INTERNATIONAL BUSINESS RESEARCH STUDY IN SKODA COMPANY
What was the main element weakness that Skoda could identify?
Skoda able to identify Brand Position was one of the weakness for Skoda in the highly competitive fragmented market by placing the brand as low budget or low quality vehicles which induced Skoda to get 1. 7% of the marketplace share, because the business used to manufacture vehicles of poor image of quality, design, set up, and materials, which leaded customers to perceive the brand image as poor image for bulk consumers compare to other competition like Ford, Peugeot, and Renault. By looking business model, example General Electric business model that say business organisation can determine its personal by looking factors like Business Strengths (strong or average or weakened) in the market and industry elegance (high or medium or low) at that market. Regarding compared to that model that means the Skoda experienced probably poor business strength and its industry elegance was probably strong on the market.
The analysis provided clear direction to Skoda that there surely is need to Relationship with Volkswagen by bringing up strategic alliance between themselves which leaded the Skoda to improve the negative image on the market. Also Skoda management do understood that they have to right old perceptions by stop being protective in promotional promotions and change market communication as Skoda owners have to be happy and contented with the cars, Also convincing users that Skoda autos were great to own and drive.
What strength did Skoda use to carefully turn its brand weakness into on opportunity?
Skoda investigated through requesting customers straight and using impartial surveyors like JD ability survey by screening customer's feelings through questionnaires. Skoda able to position its brand where there was a gap in the market place against their rivals because competition they where concentrating in product it self.
Skoda relationship with Volkswagen AG helped the Skoda to gain internal strength due to combos of skills and knowledge in both companies, also the Volkswagen has got good reputation on its business, Webpage 133 on the case study.
Satisfaction of its customer by business concentrating on owner experience, future tactical development and marketing its brand image through designing to sales, satisfaction of these customer emerged after producing brand image which has acquired quality and pleased to driver to own that brand, example of Top gear's 2007 customer satisfaction survey in 152 models audiences voted number 1 car machine and 2008 Octavia model gained auto express drivers electric power best car, Skoda understands 98% of its motorists would recommend Skoda to a pal, webpage 133 - 134, on the case study. That presents the out come evidence of Skoda over come the weakness and built the strength which leaded to opportunities.
Advantage through technology also was best power for Skoda by using concentrating strategy, as Michael Porter model of Competitive Benefits (cost leadership, targeted low cost, differentiation, concentrated differentiation) Skoda used the strategy of concentrated differentiation in niche market, organisation can take up a strategy to compete keenly against other rivals, technology made Skoda to over come weakness and gain durability to opportunity by differentiate in unique offering proposition through individuals touch designed of its brand car machines and centered on customer experience.
How has Skoda strategically attended to external threats?
After careful research Skoda in a position to addressed external hazards. One, Skoda UK could ensure that its text messages were powerful enough for customers to hear within such a packed and competitive environment my using slogan of "the maker of happy drivers" so they can able to maintain the market talk about. Skoda able to produced strong range of product in the UK and globally such as; Skoda fabia sold as basic but quality car, Skoda superb as more luxurious and up market charm, the Skoda Octavia as house provides a family with a great drive but also a great big shoe, each one of these brand were UK market segments. Page 135 on the research study.
Pricing, Skoda priced all brands corresponding to model range that means Skoda looking to fulfill their customers according to different groups within the key stream of the automobile market, Also combination of competitive costs and brand range gave advantage to overcome the dangers of other competition.
EU Legal and Environmental regulations made Skoda able to addressed the threats utilizing the advantage of technology to create products that are environmental friendly at every level of these life pattern. By producing Skoda products which they can recycle as much as possible and through identification with their parts that happen to be marked quick and easy when the automobile taken aside, Using latest most green manufacturing systems and facilities available, example use of lead free and normal water based colors to paint areas to safeguard against corrosion, By building techniques that will minimize fuel ingestion and emissions in petrol and diesel motors. Using lighter parts to make vehicles as aerodynamic as is feasible to use less energy. By creating autos with lower noises levels and improved reasonable quality, Pg 135 on the case study.
What in your view will be the important advantages of utilizing a SWOT examination?
SWOT identify Superiority of company on the market place, swot helps organisation to learn how best it is in the market place by looking example the brand image of the business on the market against other competitor's brands.
Also SWOT help determine Staff knowledge, loyalty and commitment in the company. Example pg133 first paragraph, Skoda management these were looking a international spouse so company management can gain skills in Cars make.
SWOT help to build good reputation for service or quality, as in case study Skoda build strength by design autos with their own experience and brand image, pg 134.
SWOT also really helps to guide organisation in future tactical development that may bring benefit to company.
Technology adoption, helps organisation to change it operation by gaining advantage through technology which can reduce costs or improve creation.
Helps to give distance idea within market when organisation wants to put something or services in the new market.
Helps to comprehend customer needs by looking their understanding on company's product of course, if product or services the business provides to them are well get satisfied. Example on the research study of JD Ability survey and Top Items described how management of Skoda discovered their durability of customer satisfaction to the marketplace place, Pg 133. Helps to understand competitive activity, by looking other competitors available environment.
Helps organisation able to respond for changes in government legislation or legislation, example in the case study Skoda in a position to respond to EU legal and environmental legislation by producing products that are environmentally friendly at every stage with their life. Also help to determine supply demand, example lack of recycleables.
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