Analysis Of Mahindra And Mahindra

K. C. Mahindra is the person who set up Mahindra and Mahindra when he been to United states as Chairman of the India Resource Mission. When he achieved Barney Roos who invented general goal vehicle or Jeep who was simply the inspiration for K. C. Mahindra.

K. C. Mahindra Brothers joined with Ghulam Mohammed. And Mahindra & Mohammed was create as franchise for assembling jeeps from Willys, USA on Oct 2nd, 1945. After 2 yrs Mahindra & Mohammed transformed its name to Mahindra & Mahindra. Mahindra & Mahindra grown in proportions and stature looked after occupied a leading position in every key industries of overall economy. Mahindra & Mahindra group is employed within an ambitious and continuous penetration into the global market.


FIG a: India's first Best Minister. FIG b: Mahindra Scorpio

A traveler in the past

FIG c: The electric car of Mahindra and FIG d: Mahindra tractor.

its name is Mahindra REVA.

FIG e: Mahindra Jeeps are used FIG f: Two wheeler model in Mahindra & Mahindra

for daily carry in Agra. and its name is Mahindra Flyte.

The company encapsulated its ambition, nature and creativity from golden words of Pandit Jawaharlal Nehru

"The woods are lovely, dark and profound,

But I have claims to keep,

And miles to visit before I sleep,

And miles to travel before I sleep. "

The gold words are translated into "a lot more milestones to be setup before it rest".

Today, It offers evolved into reduced SUV(Sport Electricity Vehicle) and MUV(Multi Utility Vehicle) with a sizable number of automobiles in the Indian car market. Today in the Indian car market we can see three types of Mahindra autos they are Mahindra Bolero, Mahindra Maxx, Mahindra Scorpio. In the present scenario Mahindra & Mahindra total turnover is around 6 billion dollars.

Organization analysis:


Goals and Objectives

Strategy followed

Vision: Indians are second in the world in manufacturing cars. The founders of the country and our company passionately assumed by us. We will show them to be right by thinking in ourselves and by making M&M Ltd. known worldwide for the quality of its product and services. And its new enhancements.

The important goal of Mahindra & Mahindra is to provide highly scientific progressive product and services.

E-business Initiatives and by out sourcing of technology

Products that redefined the market

By 2015 Mahindra & Mahindra wants to enter almost all continents on the globe.

Joint endeavors, acquisition and merger with different players in other countries

Foreign competition.

Mission of Anand Mahindra

"We don't possess a group-wide quest statement. Our main purpose is why is all of us want to get up and come to work in the morning".

Mr. Mahindra accolades

Rajiv Gandhi Honor 2004 for remarkable contribution in business field.

From President of French Republic as "Knight of the Order of Merit".

In the year 2005 from Auto Keep an eye on as Person of the entire year.

From North american India Groundwork 2005 Leadership Award for his, and the Mahindra & Mahindra group for its commitment to CSR(Corporate Community Responsibility).

CNBC Asia Business Innovator Award for the year 2006.

Business Man of the entire year 2007 from Business India.

Business Innovator of the year 2009 by Economic Times.

Miles rocks of Mahindra & Mahindra

In 1948 Mahindra & Mahindra LTD associated with UK for Steel trading business.

In 1957 Mahindra Owen established- a joint venture with Rubery Owen & Company LTD, UK.

In 1969 the business entered the earth market which exports utility vehicles and spare parts.

In 1975 Mahindra Engines developed an diesel engine motor because of its vehicles.

In 1982 the Mahindra brand tractors were launched.

In 1986 Tech Mahindra (previously known as Mahindra English Telecom) is established.

In 1994 Mahindra group created 6 Strategic Business Units they can be: Automotive or Cars, Trading, Plantation Equipment, Infrastructure, Financial Services, IT(earlier it is Telecom and Software) and Systech(earlier it is MSAT).

In 1999 Mahindra group launched a 3-wheeler vehicle which is environmental friendly, a battery-operated.

In the year 2007 Mahindra group focused on health and the surroundings. It launched Mahindra Hariyali, which aspires to add 1 million trees to India's renewable cover looked after launched Lifeline Express.

In the year 2007 Technical Mahindra LTD launched Technical Mahindra Basis on June 13th 2007.

These are the some of the milestones of Mahindra & Mahindra groups.

