Approaches to Company Change to be used in Primark

Organization change is the procedure of updating the organization policies, steps and processes in line with the changes on the market location. They are required to face competition from the exterior forces and also to make use of the market opportunities. According to the changing conditions in the market segments generally organizations tries to change their managerial polices, functional practices, technology application in performing the standard duties and other

Organizational theories

To assist in the management process and procedures in an organization several management scholars and experts proposed ideas for the introduction of the management as well as for the development of various organizations across the globe irrespective of the business type.

Scientific University of thought

FW Taylor had developed medical theory of management to assist the development and development of management tactics during the start of industrialization in commercial countries in European countries. He conducted analysis on many manufacturing companies those who have been facing similar type of industrial and management problems. He conducted a brief study to identify the reasons for repeat problems in large firm and finally developed scientific theory in general management field. FW Taylor.

This theory is first of its kind in neuro-scientific management. Nobody got identified the reasons for repeat professional disputes between your management and the staff of the business before this theory evolution. He identified the lack of proper management theory and ambiguity in management practices will be the leading to factors for disputes between the management and the workers.

Difference of thoughts between the workers and management were discovered because of insufficient proper romance between them. So Taylor proposed few clinical management key points for better management process in any type of corporation. This theory became beneficial to several other theories that were mentioned after. By defining roles and responsibilities, centralization and decentralization of power and responsibility, department of work, unity of command word and unity of directions and other key points were are more popular and proven as the useful principle for managing business effectively and effectively.

Under development in general management studies, more professional disputes, lack of industrial harmony, industrialization will be the causes because of this theory advancement.

Scientific Institution of Man Relationship

After the technological theory of management development companies began changing their management regulations and practices for getting greater results from the group of operations. After a group of management scholars it had been noticed that for increasing performance of the organization and also other factors human resources of any organization also impact the performance and production of the organization. Developments in Recruiting management and after the research results, management scholars and later companies began presenting importance to human resources of any group.

Human resources of an organization can't be neglected in any type of group. Employees' patterns and employees satisfactions will also impact the individual performance and specific productivity each time. Employee's action will be generally influenced by the working conditions, inspiration, job recognition, employee appraisal, employees' treatment, and business culture and staff- manager romantic relationship. All these factors were discovered and later proposed a new theory with the value of recruiting of a business.

Low individual output, employee morale decrease, loyalty decline, employees satisfaction, absenteeism, staff turnover were identified as the individuals for the idea evolution.

Systems Approach

Along with other ideas came during industrialization this systems strategy had also produced by few management scholars. This theory originated by keeping creation industries remember. Which means this theory hadn't got wide popularity from different parts of the industries. This process suggests that by treating entire firm as something which is constructed of sub systems and sub components provides better results.

This approach says that system contain mainly three components, they are


These three parts are activities must complete the whole business process for performing the business procedures. By figuring out the downsides and loopholes in the actions system can be improvements and work based on the continuous connections with the external environment in the form of feedback. This had not recognition because of drawbacks and insufficient clarity in jogging the management tactics effectively compared other theory that was developed in the same tenure. Large band of manufacturing companies, speedy industrialization will be the drivers because of this theory development.

Contingency approach

For taking faster and quick decision in corporation at various business procedures, to solve the problem of reducing enough time in taking decision, minimizing the combine or group decision making in regular and during complex decision making this theory was developed to attain the goals. In most of the business instances decision making process is the most essential and sophisticated activity. Predicated on days gone by available data and based on the abilities and characteristics of the group or individual leaderships normally mangers take decisions at regular intervals to perform the business easily. This theory contingency way states that a good leader with high level skills, managerial skills, and past experience is self sufficient to handle the managerial decision making and leadership activities to perform the business smoothly.

This theory areas that, to use faster and quick decision in simple and complicated business issues most experienced and high level leadership qualities folks are enough to take care of and take the responsibilities. This theory cannot be useful in this fast growing business environment, a wrong decision by the manger at high position in an organization may make a big loss to the business. So, almost all of the organizations had not adopted this process for working the organizations. Sluggish decision making in group, option of experienced managers are the drivers because of this theory development.

