An diagnosis of e-recruitment procedure as followed by various companies


With the arrival of World Wide Web, technology has taken a paradigm transfer grasping into its fold the manner where employee recruitment took place in the last decade. E-recruitment can be defined as "the web environment that allows companies and potential job candidates to connect to one another" (Maurer and Liu, 2007). In spite of all the multimedia hype created with regard to web based recruitment methods, the issue still persists as research predicated on the reaction of candidates in relation to the basic online recruitment procedures is still hazy (Lievens & Harris, 2003). Organizations have decided to count more upon this exclusive medium but their is accessible certain loopholes in the choice procedures used by online recruiters that questions the validity of e-recruitment perceptions in the intellects of people wishing to seek employment (Bauer et al. , 2006). This statement is an try to highlight the impeding issues associated with e-recruitment by appraising the strategic measures implemented by e-business websites and looking at their effects for elucidating the best e-recruitment methods which will be favoured by the suitable job job seekers.

Critical evaluation: Strengths and weaknesses

Although the practice of hiring capable people online is broadly approved yet the theoretical underpinnings have provided the foundation that entrepreneurial websites and e-recruitment system are immediately worried about the brand reputation of the organization and the perceptions of prospects into the employers (Cober et al. , 2004).

It has been determined that applicants mostly look for the user friendliness of e-recruitment website and the time performance associated with job applying method (Lievens et al, 2003). Among the benefits associated with e-recruitment, the most significant so far being the considerable savings. It has been projected that online recruitment assists with mitigating financial costs to almost ninety percent. Not just this, enough time efficiency up to 25% is also guaranteed with this hiring technique (Lievens & Harris, 2003). A development reportt by "PotentialPark Marketing communications AB" discovered that job hunters usually browse the internet to get updated about the job offerings despite of traditional ways of gaining information. Generally e-recruitment can be categorized as having niche job boards, software providers, job planks for general purpose, consortiums as well as website portals for corporate and business purposes.

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In relation to conventional methods of recruiting, online applications can be employed for directing potential individuals to the appropriate vacancies according with their job caliber. In this manner, organizations experience versatility of logistics. Costs for incurring a web program for a potential prospect are relatively low (Thompson, Braddy, and Wuensch, 2008, p. 2385).

E-recruitment is also favoured by the individuals seeking job opportunities as they can access the employment specifications within minutes and can find their way the web site of major organizations who are taking benefit of their web portal to employ people. Applicants are offered flexibility to use for the work as they have got ample time to tell apart between your job benefits proposed by different companies. Internet aids in providing them with real time responses on immediate basis once they have published their resume on the selected website.

Figure: E-Recruitment process as identified by job applicants

Discrepancies associated with e recruitment are the great influx of people that proves to be always a hindrance during selection method in an effective manner. Quality control can't be assured as all society sections have sufficient usage of apply online (Vanes and Paik, 2010, p. 192).

Corporate websites for e-recruitment

Zusman and Landis (2002) explained that to be able to grab hold of the most talented candidates, a crucial role is played by employers' "individual webpages" especially along the way of electronic digital recruitment. Websites are helpful in making the candidates learn about the corporate prices of the potential firm, provide a area for submitting resumes online or filling up job applicant varieties (Lievens et al. , 2002).

The website dealing with e-recruitment is definitely the "natural expansion" of most business related functions performed by the firm. Relating to Maurer and Liu (2007) almost five hundred international companies are getting benefitted by the organization websites meant for online recruitment. A more recent development of e-recruitment is the introduction of job domains which allows ease of navigating the particular website for making use of on employment post. It has been recommended that online recruiters must utilize the communicative features of internet in to the website created for recruiting employees. The fascination of e-recruitment trend for commercial companies will improve manifold with the addition of "virtual individuals touch" in the proceedings (Lee, 2007).

Current thinking and methods in e-recruitment

With so many advantages associated with e-recruitment, labor market has come on the verge of facing remarkable competition. Online recruiters have classified their priorities to hire the best suited candidate yet they are also challenged by the appearing fads for globalization. Therefore appropriate market strategies are being devised by them to improve hiring tactics (Cappelli, 2001). To be able to gain competitive border in the market, a web based recruitment system is necessary. Also the task associated with recruiting people online is the fact that employers have to consider job individuals as "consumers" while making websites for job opportunities. Once the corporate and business websites have the ability to focus on the right job people, employers might have a greater potential for attracting people with the specific knowledge, abilities and skills necessary for the job (Maurer and Liu, 2007).

