A RESEARCH STUDY On Telenor Group Pakistan Business Essay


The eye-sight of Telenor is easy: "We have been here to help" We have been here to help our clients obtain the maximum benefit of marketing communications services in their daily life. The response to achieve this vision is a state of brain where all of us work hand and hand. Whilst ensuring it easy and simple to buy & use our services. We make sure that we keep our assurances being reverent of disparity. We Encourage public to discover new ways.

Chapter 1

Telenor Group

Telenor is a worldwide provider of superior information & medium communicating service. Telenor is placed at no. 7 in conditions of quantity of customers having more than 160M clients.

Group in Pakistan

Telenor Group is the only real owner of Telenor Pakistan which can be an international contents and communication services, speech and data provider of high in fourteen marketplaces across European countries and Asia.

With over 1. 79 Million mobile users (Q1 2010) and about 40, 000 employees the Telenor cluster is among the biggest mobile manipulators around the world.

With an enormous investment of above 2 billion US$ Telenor PK is the country's biggest EU capitalist. Telenor Pakistan got a GSM permit in the entire year 2004 it started its business activities on 15th March, 2005.

A report that was printed in the long run of May this year Telenor subscribers are definitely more than 23. 5 Mil. It also contains the 24 percent of the market claiming the 2nd greatest Mobile operator. Currently Telenor in Pakistan is rolling out itself to become the top mobile service provide.

The headquarter of Telenor Pakistan is at Islamabad, they have many regional officers in Lahore, Karachi, Multan, Faisalabad and Hyderabad.

Define Values

Values are features, principles, attitudes or values about the inherent value of an subject, patterns or idea. Worth guide action by sanctioning certain actions and negating others. Beliefs and beliefs are crucial factors in design and implementation of medical interventions (Guttman, 2000)


The core values of Telenor Pakistan are as followings

Keep the Promises

At Telenor keep carefully the claims means that whatever the program they chose it will work, however if it doesn't works, they are simply always here to assist. Telenor feels in delivering whatever they may have promised so they believe in doing instead just sayings. They always fulfil what they say.

Make it Easy

Telenor do not make things difficult. They are incredibly practical plus they try their finest that whatever they certainly should be simple and should be super easy to understand. As they say that they remember they are making the customer's life easier.

Be Respectful

At Telenor they acknowledge and value local civilizations. They don't compel one formula

all over the worldwide. They would like to be a part of local neighbourhood everywhere they operate.

At Telenor they consider faithfulness must be earned.

Be Inspiring

At Telenor they are really inspired they battle to bring liveliness to the items they do. They try that everything they deliver should look good, up to date and fresh. At Telenor they may be obsessive regarding their business and clients.

Strategic functions of Telenor Pakistan

Telenor Pakistan offers outstanding tactical capacities in conditions of resource available, self-motivated competence does well in acquiring the tactical ability.

Resource Established Strategy

Telenor Pakistan offers an assortment of foundations such as the forks of Telenor Pakistan are broadened nationwide. These forks are built in through substructures rendered for successful working of the system. Furthermore adequate service is present for the customers and the employees of the business. Raw products such as brooch and intersection booklets is prepared. Since Telenor is dependant on good service HR is main plus for it.

Resource in Character & Capabilities

To persuade the minimal requirements of the clients Telenor Pakistan possessed enough Threshold Capital and there by remains on top in the market. Thanks to its excellent services like crystal clear words quality, best reception in rural, metropolitan and suburban areas i. e. in the united states, unmatched call rates and phoning deals Telenor Pakistan has gained ambitious improvements toting in the worth therefore endearing the main aptitude versus its competitors like Mobilink GSM and Ufone.

With their skills and competence Telenor Pakistan has gained 'Center competency in focusing on the clients & please them with great services for the money.

Vibrant capability of the Company

Telenor Pakistan revealed its dynamic ability by adding its new deals suitable for folks from different sections, like for students, pros and businessmen it offers introduced different contract deals at different price plans.

Telenor Pakistan's energetic approach have a concept named discovering that's a continuous achievement process of executions that are ad hoc consequently of past understandings and finding it among fresh expansions to be able to increase quickly.

Development of Planned Competence

Telenor maintained recognising the client's condition about the grade of service with the change in environment and market structure. By using a tactical methodology Telenor Pakistan has enhanced its work process as well as created its potential in an efficient design to accomplish tactical benefits over its rivals.

Organizational Learning

To persuade the expertise beneath ordinary contemporary society to get a mutual objective Telenor Pakistan gives facts and information of experience, know-how, services and strategies.

Awareness Developing

At Telenor Pakistan every staff is trained to recognize their tasks and responsibilities by working fitted in an idea of approach.

Chapter 2

Attracting, recruiting and selecting talent

Process for Recruitment and Selection

Telenor Pakistan has belief in revealing the concealed individual presents with making skills & by allowing a lively atmosphere. Their plan is to discover new aptitude and provide it by means of the competency that is essential in market.