1. B.

Bureaucratic organizations

Famous management scholar Max Weber acquired given the ideal composition of bureaucratic organizations with clear group of principle that it will have. If Business structure is established with formal romantic relationship between the job and positions based on the business job and position hierarchy then that kind of organization structures are of help for better and effective business management. He is convinced that staff designation should be created and posts the right person after a formal training with predefined rules and regulation for performing given and allotted functions and obligations. Employees must perform his duties based on the obligations that are assigned to his job while designing the job descriptions and job tasks and responsibilities. This sort of organization composition is more useful for conducting administration activities than management activities. Employees work under strict guidelines and methods.


If a business is running based on the principle described by Maximum Weber under hid bureaucratic organizations then that organisations can manage its employees. Since employees work in line with the pre defined set of rules then he is able to will only his work and doesn't mix the limit in executing the duty.

If every work in the business is manipulated and supervised by the employees according to the set of rules then higher level self-control can be increased.

Employees' performance and deviations in accomplishing the task can be reduced.

Work productivity can be increased, since employees find out about the assignments and tasks that he should perform under his designated job in the organization.

If all the actions are done by the skilled and well trained employees then it can be useful to improve the individual production.

In this kind of organizations staff are certain to get all legal and statutory advantages from the employers. So employees may feel more job security and feel more comfort in executing the job.


It is very difficult to a firm to define and create rules for every job and every position in a company and for each and every business activity, for performing regular tasks and work procedures. Each time it is difficult to establish set of rules. Theoretically it is difficult to make as and when required. Because regarding of the changing conditions employees also needs to change their roles and responsibilities for a better company performance.

Changing market conditions demand more activities and activities according the market performance of the company.

Though theoretically it is possible to create this kind of organizations then nearly it is difficult to use the changes in the company.


Penneys stores are operating only in the European countries with 200 stores. Penneys stores of Primark are well-known for producing all type of dresses to all type of age group. Demand for the dresses generally remains as a solid growth rate across the world. Regardless of the demand and offer, irrespective of business cycles this industry grows up slowly in multiple market segments. Penneys products are men wear, women wear, children wear. From time of inception Penneys extended its market businesses across the European countries continent. It limited its business functions to the region only. During the years of voyage in this business Primark acquired wide reputation and approval across the nations and market. Through quality and reliable dress models Primark received good name from the market. Primark launched its new stores in many European countries countries since all the ethnical and social environmental factors are similar to the other countries. Because of social, cultural, politics, legal, inexpensive and geographical factors are same and similar in many factors dressing habits of the people moving into these regions appears same. So Primark is prosperous in improving the business enterprise opportunities in mere in this area. Majorly with the similar characteristics' in these countries, primary acquired good gain in expand the procedure in one country to some other.

1. C.

Organizational Development

Organizations can be developed in many ways. Based on the necessity and necessity at various points of time generally organizations adopt change. Organizations development is a continuing process which is required for transforming a business certain group of operations to another. Organizational development should be considered a regular action to companies to adjust themselves based on the market conditions. Organization development gives an chance to bring necessary changes in an organization and to module itself based on the external work at home opportunities and threats on the market environment.

Changing people

Changing people means not completely firing the prevailing employees and recruiting and selecting new employees. Changing employees means adopting new changes in skills in them. With this competitive world employees of the organization should maintain position to contend with the employees of the rival corporation. Employees should learn and develop them atlanta divorce attorneys business aspect to make sure they are ready for facing the competition from the marketplace. If employees are strong and competent to handle such kind of external hazards and ready to face your competition and generate good performance pays to to earn much more profits for the business. Advanced of the individual performance and output can be increased only through constant employees training and development. For finding the employees that are accomplishing poor, every company has to follow highly sophisticated HR techniques. So well designed and well framed organizational development process is required to have the expected results from the business activities using the effective change process management.

Changing technology

One the simplest way to change the organization based on the market conditions is changing the organization technologically. Generally organizations can create good effective results with good technology consumption in the business. If organization is prosperous in changing the organization's technology to get more efficiency, performance, convenience, less work then maybe it's beneficial to get the desired results for major changes in the company. Primark can utilize most advanced technology for making dresses at less time and comfort with high quality and less flaws with it. So finding a right technology from a new source at a cheaper rate provides better results to the company.