Companies who are taking advantage of the contemporary e-recruitment are speedily improving in the adoption of Individuals Resource systems concerned with job development, staffing, performance appraisal and training but this all requires the proper positioning of website or databases architecture and HR information associated with the recruitment process (Cullen, 2001). The strategy favoured by such companies is to catch the attention of potential prospect attention by using job planks, fliers, se's, offline adverts just as a way to make their website become apparent.

In the e-recruitment arena, "candidate management system" has changed the original selection being done by organization's administrators. Special softwares have managed to get easier to straighten out talented people from a pool of prospects on the basis of specific skills and experience required by the firm (Watson, 2008).

Characteristics of the online recruitment website

Mostly job candidates will view the business's website in order to make a conclusion for continuing working with the firm which means employers should be conscious of designing a compelling website for getting talented candidates. The web site must offer a "clear and immediate charm" easily of accessibility. It ought to be reactive and convenient. Content provided should be educational and coherent with links to other advertising organizations which have collaborated with the business, job advertising and knowledge about personal connections must be illustrated. The company should properly exemplify its company culture, people, and products being offered. To compel candidates, graphical features and animations like brief videos depicting interviews with present workers, virtual tours showing working environment together with guidance for employing process that might persuade a person to join the company should be inculcated in the net portal (Watson, 2008). Potential recruits must be kept in mind before developing a online recruitment site (Cappelli, 2001). For example if the company is willing to hire technical expertise for carrying out job activities than a "mundane" web site may not divert their attention to the post (Parmesan cheese, Thomas and Craig, 2007, p. 106).

Analysis of various websites offering e-recruitment facility
Google (www. google. co. uk)

Screenshot image: www. google. co. uk

Overall impression:

The organization started out its procedures in 1996 by the name of internet search engine "BackRub" which over the years changed into "Google". The web site provides hiring information in a step-by-step manner. E-recruitment starts off with a job search. Willing candidates will select for deciding on the careers depending on their interest, location and department of work. The site also displays the assorted services offered by Google to improve worldwide entrepreneurial activities e. g. mobile marketing, Google Adsense program etc. Once employment application is posted, it is assessed with a team of experts to determine the eligibility criteria. Later telephonic as well as onsite interview classes are conducted for the ultimate selection of a worker. Website is aided with video tutorial and visual illustrations. There is a individual section indicating "life at Google" to envisage the task place criteria preferred by Yahoo. The website is enriched with the essential ideology behind Google, its culture, the initiatives it is currently going after, company's strategies and security strategies in action. For students, employment opportunities are provided on the basis of demographical locations about the world.

Corporate Principles:

Google still make an effort to retain the organization matrix comparable to a small company. Employees receive the freedom to express their views even up to the most notable levels of hierarchy. Hiring is dependant on "ability over experience". Central principles adopted by the company are to value users above all else as by doing this, the benefits are likely to follow.

Career development opportunities:

The affirmation of Google's co-founder, Lary Site has been subscribed on the recruitment webpage. Corresponding to him "We don't just want you to have a great job. We want you to have a great life. We provide you with everything you need to be productive and happy on / off the clock". Google is still involved continuously in the job hiring process in the electronic environment particularly focusing on the "person-job-fit" because the goal is to hire the top notch who's creative and smart but the skill skills required by the organization are diverse. In the current team there are neurosurgeons, and ex-CEOs of major software companies. When compared with other companies "Googlers" are compensated with excellent pay deals. The psychological agreement offered by Yahoo together with manifold driving makes allow employees retain their job positions and expose high degrees of performance (Griffin & Moorhead, 2009, p. 220).

