KFC Communication in Franchise Restuarants

This report tries to look at the importance of communication in the world of one of the biggest franchise restaurant that is situated in global range, KFC. KFC is a fast food restaurant string based in the United States. KFC has been a brand and functioning segment, termed a concept of Yum! Brands, Inc since 1997.

The main aspects of business covered in this survey are: business demographics, organizational goals, organizational culture and ethics, management of knowledge resources, group dynamics, interacting with management, stakeholders, and sites.

Communication is required both within and outside the corporate for the employers and the employees to get involved in as effective and productive relationship and operation. Good communication permits accompany to find and focus on its stakeholders and relate with them.

I consider for a corporate and business to grow effectively, it must appreciate the vitality of communication training. There could be special procedures to prevent quarrels, reasons to or not to employ people with diverse backdrop, and such.

Business Demographics

Business demography is one of the key factors affecting business success. It is because businesses necessitate the differentiation of the products, depending on different characteristics of the populace.

KFC must find its business demographics to attract customers in lots of ways. One example of these 'business demographics use' is the location of its shops. KFC used the demographics of local human population and families to locate their stores in the perfect place possible. In a region, the complete building is being run as KFC restaurant (E. g. Quay St, Auckland Central), although some KFC shops are located within the Westfield, or other bigger markets. (E. g. Edmonton Rd, Te Atatu, Auckland) Chances are that the prosperity of every shop has varied the population of the actual customers, and considering those demographics, the business would have resulted the quantity to decide its shop sizes.

Meanwhile, as people obtain more of nourishment information and handling methods about the products, KFC adopted the customers' needs to talk to these prospective customers. They've used ways of

Website - http://www. kfc. co. nz/index. cfm?contentNodeID=423

Leaflet within the newspapers

Television advertisement

Since demographics will be the statistical examination used to identify markets for his or her goods and services, such communication method was an effort to adapt in to the market regarding to the business demographics (increased amount of people needing more info about the product). Such communication process helps bring about KFC to catch the attention of more customers, as they've made their products more reliable, which can ultimately end result in to the business growth.

Organizational Goals

NZ structured KFC's main goal is to 'create the tastiest and best-loved hen in New Zealand' (Copy Right 2010 KFC). To talk about the business goals with all the current staffs and the managers of the string restaurants within New Zealand, KFC uses several varieties of solutions to communicate with their workers.

Training program: Every single KFC staff, even a part-time worker, needs to feel the training program for the first few weeks with their work. However, the business continues the training throughout the complete profession with KFC, providing life skills, specialized skills, management skills and leadership coaching. One main reason for such intense training programme of KFC is to fortify their sense of ownership, which includes keeping firm on their business goals (Duplicate Right 2010 KFC). Employees who went through these training programme will therefore concentrate on creating the tastiest and best-loved hen (e. g. professionals instruct staffs to work with better-quality olive oil, part-time personnel pay extra attention in food hygiene).

Organizational culture and ethics

Nowadays, the globe is very much globalized that organizations undoubtedly encompass folks from different culture and cultural groups. It's the organization's role to have no barriers against individuals with different backgrounds.

KFC New Zealand requires all customers of the business to use 'British' as their formal language. To testify this, they have job interviews before they employ the employees. Such process is to permit fluent communication that occurs not just amidst the organization participants, but also between customers. Therefore recognized verbal communication is no problem for KFC.

'Informal' communication allows members of the organization to bolster their social bond. Through private talk, staffs can talk about common passions and sympathy apart from their business dialog. Such behavior almost improves the partnership amongst personnel and increase productivity and efficiency in their creation process. Ethnical bonding (same culture) allows the people to use coordinated activities. However, there is undesirable informal communication with members of different ethnic and cultural teams. Existing discrimination or isolation against minimal ethic group is officially hard to recognize. So members need to gain the ability to communicate with all associates without discrimination. This is done through training program or nationwide education.

Management of knowledge resources

Effective Knowledge management immediately leads to the introduction of organizations. It handles the real world execution including organizational adaptation, survival and competence against environmental changes. It focuses on doing the right things instead of doing things right.

Ongoing training program of KFC mentioned above is a good exemplory case of the organization's effort to control knowledge resources. In addition to the training programme, KFC presents its customers regular performance reviews to get developmental potentials. Through this technique, workers can be familiar with their company's position on the market and will be encouraged or instructed to discover a solution for development. Older customers of the KFC also take part in seminars and meetings for technical and strategic breakthrough. These activities allow them to control their sub-groups more efficiently.

Group Dynamics

In an organization where clubs of recruiting are needed to achieve goals and provide impressive products and services, effective team communication is vital; this is named group dynamics. It is also the ways each person functions to create altogether a corporative atmosphere and achieve common goal. The KFC has appreciated the concept of the importance of individual's thinking and meaning to produce collective team considering and has quoted: "For all of us, diversity is not really a target - it's a way of life and a way to do business. Everyone can and does indeed make a difference in our business" (Yum! Brands, Inc. ) The organization believes in the importance of "actively seeking diversity" (Yum! Brands, Inc. ) in everyone, meaning that everyone has the potential to participate in solving problems, servicing customers and creating richer culture for the work environment.

