Business analysis of the honda motor company

Honda Motor Company, Ltd is Japanese motoring company which is famous for making automobiles and motorcycle. Honda is largest motorcycle manufacturer. Aside from development of automobiles, its domain also ranges from garden equipment, marine engines, robots, solar cell and personal watercraft to power generators. It also develops luxury cars naming Acura. Thus main motive of Honda is to manufacture products of transportation sector, it targets customer satisfaction and to build environmentally friendly product. Soichiro Honda is Honda's founder, whose main area of interest is development of automobile, so from the start their development consists of invention of more technologies that tend to be flexible in doing tasks. All over the world the company has implanted assembly plans. These plants are situated in various South Parts of asia like China, , Pakistan, , Japan, , Indonesia, India, Thailand, Turkey, also European countries like Belgium, Peru and American countries like Canada, England New Zealand, Brazil. As possible seen that the Honda manufacture and supplies product to countries that are diverse in environment condition, language, lifestyle, business and market condition etc, so while designing cars all these conditions must be considered. While considering the design cars for American and South-Asian countries various factors should be kept to mind. For example designing cars in South-Asian market conditions to given focus are consumption of fuel, fuel economy, car structure, design vehicle utility and the temperature factor.

In this paper we are going to discuss the whole process of manufacturing of car for specifically South Asian market. Here we've done detailed research and analysis of the technique of designing and developing cars. The challenges and issues that are encountered are discussed and also the objectives to be achieved using appropriate research method.


3. 1 Identify the introduction of a fresh product, service or process.

3. 1. 1. New Honda Product Development Needs and Objectives

As it is discussed that the main reason for the paper is to go over the way to design an automobile that will specifically site South Asian Marketing condition. Satisfaction level is within terms of temperature, option of resources, and the weather for mainly for South Asian Markets and last however, not minimal satisfaction of customers. Since last couple of years Honda main focus for the development is European and American countries therefore the car designing do not necessary any significant changes in their specifications but when the development location changes some strategy is necessary is usually to be specifically implemented to be able to suite only South Asian market. Therefore the mode of the essential work is same only some changes needed to be done in terms of fuel economy, suspension system, braking and steering system, safety, weight, size, friction tolerating mechanism, friction reducing mechanism and look and feel of product. The most recently added technology in the automobile is the utilization of computer technology for designing cars like CAD (Computer Aided Designing) and CAM (Computer Aided Manufacturing) and also for automating the machine. This involves changing in a great many other area of the system of car. Again the economic factor must be kept into the mind, the car which is not economically simple for customers no matter how good it is will definitely affect its sales. Thus features that is effective for enhancing the systems functionality and features of a car may increase the overall cost of production and it may well not be affordable for customers. Therefore designing automobile for south Asian market is balancing of several factors. Consideration must be given to each factor and also it is possible to make compromise among the factors. Yet, basic system for those system remains the same come what may.

Following will be the factors that Honda has care of while manufacturing and implementing automobiles in South Asian market

The main factor to be studied into consideration is the fact one has to comprehend cultural, geographical, climatic condition of South East Asia. To do business these conditions must be considered.

In business the primary objective is to profit. So to attain this objective the ratio of distribution of production side must be increased.

Effective strategies needed to be developed. This should be achieved with the consultation with top level management.

To deliver the merchandise quickly to the targeted group of customers, Honda must raise the distribution of dealership.

According to Auto Asian report South Asian Countries has prospects. The new arising economy range has lot of buying potential. So Honda in order to gain profit must do business in the region.

New research methods must be developed to bear in mind the conditions of South Parts of asia.

In order to do thorough research work first market condition is studied and survey is performed, then analysis work is performed, after interpretation, conclusion comes from. And therefore effective strategies are developed.

