Business Ethics Keeping The Staff Motivated And Increase The Productivity Business Essay

Background to the Study

Organizations are run in a tremendously huge competition today. Due to the huge competition in these organization, organizations has to generate and implement different ways of survive and as well as for expansion.

Apart from your competition a variety of outer and inner factors affects for the business success. Those will be the economical factors, political factors, environmental factors and as well social factors. For a good example an economic crisis in a society may modify the full total demand for a specific service or product. Also factors such as social tendency can change the demand for something. Likewise there exists variety of factors that can be critically damaged for functionality or a demand for something.

Therefore operating a business in a economic climate is not just a simple task. So therefore organizations need to generate several strategies for survival and the for the expansion of the business enterprise.

In introducing diverse strategies the human resource of the business is an essential aspect that ought to be managed properly to ensure the employee motivation. Employee motivation is highly needed for an organization because of its success. Without motivation of employees, they don't develop as dedicated team where who works exceptionally to achieve organizational goals while attaining personal goals and objectives.

Accordingly in this study the deliberation was given to study the role of business ethics in keeping the staff motivated and to review its impact for the Virgin Media.

This research proposal identifies the backdrop to the problem justification, scope and limitations, objectives, methodology and the literature overview of the analysis.

Research Problem and Justification

As mentioned previously better employee performance enhances organizational productivity and it ultimately results for organizational success. In the current competitive business environment organizations are retained in the business therefore of productivity which comes through competitive advantage of the production. Once the productivity is lost, the organization losses its competitive advantage, market share, trusts of customers etc. Therefore if a business is losing its productivity, it's equal to reach the organizations demolish. So if we examine the reason for decreasing the productivity of organization one of the main reason which stand would be that the employee performance are receiving lower or it has truly gone down extensive. Employee performance decreases due to range of reasons. So if we can identify the reasons which decreased employee performance we can find an answer to increase it and then to increase the productivity and finally to reach organizational success. Accordingly this research study is targeted on employee motivation which is a critical factor which enhances employee performance. The employee's are motivated due to various factors, it could be financial motivators, non financial motivators etc. The motivational factors range in a diverse area. Accordingly in this study the consideration is given on a non financial motivator which is the own business ethics of the business. So it is analysed the role of business ethics in keeping the staff motivated also to improve the productivity in Virgin Media.

This topic will improve the knowledge base into an important area in employee motivation and eventually to the well-being of Human Resource Management.

Objectives of the Study

To evidently define what's employee motivation

To know very well what is intended by business ethics

To find out the impact of business ethics on employee motivation

Scope and Limitations of the Study

Employee Motivation is no outcome of one reason; a variety of facts determines employee motivation. For a good example recognition is a one factor which improve employee motivation, likewise there are group of factors which affect for employee motivation. Business ethics of the organization where a worker works is also a crucial factor which highly influences for employee motivation. Therefore my intention of the research study is to look at the way the business ethics of the working organization motivates the employees. Accordingly this research scope is to examine what are regions of the business ethics which affect for employee motivation and exactly how those elements have been affected in the selected research study organization which is Virgin Media.

Although this research examines an important area which influences for employee motivation, there are certain limitations too. The main limitation of the research is that this research targets only 1 main key factor which affect for employee motivation which is the business ethics, but as mentioned above there are a great many other factors which affect for employee motivation, so here in this research it is known as or assumed that affect of all other factors are zero. Also this study has been done limited to one organization, and its own my very own proposal and idea to help expand conduct this study for much more two or three organizations where it'll give an idea to employers to consider how they must develop their business ethics to get motivated the employees.

Literature Review

This literature review is known as on aspects. An example may be the analysis has been determined the literature on defining employee motivation and then it's been found out the literature on business ethics from then on a literature study has been done on Virgin media which gives a better idea about the business and lastly the literature has been found about the result of Business ethics on Employee Motivation.

