Digital Divide Date (DDD) Impact

Different from other kinds of entrepreneurship, social entrepreneurship's top priority is to promoting both cultural value and monetary value, as well as handling communal problems. Most public businesses are self-sustaining, and they target under offered, disadvantaged or shattered markets. Thus public entrepreneurship creates 'interpersonal impact' in many areas, especially successful interpersonal enterprises.

Digital Separate Date(DDD) as a internationally acknowledged non-profit social enterprise, whose social quest is to help financially or bodily disadvantaged adults, it practiced management efficiently in Cambodia and Laos. DDD's successful business design and operation, as well as its effect on society demonstrates that social entrepreneurship creates 'communal impact'.

DDD's impact is seen in a number of areas as below.

Firstly, DDD educated disadvantaged adults to learn skills and helped them to take further progress in their education. Indeed, they provided its employees with computer training and British classes, as well as gave scholarships to all employees to review for job related degree at a local university. So that it had impact on education, at least among its employees, in both of these countries.

Secondly, DDD created careers and provided opportunities for disadvantaged young ones, who had been less competitive to find jobs scheduled to lack of education. Once recruited, employees are trained about half a year prior to starting work. Through its internally developed training curriculum, employees discovered basic skills, as well as business-specific skills. However, after 3 or 4 4 years when employees graduated, most of them need to leave the business and relocated to other local businesses, which is a way of improve the effect on educating more disadvantaged young adults. In this way, DDD can recruit and teach as many folks as possible. In addition, as the amount of business clients grew, so have the employees. Thus DDD made a job creation in Cambodia and Laos.

Thirdly, DDD, as a interpersonal businessperson, made international collaboration with a French NGO in 2008. DDD co-operated with the Centre for Information Systems Training(CIST) to provide IT training scholarship to disadvantaged Cambodian young ones and help them find jobs in the neighborhood IT market, as well as train DDD's employees. The partnership plan was continued and expanded, which really is a way of facilitating between different companies, even between different countries.

At last, to range up DDD's cultural impact internationally, it wished to grow existing operation to 1500 people and grow globally, which was try to help more folks in father reaches of the world. It experienced several strategies, such as organic and natural growth, relationship, joint endeavors, or public franchising. However, whichever strategy it was, the quest was to help more folks who were economically or bodily disadvantaged through all over the world. Therefore, this type of scaling up or growth would bring more communal advantages to the modern culture.

DDD, as a communal entrepreneur, though it faced operational concern in lots of ways, its business design surely promoted social value, as well as economical value, since it informed people, created careers, made a collaboration with other company. Furthermore, its success wasn't not only limited to Cambodia and Laos, but also international assistance. Moreover, it also worked on handling these countries' interpersonal problems, such as healthcare.

In conclusion, whether it's non-profit social entrepreneur or not, so long as it is successful and its quest is to assimilate social and economic value creation, it will bring social benefits to world domestically, or internationally. Moreover, one successful social businessperson will encourage or get other entrepreneurs to become social. Therefore, interpersonal entrepreneurship is a way of creating 'social impact'.

1500-2000 Words. One and a half line spacing, Arial or Times New Roman, 10, 11 or 12 Point using in text citation where relevant and appropriate.

2. 01 Introduction

The goal of setting up the Food Truck-Vanpire is to have our numerous kinds of meals and carbonated drinks to wherever we can find our marketplace. It could be on the beach, a picnic ground, as well as any festivals or happenings. Another goal is to build recognized food truck brand, which will provide people high quality and healthy food faster at a cheaper price.

We will offer you our customers the chance to either purchase our neatly jam-packed foods or take their purchases and we'll prepare it. We have perfected plans never to allow our customers hang on longer than necessary.

At THE MEALS Truck-Vanpire, our dishes will be prepared, offered and sold at a pocket friendly price, as well as environment friendly. The health of our customers and low priced are of top most priority to us.

The mobile food pick up truck is certainly not a new industry here, since 'Pop' Washer set up CBD icon The White Girl in 1948. However, the industry is a lot hotter than ever before and we want to have a stake in this market. Our goal is expand the food pick up truck business to possess franchises around NZ.

2. 02 Research

There are almost 105 food pickup trucks around NZ and 44 of these found in Auckland, therefore surely which will be high competence. As a team mutually, we critically examined the market to know if we are truly prepared to establish our mobile food vehicle business in Auckland.