Following will be the feature considering of internal configuration as well as external look and selling point of product

Colours: The model of the car comes in colour of two types i. e. exterior(12) and interior(3). For internal three colours are fixed Ivory cloth, Black Cloth as well as Gray Cloth. i. e. The surface colours such as Atomic Blue Metallic Crystal Black Pearl, Alabaster Silver Metallic, Taffeta White, Polished Metal Metallic, Celestial Blue Metallic, Spectrum White Pearl etc.

Size and Shape: This new car is made by using the following specifications

Length: 200 in.

Width: 80. 3 in.

Height: 60 in.

Wheel Base: 120 in.

Curb Weight: 3223 lbs [1]

Body Structure:

Front Head Room: 44. 2 in.

Front Hip Room: 59. 7 in.

Front Shoulder Room: 57. 3 in.

Rear Head Room: 38. 6 in.

Front Leg Room: 43 in.

. Rear Shoulder Room: 59. 5 in.

Rear Hip Room: 59in.

Engine Capacity:

Luggage Capacity: 14. 5 cu. ft.

Maximum Seating: 5

Fuel Tank Capacity: 19. 9 gal.

Engine Type:

Base Engine Type: Inline 4

Base Engine Size: 2. 6 liters

Mileage and Fuel Economy:

EPA Mileage Estimates: (City/Highway/Combined)

Range in Miles: 428. 5` mi. / 620. 5 mi. / 510. 5 mi. [1]

3. 1. 2 Market Analysis for New Honda Product

As in the introduction it is discussed that, the main aim of this research is to provide specification for development of the new model of car for the Honda Motor Company, Ltd which satisfy the necessity specification of customers in terms of environmental condition, conditions of roads as well as feasibility of South East Asian market. On this research marketing research is performed to do promotion with their product in the region.

Marketing analysis is one of the very most difficult tasks while conducting any research. In such a phase as more marketing survey is needed to be done to gather data, to do interpretation and deriving necessary conclusion. During analysis phase of marketing, analyst must do corresponding brain work to the proper analysis of the info to do research as well as devising business plan. Thus the duty of analysis is of essential importance in order to meet up with the goal of Honda. Conducting the marketplace analysis is usually difficult tasks for the any sort of new product as this phase requires more research on this topic to be able to conclude with the accurate outcomes. Through the marketing analysis, analyst must do really hard work in order to collect everything which is related to the current research problem as well as their business plan. Hence market analysis is obviously very important part to be able meet up with the goals of Honda Corporation inside our case. There are various kinds of marketing analysis methods proposed and presented by the authors. For the market analysis for new Honda car model of Honda Corporation the model called Porters 5 Forces used. Porters Five Forces model is basically developed by the Michael E. Porter [Competitive Strategy: Techniques for Analyzing Industries and Competitors "in 1980]. This model has five forces which are used by the Honda Car Corporation for analyzing their industry structure in strategic processes.

Porters Analysis for Honda Car Products:

Basically the Porter's model is depending after the Honda Corporation's corporate approaches for new product should meet the opportunities and threats in external environment.

There are five forces of the model employed by the Honda Corporation which is described below. These five forces based analysis working over the five main areas of Honda Car Corporation such as threat of entry, power of buyers, power of suppliers, competitive rivalry, and risk of substitutes.

The Threat of Entry

Economies of scale, for example, direct cash purchasing or group purchasing of new Car product benefits.

Entry of low or high cost e. g. for extra new insights of car product, how much it will cost?

Easily accessible distribution channels of Honda Car Corporation.

Advantages of cost aren't depends on the position of customer.

Will these new product competition retaliate?

Government policies of South East PARTS OF ASIA and their actions influences.

The taxes and other rules and policies aren't changeable.

The Power of Buyers

For the Honda car corporation power of buyers is high because there few, large players available in South East Asian market.

For the Honda car corporation, switching cost for buyers between your various suppliers is very low as Honda having most of things have their own services provided for every supplier.