KPMG international (www. kpmgcareers. co. uk)

Screenshot image: www. kpmgcareers. co. uk

Overall impression:

KPMG is the globally recognized firm that offers financial advisory services related to tax and audit to its clients. Currently 10, 000 employees are a part of KPMG with 556 tactical partners. The web site of KPMG is so designed that the users feel at ease while navigating through the website. Proper information pertaining to the organization as well as the explanation for choosing KPMG as a job choice is aptly detailed. Users can search the website and gain knowledge about the vacation programs, internships and graduate trainee programs offered by the business for future career. The website details a credit card applicatoin of "KPMG iGoogle recruitment gizmo" which makes it possible for potential prospects to get latest information about the existing vacancies offered by the company. Graduates are encouraged to become area of the audit and funding advisory departments.

Corporate Worth:

Values being portrayed by the company are so it places special focus on the integrity of its workforce in order to effect a result of change and technology which is favoured by the clients.

Career development opportunities:

For bringing in job candidates, the company has also talked about its strengths on the site in conditions of earning the "Best Big Company to Benefit" reward in the year 2009. The company favours women occupation thus promoting diversity as 45% female graduates were employed by the company in 2008. The organization offers wide syndication network of job opportunities across UK to the locations that are simple for the candidates. Leadership retains on circulating, keeping the organizational framework adaptable with the changing customer requirements.

Microsoft (www. careers. microsoft. com)

Screenshot image: www. careers. microsoft. com

Overall impression:

Bill Gates and Paul Allen were the co-creators of Microsoft Inc. that surfaced in the organization world in mid 1970s altering just how businesses used to be conducted prior the starting point of applications launched by the business. The web site for e-recruitment designed to get a pool of candidates from UK can be easily utilized by internet users. The website is also linked to the company's facebook page to gain more acceptance in the public network. All application processing details are provided in advance to the applicants to avoid any misinterpretation. The process encompasses an internet form to be posted by the job seeker, after which a telephonic interview treatment is conducted, further accompanied by an aptitude test or diagnosis centre. The company desires to recruit those graduates who've scored grades above 2. 1 in virtually any discipline they would like to apply. Usually Masters in computer research or PhD level certification are welcomed for higher content. Young graduates can take part in the internship programme offered by the business. The home site of Microsoft profession site has a short illustration of the recent prizes won by the company. To motivate potential employees interviews with current personnel are narrated at the site.

Corporate Worth:

Microsoft favours individuals having unique thinking skills that can improve up the impressive process of the firm. The main worth related to employees are that Microsoft people are honest, responsible for their deeds, critical and hold high enthusiasm for complex development.

Career development opportunities:

Graduate job seekers can be found training and development to nurture the competencies demanded by the company. For professionals the website has brief information of all the professions as well as required competencies that folks might desire to follow e. g. in the field of Software executive, opportunities are for sale to SDEs ("Software Development Engineers") who must be apt at computer terms coding like C++ for transforming their present knowledge into technically advanced software systems. Other than that areas of business administration, recruiting, marketing, funding and legal procedures all require both young and experienced professionals. Equal opportunities are available for women employees. Employees are compensated with quarterly rewards such as paid holidays, income safety, health screening, gym membership, childcare facility etc.

Heriot Watt School (www. hw. ac. uk)

Screenshot image: www. hw. ac. uk

Overall impression:

Established in 1821, the school has formed a firm stature in pedagogy, research and development that makes it stand among the highest ranking colleges of UK. Heriot Watt University's website offers recruitment services by keeping its students current about the work vacancies available at the organization. Students who've graduated or remain studying can find their way the website easily choosing for job that suits their subject matter market. Access is granted to see the staff information as well as standard briefing about the interview and recruitment test steps.

Corporate Beliefs:

The aim of this educational institute is to provide information and website gain access to within reach for everybody with a strong assurance of providing quality teaching methods.

Career development opportunities:

As a profession advice, Herriot offers its learner to book an appointment in case there is any queries or misunderstanding related to job course. Upcoming job fairs are also well planned on the website. Virtual chat service can be an added feature that can help graduates and current students to clear their concerns related to job opportunities.

Critical examination of e-recruitment methods adopted by successful companies:

As a set up process, individuals might surf search engine where they could type job keywords relating to their degree of skills e. g. a graduate, an accountant etc. Instantly hundreds of job boards might become apparent. Within the right side of the navigating pub there's a region for Sponsored Links or "pay per click option", from where they can access their desired website distributors.