In a diverse group, of both culture and identity, it is straightforward to have disagreements and issues that might need to be managed alternatively than overlooked. In reaction to such problem, the concept called norms can be put to action; norms will be the expectations for behavior of all customers working within the team (Renz and Greg, 2000) - quite simply ground rules for groups. Explicit norms will make it easier for people to invest in appropriate behavior and prevent unnecessary turmoil. (ChaseP, 2003, Лґ: 169)

Table 1, below, shows some possible norms that may be considered by a team that prices consensus decision making and would like its members to feel safe enough to express thoughts and reveal thought. Quite simply, norms of high trust and openness to others' ideas are vital for team learning, and ensure that the team's energy and intelligence are not thrown away (ChaseP, 2003, Лґ: 169).

Table 1: Possible norms to encourage openness.


Start and carry out on time.


Attend all meetings.


Maintain confidentiality. Notice anything you regard as confidential to ensure that it is not discussed beyond your meeting.


Make sure we know very well what we will each do and bring to another meeting.


See one another as identical, i. e. set in place seniority besides.


See dissimilarities as a secured asset.


Avoid blaming one person.


Learn from mistakes.

(ChaseP, 2003, Лґ: 388)

Meeting management

"A meeting is the only real place a group really is present and can take action as an organization, not only as independent individuals" (Schemerhorn, 1989) (ChaseP, 2003)

There are range of advantages that conferences provide

An chance to share ideas and information and add one's thought before a decision is manufactured.

A 'real human face' for the organization.

Interaction between members and solutions to problems can be offered productively.

Opportunities to co-ordinate and co-operate.

Increase individuals' acceptance, build morale, determination, and create a sense of belonging.

For something that produces great outcomes, board meetings are held only significantly less than ten times yearly; therefore, it is important to balance the framework of the conferences and manage interaction effectively and proficiently.

The need for right orientation within the mother board meetings is liked by the KFC and conducts responsibility

In preparation for meetings, Directors should review the materials that are delivered to Directors in advance of those meetings. The Board feels it is important for members to have materials on issues to be mentioned sufficiently before the meeting time frame and for Table members to be placed abreast of innovations between Board meetings (Yum! Brandsinc. , Лґ: 6). This ensures everyone recognizes the meeting's purpose and ensures the appointment is both fruitful and satisfying.

To make the conference more beneficial, the committee may ask any official or employee of the business or the Company's exterior counsel or self-employed auditors to attend a gathering of the committee (Лґ: 2). This encourages diversity on the list of meeting participants and posting of free and useful ideas.

The full Panel should take part in discussions on proper issues and ensure that there surely is sufficient time devoted to Director interchange on these themes (Лґ: 7).


Stakeholders for a corporate would include employees, employers, suppliers, customers, world, shareholders, etc. who make a difference or be damaged by the actions of the business enterprise. The interests for every single stakeholder will vary, and it is for the organization to correctly reach them.

Like every other corporate on the globe, KFC uses internet website http://www. kfc. com/ to reach all its stakeholders at least for the initial period, such as contact.

For the clients, the comprehensive passions, including the "value, quality, customer support and honest products" (Wikipedia The Free Encyclopedia), are led in the KFC homepage within the Diet link. Legible courses to nutrition, hen food allergy symptoms and exchange list (meals planning system developed by dietitians primarily for folks with diabetes (Duplicate Right 2010 KFC)) are targeted for customers.

For suppliers, the Dealer Code of Carry out is on display in the Social Responsibility link. Compliance with Regulations, Employment Techniques, Audit and Inspections, and Program (Duplicate Right 2010 KFC) are discussed in detail.

For the benefit of the world, Packaging and the surroundings, and Dog Welfare Program are described as well. In the details are shown: KFC's "commitment to the environment as [they] are to [their] food and customers" (Backup Right 2010 KFC), and "the humane treatment of pets" (Duplicate Right 2010 KFC) which involves "a plantation level audit program leading in the regions of poultry care and handling" (Copy Right 2010 KFC).


For the network between your corporate and individuals outside the business, communication is available to be reached through the contact uncovered in the Contact Us link. KFC helps bring about its openness in welcoming new employees for numerous positions, such as associate managers, general manager, change supervisor and team members, to become listed on their family. Videos filmed by current employees that think about their life at KFC are available for everyone to watch on the site, allowing second-hand experience prior to making use of.


In a popular, global scale corporate and business like KFC, a community is created with every person that take part in the business enterprise, from customers to CEO. In such great community, communication performs an essential role in allowing a fluent and effective development of goods and services.

A good communication is also required to be able to switch information between people who have same interest and various culture. Because KFC appreciates the necessity for cultural variety in its corporate, their focus on communication among employees is underscored.

Punctual conferences are obviously and are satisfied each time, as compulsory, with vivid pre-notification. To make the meetings as productive as you can, many means are contained.

The means to avoid turmoil within the business required a particular form of communication called 'norms'. This allowed a civilized bargain to occur between people with different ideas, leading to even better end result.

Good method of communication within the corporate brings satisfaction to the customers' needs and the business.

Also We Can Offer!

Other services that we offer

If you don’t see the necessary subject, paper type, or topic in our list of available services and examples, don’t worry! We have a number of other academic disciplines to suit the needs of anyone who visits this website looking for help.

How to ...

We made your life easier with putting together a big number of articles and guidelines on how to plan and write different types of assignments (Essay, Research Paper, Dissertation etc)