Below are summation of the SWOT and Infestation research that was conducted with respect to THE MEALS Truck-Vanpire;

1. SWOT Analysis


Due to the actual fact that the vehicle is a mobile food establishment, thus not being linked with a single location, will help us maximize earnings at different locations. Having an eco-friendly food pickup truck on campus or CBD during late night hours will allow students or office staff member to get their practical food without leaving the campus and having to be anxious about getting home or even to their next vacation spot. Which is also available to provide different food at any time and any location to meet customer needs.


The first weakness is our lacking of experience, being truly a new entrant, we desire a lot of newspaper work and learning work to do before operating food truck business. The next weakness is the fact that the food vehicle has limited menu selections, so that the value of this business offers unique food or a variety of food selections. The final weakness should be permits. Because of the fact the truck will require numerous permits to be able to sell food at various locations.


Not tying down to one location is an excellent opportunity for our business, since we've various locations to create down. For example; we could provide our foods and drink in several different location at per day, so long as we find out when and how move from one location to some other. Unlike restaurant, if one location fails well, we can choose another one to operate our business. Another opportunity is various food selection. If a type of food is not selling well, it is straightforward to try another type of cuisine.


Like another business we've our own threat as well. Since it is a mobile food pickup truck, one of the hazard could traffic problem in rush hours, which can wait our movement. Because of this we're able to miss our fantastic time and lost our customer in our intend area. Another hazard we're able to face is parking. Indeed it is difficult to find a place to park at some locations, this means we can not sell food in any way. The last hazard is the government policies, which could also cause a great threat to the mobile food pickup truck industry.

2. PEST Analysis


Food trucks have grown to be a wildly popular and important part of the hospitality industry, and they are more environment friendly than another food industries. So that since food truck first started in NZ, government exposed many stations to food pick up truck business and there are more developed rules provided by Auckland Council. Together with the growing of food truck industry, as long as the trucks remains providing genuine and quality food, there would be more channels and places that authorities would available to food vehicles.


The food pickup trucks appeal to pedestrians to commercial districts - which means more sales and a far more lively retail business overall. By offering low-price, culturally diverse and health food for people, they provide people more reasons to consistent local shopping districts. They also cooperate with festivals (happenings) and offer various food and beverages to individuals, which brings more sales to themselves and the organizers. Furthermore, they may be more environmentally friendly than restaurants, which is another way of economic benefit for contemporary society.


By offering low-cost and culturally diverse food for people, the food pick up truck as a kind of business, becomes a tendency among new entrepreneurs, especially young generation, which really is a way of starting a fresh own business. Its communal value is not only creating opportunities for unemployment, but also contributing to the surge of both food and local tourism, as well as itself becomes a travel spot. Additionally, It cooperates perfectly with most festivals and being a apart of these offers more pleasures to the people.


The food truck making techniques has highly affected the mobile food business, which is competent for business runners design their own unique trucks, as well since it techniques. Indeed, Smartphones and social media in particular have taken the mobile food business to another level. Most food vehicles are employing the internet to keep customers up to date with their locations in real-time and build relationships customers.

2. 03 Business Opportunity

a. Low cost of access.

-compare with other food market sectors, food truck costs less to begin the business.

b. Low cost and easy market.

-most food truck will market through sociable press, such as twitter and facebook, so that cost less than some other business.

c. Freedom.

-unlike restaurants, food vehicle can change advertising location someone to another, which means more opportunities to this business.

d. Diverse food choices

-unlike restaurants, food pick up truck can transform menu one to another easily, this means more opportunities.

2. 04 Industry

Hospitality Industry

2. 05 Ownership

General Relationship - The Vanpire will be owned by three founders and managed as General partnership.

2. 06 Vision Statement:

To be considered a leading mobile junk food provider by increasing more outlets anywhere in New Zealand. Will probably be recognized by reselling franchise in neighboring country like Australia and be known globally where the people will value the convenience and great preferences.

2. 07 Quest Statement:

Our main quest is to offer a quickly fast and mouth-watering fused Asian-Western delicacy in the occupied streets of Auckland.

2. 08 Goals and Objectives


  • To provide scrumptious meals at the acceptable price with a flavor of a fused culinary experience at the customer's convenience.
  • To be known as the leading cravings for food buster mobile dishes in the avenues of Auckland.


