Change Management: Carrefour Group

Background to the organization

Carrefour is a multinational company which includes its retail stores almost all over the world. Recently it has expanded the business in the Asian Market. In the year 1995, the corporation got total of seven stores in Asia but in yr 2004, this total went up to 126 stores that was a huge gain for the company. One of the better features of the business was that it had not been afflicted by the economic crisis that occurred which was the biggest reason that company developed its plan in UAE. Carrefour can be an infrastructure group and the true property was the section which was very much influenced by the monetary downfall however the company had enough capacity to face the chance that it didn't get affected (United Arab Emirates: Carrefour expands its services in retail sector).

Carrefour is the next major retail group in the complete world. Carrefour inserted into UAE in the entire year 1995 and till now it offers 11 big shops around UAE. And soon it will be a famous hypermarket at Dubai Athletics City at Emirates Street in Dubai. The company provides up to 6800 to 14000 sq m of area for a hypermarket in UAE.

CEO: Jos-Luis Duran (Bundle of money World 500, 2007)

Employees: 456, 295

Address: 26 Quai Michelet, Levallois-Perret 92695, France (main office)

Phone: 33-1-5563-3900

Website: www. carrefour. com

Present Rank: 32nd in the World

SWOT Analysis

Strengths and Weaknesses (Internally Manipulated factors)


One of the major tactical successes of the business is the fact Carrefour has collaboration with one of the very most successful infrastructure company on the globe, MAF of Abu Dhabi. This gives the company durability to the business to increase the inside built.

The internal reason for the business to collaborate with MAF in UAE because of the limitations that UAE government placed on the overseas companies to start up a business in the united states. To be able to get the ease, this cooperation has occurred.

As far as the industry average in the country in the field of real estate sometimes appears, Carrefour is significantly above the industry average and the key reason is that it received unaffected at the time of economic problems.

The company is within a stage of a continuous success for days gone by fourteen years which is easily mirrored in the financial ratios of the company which shows a continuing betterment for the past several years.

The human source management of the business is also quite strong and it shows the increasing betterment in the performance matrix of the business. This gives the inner support to the business especially regarding recruitment process.

Company's standing at the moment reaches the 32nd place which is actually a impressive success and durability for Carrefour and provides it a inspiration to improve its standing further.

Due to the fact that most of the ventures done by the company are huge, hence company takes a collaboration of government subsidiaries in UAE which prevent any hindrance in the future.

The marketing department of the company is very highly valued because of the fact that the company has an enormous brand value all around the world and following the success of Hypermarket at Dubai Activities City; it is going to be better and better.

The financial division of the business and the research and development section are together doing a great job of understanding the financial situation of people residing in UAE and appropriately plan the investment. Hypermarket is the best suited for this function.


The cooperation with MAF is absolutely very helpful for Carrefour in UAE but along with the strengths there are several weaknesses associated with this cooperation. The company does not have full freedom to take the decisions and especially the financial decision. The only real area where in fact the company can take the completely decision is the operational department but usually there would be several constraints posed by the collaborated companies.

One of the largest weakness can be that around three fourth of the full total profit of the company is in the hands of MAF which means that the investment perspective is really weakened because if any person would like to be the part of stakeholder of Carrefour, he would have to stress.

There are several sociable concerns of the business like increasing Emiratization with in the business which means that there is a specific percentage that they have to share with the countrywide employees. This may reduce the result of the business.

It is true that economic problems has not affected Carrefour but under the rules made by the federal government, there are several restrictions posed on the company which stops the company in its fast expansion.

Opportunities and Dangers (Externally Governed Factors)


There are several opportunities for the company to develop its business in UAE. The main factor is its demography. The culture and public aspect of the country is absolutely support the advancement and augmentation of whatever the company is doing. There are many malls and many other locations which can be suiting the infrastructure of Carrefour.

The financial meltdown in 2008 got made the problem worst for the united states in the true estate structure. There are many companies which are still lagging because of this crisis. It gives a big opportunity for Carrefour to quickly enhance the business so that there may be better prospects in the future.

Dubai Activities City itself is among the finest opportunities for Carrefour group because of royal group and excitement.


