Fortune 500 Companies And Communication Systems And Strategies Business Essay

This newspaper will compare six Lot of money 500 companies in their capacity to connect and their current strategies: Nike, Microsoft, Wal-Mart, Coca-Cola, Walgreens and Home Depot. Nike has prevailed with the new communication system known as Polycom SpectraLink 8000 Cellular Telephones. Microsoft has just launched their new communication system known as Lync 2013 and has not had the possibility to measure the performance analysis yet. Wal-Mart has been praised for their successful communication systems as well as their capability to enhance continuously to benefit both business and employees. Coca-Cola is wanting to align their business goals using their supply string goals to enhance output and also diminish current communication obstacles. Walgreens has been successful in retaining traditional communication systems of regular notifications and other branded communications. Home Depot uses different kinds of communication systems to talk to their workers and their customers such as a business satellite network by reaching out to their customers using cultural media.

Communication systems and strategies are crucial to the success of an enterprise and the market. ?????

Knowing how important communication systems and strategies are, we have decided to assess a few companies when it comes to their honest systems. This analysis will concentrate on six Fortune 500 companies, Walgreens, Home Depot, Coca-Cola, Wal-Mart, Nike, and Microsoft. This technique will include general information about each company focusing primarily on their communication systems and strategies, and how it is put into practice within the company. This paper will also compare these companies and assess a conclusion on how effective or inadequate each company operates utilizing their communication systems and strategies.

The first company that we will discuss is Walgreen's. Walgreen's is a company that knows than typical illogical group can and will face challenges inside a company. Thus, they may have chosen to keep to press the envelope of traditional drugstore retailing that appears to be working so well to them. According to an article on Walgreen's website, this traditional development strategy focuses on three regions of opportunity that places them in a position for attaining long-term progress. Those areas are the following

Delivering a total "Well Experience" by changing the client experience across all of the company's touch things, channels and platforms;

Transforming the role community pharmacy plays in health care by offering unrivaled access to innovative, high quality and affordable health-and-wellness services; and

Creating an unprecedented and successful global system through its tactical relationship with Alliance Boots GmbH.

However, Walgreen's is also focusing on their environmental sustainability. They are really carrying out this by focusing on implementing additional strategies in the foreseeable future. These strategies fluctuate depending on the location. They include geothermal energy systems, LEED (Management in Energy and Environmental Design) expectations, using electric powered vehicle charging stations, and working on solar powered energy.

In conditions of communication, Walgreen's uses technology to improve their communication systems. They don't have a particular name for his or her system but its incorporation takes on a significant role in the company. Therefore, they created a number of corporate communications. These communications includes pr announcements, white papers, marketing materials, site content, company correspondence, and sales presentations. And although these varieties of communication will be the usual forms that companies use, these are regular with Walgreen's traditional stance. Most importantly, these various means of communications be employed by Walgreen's and permits the company to speak effectively and right to their customers and employees.

Overall, the communication system and strategies that Walgreens use are what allows the company to keep to increase and forge ahead. They are an effective company for their traditional stance but willingness to modify their strategies when needed to be able to maintain client satisfaction. Walgreens strives to be always a company that lives up to their quest: "To be the most trustworthy, convenient multichannel service provider and consultant of progressive pharmacy, health and wellness solutions, and consumer goods and services in communities across America. A destination where health insurance and happiness get together to help people get well, stay well and live well. " Keeping that in mind, Walgreen's communications and strategies have led them to become a successful company among other top lot of money 500 companies in their market sectors.

Home Depot has a powerful way of how they use their communication system to communicate information to their employees and also to the home owners and the small business owners the server. Founded in 1978, the Home Depot since that time has morphed from an up and coming business into a dominating "do it yourself" bundle of money 500 company. Debuting on the NASDAQ in1981, Home Depot crossed over to the New York Stock Exchange in 1984. The owners Bernie Marcus and Arthur Empty developed a business satellite network in 1990 in an experiment to see if indeed they were able to broadcast live conferences to all with their stores. This notion became a huge success. The satellite network helped for management to hook up to the Home Depot employees and enhance morale within their stores. Home Depot also invests greatly into their employees. They allow their workers to get the necessary training they need, which helps the worker feel more comfortable with their understanding of the store and its items. Training raises employee's morale which contributes to communication lines being open up from the staff to his manager because the employees feel that the company desires them to succeed.

Just a couple of years back in 2011, Home Depots Vice President of corporate marketing communications Brad Shaw, launched Home Depots first interpersonal media page. Which has a lot of competitors calling customers using social advertising, Home Depot uses public media to speak about current sales they may be having, and to sale their products. Using Facebook for an example, customers who are friends with the house Depot Facebook webpage can show certain items they have got used that they feel was a great obtain the house Depot. Following the customer has shared the item, everyone who is friends with the client will see that post on his time series exposing people to Home Depot products. That is why social marketing concentrating on and communication is so critical. If only one customer can promote a product they as with their friends, out of most with their friends one is bound to also like it which would start the circuit illustrated above all over again.