Flexibility of car products: Honda Corporation make a car product very flexible means it made by according to buyers requirements. It's easy to any customer for drive or all aspects

The power of suppliers

For the Honda Car Corporation power of suppliers is strictly opposite to power of buyers.

Power of supplier's lies for Honda Corporation in high switching costs e. g. switching the maintenance supplier for new car.

Supplier's power is high as the make of Honda Car Corporation is powerful.

Customers of new car of Honda Corporation are basically fragmented in such way that they having litter bargaining power of varied related accessories.

The Threat of Substitutes

Where there is product-for-product substitution, e. g. Honda new car is way better replacement for its previous model in the region of South East Asian Environment without need making that car compatible environment.

Market position is tight because of others cars products high rates.

Competitive Rivalry

Honda car has the opponents such as Toyota, Hyundai, Mahindra and some local automobile manufactures. Thus, Competitive rivalry is high because of this new Honda car corporation.

Time Estimation for New Product Development

For developing new automobile in South Asian market Honda can follow a typical product life cycle model. The life span cycle for development of car for Honda corporation identifies the sequence of phases in which the whole car is created. The complete process is split into modules and sub modules, dead line for task completion is provided to each one of the module and thus, in a planned manner the whole car is manufactured. It takes place in six stages.

Figure 2: Product Development life cycle model for the new car product of Honda Corporation. [5] [6]

The steps of execution of product life cycle are discussed one by one in the following section.

Envision-For development of car model Honda organization system engineers task is to first visualize the automobile model. Vision assists with maintaining clarity of thoughts. It is straightforward to convert the vision into reality afterwards. The visualization process comprise of specifically the external appearance and look of the product. In this case the cars overall appearance is the appealing factor that will determine its buying preference. As the eye appeal determines the buy appeal so that it is very important to give attention to the entire look of the car. The good design for the automobile will take into consideration of the look, color, design, accessories and weight of the car.

Plan- Planning can be said as the set of procedures to attain the overall objective or goal. In cases like this overall planning to develop the product is made up. With this phases everything that is required for the manufacturing of car is listed out. Whole planning of product is done as time passes specification starting from the specification, analysis to the ultimate stage of development. In this case all the look should be done by remember the development of product in South Asian market.

Design-Car design for Honda includes doing both internal and external design. The color, capacity, size each is designed by remember of South Asian market. If all the conditions are satisfied, then your product manufacturing process starts.

Develop-This phase involves actual development process of automobile. This phase involve manufacturing building of car in assembly lines. After single components are developed, from then on assembling of each part to whole product is also made.

Testing-In this phase it is checked out that if the auto is developed in line with the specification or plan or not. Each part and each components functionality is tested. It is tested in South Asian markets environmental condition (temperature, humidity, atmospheric pressure) and road condition. It is actually designed to take test ride on the highway.

Release-It is the ultimate or last phase of product lifecycle. After all the phase is completed successfully and satisfied email address details are obtained. Before this phase promotional and marketing activities are also implemented. Then, finally the product is launched to the market.

Details of time required for each and every phase

Envision- In this particular phase visualization of car model is prepared. The duty has very importance in manufacturing.

Time: 5 weeks

Task: To have the vision of the auto to be developed.

Plan- On this phase plan is completed for the development of car. In planning all what how and when condition are thought about. Scheduling of all activities are also happen in this phase.

Time: 10 weeks

Task: To do planning about the how and when whole process is likely to be executed.

Design- This phase id completed by the engineers who do the overall designing of the Honda Corporation car development.

Time: 15 weeks

Task: To do the designing of internal and external elements of the auto design.

Develop-In this phase actual manufacturing process of car is performed.

Time: 30 weeks

Task: Actual manufacturing procedure for the car

Testing- Testing involves looking into all the features and functioning of the system if they are as planned about or not.

Time:10 weeks

Task: To check if car is manufacture according to specification or not.

Release-This phase is the final phase when the merchandise is actually launched on the market. In this case, Honda Corporation will launch new car in South East Parts of asia.

