Business Communication Mcdonalds


Here I choose a McDonald's of New Zealand for my assignment. I choose this organization since it is very up growing corporation of New Zealand. The biggest reason for choosing this firm is that because I am working here and I know much more about that.

It all commenced in the USA in 1954 with a milkshake machine salesman called Ray Kroc. Ray received an order from the McDonald brothers' hamburger shop in California. He was fascinated by their operation - the menu was simple and inexpensive but the hamburgers were good; the fries were made in-store; and the shakes were thicker than typical.

McDonald's New Zealand exposed its first restaurant in 1976 in Porirua. Today there are 150 McDonald's restaurants across New Zealand, with around one million people going to our restaurants weekly.

In New Zealand, 80 % of McDonald's restaurants are franchised by local business women and men who own and operate their restaurants as unbiased businesses.

McDonald's success is built on a foundation of integrity. Hundreds of millions of people around the world trust our brand and we earn that trust every day by respecting our customers and employees, and providing fantastic quality, service, cleanliness and value (QSC&V).

Reference: - http://mcdonalds. co. nz/about-us/organisation


McDonald's business model is based on providing consistent degrees of service and quality products, and the worth of Quality, Service and Cleanliness (QSC) is important to all or any who just work at McDonald's NZ. All employees must definitely provide a high level of customer satisfaction and maintain high standards of preparing food, presentation and sanitation.

Successful businesses respond to the changing needs with their customers in order to keep customer devotion and sustain market development. Just how people eat and what they eat is changing - people are becoming more aware than ever of the value of health and nutrition, the acceptance of products such as caffeine has soared and people's working hours are increasing. In order to keep up with these market motorists, McDonald's has improved its selections and restaurants with offerings such as salads, fruits, deli-style rolls, the McCaf principle and breakfasts. Giving an answer to customer needs is part of McDonald's service concept.

Customers are also becoming more thinking about having information about their food, its production methods, and the firms who source it. McDonald's has taken care of immediately customer demand by making diet and other information common, ensuring customers can gain access to information every time they want. Direct communication with customers is extremely important to McDonald's - not and then launch new products or special offers, promote balanced lifestyle or Ronald McDonald House Charities, but also to counter misinformation or urban myths surrounding the business enterprise. It is essential that McDonald's can counter these claims about the business and its products with techniques that are accessible to every customer.

Some of the techniques McDonald's uses are:

Tv commercials

Brochures, holder mats and leaflets (available in-store or as a download from the

McDonald's website - www. mcdonalds. co. nz)

Newspaper and publication advertisements

Radio commercials

Consumer relations

Speaking opportunities

Internal newsletters

Country-specific websites.

Using a variety of communication programs ensures the company is able to reach every demographic with the most appropriate medium.

Reference: - http://www. oppapers. com/subjects/mcdonalds-demographics-page1. html


McDonalds needs to deepen their reference to the customer by giving great service and experience "atlanta divorce attorneys restaurant, each time. " The consumption of different activities allows McDonald's and the clients to have a relation between them.

Mission Assertion: "McDonald's eyesight is to be the world's best quick service restaurant experience. Being the best means providing spectacular Quality, Service, Cleanliness, and Value (QSCV), so that we make every customer atlanta divorce attorneys restaurant smile. "

McDonald's Goals and Goals:

1. McDonald's eye-sight is usually to be the world's best quick service

Restaurants experience.

2. McDonalds is committed to maintaining and developing the best food products in the quick service restaurant market.

3. To be able to deliver this, the company has made a number of commitments to food security and nourishment.

4. Lead the Quick Service Restaurant market by an application of site development and profitable restaurant openings, and by appealing to new customers. Increasing sales through campaigns will enable them to continue their program of expansion.

5. McDonalds have an objective to continual enhance and improve their menu. This will likely better gratify their customers and give customers more reason to visit. Many ideas for new items on the menu come from the franchisees responding to customer demand. Consumer tastes change over time and McDonalds must react to these changes.

