Analysing The Organisational Culture At Yamaha

To focus on, let's establish culture within an organisational context- ' the philosophy that books an organisation's insurance plan towards employees and customers' or 'basic assumptions and values that are shared by the users of the company. '

We have analysed the culture at Yamaha by analysing the next key characteristics-

A culture of safeness:

Yamaha is focused on safety and health of its employees and other stakeholders who may be influenced by its functions. It is convinced that healthy work tactics lead to raised business performance, a motivated workforce and higher efficiency. They make a safe practices culture in the organization by

Integrating safe practices concerns in all activities while increasing safety performance

Ensuring compliance with appropriate legislative requirements

Empowering employees to see safeness in their respected work places.

Promoting safety awareness amongst employees, companies and suppliers

Individual Initiative:

At higher levels the management is controlled by Japanese employees ( Department Brain and above) who own an adequate degree of liberty in their operation.

At the supervisor level, there is sufficient space for individual initiatives though no significant signs of promoting creativity in employees.

At the worker/ supervisor level, very less range for individual initiative. Half of the low level workforce is contractual by nature so liberty of work is low.

No clear classification of careers at the low levels.

Reward System:

Yamaha provides best salaries and rewards to its employees which is a notch above the industry requirements. As a result, there are levels of job satisfaction amongst the employees despite the low degree of freedom granted.

The company offers increments after every three years and awards educational scholarships to the wards of the employees.

A clear system. NO Favoritism and identical opportunity to all employees. A unique clause of obtaining no personal references from employees for filling up a vacant post. So long as the father is utilized in the company, the son/daughter can't be employed.

The prize system at Yamaha is a lot influenced by japan Pay back Culture. Eg. KAIZEN compensation for discouraging absenteeism


Even after acquiring Escort's stake in Yamaha and combing the workforce, Yamaha has had the opportunity to maintain and give its employees a common direction.

As significantly as the individual job direction is concerned the employees have sufficient clarity and any given ambiguities can be solved by referring to the Company Guideline Book.

Management Support:

The management offers full support to employees however, scheduled to high levels of formalisation, the procedure is sluggish.

Conflict Management:

The management resolves all issues with the unions as well as inner conflicts in a way in order to maintain tranquility in the company. Employees are rotated across departments to ensure that any personal rivalry or grudges do not impact the working of a person employee or the company.

A culture of fair dealings:

The company highly induces a culture of fair coping with all internal and external stakeholders and has suprisingly low tolerance towards any deviation from the prescribed ethical standards.


Organization Structure defines how tasks should be allocated, who studies to whom, and the formal coordinating mechanisms and connections patterns that'll be performed.



Horizontal Differentiation

Vertical Differentiation

Spatial Differentiation




Complexity refers to the amount of differentiation that is available within an business. This includes the amount of specialization or department of labor, the number of levels in the organization's hierarchy, and the magnitude to which the organization's items are dispersed geographically. YMI has a complex structure.


It refers to the degree of differentiation between devices based on the orientation of members, the type of the jobs they perform, and their education and training.

Horizontal Differentiation in Yamaha is neither high nor suprisingly low because

Approximately, 90% of the everlasting employees belong to Country wide Capital Region (NCR). The living style, culture, terminology of the employees is nearly similar. This contributes to low degree of horizontal differentiation.

The education level of all the departments' counterparts is nearly same as company stopped recruiting following its total acquisition in 2001 from Escorts Group.

The number of departments in the company is very high. This leads to chaos and confusion, conflict of hobbies among the professionals of different departments.

As company has not recruited since 2001, the experts are hardly observed in the organization. But employees in the organization acquire practical specialization through their experience.


It refers to the depth in the framework. Differentiation increases, and hence complexity, as the number of the hierarchical levels in the organization increases. The degree of vertical differentiation is high in Yamaha because

Span of control is high under each team head. Every division head monitor the actions of 30-40 subordinates (including managers, staff members and employees).

Every big post has been bought by japan people. They are very punctual about the performance quality and rigidity in the task routine which creates problems for the subordinates manytimes.


It identifies the amount to that your location of organization's offices, crops, and employees are dispersed geographically.

YMI initially began their development at Surajpur plant in Greater Noida. Escorts place was at Faridabad. When YMI attained Escorts fully, YMI made Faridabad flower for the purpose of making engine and small parts for the Assembly line to lessen the vendor's cost. Spatial Differentiation is high because

Difference in the salaries of two crops by around Rs. 3000.

Employees in Faridabad feel unsecured for their jobs as they feel that Japanese people never allow Job Security.