Time: 10 weeks

Task: To finally launch the product on the market.

3. 1. 4 Action Arrange for New Product Development

When the introduction of plan is completed then action arrange for manufacturing of Honda Motors car is prepared which is specifically being prepared for the marketplace of South East Parts of asia. If we wish the Project to succeed well then efficient action plan must be created. Especially strategic planning method planning is used for developing the action plan. Following action plan is prepared by making use of this data.

Clarifying the Objectives: The prime objective of Honda Corp is to determine market in South East Asia. Definitive goal is to build up product that may have new design features. Also the fuel efficiency of the engine should be good. This help Honda Corporation to maintain their brand image and also to conduct business in new part of the world i. e. South Asian market. This factor is good in terms of maintaining profitability. If the goal is clear to all or any the persons working in the business, then it will be quite definitely difficult to complete the objectives.

Preparing set of action: When the target is clear i. e. to launch new car in South Asian market. After that list is prepared for the reason that actions are listed out in sequence that is to be carried out. Here in this paper we must plan like where location of south Asia to create the factory, who will be are the target customers, Are the cars can run in their road condition, will be the environmental condition perfect. All these tasks are listed out and then scheduled to action.

Analyzing and prioritize the task: Because the project of Honda Corporation is a huge one, this must be analysed with the help of an expert who've got thorough understanding of the South Asian market. After analyzing the task the expert provide with reports that happen to be suitable to the marketplace, climate and road condition of South Asia. Prioritizing the task i. e. doing the duty first which is of all importance will promote to manufacture product according to deadline. It will help lessen the confusion and will allow successful completion of launching the car in South Asian market. Thus will be helpful in increasing profitability in business.

Organize and monitor the plan: The listed out action plan are organized into meaningful schedules. All the organized tasks are distributed to the subordinates. In Honda Corporation the mangers can monitor the program if it's working based on the schedules. The monitoring task will help in the facilitation of work.

Reviewing the plan: The reviewing of plan will help to check if the duty that is conducted according to specification or not.

Marketing Strategy: To launch any new product to the market, one of the basic objectives is to making the target customers aware about that this kind of product comes in the market. After the product development is complete, after that we must make marketing arrange for launching the product in the market. You can use different kind of strategies in marketing like direct marketing indirect marketing. Product sale greatly depends how well an organization market the merchandise and quality of product.

Development Actions

When we finished total plan of product development we start actual product development process. We make plan for development like date starting date of development process and end date of actual product development is to be completed. For Example: we start requirement gathering for new car of Honda Motors assigned to team by 5 Jan 2011 which must be completed within period of one months. In 5 Feb 2011 we start next thing that is design phase.

In 17 mar 2011 we start creating prototype of the model. In 18 may 2011 we make analysis of the prototype. 27 may 2011 we start process planning activities. In 28 June 2011 we start actual product development process. In Jan 1st we start marketing and launching of the merchandise in South East Parts of asia market. This the specification of span of time required in every phase. This period sometime change because of if any phase defects are detected this will would go to backward phase for rework.

Maintenance and feedback

This phase is of vital importance of maintaining the trustworthiness of the merchandise in the Global market. Feedback must be taken from the clients to check out of these are satisfied with the products or what kind of the development process. That is most beneficial for to increase product sale and to fulfill needs of the client.

3. 2 Task 2: Resource Management and Research for New Honda Product

3. 2. 1. Research Methods Utilized for New Product Market Potential:

To do market research thoroughly one has to analysis of product prices, of similar product available in the market place, market size and scope. There will vary methods used for the marketplace research. With this research descriptive analysis method is utilized because of multiple advantages.