  • To set up a profitable mobile food in a manner that customer's satisfaction is more valued by providing clean, healthy and scrumptious meals. That will make customers want to come back again and again.
  • To earn $120, 000 profit of business calendar year to hide all expenses.
  • To be recognize person in food string industry which will be able to broaden the business opportunity by starting more branches (mobile or mall shops) after 3 years of productive operation or by providing a franchise nationwide.

2. 09 Set ups, Systems and Processes


The Primary location of the mobile food restaurant is in the center of Auckland's Central Business District, where the most people will be observed. The area comprises of the city's most significant concentration of skyscrapers and businesses which will be a very important part of the food business. The target market segments of the mobile food restaurants will be the residents, travellers, employees and even the passerby. The town also has an educational institution where in fact the students are also area of the target market. Auckland is a melting container and has a abundant cultural variety which give us the theory to fused Asian-Western cuisines.


Truck measurements 11'H X 25'L X 7. 5'W

The Vanpire will be open for seven days a week for breakfast, lunch and supper. The shifts and the schedules will be compiled by one of the Manager Mr. Bo Huang. Mr. Bo Huang will be in demand in the daily work shifts and the location of the mobile food restaurant. He'll plan and determine the course and area our Vanpire food pickup truck will be situated. The storage and inventory will be the responsibility of Mr. Huang, He'll ensure the freshness of the meals that should come from the warehouse. He'll have checklist on the store materials and replenished the shares regularly.

To make certain of the quality of the meals, Mr. Ranie Lopez will be giving in-house training to the new employees about the food hygiene and proper food handling. Setting up the set of daily selections is one of the obligations of Mr. Lopez. He'll make sure that the food is delightful that

the customers will returning over and over. Health and security of our own employees and customers are important to us. Mr. Lopez will ensure that our company is 100% compliance to the brand new Zealand Health insurance and Safety legislation.

Ms. Rochelle Pagayonan will be managing the recruitment of the personnel. She'll be controlling the recruitment process, job interviews and even the pay rolls. Ms. Pagayonan will be also managing the administrative job, she'll secure all the required licenses, permits and fees that the Vanpire food pickup truck needs for the functions. She'll liaise to every dealer from rice products up to the fruit and vegetables.

Ms. Pagayonan will also create the opportunity to cater and establishing our Vanpire Food truck in any occasions which will be held here in Auckland, happenings like concerts, carnival or celebrations. She will be keeping purchasing details, invoices and daily expenditures.

Customer is the center of your business and their satisfaction is appreciated at Vanpire's food pick up truck. They shall be greeted by our server or manager working at the service counter area taking the purchases. After the customer's order has been considered the receipt will be passed on the cook. The cook will need the order receipt then put together the food. The food must prepare yourself in at least 2 minutes per order and must be sent to the customer in warm temps. The kitchen has range, griddle, 2 profound fryers, refrigerator, and a drink dispenser and a coffee maker. Three employees will be in the transfer, the make meals, server and the work administrator. The Vanpire Food vehicle will be clean on starting change and during the end shift. It'll be job of the work manager to operate a vehicle the food pick up truck and must be a licensed driver. The closing staff can do the inventory and must prepare the materials which will be used following day. All the sales income will be taken care of by the on duty manager.

Business timings

Monday 9:00am to 5:00pm

Tuesday 9:00am to 5:00pm

Wednesday 9:00am to 5:00pm

Thursday 9:00am to 5:00pm

Friday 9:00am to 5:00pm

Saturday/Sundays 7:00am to 2:00pm


Suppliers provided us the moderately best prices to aid our product and daily procedures. We will be creating good relationship with this qualified suppliers. These suppliers can deliver in line with the schedule.

2. 10 MARKETPLACE and Marketing Strategy

  1. Target Market Strategy

The Vanpire food pick up truck is focused on deliver high quality western and Asian food to different consumers who remain the CBD area that want to get fast, affordable and excellent food. Even though the Food vehicle is made for everybody but the biggest buyers are the young adults age range from 25-35 years old who wants fast and scrumptious food from the food truck not to mention that most of the folks in that age are incredibly fond in attending events like concerts and sports events.

The notion of starting food pickup truck business is to market foods in the areas where in fact the people find challenges in locating local restaurants or people who would like fast and affordable foods. In places like flea marketplaces, camping grounds, sports event middle, music festivals, construction sites, carnival these are the components that will guide in choosing our location.