Good working facilities in Surajpur vegetable frustrate the imagination of employees of Faridabad which contributes to poor performance.


It refers to the degree to which jobs within the business are standardized. The formalization level is different at different positions

In YMI, the formalization level is low at managerial levels because professionals are given targets from the most notable management which he was likely to attain by making use of human resources he has allotted in his department. In short, managers are incumbent and then 'what is to be done'.

But supervisors and staff are checked by division head and professionals. Employees are incumbent not and then what is to be achieved, but also for when it's to be done, and how he must do it. So, there's a high level of formalization at procedure level.


It refers to the amount to which decision making is concentrated at an individual point in the business.

Company employs Informal workers and agreement labors for their production and set up line operations. Staff are hardly encouraged to have the immediate decisions. They have to take permission off their immediate boss for each and every necessity. So, all the decisions are always in the hands of the office mind within the section. Professionals and supervisors play a culprit role for his or her superiors.



It is concerned with constructing and suspending an organization's composition to attain the organization's goals.



Corporate Finance

Time Shop

Employees Compensation

Vendors and Marketers Accounting


Sales and Marketing


Health and Insurance

Research and Development

Human Resources Management



Grievance Redressal


Product Planning and Material Control (PPMC)



Production (Engines and small parts)

Assembly Line

Quality Check

Manufacturing Engineering

Paint Shop

Welding Shop

Maintenance Department

India Yamaha Motors Private Small has broadly six divisions. Each section has various departments working under it. All the top management posts are performed by Japanese people. The composition of the organization is very huge but at the same time very easy also.



There are numerous departments in the business. After having the organization structure examination, YMI can be categorized as the Machine Bureaucracy because

Japanese have confidence in the theory of standardization which is the important feature of the Machine Bureaucracy.

The rules and regulations avoid the company to get flexibility in the operations.

The duties are split into efficient departments.


We would be explaining Yamaha India's business strategy with respect to Porter's competitive strategy, Miller's Integrative platform and A long way and Snow's strategic types.

Yamaha's Market Differentiation Strategy - Porter's competitive strategies and Miller's Integrative framework

According to Porter's competitive strategies and Miller's Integrative framework, Yamaha is a market differentiator.

Turnaround strategy in urban marketplaces: From Cost Control to advertise Differentiation

For quite a while till 2007-08, Yamaha has been following the cost control strategy by focussing on the low -end 100cc bikes like Crux and Alba. This maintained it market show to below 5%. In lieu of the growing Indian market and the need for differentiator products, Yamaha revamped its strategy and shifted its concentration to top quality bikes. It launched R15 and FZ 150 in the 150cc section in India. It programs to get 20% market show in the premium segment by 2010. The 100cc bikes are supplied only if there is a pull, but the company has plainly indicated which it sees its future in the mid-market and top quality segments. The business is not merely ready to limit itself to just prestige rates. It'll provide more value to the client in terms of features like great technology, superior design, ergonomics for long distance travelling etc. Including the company will be releasing its new superbike FZ1- which is in the 1000cc portion. Apart from this, it is also positive about the FZ-16 series it includes launched in the mid-market segment (150 cc) bikes. So hence, we can easily see that the aim is to provide niche products for the diverse customer sections. This is its market differentiation strategy.

Apart from providing topic products in the motorcycle section, Yamaha is also foraying in to the gearless scooter section, according to a recent media survey. Yamaha Motor rushing is sort of surrogate marketing for the top quality 800cc and 1000cc bikes. Yamaha Motor India's mother or father company is known around the globe because of its musical instruments. While using establishment of Yamaha India, it "aims to be the most accepted brand for musicians and artists, music addicts and aspiring music artists in India. " Thus they have used its unrelated diversification theory in order to gain a presence in the Indian market.

In order to enhance its market differentiator position, Yamaha also aspires to provide maximum value at a cost-effective price. So recently it has targeted to reduce its expenses by 10%, and by integrating its design, procurement and manufacturing functions to reduce waste.

Foray into the rural markets

The rural market makes up about 70% of the sales of the motorcycle industry. An intensive dealer network would be setup to fund and inform the rural customers. The National Business Mind, Mr Pankaj Dubey, cited,

"We've think of a new initiative called 'Yamaha Motorcycle Corner'(YBC) to attain out to customers in rural and semi-urban areas. We will open up 249 more YBC by the end of the fiscal, " he said

"We live also concentrating on our 'Yes Yamaha' technique to give -- Yes products, Yes lovers and Yes campaign to understand our goals. Getting customer smile at Yamaha is the key strategy, " he said

Many bikes in the typical portion like the Crux and the YBR-110 are having a strong demand in the rural market and are necessary for the business to develop its market show, whereas the prime segment which continues to be in a nascent stage is essential for the business to expand its bottom-line.