6. To be always a socially dependable company.

7. To provide good dividends to its shareholders.

8. To provide its customers with food of a high standard, quick service and affordability.

Reference: - http://www. oppapers. com/subjects/aims-and-objectives-of-mcdonalds-page1. html

Organization Culture and Ethics

McDonald's has a eye-sight that encompasses employees and the surrounding communities. They think that satisfied employees stand out in quality customer support. McDonald's also maintain dedication to stakeholders, and the environment. McDonald's corporate and business culture is to do the right thing for his or her employees, the community and the customers they provide; this commitment is merely as important to them as offering hamburgers and French fries. Furthermore, they offer support to local developmental jobs, school and junior programs; furthermore, the Ronald McDonald house provides support for the well-being of children across the world.

"McDonald's has a people eye-sight to be the best employer in each community throughout the world. " [They assume that their] "People guarantee and people rules express [their] dedication to respect, identification, openness, and staff development. " "Diversity is built-into [their] business procedures and planning about the world.

A code of carry out and ethics is conducive to working any business. In promoting these positive activities throughout the company they should be clear and concise and include all people involved throughout the complete company. These guidelines should have a view about how to treat your customers or clients in a respectful manner and how to approach your coworkers and customers in an honest and legal way.

McDonald's Corporation, like the majority of other businesses has a code of ethics and conduct policy. Both of these together create what employees orofficers are generally likely to follow with respects to the way the treat the general public and one another. McDonald's policy seems to be different than most of the policies you might expect.

Community involvement

McDonald's has been a dynamic part of New Zealand communities since 1976, and we are pleased with the positive contribution we make. Our restaurants and franchisees play pivotal jobs in their geographic area, and we take our responsibilities seriously to make sure our company is a good neighbor and a good corporate resident wherever we go.

Junior sport: sports and touch rugby

McDonald's New Zealand is a long-term sponsor of junior sport in New Zealand, partnering with both junior soccer and touch rugby. Our aids helps more than 150, 000 Kiwi kids get out there and effective playing sport each weekend.

Clean Up New Zealand Week

Like other New Zealanders, you want to help keep New Zealand beautiful! We're a very pleased supporter of Keep New Zealand Beautiful, and every year in Sept, our restaurants be a part of Clean Up New Zealand Week.

Environment: our approach

Our method of the surroundings is changing with the changing needs for environmental awareness. The 3R's - reduce, re-use, recycle have always been an integral part of our method of helping the surroundings but we know there's more to it than that. That is why McDonald's Corporation globally is teaming up with key environmental organizations to integrate environmental sustainability into all our business practices.

Reference: - http://www. mightystudents. com/essay/Mcdonalds. code. of. 124044

Management of Knowledge Resources

As one of the leading companies in the world and invading every country, there is absolutely no hesitation that McDonald is the leader in fast food industry. This truth has shown for so a long time and this won't happen if the company did not apply any strategies with their resources and calculating their functions.

The strategy will come in planning available setting. The procedure of developing and retaining the goals and capabilities is mirrored to its changing marketing opportunities. The organization strategy lays in their institutional mission, helping goals and goals, an appropriate implementation.

Resources and Features of McDonald

For the business, the strategy is concerned with corresponding a firm's resources and capabilities to the opportunities that arise in the external environment. The resources and capabilities of an company are believed as a strategy. The increasing focus on the role of resources and functions as the foundation for strategy will come directly into two factors. First, the industry where in fact the company belongs became unpredictable and so the inner resources and capabilities of the company are given more emphasis in formulating strategies. And second, the blend of the resources and features of the firm became the superior competitive edge and success.

The connection between the resource and capabilities of a company in the area of business makes a competitive edge. It is because the capabilities and resources allow the organization to generate value and gain some type of advantage from the competitors. The capacities and resources may include the degree of business cycle literacy of the most notable of management team; deployment of varied forecasting resources; a facilitative organizational framework that facilitates well-timed acquisition, control, and dissemination of macroeconomic information as well as timely decision making relative to rivals; the observable program of a couple of business cycle-sensitive management principles; and a supportive organizational culture that facilitates the firm's management activities.