  1. Strategic options
  • Cost leadership

One of the key goal of the Vanpire food pick up truck is to provide a healthy food for the clients at a very low price, the management meticulously choose the best supplier in the area but with a reasonable price of elements used for the meal so the customers might have a brand new and healthy food choices.

  • Differentiation

The Vanpire Food truck is unique from other food trucks in Auckland because the concept of the food pick up truck is a fusion of Asian and European cuisine so our valued customers would have something to choose from.

  • Market Penetration

The Vanpire food pick up truck offers affordable foods below the common price of a normal food truck meals but with numerous servings that's the reason Vanpire lover's continue to keep coming back for additional. However, if the sales of the meals truck increase, the price tag on the product would be the same with the other food pickup truck.

  • Product development

Every month the Vanpire food pick up truck introduces new european and Asian cuisine for the clients to put on. However, there would be a suggestion box in the meals truck and a study form that the personnel would ask kindly to the clients so that when there is any suggestions and claims from the clients regarding the service and the merchandise that the Vanpire's offer would be observed by the management.

  1. Marketing Strategy

The vampire food truck marketing strategy is based on providing our customers with the most delicious traditional western and Asian food at a very good deal. We will start our first food vehicle as a "food vehicle tester". If the meals pick up truck business would make a good market we will intend to expand a few more food truck's in the foreseeable future.

We will create a loyalty arrange for our devoted customers. For each and every meal that they will purchase, we will give them discount rates and even freebies in celebrating our food truck anniversary each year.

Social mass media ( i. e facebook, twitter, instagram ) is our last tactic in our online marketing strategy it is where we are announcing our schedules daily so our respected customers would know where to find us.

2. 11 Personnel Plan

- The Vanpire is a tiny business where employees are categories including a Work Manager/Driver, Make/Chef and Windowpane Attendant. Mr. Huang will be the Duty Administrator/Driver of the food truck. Whenever there's a last minute absence of the employees Mr. Huang and Mr. Lopez is in charge of filling the positioning. We presume that there would be a total of three employees. One chef and one screen attendant in the food vehicle and one kitchen hand in the warehouse for food preparation. There will be a part-time Chef and Home window attendant every weekend so the regular staff would have their two times off every week.

Two of the owners Mr. Lopez and Mr. Huang will maintain attendance during business time to supervise the food truck.




Avg Hrs



Duty Manager




$17. 00


$ 136

Window attendant


$15. 00


$ 120

Kitchen hand


$15. 00


$ 60

Total personnel cost

$ 316

2. 12 Critical analysis

The Vanpire food pick up truck is owned or operated by Mr. Huang, Mr. Lopez, and Ms. Pagayonan. The primary reason for their food truck business is to provide excellent, faster and affordable food because of their customer. It is a craze nowadays to possess a food pick up truck business within Auckland. It really is an advantage to food pickup truck businesses in incidents in carnival grounds, music celebration grounds and even in sports activities event centers to sell their goods where restaurants and other food establishments aren't available in the region. The starting capital with their food pick up truck business can range to 100, 000 NZD, with a reasonable amount of capital in setting up a small business.

The vampire food pick up truck with their particular fusion of european and Asian delicacies can be a large strike even though there were a good amount of other food trucks in the area.

2. 13 Conclusion

The management is very positive that the Vanpire Food Vehicle can reach its goals, producing sales of approximately $120, 000 by the finish of the year. The Vanpire's food truck management carefully considered its customer satisfaction wholeheartedly and its own ability to develop its sales average to capture market show in food industry.

The operational conditions that we had determined which are individuals reference and product quality. Human source of information is one of the issues an entrepreneur is facing since it is the most important part of any business. Man is a capital of any business and can not work properly without this capital. Failing woefully to properly manage individuals resource will have a great influence on the business procedure, cost and especially the grade of the product or the service rendered. In Individuals reference, delegating the right person on the right process. To work, human resource workers must be sure the competency of the person by analyzing the applicant's knowledge, skills and experience fit for the position. Failing to retain the services of experienced employees will have a great impact with time and costs. Employing a highly skilled person is not the finish of human source process. To an efficient employee the employers must definitely provide practical training because of their new employees, skills development and performance analysis for his or her existing employees. Poor human resources have a strong link with the product and service quality. Low quality is one of the functional issue a company is facing. In any business the most crucial people will be the clients or the clients and their satisfaction must be guaranteed. The life span of the business enterprise is in the clients so the Quality of the product must be made certain all the time. Delivering low quality products to the clients may become a difficulty to the business. Customers may lose the trust on the business and could never use the product if the merchandise is bad. A corporation with poor quality product my lose their reputation as well. For an example, a construction company with an unhealthy performance because of the poor quality of the service will have a increased in expense because of the repetition of work and hold off of the time assigned to the task. Quality must be in high top priority and a good source will have a good final result. Company must ensure the product quality control of their service; delegate a competent quality inspector to guarantee the quality of the product. Materials to be use must be look for the quality.