Of course, if there are so many opportunities for the company in UAE, then threat have to be there. The biggest threat that the company will seek is huge competition on the market. However, it would be reduced because of economical turmoil of 2008 but still companies like EMAAR give Carrefour a healthy competition in the country.

That too, when the company is foreign based mostly and its own major shares are not owned by the company itself.

Change Identification

This part of the projects deals with the various types of problems related to the id of changes in the business

Identification of different kind of changes which can exist

Identification for the reason for such changes

Identification of scopes and goals for such changes

Identification of present area of the changes and evaluation with the near future prospects

Kind of changes

This project handles the parts of the changes that have took place in Carrefour using its cooperation with MAF in UAE to develop the business. There are many sorts of changes recognise the business has undergone to be able to commit this partnership with MAF. Various kinds changes recognise the business has seen because of this collaboration are as follows

Change in the working atmosphere in UAE

Change in the regulations of the company

Change in the real human source of information activities of the company

Changes in the process of execution of work

Changes in the tasks and duties of employees of the company

Changes in the dog owner ship of the company

In order to begin for the working progress of Hypermarket in the Dubai Sports activities City, Carrefour gone into cooperation with MAF which includes caused several changes in the organization and its own working. This collaboration has influenced the atmosphere of the entire organization. Being a French firm, Carrefour has absolutely some other culture and different atmosphere which prevails in the business but getting into UAE was a complete change for the company.

The change in the working procedure for the company is very high as it does not match to the working criteria of Carrefour in other countries. There are several changes in the plans and operations and especially the ownership has a great effect because of such collaboration

Reason for changes

There will vary reasons that have led to the growth of such changes in the organizational composition and its working process. The main of them all is ors collaboration with MAF. Entering into UAE for a overseas founded company is not a simple job to do until unless company do not have any partner who is national of UAE and this too with a collaboration greater than 50 percent stocks of the business. Hence, company entered into the UAE market with its cooperation in MAF for making Hypermarket in the Dubai Athletics City. Another reason behind changes is actually a sense of a fairly easy capture to the market because of its collaboration with MAF because MAF is perfectly known Construction Company in UAE. Everyone in the country does know this company; it might be very much beneficial for Carrefour to enter into business in UAE having collaborated with MAF.

Changes in the opportunity of the company

Carrefour has gone through a change at the entire organizational level. There are a few special areas where the company has seen a number of changes. These areas where company has seen lots of changes are the following

Changes in the types of employees

Working process of the company

Levels of Departments

Business process units

Level of systems

Above are the primary areas which have been through changes for Carrefour as a result of cooperation with MAF. It was quite clear for these areas to undergo changes due to reason that there is an enormous difference in the culture and the atmosphere of both the companies is totally difference. An example may be a France based mostly company and another is a UAE structured company.

Goals for Changes

There are several goals which were identified to hook up them with the changes

Collaboration between Carrefour and MAF

For fulfillment of laws and order in UAE

To profit the name of MAF to seek the competitive advantage

To make people of UAE know about the company

Enhance the business

Where are you now?

GAP Analysis

GAP Analysis in essence deals with highlighting the difference between the applied strategies and the expected strategies. There can be two different kinds of distance may be there, namely Knowledge Space and Strategic Difference. The exact meaning of Gap analysis is to investigate the difference between the present situations of the business and the near future prospects of the business. On the starting, it's important to analyze today's condition of the company and in the next situation, the near future condition of the business is looked after. Present and the future condition of the company are necessary to analyze because it offers an indication about the performance of the business. There will vary types of evaluation takes place in the GAP Analysis of any business.

Comparison of organizational performance

Comparison of marketing probable of the company

Comparison of Business associations of the company

Comparison of operational activities of the company

The pursuing diagram shows the difference research of Carrefour.

Fundamentals Requested Changes (Kurt Lewin 3 step model)

Unfreezing: This corresponds for Carrefour to finding itself ready for desired changes that it going to enter by making cooperation with MAF in UAE.

Changes: This corresponds to provide situation where the changes are being untaken by the business and so that it is happening for the clients and the staff.

Freezing: This corresponds to the final authorization of the transformed strategies by Carrefour.