The Job Management Workshop (CMW) of Telenor Pakistan is another effort to instruct learners in organizing an improved curriculum and efficiently demonstrating themselves in interviews. Hence Telenor Pakistan is providing them with a breach in an integrated sphere. The enlisting panel assesses the job seekers on the basis of a skill model to employ the perfect. The procedure of recruiting in Telenor Pakistan involves following parts

Hiring channel

The recruitment process is: advert for job vacancy, C. V Gathering, hunting for skill, wide-ranging testes, position regarding to interview details etc.

Cronhach, 2005 "A test is a systematic procedure for looking at the behavior of several persons. "

(Ved Prakash (2005) A handbook of Human being Resource Management 2005)

The procedure for recruitment needs about eight weeks ahead of going for any place, it's very very important to the alumni to assess their home and acknowledge their concerns, their intensities that they might like to discover, short the candidates should have very stiff logic of their career track.

Whenever a job candidate arrives for interview it is robustly recommended to reconsider and be capable of give reason behind all they may have stated on the curriculum.

Telenor Pakistan feels in equal opportunity. At Telenor they have very diverse aptitude working for them that also include "Persons with Disabilities" (PWDs). The salary plans at Telenor Pakistan are extremely competitive and Telenor gets the finest cover arrange for its employees as compare to its competitors.

It gives laptop computers, Telenor SIM greeting card and a Mobile phone to all its interns. it also provides transport designed for females.

In addition to make their internship a superior learning course, they are given projects that they need to post before their internship ends. The requirements for short list a candidate is not only their GPA but Telenor also we look for procedure and work with for skills. Its internship program caters students who are at present studying but not the graduated batches.

HR Strategy of Telenor Pakistan


The strategies of Telenor build it ethnically well-matched to the HR of diverse countries wherever it offers set up its business. These strategies are as following

General Set-Up

At Telenor all the employees receive great respect where in fact the manager shakes hand with the cleaner. At Telenor Pakistan the principle Executive Officers, Voice Presidents, Film directors, Taking care of directors, Administrators and Officials all share the same workspace and the same favours. Absence of physical dividers translates into reduced communication obstacles. In concurrence with the exercise of Emperor Jahaangir (late) that used to hear the appeals of his subordinates whoever has any condition a bell with a string on the main doorway has been put of office buildings as ethnical symbol in Pakistani Telenor offices. It really is for the theory that anyone who finds himself gratified with Telenor services can ring the bell.


Telenor believes in equal opportunity and maintain "liberty of appearance". Using principle in the company is identical all through the entire world. As in several countries the data, abilities and skills of men and women will vary hence Telenor adopts different recruitment priorities. Communicating the exemplory case of Pakistan we see that the school level education is cheaper compared to EU countries. Furthermore Pakistan is blessed with a bunch of bachelors & post-alumni students; therefore better skilled & educated individuals are used. Telenor has mostly graduates in careers in Europe.

As creative imagination and lighting is essential by service sector which is more frequently found in Asian countries Telenor prefers to hire young and skilful individuals over elderly experienced in Parts of asia. The old individuals from the most significant continent (Asia) live fewer thrilled and smart. But people in European union stay eager and bright for fairly very long time. Currently about 80% of personnel at Telenor is young technology.


In European Telenor setups training system is much lively. Telenor is not undertaking best training in Asia because less revenue is generated in the marketplaces. Especially in Pakistan training is continually neglected by everyone. Nevertheless Telenor because of its employees continues conducting 1 day coaching during their profession with it.

Job Duties

Equal and standard strategies are completed everywhere you go in Telenor. Certain requirements of the obligations are same at and Telenor offers adaptable work hours to its employees in its customer's service call centres. Everyone is remunerated on good performance in financial systems as well as acknowledgment and applaud. Its reward system is same all over the place.

Up to Rs. 1, 000, 000 medical care insurance for self and family is provided for free to all employees. Telenor opts to keep new and strenuous Sworkers because there are more health problems in older in Asian countries. Instead of pension plans Telenor provides provident cash.

Chapter 3

Culture and its effects on employees

Culture or civilization is the feature of acting & trusting that a set of consumer in a region or within an organisation are suffering from by the duration of time and contribution.

Civilized Competence

Telenor offers value to the culture of company bases in Pakistan by getting the policy to gift complete Hajj package for two employees each year it also arranges AFTAR for its staff in Ramadan. Telenor Pakistan encourages a smart informal dress code, empowering its employees with the to choose whatever they feel comfortable with. Still in inter-state social divergences, for instance in Telenor Quetta it is relating to where workers aren't required to dress in suits. They placed on TUNIC AND PREACHES

Strategic Human Source Planning

Human beings will be the vital resource for getting a competitor gain in marketplace in most of the organizations and Telenor Pakistan is one of them. The finest Human Resource team structure gives Telenor a competitive border in Pakistan. Human being Reference planning adverts to exact HR managing deeds which an organisation follows to achieve its aims. We will have how these strategies are formulated and applied at Telenor Pakistan.

In Telenor Pakistan the HR process is done relative to its objective. The first rung on the ladder that HR planners do is rife the culture of Telenor. The do the SWOT examination of the business and the current market and then on basis of SWOT the Telenor strategic plan is established. With the overall company's strategic plan HR strategies are produced by the end.