One of the management issues is stress management. Work related stress is normal to every company or a working person. You can find many reasons why people get work related stress. Hold off in schedule, turmoil between situations, activity overload, insomnia and even work relationships are the factors behind work related stress. Stress management is important to every working folks even the type of work a person is doing there will be always a stress and it is always how people respond or manage it. There are many ways to management stress at the job. First way to handle stress is take care of yourself first, take a lot of sleeping and healthy food of course you can not work properly if you are drained. Maintain cultural circle outside work, life should never revolve around work only. Always be prepared on the issues and make a contingency plan. Put first things firsts and have a to do list and work schedules to permit prioritization. Second management issue will be time management, poor time management will be nerve-racking to every entrepreneurs. Poor time management can lead to overload of work or a hold off in delivery of service.

Good time management is essential to business owners and it helps them handle the priorities. Internet marketers must setup a prioritization from high main concern to low top priority and must delegate the obligations to his proficient workers. Making a schedule helps enterprisers plan and plan business activity that may help him identify the key task. Entrepreneurs must have a regular checklist that will aid him to identify things which may have recently been done and point out which activity needs attention.

Creating a solid culture is a primary core in every company. So every innovator must consider some steps to accomplish strong basis of their company. It's not always "business functions first, people second", behind every successful company there's a people behind it, who work hard every day to help achieve the business's goal. First, there would always be a "transparency" so that the employees will feel that they know about the company's strategy and duties. For instance, during monthly conferences of every team the professionals would discuss the company's whereabouts, what would be another task or if there are any issues about the services. Second is, every employees need to balance their work and personal life, sometimes we have to take the time to avoid and try to hit the reset button, so every director or company must consider their workers life, so that employees could think effectively and become effective in their work, or the company could arrange team development activities so that the employees could relax and also have some fun at the same time. The more the employee feels happy in his life a lot more beneficial he/she is. Third, connecting to your employees. When there is an conditions that must be discuss, it could be effective to attempt to gather your employees immediately and speak to them what proceeded to go wrong in a project/ or services that they provide, or you might even speak to them sometimes about their life outside work so that they would feel comfortable to open up to you. Fourth, placed your organizational design into place. It really is simply shows the way you do things in your organization. It includes communication, company guidelines, employee responsibilities, conferences etc. For instance, every month there will be a meeting in every department? How about every section? Would it need to have meetings every month as well? What are the specific duties and responsibilities of each employee in the human being resource department? If you have it designed well, every staff in your small business will do their jobs effectively. Fifth, the employee must feel empowered and also have a sense of freedom in their work. For example, in giving guidelines it must be specific and allow employees with their best without criticizing every step that they make in doing the task.

The more flexibility they have on the task, however you can deal with them however, not too much micromanaging them, help them find alternatives, the more they feel being part of the organization and contribute in the culture of the business. And lastly, in every employee individual achievement there's always a reward looking forward to them. In other companies there are extensive dedicated and excellent employees, however, they we're overlooked for all their effort in the business, they feel left out. Sometimes, the business must give their workers some motivation to attain their process. Company leaders must be nice to their personnel, because the main foundation in every organization is individuals working behind it.


Street trading and performance. (2017). Auckland Council Site. Retrieved July 2016, from

http://www. aucklandcouncil. govt. nz/EN/licencesregulations/streettrading/Pages/mobileshopsandstalls. aspx

Street trading and performance ("Auckland Council" 2017)

Mark Piscopo (2017). Fast Business Plans Web site. Retrieved from

http://www. fastbusinessplans. com/sample-business-plans/restaurant-business-plan. html?showall=&start=2

Restaurant Business Plan ("Mark Piscopo" 2015)

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Starting a food pickup truck? ("Brett Lindenberg" 2016)

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