This method describes about the approach to life, behavioral preferences of people. . It is basically designed for doing investigation about the existing status of folks buying preferences and pattern. First task in this case is assortment of data then proper analysis is done and finally interpretation and conclusion I drawn from them. It uses description analysis as a tool to understand the idea and designing pattern from it. This method will be particularly useful because of this research paper because as Honda will open home based business in South Parts of asia, it is very important to understand the approach to life and behavioral pattern of people over there. [Ref: "The Secrets of Strategic Management:" The Ansoffian Approach Igor H. Ansoff, Peter H. Antoniou]

1) Data Collection Method

As already discussed descriptive research method is employed set for research to manufacture new model of Honda in new market segment. Different kind of data like primary data, secondary data, will be required to be collected. So that it is at need to use some kind of data collection method. All four kind of descriptive data collection method can be used namely surveys, questionnaires interviews, observations.

Survey: In this type of methodology a study is conducted on particular marker segment. It is done to learn about everything about the current segment.

Questionnaires: A set of questions is prepared namely open ended and closed ended questions and they are distributed to public to fill them. On the basis of answer some conclusion are drawn from them.

Interview: It really is direct someone to one communication between two individuals it could be telephonic or direct. One of the greatest advantages of this technique is the fact one can gather information by studying gestures and postures of the person.

Observation: In South Asian market it is very important to understand people. As they are not used to them. To do the ultimate way to do it is vital to implement this way to do it.

2) Data Analysis Method

In descriptive research method, multiple kind of data analysis method is available. But here we use only that kind of method which can be used specifically in the forex market. The description about both kind of method is really as follows.

Factor analysis: This sort of method of analysis is employed to do analysis of varied sorts of factors like geographical, cultural, economical and political.

Main component analysis: This method of analysis is performed the following. First the whole project is split into modules or components. . Then separate analysis of each component is performed. This helps in reducing problems and eliminating complexity from the project.

[Ref: "The Secrets of Strategic Management:" The Ansoffian Approach Igor H. Ansoff, Peter H. Antoniou]

3. 2. 2 Types of Resources Required

Different kind of resources are needed for the introduction of new automobile. Honda company can use following kind of resources for developing new technology in new market segment


Raw Material




Managerial Resource.

Marketing and Advertising resources

Manpower : - Manpower can also be called as human resources. Human are the one of the most crucial constituent of an organization. Human resources is a terminology used for description for individuals who form the component of an organization. It can be also applied to human economics. For instance a tiny organization or whole country. Recruiting namely a functional component within an organization whose main task is about implementing management strategies and also to assign task is to individuals. Human Resources may also be setting strategies and devising system, standards, policies and processes. It will help in implementing strategies in whole organization. The type of purpose that it'll serve is following. It can help in maintaining compliance with the neighborhood, regional, government and federal laws. In addition, it does recruitment of new individuals, giving confirmation and devising transfer to new location to them. Keeping employee record and maintaining confidentiality is also one of the main tasks. Designing and development of organization is also the task which holds importance in it. Transformation of Business domain and implementing change management is one of the purposes fulfilled by human resource management team. Monitoring the Performance of people, their code of conduct and behavioral management is performed by Human management team. Maintaining Industrial and employee relations is vital as company is going to establish new segment in South East Asian countries. Workforce analysis and personnel data management of folks working in the organization is performed by people. Management also offers authority to do Compensation of salary and thinking in favor of employee benefit. Management is also responsible for providing Training and development to employee to any new technology if it's necessary for organizational development. Motivating employees, appraisal and morale building will help in the retention of the employee in the Honda motors.

Raw material: - Raw material is something that is is naturally picked plus some labor and action is provided on it to transform it into final product. Some recycleables used that are used for manufacturing of cars are: aluminum and steel for building body parts, titanium is employed for building some exhaust systems and platinum can be consider utilized to build the inner part of catalytic converters. Though the major part of developing automobile is virgin steel, petroleum-based products like vinyl's and plastics also donate to making large percentage of automotive components. From petroleum some light weight materials can be extracted to develop light weight cars, this may considerably decrease the percentage. As the price of diesel and petrol continue increasing it's very much important to create the engine which may assist in saving fuel and increasing the life of vehicle.