Present situation of the company

Carrefour is a widely known organization which functions in various countries. It perceives different types of organizational culture wherever it starts its operation. This might happen in all the places and same in the event in performing procedure in UAE. The culture of UAE is assorted. Here, majority of the populace is expatriates, which means that in this country there are people from different parts of the world. This is one of the primary problems that the company is facing. Actually, this isn't problems but it is a concern which is so important to be taken treatment of by the business.

Another nervous about Carrefour is the constraints which are enforced by the culture and the neighborhood government of the country on the company. These limitations stop the business from taking various decisions due to the fact that company has a major share holding with MAF. The main of all such concerns of the business is the demanding regulation which is followed in UAE and high number of expatriates coming in the country. But in other ways, for business of Carrefour, this is profitable as well.

There are some challenges associated with the present circumstance of functional and all around management of Carrefour in UAE. There are several limitations posed by the federal government on the international based companies to get started on up businesses in UAE. This is actually the biggest obstacle that the business face which must be soon resolved.

Where do you want to be?

Future State of the company

This will identify the express of the company after little time (at least 5 years after the cooperation between MAF and Carrefour). The continuing future of the company is meant to become more in favor of MAF alternatively than Carrefour. The main reason behind this is that most the shares of the company are presented by MAF which accounts for more than 50 percent possession of the business meaning in case of profit to the company, you will see more earnings for MAF somewhat than Carrefour.

The future potential clients for the business in future are naturally growing as hypermarket in Dubai Sports activities City is one of the uncommon infrastructural complexes which are there in the city. This makes this a particular place for the neighborhood populace and the tourist to roam around. But the only problem that your company must face is that huge percentage of partnership is used by MAF which means that huge percentage of profit will go to MAF. Another future prospect which can be helpful in generating more income is that there surely is no tax billed by the federal government which allows the business generate more earnings and earn more money.

The organizational culture in the foreseeable future could be more or what same as the company has its organizational culture in Dubai at the moment. The organizational culture would be very much varied. Reason being there are people coming from all over the world to the country. Around 80 percent of the total population of UAE comprises of expatriates. This means that staff in the business will be of diversified culture.

There are several steps which have to be achieved frequently by Carrefour. These steps are the following

Company should well control its cooperation with MAF such that it can easily operate in the country

Company should think of growing the business and really should keep an eye on the total revenue so that it can make maximum possible profit

Company should retain people with in the country and also should call some of the higher specialists from some of the several branches of Carrefour so that it can maintain the culture of the business in the internal issues at least.

Company should formulate the strategies in line with the marketing potential in the united states and according to the diversified open public of UAE but along get back company should also monitor the laws, regulations distributed by UAE.

Company should formulate the strategies with in the business in that manner which would help it to succeed in the plans and should help to generate increasingly more revenue.

Readiness of the business to undergo the changes

This is one of the better possible reasons that could account for change management in the company. Carrefour, being one of the primary organizations in real house and infrastructure entered in to the business for making hypermarket at Dubai Sports activities City by collaborating with MAF. There are many changes that company possessed to face in order to execute their business plan in the united states. The biggest change that company got produce is the organizational culture in the country which is very much different from any other country on the planet. There are many restrictions on the business activities imposed on the business by the local federal government of UAE. The business is ready to choose these changes to be able to generate revenue. It could be possible that company do not suit with such an atmosphere of organizational culture however the company is preparing to agree to the changes since it is aware that UAE provides best possible potential customer for their business.


To Identify if the company is ready to choose the changes

Implementation Team Head:

Board of Directors

Implementation Sponsor:

Strategic Management Team


Action Required



Business Unit / Product Group Actions

Were the contracts of business product notified?


Were these contracts briefly told the team members?


Has the goal of business management product set?



Has the id of training team done?


Has the examination of training been done?


Is working out Information Sheet available?


Has the training provider been proven?


Has all the training details provided by the coordinator?


Will the criterions are based on the training rollout?



Action Required



Information & Marketing communications Technology (ICT)

Have tools of audit been configured?



Action Required



Have the task published?


Is documents for the task necessary?


Business Application

Does deliverable require software assistance?


Does the circulation require any support model?


Have IT Business Device been notified for support?


