work organisation

The modern work company can be known as the company with the most advanced technology upgradation, latest instruments, highly competent man vitality etc are so of the factors considered for the present day work organisation. Earlier the work company was just was the manpower and data files in the organisation. The man power of the company was the main asset of the organisation, they were considered to be the most important but later as the time continued, the attitude of the company also changed in time. Apart from man vitality, their qualification was also considered while recruitment foe a particular job. Every company started asking the qualification of the employee or the staff were given training or the potential employees were sent for higher education and they're were given leave form any office to complete their qualification.

As the time offered, the organisation started out concentrating the technology through the end of the 19th century, as that called as boon period for the info technology. Every company start updating the softwares and the also the company began using the computer systems and reduced the paper nad converted them to the electric form.

Now finally the scenario has already reached were the organisations are updating and setting up new technologies that are available in the market to ensure that their business will run properly and that their procedure and details will be handled by the technology devoid of the use of much of employees. The modern work organisation prefers fewer employees and even more of technology so that you will see perfection in the actions obtained by the organisation, because the man can mistake however the machines that happen to be set for excellence will never make the mistake in the activities which receive to them. The software also helps the employee to help make the work easier for the coffee lover and with excellence so that the assignment or task adopted are completed with the complete requirement of the customers. These days the organisation hire worker with multi ability, who are considered different regions of work, that he or she should not be a specialist, they ought to master of none and jack of all trade. So the company benefits with the less worker and skills of the several people which help the organisation to pay less to the employee and make sure they are work for the various department or portions.

The organisation should be able to handle the details of the worker about the precise job that has been given to them. The company should be making the available the program to the employees and providing training for the worker who are new to certain solutions. The employee are even send to abroad for further revisions of the program or technology or course which will help them reproduce a fresh job profile and will be in a position to work in line with the dependence on the organisation.

The major difference between your work organisation is the fact that earlier man electricity and qualification were given the value though they are essential now also however the companies given much of importance to the systems and software and early many employees were recruited in the company and they were given less pay however now the employees recruited will be the well qualified and they are paid more then preceding and made these to work of the 3-4 people. The organisation need to deliver the right quantity of men and women for the work in the company.


Management is the cornerstone of the organisational performance and the integrating activity that permeates every element of the procedure of the organisation. This statement is very much indeed true, every activity within an organisation is been able by the management plus they carryout an important role in making every activities successful.

The research study of southwest airlines also suggests the organisational culture difference that occurred because of the new entrant of the airlines and their competition by duplicating the same solution applied by the southwest airlines. Though the new entrant make the effort to the compete however the wont be success because the southwest is the marketplace innovator and making massive amount profit.

An organisation to run success there are extensive road blocks and factors important to the success of the company. The organisation should over come these obstructions and follow the factors for the success of the organisation.

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