Changing process

For generating accurate output always depends upon the correct input. If the company is successful in producing a correct insight then it can provide better products to its customers. Regarding Primark, if it's successful finding problems in the existing business process in the company then it can generate more quality end result with fewer problems. After having a careful analysis on the prevailing business process, after locating the activities that are causing process hold off, problems in completing the whole process, sub process, and final process then company can transform the steps to make the gown for reducing enough time and defects in making. A good process should always generate good productivity to the business.

Changing the technology is suitable alternatively than changing the process and folks.

3. A.

Required changes for Primark

For the Primark major changes are required in proper decision making, a significant technological change to create dresses using the automatic production process and for reducing the manual work in stitching.

For expanding the market share of the company Primark all these major changes are essential. These changes give opportunities to grow the business functions in multiple markets and also can generate more income from different market segments.

Models adopted

Total Quality Management

TQM is the main one of the very most broadly accepted and useful method to bring necessary change in the company. For the suggested changes in the company Primark, entire proper decision making should be changed as per the organization future plans, business should adopt a special group of work activities to bring the necessary changes.

TQM helps organizations to find a good treatment and action intend to take rational decisions. To extend market functions to other market segments on earth, a careful and proper market examination is necessary. Market forces continuously impact the business enterprise decisions at various intervals. So for making a right decision at right time, decision making process should be redesigned in this company. To expand the marketplace procedures to the other markets, Primark should understand the dressing practices of individuals in the prospective market. To make any major decision, first a carful market analysis is required.

TQM pays to technique to execute the change in the organization to boost quality in every business operations. TQM really helps to streamline all the existing activities and functions to increase performance and output. TQM is also beneficial to produce defect free and high quality dresses using the available tools and key points in it.

TQM way can be applied on all business activities using the TQM shape work and technique provided in it. TQM is applied on every business design, operation, and activity so you can get the expected results.

For any type of business change should be put in place in a sequential order, entire change process implementation should be carried out in a level wise manner. Change cannot be implemented as and when required, change is a continuing process, there a several models and solutions to execute change. Change can bring a positive result to a company in every business aspect. Change can't be done with out a proper plan and model. Model selection and program through the change process implementation differs from change type in organizational development process and other factors of implementation.

2. A and 2. B

Stakeholder Analysis

Though business company is a non living entity companies performs among the contemporary society. Business procedures and decisions majorly impact the business enterprise decisions at every stage of the business's life cycle. A right decision in an incorrect time may fail to get success, and the right decision on an incorrect location may also result adverse results to the company. So any business firm should work in line with the changes on the market conditions. External and inner scanning is vital when planning on taking a logical decision for every single business concern.

If a firm is prosperous in considering the impact of decision used by management on the stakeholders of the company, then decision manufacturers can take a logical move depending on the viewpoints of the stake holders. Stake holders are individuals or establishments who interact with business at various periods of the business enterprise cycle. If a significant business decision is against to the pursuits of people within an organization or beyond your organization they may oppose to the decision to protect and secure their personal interests. In the event the management decision is against to increase or loss of benefits anyone in this business world may exhibit their judgment in form of protest. An organization functions on the assets' created by the traders, normally these buyers impact the major business decisions for increasing the opportunity to earn more earnings on their purchases and make more come back on the investment funds. Though a corporation is a non-living entity in the contemporary society, it works and operates in the culture for the modern culture. Several inner and external market forces effect the business enterprise. Every company must consider the factors of various individuals or organizations which can be directly or indirectly support or rely upon the company. Every company should have to perform and perform stakeholder evaluation for inspecting the opinions of the stakeholders and their support after the decision has been implemented. With no support and assistance of stakeholders of the company it is difficult to control the business operations effortlessly and effectively.

Employees of Primark

Investors of Primark

Financial companies like bankers, capital markets

Suppliers of the Primark

Consumers of Primark

Trading affiliates of Primark

Industry apex bodies

Government bodies

Research organizations

Customers, investors and Employees of the business are important stakeholders of the Primark.