Particulars of the changes (Road Map for Changes)

The main goals which are protected in this part of the plan are

Alternative, methodologies, alternatives and different ranges of actions and plans are believed especially or implementation of change

Consideration of risk involved in the execution of plan

Consideration of cost to be predicted for the change to be implemented

Kotler's 8-Step Change Model

Following 8 steps will be used for making a highway map for changes in Carrefour for its cooperation with MAF

There is a need to build urgency

Formation of a robust collaboration that your company ahs already done

Company has a perfect perspective which can result in changes

Communication will be done aiding this vision

It is essential for the company to remove obstacles to arrive between

Short term income will be made

Changes will be employed for every sector

The complete organizational culture will go through the changes

How will you get there?

There are several changes which will be required by the business to adopt the business sense in line with the culture in the united states
There are two types of strategies which will help the company to create the changes. These are


This is quite natural that organizational structure of the company should be changed. It needs changes based on the varied culture of UAE.

New system of workgroup and the human being resource is essential in the company to be able to run the business properly in UAE. The primary reason behind this is that will be the first hypermarket in the united states which means that the industry and vulnerability for the business is likely to be new. Highly superior system will be required by the company for the procedure as a result of hugeness of the market exposure for the company in UAE

Non Rational

There will be change in the connections as well. Carrefour must build good associations with MAF and federal government of Dubai in order to obtain the best out of their business techniques in the united states.

The culture will accept the changes which is created by Carrefour in UAE. Reason being these changes will be produced based on the culture of UAE.

Process Change

It is necessary for the business to possess process change as well. Process change is essential. If it would have been a make of some eatables, clothes, then it would have required that process should have looked after as it is every where but this is an infrastructure company. The structure of the building, outlets in the hypermarket and every thing else which is a part of process in the business's operational activities need to be changed in line with the destination (change management). Hence all the processes of Carrefour need to be differentiated based on the need in Dubai Activities City. There are a few important process changes required by the business

Management process

Recruitment process

Operational process

People Change

In order to make changes it could be possible that job assignments of the folks and their obligations change. The largest problem with individuals change result in the de recruitment of some very sensible people from the company so as to follow the guidelines and laws of the company.

Roles and duties of the employees will be damaged because they will be enforced to follow different prospect

Knowledge and training will be entirely different, especially it could required by the staff to learn Arabic to be able to work at the bottom level

Work methods will be totally be different because of this of the change because these work procedures would clearly adopt the culture of UAE.

Third party connections will also be built. This may be done mainly due to human relationships of MAF in the united states. The connections will be built with several realtors of MAF. Carrefour will come in contact with these agent companies and can create third party relationships on the market.

Information Sharing

During the change along the way of Carrefour, there may be some information which needs to be shared on the list of partners of the business enterprise. Carrefour and MAF will be the two organizations who've collaborated to make hypermarket in Dubai Activities City. There is for certain information which includes been shared between your two organizations. These are

Financial Information (this must be very much critical because MAF has an enormous sharing Hypermarket)

Some parts of the operational information

There are some plans of Carrefour that have changed because of the information sharing. These regulations could be

Policies for the implementation of financial plan

Policies for renovating of prices

There are several methods which are used for sharing information. These methods are

Direct Conversation

In immediate conversation

There are some procedures needed in order to manage the data about the project. These procedures are

Knowledge sharing process

Internal Managerial Process

Cost of Change

Financial support is also needed to deal with the changes. There will vary types of cost which is required to be able to manage the business. These costs are the following:

Cost of training the new employees in the organization

Cost of integration with MAF ( all the legal formalities are contained in that)

Opportunity cost may also be included. This opportunity cost will be based on the chance of the business to develop a hypermarket in any other country

There are different settings of financial support available with the company. They are

Borrowing the money from an exterior source

Issues stocks in the share market

Investment by the company itself

Selling the permanent belongings of the company

Risk Assessment

During the execution process, it is highly possible that company will be influenced by several dangers. It's very much necessary these risks should be eliminated to be able to carry out the work in a clean manner. Risks that might be associated with the implementation of the job are as follows

Change may lead to incur losses

Planning may well not be effective

Scope for change might not be there

It is necessary to minimize the potential risks as well and hence pursuing steps could be studied.