Coca Cola is more complex in their communication systems. The beverage retail giant operates more mechanically but helps to keep direct communication with the syndication supply chain to maintain quality products.

The top brand in consumer beverages is the Coca-Cola Company in today's current market. Coke's global resource string is a significantly complicated network of plants, bottlers, warehouses and customers, along with multiple product lines following multiple supply chains with differing aims.

The Coca Cola Company is the world's greatest beverage company, stimulating consumers with an increase of than 500 sparkling but still brands. "The business performs a franchised circulation system going out with from 1889 where the Coca-Cola Company only produces syrup focus which is then sold to various bottlers across the world who hold an exclusive territory" (Valluri, 2010). Coca-Cola is the manufacturer and distributor of its products. Most of the supply string is automated to set-up quick and efficient products. The merchandise is not final until the circulation process, where they add the carbonated normal water and other required ingredients to help make the last product.

All production is done in-house and last products are sent out all across the world. A major setback Coca-Cola happens to be working on resolving is the aligning the business goals with the supply chain strategies. In fact, the Coca Cola Company does not actually produce soda pop. The business produces the concentrate or syrup, and then delivers it to the vendors. The vendors add the carbonated normal water and all other ingredients to make the last product. "The procedure to make each beverage is incredibly mechanized in order to accomplish quick and reliable creation" (Valluri, 2010). Therefore, communications regarding quality criteria are immediately communicated throughout the resource chain.

In November, 2010, Coca-Cola rolled out a fresh supply chain strategy by incorporating SAP Business Objects with ITC's Supply Chain Performance Management. "The execution - completed in co-operation with SAP Consulting - has been rolled out over the UNITED STATES region and it is an integral milestone for Coca-Cola, and can effectively align source chain goals with business goals, providing presence into end-to-end source chain operations to help drive process steadiness" (Hochfelder, 2011). Coke founded a set of supply chain guiding principles it wanted applied

Focus on metrics requiring no manual intervention

Focus on metrics to drive profit regularity and metric reliability across the resource chain

Focus on industry standards that aren't Coke specific

Develop a sturdy system for reporting hierarchies that change when business changes

Aligning the business goals with the supply chain goals will ultimately make the business more successful by giving the appropriate information throughout the business. Coca-Cola remains the very best beverage shop concluding the success of the new communication strategy.

Unlike Coca-Cola, Wal-Mart is less complex in their communication systems. Wal-Mart is one of the most significant public firms and retailers on the planet. What will make a company so successful? First, there must be an enterprise plan where a highly effective strategy is put on. This creates a basis on which everyone comprehends what direction the business is certainly going towards. Communication systems are used to disperse the info through different channels. Whether it's from a manager to an employee or the business to the consumer, communication is a very important factor of success.

One adjustable for Wal-Mart's successful communication strategy was the execution of the satellite communication system. The 24-million dollars satellite was founded in 1987, which at the time, was the world's most significant private satellite communication system. This network allowed multiple marketing communications between all levels of the business: distributors, headquarters, stores, and suppliers. The primary idea for utilizing the satellite is to give a quick ordering with their key suppliers. Also, it was used within the business to help communication from professionals from different stores also to get direct opinions. The satellite in addition has been put in place for client satisfaction. On November 17, 1999, Wal-Mart broadcasted a special concert by Garth Brooks via satellite to all or any of the locations. While being truly a major communication resource for the business, the satellite system cut costs by saving commitment, resulting with consumer's morale is boosted, credit card transactions are processed quicker, and the entire shopping experience is better.

Next, Wal-Mart works together with over 200 companies worldwide. These are determined to make certain that communication between each and every company is amazing. Wal-Mart has asked multiple companies to move or place a primary office in the Northwest Arkansas area. This creates an easy communication from the Wal-Mart Home Office and the other companies' employees. In addition, it creates a face to face environment for communication. Forcing companies to go their office buildings to Arkansas has exposed the field for residents in Arkansas to obtain jobs there. Consider each company that Wal-Mart has taken into Arkansas has about fifty or more employees. That might be thousands careers offering for residents. The key thing is to make certain that companies dealing with them are on a single route as them. Wal-Mart has turned into a company that is looking more into being environmentally friendly and work force. They have vanished up to now to ask companies to ensure that everything from labels are green and that the people making them are in good working environment. For example, Bud Light is a beer company and Wal-Mart would analyze their product by the beer, bottle, bottle cap, container, and the label. Having explained the importance of an effective company is to make certain that if you will work with others they are on the same pathway as you are.

Last, it's very critical that Wal-Mart builds up a good communication system within the headquarters and stores. Inside the headquarters, there are televisions located all over the building. The television sets are constantly on and the management team explains key points and the current goals for each department. Every Saturday, there can be an open executive mother board meeting. They can be open for every affiliate to bring their suggestions in and generate celebrities. In each section, they must do a regular meeting, produce a goal list and suggestion list on something that they can improve on. The primary communication goal is to ensure that every store is doing their part. The Northwest Arkansas's stores are inspected monthly and changing the designs to see what works best. Worldwide, members of the management team are going to inspect stores unexpectedly to make sure that all stores are doing their tasks twenty-four seven.