Technology- Technology refers to the use of new idea to implement some new theory by using various tool and techniques. For instance Multi Point Fuel Injection (MPFI) is a technology that is utilized for a few kind of efficiency. This benefit of this technology is the fact superior fuel combustion assists with saving engine, better fuel management it helps in saving fuel, engine performance helps in increasing the common of engine and reduced pollution it can help to make our glob get greener. Common Rail Direct Injection (CRDI) is another technology that is utilized to help in reducing the expense of the project. Each one of these technology in addition to the new technology that'll be produced by research and development team can help in increasing the benefits of the business Honda Motors.

Expertise- For developing the task one need to select the folks who are expertise in the particular domain. All these factors that needed to be developed. It can help in developing the merchandise according to South Asian market demand. This assist in building automobile that is ideal.

Finance-It is science which helps in the management of the monetary details. The areas that are related to of finance sector are business finance, public finance and personal finance. It consists of looking for the introduction of money related things like the introduction of domain Finance is must for the completion of development process. Without finance on have many limitations to perform working successfully. Honda motors financial position on the market is good.

Managing Resources-Resource management task is of primary importance that helps in the in managing sources of the organization. It can help in building, saving and allocation of resources. It can help in the development of plan and implementing them.

Marketing and Advertising resources-Marketing resource will be quite definitely helpful in the establishing new system in South East Asian market. Advertisement mechanism can be any like newspaper, magazines, pamphlets, news channel and radio station etc. It can help in making the product known and popular on the market.

3. 2. 3 Resources Possible Sources.

Raw material-For almost any manufacturing process it is basic part to recognize and assortment of raw material. The raw material assists with the forming of final product. The raw material collection will not be so much difficult for the Honda motors, because they are in the domain for many years. But the challenge that your company should come across is to transport the raw material in the south Asian market. Second thing that will be come into account is people management. The individuals management means hiring of employees on the market for carrying it out. This concern may also be termed as difficult, as getting together with the people of the South Asian market will be difficult as the language changes from that of the other. Also working in several environmental location is a tough job.

For in nervous about the money you won't so difficult for Honda motors to tie with different banks in South Asian Market. Only the task that will occur is to comprehend the bond and policies of respective countries and also to make compromises accordingly.

For doing marketing and an advertisement of the merchandise one want to do it very tactfully. As bad marketing plans can also damage the trustworthiness of the nice product. Advertisement medium may be any like leading newspapers, T. V channels, and r / c. And the complete marketing plan should be kept in mind that it is done in South Asian Countries.

[Ref: http://www. hondacivic. info/]

3. 3 Task 3: Research Findings and its own Evaluation

3. 3. 1. Marketing Strategies for New Honda Product.

For the new Honda product, Honda Corporation decided to use the "Ansoff Matrix" strategy. That is nothing but the matrix representation of business for new product; this shows how the business increases the sales and hence growing using the four different choices of actions. These choices are either used individually or combined. Following are four choices which are being used for this Honda Corporation car in the region of South East Market Area ["Corporate Strategy", H. Igor Ansoff]

These options are
1) Market Penetration: This has main concern is going to concentrate on existing products to existing markets. In other words we can say that market presentation for the Honda Corporation is basically concentrating on South East Asian Markets existing cars for setting the goals for increasing the overall sales inside this area of market. Thus for becoming the success in development of new product because of this South East PARTS OF ASIA, Honda Corporation must needs to know detailed insights for gaining more customers and response at the start. Based on this current conditions of existing market of SE Asian Countries, Honda Corporation decide their marketing plans. There are different strategies of presentations are available to utilize for Honda Corporation such as