In order to keep the project very much feasible for the changes. It's important that changes are finished with proper planning and keeping in view the culture with the country. For instance in UAE, there's a diversified culture and therefore consequently changes should be implemented

It could be possible that planning might not exactly work well and hence alternatives should be produced so that if one plan fails, company immediately can apply the other one

In the situation when changes are not adapted by the country and its people then definitely company should continue with the old guidelines and old culture.

Risk Diagnosis Matrix

Change may lead to incur losses








Almost certain





Planning may not be effective








Almost certain





Scope for change may not be there








Almost certain





Risk Diagnosis Table



Date of








action taken

Approval of commencement



Change may lead to incur losses

Communication Plan


31 August, 2010


Planning might not be effective

Periodic Review


31 August, 2010


Scope for change may not be there

Periodic Review


31 August, 2010

Change Methodology (Developing a Critique)

Main objectives of the section are

This section realizes the stakeholder of the company and their role in the company

What are the barriers that come among the growth

Roles and responsibilities of change management team

Stakeholder Analysis

Stakeholder is the one on whose stake the company is operating. There will vary stakeholders of Carrefour in UAE.

Strategic management team

Project leader




The below stakeholder pyramid gives a sign about the role and the obligations of these stakeholder in the working of the business. There will vary types of assignments and responsibilities described by the below pyramid like driving, active contribution, advocacy, determination and understanding.

Resistance to change

It is essential that every individual working in the business is resistance to improve. It really is required by the organizational expansion and its success. There are some important reasons which lead to amount of resistance among the employees of the organization

This could the opinions distributed by the employees

This could be several inputs given by the supervisor of the company

This could be results of the audit

Several decisions used on the problems of various teams

Resistance Assessment Survey is considered into care for resolving all the problems related to improve. This survey is fastened in the appendices

Change Management Team

Change Management Team is essential for the business of varied activities regarding improvement of change in the business. For Carrefour, a committee is developed which analysis the result of changes that have occurred anticipated to collaboration with MAF in UAE (Majid Al Futtaim Hypermarkets ). There are several roles and duties of the committee which is there for them to make the change management not liable for the company. A number of the important decisions used by the change management team of the business are as follows

Change management team executes gap analysis between your present and future trend of the business. The present style of the business is investigated and the near future trend of the business are estimated meaning company a possible distance between your two developments is examined by the company such that it can give recommendation for the changes to use place

It works for devising the task plan of the company

It works for the resistance management plan of the company

It works for implementation of changes

It see the results of the changes that are implemented on the business and accordingly supply the suggestions and the review about the research

It works on improving the action packages and the change management plan if any flaw is situated in the program (How to write an action plan)

Strategies for Implementation

There are several strategies implemented for the implementation of the change plan of the business. These strategies are the following

Action Plan: Action Plan assists with analyzing the overall achievement of the business. The main purpose of this is the change management plan and everything measures are taken based on percentage of the completed plan

Communication Plan: Communication Plan is one of the main plans of the business because it works for establishing communication between one team member to any other team member of the company

Communication Plan


Key Communication

Delivery Medium


Length of session

(if suitable)


Leaders of every team, Managers of each Department

Action Plan

Various assembly, e-mails, etc.

31st August 2010



Agents (senders)

Operational manager, job managers






Hardcopy and softcopy


Departmental centre

There are some important steps which need to be looked after while making the communication plan of Carrefour (Communication Plan)


It is necessary to choose time of the communication

It is necessary to identify the late or early on results of communication

What will be the frequencies used for the communication process?

How random the communication gets in valid

According to requirement of process

Depends on inadequate planning


Depends on efficiency of planning


Identification of the mark market

What are the favourites of the target market?

What can be done in order to get attention

Segmentation of the mark is required

What is the type of the target market?



Different leads of designs

Highly diversified


What is the reason for the communication?

Why must you perform communication?

What may be the response of the mark market?

To understand the mark market more carefully



What can happen if the communcation is disclosed?

What can happen if the communication is not disclosed?

What will be the options that the communciation done is used as wrong

What can be carried out to avaoid such problems?

It could create misunderstanding

It can save the misunderstanding

It could be 20 percent

Meetings, Appropriate communication


What will be the methods required for th communication process?

Will it be a casual or formal process of communication?

Written and office memos


Key Messages

What will be the integrals of meaning?

What kind of response is get from the communication process?