Google is classified on the list of relatively few e-business organizations who are extremely apt at recruiting the most suitable people. The net pages working with recruitment possess the contextual wordings like "Google seeks to employ only the best". Several studies continued to determine the e-recruitment strategies of Google suggests that Yahoo were required to make its hiring strategies a bit more flexible with the great influx of folks willing to join this firm. Such remarkable makeshift resulted in higher number of workers however the eligibility for selection is deemed on the applicant having at least a master's or doctorate from the most licensed institution.

Such practice of selecting only elites is not simply limited to Yahoo but Microsoft and Amazon. com also follow the same footings. In 1993, Bill Gates, the creator of Microsoft Inc, remarked, "The key for us, number one, has always been employing very smart people. There is absolutely no way to getting around, that in conditions of I. Q. , you've got to be very elitist in picking the folks who deserve to write software"(Girard, 2009, p. 53-55).

The common rationale of the organizations to hire the most effective can be analyzed in the framework of technological innovations within arriving years. At Google and other popular businesses, the trustworthiness and vitality of a posture is broadened at a ranked scale. There's a good chance that employees get promoted lots of times within their job tenure therefore recruiting very qualified personnel is known as a proper practice. Besides that high certification or studying more with regards to others show the psychological profile of applicants e. g. technical companies are in a behavior of employing young graduate pros. But those who stay in the university are likely to gain more experience in their individual field of review. Unlike that, recruiting fresh graduates is done with the underlying aim to receive the best motivated great deal who will work hard to improve quality of work. Such strategy is more favourable when a company is facing downturn and need to make fortunes in limited time frame.

As the co-founders of Yahoo tend to be more reliant on rational standing and maths, inclination to hire PhDs is because of their ability to judge situation in conditions of objectivity. They are simply more apt at believing in factual assessments somewhat than improvisation. Also the experience of carrying out an independent thesis as part of their degree conclusion makes them more able to handle work situation autonomously. Therefore it can be said that in conditions of e-recruitment, realism is inserted underneath the recognized onset of elitism (Girard, 2009, p. 54).


Offering jobs to people within an e-business sector is plausible but to keep them together is a task. The promotional offerings of Yahoo with respect to its employees are not simply limited by the financial remunerations. Corresponding to psychologists, the tendencies of employees is incumbent upon two motivational forms i. e. "intrinsic or extrinsic". The last type of inspiration is set up within, i. e. it is derived from the amount of interest that the worker holds for the job and assimilated satisfaction construct while the later i. e. extrinsic generating causes have to inculcated from exterior sources by means of reward, pay go up, change in work sector etc. The exterior motivators are extensively utilized by Google, KPMG and Microsoft. Employees are being paid well but intrinsic factors are also considered as the e-firms recognize that its labor force should remain enthusiastic beyond monetary benefits (Girard, 2009, p. 53-55).

Google needed to devise better strategies for wedding caterers to the intrinsic needs of employees. For this they tried to check out the successful plan of 3M company named the "15 percent rule" regarding to which employees are allowed to dedicate their professional services up to fifteen percent of their time to the tasks they really want to focus on. With this regard the regulations of Google aid to divide working time of web designers and engineers with the proportion of eighty percent work hours dedicated for designated responsibilities and 20 percent research work they are allowed to choose for themselves. Such 20 percent pain relief is known as a solace for the employees who have never loved work flexibility in their prior jobs. Through this means even engineers should design products of their desire which in turn adds to the innovative set up mechanism of Google (Girard, 2009, p. 65).

Online recruiters are also taking advantage of social networking sites and internet areas like Web 2 2. 0 for locating the most eligible job candidate. In such manner, those credentials of the applicant may also be verified that are sometimes not shown in the cv (Schramm, 2007). This system of using Web 2 2. 0 features has been applied by Hariot Watt College or university by the starting point of "virtual job good" programmes. The target purpose is to carry out online interviews from potential prospects. But the success rate of this insurance policy is not yet expected but it is hoped that such e-recruitment will be appropriate for selecting potential employees in lowest time.

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