Attack competitor's sales: That is best presentation strategies used because of this new Honda Car Corporation in the SE Asian Market. Also, this method commonly used for such mature markets in which the growing sales must result from the analysis of competitors sales. Hyundai, Tata motors etc are biggest competitors in these countries. This kind of strategies then could possibly be the marketing mix adjustment by altering one or more elements like promotion techniques or price techniques. Yet another strategy to use is increasing the greater consumption for existing products of CAR Corporation, this will results into the need of new product or car for the majority of consumers. ["The Igor Ansoff Anthology" Peter H. Antoniou, Patrick E. Sullivan. ]

2) Market Development: This is concerning with development of market for Honda car corporation existing product. That is better choice when the Honda corporation deciding to do the market development, then Honda Corporation first needs to determine new markets for this existing products of Honda Corporation. Market can be developed using following two approaches for Honda Corporation

- Different markets users' identification for Honda product those are having the same requirement for existing products over entire part of South East Asian Countries.

- New customer's identification that are looking to use this car in more comfort on South East Asian Counties roads and their conditions. ["Corporate Strategy", H. Igor Ansoff]

However, Honda Corporation is rarely considering this program for the development of marketing strategies.

3) Product Development: This program is actually concerning with the new product development for the Honda Corporation over the region of South East Asian Countries. In shorts this option is what employed by the Honda Corporation for gaining the more response from existing market of South East PARTS OF ASIA. Using this approach Honda Corporation is deciding to build up the new car that may suite to road conditions South East Asian Countries for business expansion of Honda Corporation as well as growth in SE Asian Areas. For development of the new product mostly preferred choice is of product development in South East Asian market is nothing but to product as well as market the new car. ["Corporate Strategy", H. Igor Ansoff]

4) Diversification: As the name indicating this program is concerning with the new product development for the new markets. Such option is basically not totally considered for market approaches for Honda Corporation, because South East PARTS OF ASIA already having the Honda Cars Customers. But based on the requirements from South East Asian Countries and their road conditions the forex market is still new for Honda Corporation. Hence they necessary to develop new Honda Car that may suite to all or any the requirements of South East Asian Markets. ["The Igor Ansoff Anthology" Peter H. Antoniou, Patrick E. Sullivan. ]

3. 3. 2. Progress Monitoring for New Honda Product.

Progress monitoring is the essential marketing concepts which help in understanding and the introduction of the product which is being developed. This is the research method for doing marketing of the merchandise. It helps in the analysis of the product time of development. Honda Corporation here is going to develop the new car and after developing this product they need to care of product means maintenances. The business also keep carefully the things of taking into consideration.

For Honda car product the performance analysis is performed.

The feedback of customers is analysed

To check out the functionality of every parts

Customers requirement feasibility consideration is done

Identification of risk and problems are calculated and solutions are also devised.

To avoid future problem extra consideration of the automobile is done


In this way Honda Corporation needs to develop the plans for products progress. Along with the measure monitors the progress of product. In this manner the Honda Corporation monitor the product progress in the South East Asian market to obtain the whole market and its goal, targets. For gauge the product progress we suggest two phase or activities which can be the following.


For the merchandise progress the planning is needed for the Honda Corporation, for the overall flexibility in business and market policies Honda need to take extra care of strategies and development plans. And to monitoring the strategies helps to making changes in plans of product as per customer requirements. And the continues monitoring of Honda new car products boost the growth of business and really helps to achieve the goals and targets of corporation in South East Asian market.

Evaluation: Honda Corporation defines some strategies, rules; policies for the new car product which is develop for South East Asian Countries. It really is hard task to keep performance continuously to the Honda needs to measure the progress daily. As well as the evaluation should be start from the first step of product development. We use this step from initial stage of new car development. Which helps us for finding the progress difference in this new car product. [Ref:"BUSINESS STRATEGY-SELECTED READINGS" H. Igor Ansoff. ]

3. 3. 3. New Product Market Potential Findings.

In the analysis of Honda Corporation new car products for South East Asian market we find some important points which are potential of this new car product as follows.