Dealt in communication plan


Who will be the sponsors in to the communication plan?

What are the restrictions enforced on the communications?

Dealt in communication plan

Training Plan

Training Plan of Carrefour handles the training and recruitment of the personnel of the company. This is a part of human reference management of the business. It's important that employees working in the organization should be well trained in order to tackle with different kinds of situations with in the business. They should always care about the organizational culture of the company and then for that training is highly required. The key targets of training plan are

It identifies the current status of real human tool management of the company

It says about the working of human source management of the company

Different strategies for recruitment and training are made

Time needed for formulating the strategies are taken into consideration

It also determines that how the financial arrangements for training will be managed

Training Procedure / Modules

Learning results


Time Course of Training Session

Target audience

Mode of delivery


Senior Management

It results the change in organization

All the actions are to be cope up with the management

Requires at least 14 days and it'll start from 15th September 2010

Strategic Management Team


Human Resource Manager

Tactical Management

Environment prevailing in the change management

All the actions should be deal up with the management

Requires at least 2 weeks and it'll begin from 15th September 2010

Vice Presidents of the company


Human Reference Manager

Operational Management

This ends in top management decisions

Manage with the change in the activities

Requires at least 2 weeks and it will start from 15th September 2010

Different Range Managers


Human Tool Manager

Staff (functional, sales, marketing, customer support, etc)

Different types of suggestions are made

A new method must be applied for this

Requires at least 2 weeks and it'll begin from 15th September 2010


Low resistance

HR Manager

Business System and process plan

Main aim of this course of action is to provide hardware, network and software execution of change plan. Overall Action Plan is given in the appendices.

Resistance Plan

Resistance Plan is known as to be quite definitely difficult for the business to use. The resistance plan is given in the Resistance Analysis Matrix and Amount of resistance Assessment Review. It clearly recognizes the resistance to change in the business. That is done at the starting of the job. There will vary objectives of level of resistance plan for a company

What will be the places where amount of resistance to the change is known as essential to analyze

What is the main reason for resistance to change

What rewards and benefits are achieved by the company through level of resistance plan

How can resistance plan in a company be implemented

How will resistance plan work

Resistance Management Plan

Key regions of resistance identified

Actions to handle resistance

Motivating & demotivating

Responsible persons

Lack of understanding regarding changes


Human Resource Manager

Project team

Lack of confidence


Facing the atmosphere

Human Tool Manager

Project team

No proper chain for help in maintained

Maintaining relationships

Human Reference Manager

Project team

No job security


Human Tool Manager

Project team

Skills are less


Human Source Manager

Project team

No proper resolved workout for working


Human Source of information Manager

Project team

Very less time for change to get absorbed


Human Resource Manager


No surety


Human Resource Manager

Higher management

Working atmosphere and bindings change

Human Source Manager

Project team

No rewards given


Human Source Manager

Higher management


Risk Diagnosis Survey

1 (Strongly disagree)

2 (Disagree)

3 (Neither agree or disagree)

4 (Agree)

5 (Strongly agree)

Area of resistance



Lack of understanding regarding changes

Lack of understanding because the full total atmosphere Carrefour is different and is completely assorted in UAE


Lack of confidence

Newly entrants


No proper string for help is maintained

Because there are problems in top of the and lower management as they are from different culture


No job security

As there are higher level of competition for the job and Emiratization is another reason


Skills are less

A fixed ratio of emirates are essential in the company which results in smaller skill sets


Action Plan


Responsible Person


IT Activities

Preparign harware, doftware and networking support

IT Department

Up to 15th September

Business Device / Product Group Activities

Business Units

Product Professionals and Strategic Management team

Up to 15th Oct 2010

Product Lines

Product Managers

Up to 15th October 2010

Strategic Management

31st October 2010

Project Team Activities

Designing the program and evaluation of the program and its monitoring

Risk management team and project team

Up to 15th Sept 2010

Communication Activities

Methods used for communication

Strategic Management Team

Up to 30th Sept 2010

Training Activities

Implementation of training plans

Project Team Members

Up to 30th September 2010

Strategic Management team

HR department

Review, Monitoring & Feedback

Review of activities

Human Reference Department

Strategic Management team

After 31st October 2010

Recommendation of action

Implementation and monitoring

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