Yamaha's Breadth Strategy

Yamaha has globally forayed into an comprehensive selection of products like motorcycles, scooters, electrically electric power aided bicycles, boats, sail boats, personal watercrafts, private pools, utility boats, fishing boats for sale, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, sporting karts, golf vehicles etc.

Prospector- Miles and Snow's strategic types

Yamaha serves as a a prospector (especially following the season 2007) as it has been constantly aiming to explore new market segments and opportunities. It offers bikes for almost every market section ranging from the 100cc Crux to the 1000cc FZ1. It aims at providing a varied product range to meet a multitude of customer preferences. It includes produce several enhancements like bettering fuel efficiency of the bikes, bringing out environmentally friendly engines, reducing the size of the engines and adding light weight and compact metals because of its bikes.


What is Technology?

Technology identifies the info, equipment, techniques and operations required to change inputs into outputs in the business.

Three levels are present for technology: specific, personal skills & individual knowledge; functional or

departmental, ways to perform work and create value in an organization; and organizational, alteration of inputs into outputs (i. e. , mass creation and craftwork). Mass-production technology includes conveyor belts use and a standardized assemblage process for creation of goods. Crafts work includes skilled personnel interacting to produce a custom-made product.

Technology and Organizational Effectiveness

Technology is employed whatsoever three phases in the worthiness creation process-input, transformation, and outcome. Since each function evolves technologies that finally create value, the organizational framework in place must maximize the effectiveness of technology. Technology affects the framework of an organization. Three ideas consider the relationship between technology and design. Professionals should understand the idea of specialized complexity, the dissimilarities between intricate and routine tasks, and just how tasks are dependent on each other.

Technology has a bearing on the next areas of an organizational structure.




Yamaha India Plant

Yamaha's vegetable has 3 vehicle set up lines and 4 engine unit assembly lines which include one line dedicated for export engines. The engine unit and vehicle assemblage lines are synchronized which include concepts of Device Assurance. The program produces 1200 bikes daily with 4 types of bikes produced on the average. The finished raw materials is procured from a multiple of suppliers which is then assembled in the plant.

The employees are sorted out into 4 clubs

1st team works on conveyor line

2nd, 3rd and 4th team hold recycleables from storage area department

Stress on planning and involvement

Rather than conversing the instructions downward, floor employees are encouraged to plan their work schedule independently. Then the agenda and resources are finalized through direct interaction of workers and management. Staff are also expected to state the very least level of output- per day or weekly and any deviation from this standard is analysed and corrected by the workers and the management.

Perrow's Classification

In this model, the technology is thought as "the action an individual performs upon an object, with or without aid from mechanical devices, in order to make some changes for the reason that object.

As talked about above, the set up series in Yamaha is a semi-automated one with every worker assigned specific tasks to be achieved. It depends on high levels of Department of labour to boost productivity and minimize wastage. Like any other assembly line, the Yamaha's developing process is designated by

Low Activity Variability:

The main features are High Section of Labour, High vertical differentiation, Highly Repetitive tasks and task field of expertise.

High Problem Analyzability:

Yamaha employs generally unskilled workers because the problems faced through the assembly process are often analyzable and therefore Standard Operating Procedures are in spot to take care

Based on the Perrow's matrix as shown above, Yahama will land in the Schedule technology quadrant. It is a well set up organization using its rigidity and standardized coordination and control functions. The decision making is centralized and professionals have wider course of control due to the formalization steps already in place.

Woodward's Framework

Woodward categorized the firms into three types of technologies i. e. Unit, Mass, or Development. She treated these categories as a scale with increasing degrees if scientific complexity, with device being the least complicated and process the most complicated.

The model set up a connection between technology, structure and effectiveness. So far as Yamaha is concerned the developing process would most directly resemble to Mass production technology which is most commonly used for large batches of bikes. Thus the position of the various parameters worried in Woodward's model stand as follows

Thompson's Classification

According to Thompson's classification, Yamaha should be categorized as Long linked Technology because of the nature of specific tasks that have Sequentially dependency with one another.

Yamaha's assembly collection technology is characterised by a fixed sequence or recurring steps which is one of the most important top features of long associated technology.

Yamaha India, as an assembling seed, is more focussed on the source chain management rather than anything else. Procurement of individual parts, assembling them, and final distribution to the end users is what it is concerned with. Because of this, management will respond to these uncertainties by managing inputs and outputs.

One of the greatest means for achieving this objective is to integrate vertically.

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