We find in analysis the demand of new Honda car in South East Asian Market. For permanent it requires to monitor continuously.

Most of peoples from South East Asian countries choose the comfort cars and reach car which increase the status in society.

In population many people find profit in less expenditure.

We find the rivals for Honda Corporation in South East Asian countries. But we also find the strong position of Honda Corporation among them.

And with this speed defiantly Honda Corporation capture whole south East Asian Market in couple of years.

And for develop a new product the strategies, policies are must be perfect and accurate for achieve the targets.

Attractive offers, designs of cars, providing the assistance like financial helps car services etc.

[Ref: "The Secrets of Strategic Management:" The Ansoffian Approach Igor H. Ansoff, Peter H. Antoniou]

3. 3. 4. Further Recommendations.

As above we define the marketing approaches for create a new car product of Honda corporation for South East Asian Market. With the help of analysis we guarantee of the new Honda car product, it achieve the desire targets, goals. And capture the whole South East Asian Market. But nonetheless some recommendation which we suggest for raise the product performance and growth of Honda Corporation in South East Asian market the following.

For the future enhancement we design same car products in various varieties for the South East Parts of asia peoples, because of previous experience of Honda Corporation. We recommend the varieties of cars research for the varieties of customers.

We also categories the South East Asian market for future based on financial position of countries peoples. And it can help to attract the clients for the Honda Corporation.

We find all marketing strategies and make an application for the Honda Corporation new car product for the growth of Honda Corporation and mainly to stable the market position in South East Asian market.

Conclusion and Research Findings

As it is discussed earlier, in this proposed research work the prime goal for the introduction of new style of car for Honda Corporation which will be environmentally friendly, can moulded to climate, market formation and conditions of road of South East PARTS OF ASIA. By studying the whole paper we conclude that the most important and critical part of new product manufacturing and their development design of marketing strategies and intend to monitor the progress as well as analysis to be able attain the goals of Honda business. The study method that was used here's Descriptive Research Methods, because the scope is high and assurance of outcomes with the probability of delays. Inside the above sections we presented out findings on the marketing potential of the new product in SE Asian markets, apart from this findings following are even more findings from the overall development strategies of car model such as

The primary goal of the business for the introduction of new car model based on the conditions of market of South East PARTS OF ASIA. Additionally it is required to boost the business and dealerships over this area of market.

The new car is made based on climate; road conditions of SE Asian Markets completely. If want to earnestly attain business goals for Honda Corporation.

Most challenging task is to create the marketing research the marketing research options for the new product development of the resource management and deadlines of the time management to be able to achieve the expected results under the estimated date and time.

Major answer of the question which is available by using research is that the aim of the marketplace is bound with the purpose of the project.

This research will need consideration of the clients of Honda Corporation in South East Asian Countries is increasing in the double hand.


The recommendation of the study of the paper has already been discussed in the previous section and subsection of the paper, for doing research on the market, for the manufacturing procedure for new automobile of Honda car specifically suitable for South East PARTS OF ASIA, some recommendations are believed in doing marketing research methods and developing the approaches for the plan development

In the research paper we have used the marketing research methods which can be descriptive and on the conditions if theory task that is done. The advice that is to check on all the likelihood for manufacturing car. This enhances the development of research of new task that can be implemented successfully

To increase progress of Honda in South East region. When the plan get succeed of Honda automobile in the South East Asian Countries, Honda Corporation needs to reschedule the same plan with the multiples section, cost, sizes and list of specifications in order to increase the rapid progress of Honda Corporation in those areas.

Instead of reviewing of product yearly of Honda corporation car, some schedules are recommended. These process can be carried out quarterly to be able to improve business of the product. This needs continuous updating of processes

Marketing strategies are required to re design frequently i. e. in every six months to acquire different types of market segments that happen to be in the same region of South East PARTS OF ASIA.

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