Chapter 4


Recruitment Process

All companies in the Telenor Group handle their own recruitment and selection. Telenor Pakistan thinks that a proficient and loyal labor force plays an essential role in the organization's ongoing business success. Telenor is very eager to hire very skilled personnel's. This is why recruiting process is very meaningful for the HR department of Telenor. Telenor provides equivalent opportunity chances to everyone. Recruitment procedure for Telenor is unbiased.


The work life balance means that making an equilibrium between your work life and your home life. There may be multiple reasons of changing in working practice of your organisation. Pursuing are few factors responsible for changes in working routines over recent times.







How Telenor helps the task life balance

Telenor helps its employees to keep a vigorous balance between their personal and professional lives. Telenor Pakistan have permits the majority of its employees to work almost from remote locations by its IT systems and tools. For fun, employees at key locations enjoy training at the gym, playing video games, pool, and regular leisure and athletics, such as cricket complements and adventure vacations. You will discover away-days where employees go out from their offices, to bond and work in a fun way.

Creating an ideal work environment

We support a work place characterized by high job-satisfaction, opportunities for personal and professional development, and low rate of medical leave and incidents.

Health, Safeness and Working Environment Management System

Telenor Basic safety & Security Office has been recognized at the Group level for its strenuous performance. They identify and reduce work related dangers and promote overall well-being at the job additionally they look after employee health insurance and safety at all times. Our recent safety and security initiatives for employees included awareness campaigns on the environment, substance abuse, allergies, first aid, fire security and research related to relation between employees and their conditions.


Management at Telenor Pakistan

Stress with all employees at work takes place atlanta divorce attorneys competitive market, no matter if it is small or it's big. The program should to manage it never to eliminate it. Worldwide many companies have plan and certified staff, enthusiastic departments to help staff offer with work-related stress.

Telenor Pakistan has a professional team of doctors who work with workforce to help control their pressure as well as an in-house counsellor. I you look for expert opinion you are not 'heading mad'. Telenor Pakistan ensures 100% level of privacy during our counselling conferences. Internal Value Creation (IVC) takes on an important part in a lot of Telenor Pakistan's main organizational development functions. That is mainly a worker study accomplished annually to adopt proposition / advice how to advance the techniques and job environment at Telenor, together with the anxiety issues. Indicator to consider:, behavioural, Physical and emotional. If you feel you are feeling tired or upset or frustrated, it is okay to talk to a counsellor. He/ She will merely help you recognize the real grounds of suffering and advice steps to overcome them.

For its staff Telenor Pakistan cares quite definitely by giving an open atmosphere however at the spot explicit thinking rooms specifically made to give an flee for inspired thoughts. Company threshold features periodical health guidelines compiled by in-house doctors for workers.

Global organisations help their labor force to manage pressure by granting yearly leaves, medical cover as well as anxiety management workshops. Particular program are planned especially to avoid tension at the job at Telenor Pakistan

There are special classes for employees of yoga after work shifts. Telenor provides local leisure services also Gym service is provided at work building.

In order travel for work personnel cars receive this facility is especially for employees with impairment and also for feminine workers. Internal activities competition, festive occasions for National Times and Mango Day, etc. are organized by the communal club in Telenor Pakistan. To relax and watch movies a specific domestic theater has been provided for Customer Relationships (CR). A distinctive 'counsel for individuals' is also in progress.

Contingency planning

At Telenor Pakistan they may have business unexpected event procedure to ensure they have the capability to handle exterior dangers and pressure. Telenor also offers its employees a 24 by 7 hotline, reviewed by the Safety and Security team. Previous time Telenor Pakistan put in place a whole business continuity composition. At present Telenor Pakistan is planning for a superior disaster management exercise.

On-site medical care

For its employees and female personnel Telenor Pakistan provides a day on call home health service that is a remarkable and a distinctive service Telenor provides. That is also its competitive border. Telenor is also along the way of organising at the location dental check-ups it is also organising a vaccination program.


Telenor encounters a lot of troubles with the ever increasing needs of HR. It is very hard to hire and keep the most excellent individuals particularly across the globe. The worldwide organisations run into many disputes about the ethnical uniqueness of individual nations. They need to change culturally to the surroundings of respected countries. Telenor is presented to a lot of disputes to implement at their most experts whilst still utilizing the Individual Rresource personnel for that nation.


After deeply learning the Human source of information Office (HRD) of Telenor Pakistan, I consent that Telenor Pakistan is undertaking realistic ethnically appropriate approach because of its HR. Though it isn't promoting the "cultural individuality" program that insistently, but even then it is facing fewer cultural disagreements among its HR. The may be the reason why that Telenor is only operating in two marketplaces that are Asia and European countries. The European industry holds almost exactly the same cultures in addition three (3) of its Asian market countries are Muslims. I came up through very remarkable facts concerning controlling any company's Individuals Resource. I think that owning a spirited and culture friendly Individual Reference in a spirited worldwide market is a difficult job. However, up to now, Telenor Pakistan is quite successful in recruiting and retaining astonishingly gifted Man Resource worldwide

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