FOUR I's of Mahindra & Mahindra
The four I's





INNOVATIONS: Mahindra & Mahindra is one of the top companies in India. The director of the Mahindra & Mahindra, Anand Mahindra, put development is the primary of its development strategy. The radical technology is successful in managing the total amount between the structured techniques and the creation of an environment.

According to the M&M group

Innovation should focus on the information about customer, that your Mahindra & Mahindra group found by heading to fields and watching the lives of farmers. Which group found that the tractors were used for personal use.

The Mahindra & Mahindra group promotes the tests.

The new innovations should add value to company's bottom line that is nothing but profit.

The important point is the fact great products should have great design.

Thus Mahindra & Mahindra took this effort and made the culture of invention.

INFRASTRUCTURE: The Mahindra & Mahindra infrastructure is a JV between Mahindra Group and International Funding Organization. It works close relationship with global companies to bring top notch technologies and techniques. It mainly give attention to ownership, development and management of infrastructure assignments. It is becoming the primary infrastructure builder in the country.

INSTITUTIONS: The Mahindra & Mahindra group is positioned in all industries like

Telecommunications and it is named as Technical Mahindra.

Software, Mahindra & Mahindra arrived to software field after buying Satyam company and it is called as Mahindra Satyam

Mahindra & Mahindra also offers its popularity in the Infrastructure and it is known as as Mahindra Infrastructure Creators. In this it also have getaway resorts it known as as Mahindra Holidays and Hotel LTD (MHRIL)

Mahindra & Mahindra is one of the most notable industry in India for cars and it is the starting point of Mahindra & Mahindra company.

Mahindra & Mahindra also involved with financial sector and its name is Mahindra & Mahindra Financial Service LTD.

Mahindra & Mahindra Group also have Mahindra Special Services which was established in 2001 as another division in Mahindra & Mahindra.

Mahindra & Mahindra also have Mahindra Defence Systems which oversees the requirement of India's Defence and Security makes.

INVESTIMENTS: Mahindra & Mahindra group have stocks in many companies. Presently Mahindra & Mahindra Group want to acquire Ssangyong and extend its business in international market. But on other palm, its investors are quite suspicious regarding the investment. Before Mahindra & Mahindra Group made many Joint Projects and acquisitions and they have forayed into different sectors of automobiles like light, medium and heavy commercial vehicles. In addition, it ambitious to acquire two wheelers also.

Many factors in the environment that affect the organization are

Tax changes.

Trade barriers.

Government plan changes.

New laws.

Demographic change.

These will be the some of the macro changes. Thus to investigate these factors we categorize them using PESTEL examination. The PESTEL research includes Political, Economical, Friendly, Technological, Ecological, Legal factors.

Political Factors: That is a Government coverage which includes exactly what are the goods and services does a Government want, from what extent the federal government can subsidize companies and its priorities in politics decisions and business support.

The factors related to Mahindra & Mahindra group

For Mahindra tractor industry the federal government laid stress on system of agriculture to boost food grain production.

Change in Taxation plan.

Regaining "Agricultural dynamism" is the main element goal in eleventh Five time plan.

ECONOMICAL FACTORS: The Economical factors which include taxation change, inflation, interest levels, economic growth and exchange rates.

The factors related to Mahindra & Mahindra group

Cost of tractors in India are definitely more cheaper in comparison with other countries.

95% of tractors are on credit based mostly.

For agriculture inputs Less interest rate billed by the finance institutions.

Social Factors: As the populace escalates the demand on goods get increased. Thus you will see demand for organization products and industry.

As there is certainly increase in understanding in farmers there is a need technology and thus there's a requirement of tractors and farmers can purchase tractors on credit bases.

To meet up with the farmers demand the mechanized functions are preferred to get rid of wait, also labor lack.

The other main important things which Mahindra & Mahindra do for its long-term sustainability is CSR(Corporate Sociable Responsibility). Mahindra & Mahindra group spend Rs. 1. 3 crore it is brain donation in its annual record. Its activities include K. C. Mahindra Education Trust which provides education at various levels. There exists another program for assisting unprivileged girl child at the Mahindra groundwork it is Nanhi. This are the primary things which can be done by Mahindra & Mahindra group for its long-term sustainability. The Mahindra & Mahindra also have its own base as Mahindra Foundation which was set up with a particular target that to provide medical alleviation to poor people.

The Mahindra base always very attentive to any major disasters whether it's been taken as tsunami or the Gujarat earthquake, it provided support either by financially or by sending vehicles, providing manpower or materials.