With matter of knowledge management, McDonald's companies are generally utilizing the McDonald's system. The essence of systematization of knowledge is followed by every wall plug with a detailed set of rules. Therefore, the operating methods became part of each employee and given a thorough attention from the management through the training programs.

Reference: - http://www. allfreeessays. com/topics/knowledge-management-strategies-of-mcdonalds/0

Group Dynamics

Group dynamics is a joint action by two or more people, where each person contributes with different skills and expresses his or her individual hobbies and opinions to the unity and efficiency of the group in order to attain common goals.

This does not mean that the individual is no longer important; however, it does mean that effective and successful teamwork will go beyond individual achievements. The very best teamwork is produced when all the individuals engaged harmonize their efforts and work towards a goal.

There is a stating that many hands make light work. The essence of this statement is that more can be achieved as a collective than independently.

There are numerous benefits associated with Group Dynamics.

1. Creativity

We all have different skills, knowledge and personal capabilities. By utilizing all of these different facets in a team, more ideas can be generated. As more ideas are generated, more creative alternatives are generated, resulting in better results.

2. Satisfaction

Lack of job satisfaction is often one of the main element things highlighted in surveys of employees. Individuals working mutually as a team to attain the goal are constantly developing. As they interact more energy and passion is created.

When this energy is implemented, it produces results which favorably impacts on determination and brings about even more success.

3. Skills

Even the best qualified individual cannot have every one of the skills to do everything. Some people excel at discovering the ideas. Others love the detail while there are the ones that focus on the big picture. There are certainly others who can be counted on when it comes to utilizing and continue of a plan.

The a key point is that whenever a team works jointly, it has a huge range of skills available that it can utilize to deliver remarkable results.

4. Speed

Imagine to have a project that needs research, pulling along a proposition, funding it, employing it and providing specific benefits. If one individual was allocated this, it might take months and perhaps years to make it work. By splitting up the job, work can progress in parallel and the best goal achieved faster.

5. Sounding board

We all have a range of options open to us. If we are trying to figure out what's best, we would never progress. Inside a team situation, other team members can become a sounding plank, allowing us to trim through the options and can get on with those probably to attain the desired goal.

6. Support

It is amazing the quantity of camaraderie that is created in teams, particularly when the going gets troublesome. People will most likely go from what appears to be extreme lengths when they know that they can rely on the support and encouragement of the team. Never underestimate the significance of this in obtaining results.

Reference: - http://essaysbank. com/essay/mcdonalds-case-study-3

Meeting Management

Board Meetings

The Plank of Directors fulfills at least six times each year. Additional conferences are planned as necessary or appropriate in light of prevailing circumstances. The Chairman chairs all conferences of the Table of Directors. The Chairman, in appointment with the CEO, establishes an agenda for each meeting. Agendas are arranged so as to ensure that the Table will be able to accomplish its oversight duties. Directors may anytime suggest the addition of any matters to a meeting agenda or increase for talk at any getting together with any subject matter that they wish, if it is on the plan for the conference. The Secretary attends all meetings of the Table and documents the minutes. The Vice Chairman, Chief Financial Official and Standard Counsel also show up at meetings of the Plank. Anybody or many of these officials may be excused from all or any part of a Board meeting at the get of any Director.

Restaurant Meetings

The McDonald's management team has meetings every week where they reveal over what has happened since the previous meeting and discuss any problems they have encountered. "The best way to have a good idea is to truly have a great deal of ideas. This shows the goal of having the appointment which is clear McDonald follow this theory. The minutes and agendas are noted for each assembly if any managers are absent, they are simply kept current by the Store Administrator who also distributes summaries of the conferences to everyone via email.

To encourage the wider goals to be achieved, it is essential that all personnel that happens to be working in McDonald is focused in the same path. This is inserted when new employees are advised about the eye-sight and mission assertion at the induction level so they really know what McDonald's means and the path that are heading in. This warranties that all personnel is aware of McDonald's wider goals.