What is Employee Motivation

There are several definitions has been discovered by several professionals on motivation.

The Lecture notes of Amarasingha. D. For the Professional Qualification in Human Resource Management of Institute of Personnel Management Sri Lanka, informs that the term motivation has been replication of the word from a Latin word 'Movere' and its meaning is something that moves visitors to action. Further it is described this can be a physical or mantel thing which moves people for action, in the task environment there are physical and mental environment which may be given to employees to go employees to use it.

According to AMTA-LIMRA (USA) employee motivation is the one tool which is open to make people to do what they need to do. This says that motivation is the best tool which is often exploited to get the maximum from the employees.

According to Jucius M. J. "motivation is the act of inspiring someone or oneself to obtain a preferred path of action, to push the right button to get desired action. "

The meaning of this is the fact motivation is an achievement which should be completed to get completed some work from set of employees or from people. And additional it describes the motive factor for each and every person will never be exact, it will be different person to person therefore in motivating employees, and the employer should recognize the correct motivator for that particular person.

And also there is a different definition of motivation which speaks that "Motivation can be an inner mind-set, which straits or directs behaviour into the achievement of pre-determined goals. "

This definition elaborates that for every people they have got there own states in there mind where they want to achieve, accordingly in motivation the motivator should obviously identify the needs of this particular person or group and act accordingly to there requirements.

The Lecture notes of Amarasingha D. For the Professional Qualification in Human Resource Management of Institute of Personnel Management Sri Lanka, further discusses that motivation is not simply means of money and it's really a mixture of finance and non financial motivates. Accordingly when an employer needs to motivate his team he should plainly define what type of motivators will be the motivators for a precise group or group.

Accordingly it could be concluded that employee motivation is factor which enhances employees performances and the as knock down under performance of employees, the motive factors of employees may be non financial motivators such as bonuses, incentives etc, or non financial motivators such as rewards, recognition, etc.

But as our research area is rather different from these motivating factors it is required study the result of business ethics for the employee motivation. So the next consideration was presented with to recognize what this means by business ethics.

What is Business Ethic?

According to this is of Cheryl Cran (2010), Business ethics is the actions that a business clutches to in its daily dealings with the world. The ethics of a particular business can be varied. They apply not and then the way the business act alongside the world most importantly, but also to their one-on-one dealings with an exclusive customer.

And also as Gwendolyn Cuizon defined the business enterprise ethics need that a company inspects its behaviour in direction of the outside world. It obtains into deliberation morality, right reasoning and ethics application. For example, the business enterprise manager's ethical philosophy of situations does affect the manager's ethical beliefs. Moral beliefs are highly relevant to the overall guiding belief system at the trunk the individual's perception of right or wrong.

Business ethics are applied in order to ensure that a convinced required degree of faith exists between customers and various forms of market participants with businesses. For instance, a portfolio manager must definitely provide the same deliberation to selecting members of the family and small individual shareholder. Such practices assurance that the public is treated fairly.

Effect of Business ethics on Employee Motivation

As the organizations in charge of maximum customer satisfaction for his or her business purposes, organizations should keep their liability of keeping their employee dedication in their dedication in their field of work. RUNNING A BUSINESS ethics, part of this liability of the complete organization and their obligation is enclosed in the core values and principles. The business ethics are also guild the business and their leaders to make decisions. For the reason that business ethics consist with the principles in laws and regulations, inner policy, and actions. Mostly organizations try to uphold the business enterprise ethics linked to product quality, Healthy, safety, and competency and achieve these goals most organizations keep up such ethics to be truthful, dealing with honesty, admiration, and justice and allied in line with the principles etc.

There are numerous issues in the business ethics when involve in the practical level.

Dedication to the environment

Keep the welfare of the community

Enhancing the honesty running a business transactions and reducing corruption can help the entire organization overcome the part of development problem.

Employee satisfaction means respond the needs of the individuals and importance of job design and job involvement.