The latest advancement to Wal-Mart in their communication system is to help the associates more. They have implemented on selecting more than 300 recruiting professionals to work world-wide to make sure that the training needed is performed correctly and regulations are implemented properly. They have got created an ethic hotline to help employees anonymously discuss any issues and make sure each issues are handled correctly. Due to high critics, they may have put in place that the mature management are linked to issues on the spot and also have a section on their daily updates about anything about Wal-Mart developing. The mature management team will offer with each issue and will now speak out more, so that the world will understand the problem and how the company is dealing with it. This new communication is released to help raise the employee's satisfaction and the overall recruiting process.

The Nike Distribution center in Memphis, Tennessee had a issue: they had to determine ways to improve marketing communications within the main one million square feet facility. The guts was counting on an overhead PA system to contact employees. The guts restricted their mobile phones to only inbound calls. There was no reliable communication and it was postponed at best. The company needed ways to get rid of the seven tiny walk from supervision to the warehoused whenever a call was received. In 2002, a remedy to the situation was come to. Nike implemented something using Polycom's SpectraLink 8000 Cordless Telephones.

This system not only taken away the constant playing around or PA system intercom, it also functioned off of the warehouse's existing Wi-Fi, eradicating the need for an outside service. Where the old system of "cat and mouse" was very costly, Polycom's SpectraLink 8000 was very affordable. It allowed for the communication between management and employees quickly, proficiently, and easily, and increased their production tremendously. Mature Telecommunication Technician Carol McSparrin quoted, "Employees have the ability to communicate with each other so much more quickly. That is the benefit we were looking for everyone along. Now, employees don't need to have mobile phones and pagers, so we do see a cost advantage. Plus, we are using the same Wi-Fi network we've in place for our handheld scanners and other mobile data applications. But most importantly, we have our employees working more efficiently. "

Nike successfully launched a fresh system within their folds with the use of the Polycom SpectraLink 8000 Wireless phone system that basically remade just how they communicated with one another. The new system allows employees to immediately communicate with the right person every time without having to stop development, allowing the business enterprise to become more efficient. Microsoft, however, is just now launching a new communication system known as Lync 2013 which is reported to be more successful than the prior system.

Microsoft's communication system is Lync 2013. The machine was introduced less than a month earlier, so that it is too soon to see how Lync 2013 will perform. Lync 2013 users can hook up to anyone everywhere using Skype which permits vast sums of people to communicate across international borders making expenditures less. The essential name of the machine is the unified communications system. Microsoft developed this system. Apparently they were unhappy with the other systems that were out there so they wrote their own. Lync can be integrated with other systems without large outlays of capital. This enables others to compare Lync to other communication systems and consider the professionals and cons of Lync to see if it might be beneficial to them.

Microsoft's communication strategy is to provide wealthy, presence-based, person-centric tools that produce marketing communications easier and profitable; next is to integrate IP-based marketing communications modalities including e-mail, instant messaging (IM), VoIP-telephony, Text message, and audio/video recording/web conferencing into a smooth and intuitive experience next is to make marketing communications available on Personal computers, phones and impressive cellular devices, at work/home/on-the-road, on federated enterprise-consumer sites, and as on-premise and hosted service alternatives. To enable communications from within everyday applications - Microsoft Office, portals, line of business (LOB) applications, etc. To offer information, agent software, , and services, to improve connection with relevant people regardless of the overload of incoming communications. To lessen TCO for communications solutions by leveraging existing IT infrastructure to enhance manageability and security; also to provide interfaces and APIs that allow partners to extend Microsoft main offerings. Microsoft's UC strategy is mainly directed at its organization customer basic.


All of the firms applied their new systems to minimize communication problems within each company. All the companies had issues that weighed greatly on the production side of the business, and most of them implemented sound plans to boost their marketing communications, and most of them implemented the systems to expand both their data bases and consumer contacts. The improvements that the firms made will have a great impact on


All of the firms were different kinds of companies. We investigated a shop, a software giant, a mega hardware store, a legendary soda company, a megawatt shoe company, and a pharmaceutical mogul. Obviously, the needs for every one of the companies were different. Each used something unique to their business needs. For example, Nike needed better communication in order to contact employees, so cellular mobile phones were their solution; however, Microsoft needed something to connect all different types of communications, so that it developed Lync. The consumer base or the data base wouldn't normally be the same as it might be had these all been the same kind of company. Each company has different expectations, and each company been able a successful communications strategy launch for his or her companies.

Companies' ability to communicate can have a direct impact on the quantity and quality of service. Without communication, nothing can progress, only backward. Utilizing systems of communication allows each company to both progress and allow speedy version to any changes it encounters. Each company lives up to their mission claims, and will try to adhere to their customs. The dreams to keep their companies strong, and promote fairness and excellence have become a part of each and every company. They have developed strategies that allow for the growth and prosperity of these respected companies. Each company may have applied their system diversely, but every single one of them spent some time working difficult toward a standard goal: You, the buyer.

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