Barnett & O'Rourke implies "This means dealing with opportunities and needs so that your organization can perform its goals"

An example is; as a short term goal on the Xmas holidays, all personnel has been delivered memo's and have been emailed on the importance of this weeks. The activities and expectations these are holding are made clear for them to arranged the example. In the event the communication was not made clear to all staff right from the start the communication would not have had a standard personnel contribution to the expected success of the advertising.


Every business has stakeholders - individuals, organizations or teams that have a pastime in the organization and how it works. Successful companies take into account the needs and requirements with their stakeholders.

Companies usually believe if their sales are good, then their brand and reputation must be strong. But all too often, they don't really have an obvious understanding of the values that drive brand and reputation and also sustain long-term success and expansion. This leaves companies susceptible to dangerous backlash between corporate and business values, and those of the stakeholders: customers, employees, shareholders, marketing, administration, and community. Even well-known and relatively successful brands and reputations have experienced from this backlash. Every stakeholder applies their personal and professional ideals to judge the performance of an company.

Stakeholders for McDonald's NZ include:


Franchise holders (franchisees)



Regulatory body (e. g. nationwide and local regulatory systems including health and safety communities)

Community groups


Reference: - http://answers. yahoo. com/question/index?qid=20071020051314AAPiEIV


McDonalds IT Limited can provide the following services with Virtualization






Messaging / Communications

Email and instant messaging permits your business to keep in touch and without it most companies wouldn't endure. Electronic communications have grown to be a fundamental element of everyday life whether at the job or at home. McDonalds IT assists by enabling collaborative messaging alternatives that allows anyone to send and receive electronic interactive marketing communications, throughout your computer network also to some other clients via the internet.

Using Microsoft's latest email offering, Exchange 2010, McDonalds IT provide the necessary flexibility for secure access from any consumer, allowing clubs to collaborate and speak more effectively, irrespective of location.

McDonalds IT also specializes in email migrations from other email websites, including Lotus Notes, Exchange 5. 5, Exchange 2000, 2003 and Exchange 2007. We've designed and implemented one of New Zealand's few Unified Messaging solutions.

Remote Gain access to Solutions

1. Microsoft ISA and TMG

McDonalds They have integrated both ISA 2006 and TMG to our clients. We can tailor the products to meet your needs, be they web proxy, VPN or email safety. TMG can be scaled up to a Network Weight Balanced settings for an Organization client. We specialize in ISA 2004 updates to keep your Firewall at the latest offering from Microsoft.

2. Microsoft Direct Access

With the implementation of Glass windows 2008 R2, Home windows 7 and IP v6, McDonalds IT can leverage Microsoft's End user Gain access to Gateway (UAG). This process removes the complexness that normal VPN's have. It allows smooth access to the corporate LAN regardless of location.

Standout Features

Syncs Windows, Macintosh and Linux computer

File sharing works with public and shared folders with permissions

Unlimited undo available

Free Drop pack iPhone/ iPod Touch app available

Can sync across multiple computers

Reference: - from MDP folder of McDonald's


According to the results, we came up with the conclusion that credited to the various track record and culture of the stay users and managers, vocabulary becomes a hurdle so far as communication is concerned. Because most employees are from different culture and they're new in this work might wait to speak to the supervisor about their problems. Inside the conferences, employees are always asked by the managers are they satisfied with their jobs and with the environment of Mc Donald's, that may ultimately motivate these to fulfill the needs of their customers as well. Indian and Chinese staff member hesitates a whole lot because English is not there first vocabulary.

We find that the amount of satisfaction will depend on the quality of service a customer receives. On this restaurant, men and women deal with the customers because they are trained well before they become a member of the personnel. While coping with different customers of different track record they have to communicate effectively to gratify the customer's needs. In this particular family restaurant every staff member communicates well with the clients to fulfill the customer's needs. They speak well in British.

Also We Can Offer!

Other services that we offer

If you don’t see the necessary subject, paper type, or topic in our list of available services and examples, don’t worry! We have a number of other academic disciplines to suit the needs of anyone who visits this website looking for help.

How to ...

We made your life easier with putting together a big number of articles and guidelines on how to plan and write different types of assignments (Essay, Research Paper, Dissertation etc)