(Info Abstracted by Baker G. [2001]. Motivation through needs, job design and satisfaction The Mc Graw - Hill)

This is a research study of American Xtal Technologies which is often recognized as an example for the results of business ethics to long last Over 500 of employees were left unemployed.

In this case American Xtal Technologies also called AXT was not able to improve the safety conditions of their workers. The factory itself functioned with less restrictive health regulations in the working environment. This cause to make the organizational physical surroundings creates potentially ill workers and diseases.

The lack of information, lack of hazardous training, and insufficient making safety measures to make certain that air had not been above toxic limits are all rooted problems which caused an ethical problem for AXT and its previous employees.

Even before begun take notice of the air quality in the plant; the business had carried out an interior air monitoring. The inner monitoring have been exposed that their workers had been exposed to over 21 times the tolerable limit for arsenic dust since 1999 and did little to see, educate and improve conditions because of their employees. So accordingly long last with the bad standing for the AXT management, because they have played the primary role in the misconduct for the organization's employees.

From this example we can plainly recognize that how the business ethics can be afflicted not only for the employee motivation but even for the total collapse of the business. Because if indeed they had an ethical approach on occupational health insurance and safety they could can clutch the status of this and result for even the success of the business enterprise.

(Info Abstracted from: The Essay Paper of AXT Case Study And its Deadly Effects. http://www. oppapers. com/essays/Axt-Case-Study-Its-Deadly-Effects/106867)

An organizational culture most likely to shape the high ethical standards in a single that's high in risk acceptance, low to moderate in violence, and focused on means as well as outcomes. Managers in such a business are supported for talking risk and innovating are dispirited from appealing in unbridled competition and will pay concentration to how goals are achieved as well in regards to what how goals are achieved.

If the culture is strong and supports high ethical standards, it should have a very powerful and positive effect on employee behaviours.

For example Johnson and Johnson have a robust culture that has long stressed corporate obligations to customers, employees, the community and shareholders in that direction. When poisoned Tylenol (a Johnson and Johnson product) was found in store shelves, employees at Johnson and Johnson across the United States separately pulled the merchandise from these stores before the management had even issued a declaration regarding the tampering. Nobody needed to tell these individuals that which was morally right they knew what Johnson and Johnson would expect these to do.

(Info Abstracted from: Lecture notes, Silva J. [2007]. Organizational Culture, Professional Qualification in Human Resource Management of Institute of Personnel Management Sri Lanka)

Literature on the Virgin Media

Virgin Media (officially Virgin Media Inc. ) is a British supplier of TV, telephone and broadband internet services to domestic and business customers in the UK. The service is delivered mainly through its fibre-optic cable network, headquartered on paper in New York City with functions based in Hook, North Hampshire, UK.

As the only real major cable company in the United Kingdom, it competes generally with the other major pay-TV operator, satellite-based British Sky Broadcasting which presently has more channels than any other provider in the united kingdom, and with free view, the free-to-air earthly service. While US-headquartered, Virgin Media only operates in the United Kingdom, with headquarters in Hook, Hampshire and its fiscal base in Bradford.

It is headquartered in New York City, and employs 17, 000 people. The business recorded revenues of 3, 602. 2 million through the fiscal year ended December 2006, a rise of 85% over 2005.


At the centre, Virgin Management Ltd (VML) provides advisory and managerial support to all or any of the several Virgin companies and their specialist Sector teams across the world. Their workers in London, New York and Sydney offer regional support and between them and the Sector teams they manage Virgin's interests over the whole of the Virgin Group.

To help manage the growth and development of they may have setup sector teams, each run by the Managing Partner. These important roles take care of interests in aviation, media & telecom, financial services, health & wellness, leisure, and Green (clean technology) investments.

SWOT Analysis

To have a thorough understanding on the organization of Virgin Media it was centered on situation analysis of the Virgin Media and the technique that was used to analyse the problem of the organization is usually that the SWOT Analysis. Accordingly the SWOT analysis of the Virgin Media is as follows.