Technological Factors: Increase in new Technology can create services and process which can decrease the cost, enhance the quality, business lead to development and also reduce the life circuit of the merchandise. This technology will benefit consumers as well as organizations.

The factors related to Mahindra & Mahindra group

Continuous technological innovation.

Continuous improvement in technology will certainly reduce use of Green energy development.

Ecological Factors: It include weather and climate change. The major environment changes occurring anticipated to Acid rainwater, Green-house result, Global warming thus it is now significant for the firms. Thus for this reason impact environmentally friendly products and procedures have more demand and also creating business opportunities.

The factors related to Mahindra & Mahindra group

Global Warming.

Mahindra group is wanting release a electric cars to reduce the pollution and also reduce the usage of alternative goods.

Legal Factors: Legal factors are related to legal environment. In recent years the growing countries changed the Legal factors which damaged the firm's far away scheduled to globalization.

The legal factors related to Mahindra & Mahindra group

Agricultural policy

Collaboration with government which shapes insurance policy issues.

SWOT Examination

SWOT (Strengths, Weakness, Opportunities, Dangers) of Mahindra & Mahindra group

Strengths of Mahindra & Mahindra group
Mahindra & Mahindra is one of the very best players on the globe in conditions of quantity of tractors sold. This itself implies that Mahindra & Mahindra market share is the largest strength of the company. In addition, it have highest local share. The some other talents of Mahindra & Mahindra group

Product stock portfolio of Mahindra & Mahindra received extended from 20hp to 30hp.

There is federal support for Mahindra & Mahindra Group. A

Availability of officially skilled people from JTC (Jiangling Tractor Company).

For its next level of expansion Mahindra & Mahindra have a technique. It not only concentrate on services, it likewise have a program of rigorous management development to determine its innovator for future.

The major power of Mahindra & Mahindra is it have capacity to introduce new products and process into the market and also can create sales for those new products.

Weakness of Mahindra & Mahindra group

The production is non-competitive because of high interest costs and overheads.

Infrastructure of the group is Bottle throat.

The company's passenger cars are based after 3rd and 4th era platform.

In this group there may be lack of efficiency for new place layout.

Another weakness of Mahindra & Mahindra is multi franchise.

In Mahindra & Mahindra there is no effective dealership.

The M&M is principally dependent on rural sector, the rural sector mainly depends upon monsoon. Thus when there is bad monsoon for just two consecutive years which brings about adverse effect on demand for tractors.

Opportunities of Mahindra & Mahindra group

Rural demand is increased.

Income level is increasing.

Ban for overloading of commercial vehicles.

With the support of local associates there is a fairly easy entry to Chinese market.

The Mahindra & Mahindra will be more competitive in Chinese market if they provided after sales service.

To have more demand the Mahindra & Mahindra group should export Chinese range tractors to India and Indian range tractors to China.

Mahindra also moved into in to software field after buying satyam and renamed it as Mahindra Satyam.

Threats of Mahindra & Mahindra group

Input cost got increased.

Competition also increasing.

The most important risk of Mahindra & Mahindra is legal thought.

In China the Banking facilities are undeveloped.

The M&M also engaged in different areas like getaways, telecom industry, financial services and resort etc. Which should have good subsidiaries from time to time if they are unmanageable this will divert the company's attention from its business which leads to devastation of shareholders value.

Mahindra & Mahindra will face more competition if the foreign players enter in to the tractor section because these foreign players are technically more competitive when compared to M&M.

CONCULSION: Thus relating to analyze on Mahindra & Mahindra Group it demonstrates the company uses the Strategic Tips in the exterior environment for long-term sustainability and sustained success. It's the one which induces the new ideas and possess plan to sale the new product on the market. The corporation is one which try to develop new products for consumers. Mahindra & Mahindra company is also socially liable it give 1. 3 crore only from its twelve-monthly report for supporting poor and unprivileged ladies. Which shows that the business not only think about its profits but also feel the liable about our country India. It is that which also do international trading with other countries. In addition, it have a definite eye-sight and goal which shows the commitment of the business. The mission itself says that it's not considering profits but it want develop ourselves. Mahindra and Mahindra will try to develop the new products which do not harm the surroundings and save the renewable resources example MAHINDRA REVA which can be an electric car. Relating to analyze it implies that Mahindra & Mahindra is one company which is respected and trusted by consumers which is the top industry in INDIA.


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