In today's time, Primark is trying to implementing major scientific advanced machines to enhance the creation facilities and also likely to expand the marketplace operations by entering new markets. These all kind of changes generally require huge amount of financial resources. In such a competitive world operating in a tiny marketplaces is not a fairly easy task and not an appropriate idea in long haul of the business. Generally demand for the products of any type of business originates from the market segments, where density of the populations is high. Up to now Primark is operating in marketplaces where populations and density of the populace sis suprisingly low. People are trendier and always look for the new kind of dresses. If Primark is successful in entering new market then it can give good results to the company in terms of market share and revenue. So Primark must enter the market segments, from where it can create huge earnings and demand for its dress materials. Instead of focusing on the European marketplaces, if it's ready to take brave and bold part of entering Asian marketplaces, where changing choices in dress wearing is very slow-moving compared to traditional western community.

Employees of Primark generally oppose to improve from today's way of employed in a company process if a new technology is implemented. Employees always want to work in routine way manually and sometimes automatic work process than changing to the new way functions. An immediate change or unexpected change in the prevailing procedure for working impact them psychologically and could impact the production. So professionals of the business should explain the benefits they as major stakeholders of the business and corporation as a small business entity gets prior to the decision is executed. They action reduces the resistance from them.

Management of Primark should clarify advantages to the traders, that group gets if the change is implemented and the financial benefits that they and company gets then they may support the change process in every conditions technologically, business process change and folks change.

Management of the business should accumulate the judgment from its stakeholders through several ways that are available in the company, regarding the other ways of developing the organization. Depending on the internal communication channels or using the third part assistance Primark can inject change policies in the thoughts of the employees and other major stakeholders. Management should seek new guidelines from the stakeholders May gives good ideas to the management and at the same time management may use the experts' thoughts and opinions to investigate all the decisions. If management conducts the change process awareness trainings and training classes prior to the change process implementation and execution then stakeholders may not oppose the change, it may decrease the dissatisfaction about the business. So through proper communication mediums companies can reduce the level of resistance from the employees. While using available change process execution process and methods management of the business can plan; evaluate the factors that impact the stakeholders during and prior to the change process implementation. An excellent decision making and managing and controlling process is obviously necessary to control the amount of resistance from the stakeholders.

3. B.

Implementation of suggested changes

Change can't be applied using simple process, a careful implementation structure with series of steps have to be followed to achieve the desired results. If the whole changes that are suggested are implemented efficiently then Primark are certain to get several benefits. It could run its business in more effective manners. It can expand the business functions to multiple locations across the globe. Demand for the dresses has huge demand in the whole world. So a if all the suggested changes in making tactical decision making, diversification and functional activities are executed then company can get several advantages.

Costs of the Primark can be controlled while making dress material by redesigning the creation process steps are in once it can also control over expenditure of the business at various levels.

Managers may take good decisions quickly with high quality; proper decision making of the business can be improved with advanced of integrity and good management quality. Whole top level management framework should be restructured to achieve the given results. Together with the ready information availableness managers may take right decisions for the development of the organization at various stages.

All these models for implementing change can be followed based on the change method type and framework. If a company is successful in providing a right solution for the determined problem in a company then it can provide better results to the business. Once these suggested changes are applied then Primark are certain to get several benefits

Outcomes after putting into action the recommended changes

Size of the market increase to perform business in multiple locations.

Entering new marketplaces gives, particularly growing countries provides good chance to create good market platform and customer foundation.

Profits of the business can be increase with the propose changes

Customer bottom can be increased

Successful brands and dress models in a single market can be useful to catch the marketplace eyes in new markets.

Business opportunities can be increased at a faster pace.

Market opportunities can be employed to improve the work at home opportunities.

Wealth to the investors can be created.

Return on the investors' assets can be increased.


Organizations change is essential for Primark, UK for upgrading its managerial policies and develop corporation atlanta divorce attorneys business aspect. Organizational development helps to change the performance and output of Primark and help to attain the goals and objectivities as organized. If all the suggested solutions are considered for company change then it can be useful for greater results in utilizing various market opportunities.

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