The prestige of the brand and the innovation that the name Virgin offers.

Virgin Media is the only real company in the United Kingdom that offers all of the main media services products together, i. e. digital television, broadband, fixed line telephone and mobile phone packages.

As they are providing all the services together, the business has obtained features of economies of scale as with the ability to combine a lot of its general roles such as administration and finance, thus allowing the company to price more competitively for the good thing about its customers.

Technical ability and infrastructure are also two of the key internal strengths of the business, which were browbeaten to create a market leading position

The amalgamation between NTL and Telewest is still relatively effect for the business and there are cultural conflicts between the two styles and the emerging Virgin style.

In recent years, with their attempt to cost cutting of the business have effected to several redundancies and outsourcing of customer services. It has caused for unsettled behaviour and lack of loyalty from staff

Because of the scale and complexity of the organisation, there will tend to be ongoing conflicts that will need to be managed if this cultural shift is never to shock on the customer experience.

The bank does not intend to pay dividends on its shares before second half 2009 which make less appealing to investors in the entire year.



The media sector is developing an outstandingly speedy manner, resulting to giving space to grow the business more over in the foreseeable future.

Ability to provide value supplementary services such as online gaming or even more unfailing broadband connections

Technical innovations may available for companies can adopt.

Competitors from other similar media companies such as Orange or BT who remain as large players on the market.

Virgin Media is alleged to have problems with its infrastructure reliability, which could potentially permit opponents such as BT to increase market share

The media sector as a whole is extremely fast paced; therefore, the main threat is the fact that Virgin Media may neglect to remain speed, consequently losing its customer base to some other more progressive company

Methodology of the Study

The methodology of this study can be divided into several sections.

The first section of the research study handles the literature review on several aspects, firstly it realizes various articles, definitions, different studies to exactly define what employee motivation is.

After clarify above from the literature, another broad overview of literature has been completed to identify what's meant by business ethics.

The next segment of the analysis deals with identifying how business ethics influences on employee motivation and accordingly a literature study has been conducted about the Virgin media in order to get an overall idea about the business.

After a complete questioner survey will be conducted with the employees' of Virgin Media which will exactly find out the impact of business for employee motivation. Apart from the questioner survey a direct interview will be conducted with selected relevant mangers of the Virgin media to help expand analyse the findings and come to a conclusion.

Ultimately the study will be concluded with successful findings on employee motivation in conditions of business ethics of Virgin Media.


This dissertation proposal is focused on the topic of "Title: What is the role of business ethics in keeping the staff motivated also to boost the productivity in Virgin Media". It means study on identifying SO HOW EXACTLY DOES business ethics of Virgin Media influences for the employee performance of the business.

Virgin Media (officially Virgin Media Inc. ) is a British supplier of TV, telephone and broadband internet services to domestic and business customers in the united kingdom.

Main Objectives of the analysis is the fact to plainly define the idea of employee motivation, to comprehend what's meant by business ethics and to find out the impact of business ethics on employee motivation. Accordingly this proposal report is targeted on providing background to the study including research objectives, research problem, and scope and limitation of the study, methodology of study.

Apart from that the primary focus of this proposal was given on the literature review. Accordingly in the first section of the literature review was focused on the organizational background has been provided and then a comprehensive literature study has been completed to identify what's employee motivation and as well to deeply identify what's business ethics. Accordingly it was found out how significant of the business enterprise ethics in order to employee motivation.

Also We Can Offer!

Other services that we offer

If you don’t see the necessary subject, paper type, or topic in our list of available services and examples, don’t worry! We have a number of other academic disciplines to suit the needs of anyone who visits this website looking for help.

How to ...

We made your life easier with putting together a big number of articles and guidelines on how to plan and write different types of assignments (Essay, Research Paper, Dissertation etc)