Maintaining a Competitive Edge in Business


The performance of nay business nowadays is very much triggered by strict competition because of the lifetime of other players in the individual business with the iam of providing the overall consuming community with products and servces which were previously offered by other suppliers. To survive such predicament, businesses implement their own set of strategies. Various businesses strategies have ben identified in order to maintain their lasting competitive edge also to create their place on the market as against other players on the market. In this newspaper, the researcher will carefully analyze the situation of J. Sainsbury, a leading supermarket with pursuits in finance in the United Kingdom. The researcher will identify the performance goals of the entire industry and compare it with this of J Sainsbury, and review order qualifiers and order winners as regards to the business operation of the business. Moreover, the researcher will also give recommendations on what steps can the company do to be able to maintain its sustainable competitive advantage despite the growing competition on the market with the access of other players and the development of previously discovered competitors.


Performance aims refer to a set of goals and goals specified by the business or the industry which are anticipated to be achieved after implementation and execution of a couple of strategies that are formulated top increase the performance of the organization. The supermarket industry in britain is very diverse and capable as each have differing strategies and tools about how they can better provide the public in order that they will have an elevated market share as up against the other players. The key performance targets of the businesses of these supermarkets are geared towards increasing their market share and creating more profit. One of the performance objectives of the whole supermarket industry in britain is always to increase their monetary value that involves earnings in revenue, creation of clients, creativity, and the best use of available resources. Furthermore, another performance purpose of operations on the market would be improvement of the companies' communal function which includes their ability to execute the conduct of these business while reaping benefits which are advantageous to the contemporary society such as corporate social responsibility options. Yet another performance objectives is always to improve its human being capital which will reciprocate better service on the market. Another performance target of the business enterprise would be aiding in the growth of the nation through improving interior and external environment of the company. The final performance objective of the business is always to have the ability to expand procedures on other areas of the business apart from food retail which has been the industry's main business.


Order qualifiers refer to the characteristics various products which can be offered by the business that can qualify for such products to be looked at for purchase by the customer. Alternatively, an order champion identifies the characteristics of something or service that wins the order or the ultimate and most important factor which causes the purchase. A business is reported to be in a trouble if its best assets or its lasting competitive border is not important to the general consuming general public. Order qualifiers and order winners are essential for the firm's products and services because eit stipulates the standards which are determined by the eating general public and these requirements must be present in their offerings for such to be considered as a valuable option.

For instance, in britain, when the shoppers think which supermarket they can purchase their needs, they examine these supermarkets in conditions of order qualifiers. Order qualifiers would include which ones has the least expensive price, finest quality of products, socially dependable business, most accessible, among other factors, nonetheless, offered this qualifiers, the client will choose which one to visit base on the order champion or the characteristic or final awareness which makes them choose that supermarket, normally the organization's ecological competitive advantage. For instance, it can be assumed that what makes J. Sainsbury an order success is its give attention to quality making them the best in food and health as they deliver to the general public a perpetually bettering quality shopping experience exceeding customer anticipations.


Being one of the leading supermarkets in britain, J. Sainsbury has been constant in providing the public with a shopping connection with the highest quality in conditions of the merchandise and services which it offers. The remaining section will discuss the functions of J. Sainsbury good performance objectives in the industry which were earlier discovered.

The first performance purpose identified was economic benefits. J. Sainsbury's procedure undeniably surpassed is economical benefits as illustrated by the profits which the company earned in the last year. According to the company's Main Financial Officer, they made good improvement despite the challenging economic environment and their sales even soared 6% higher from the previous time which is indicative of your good economic performance. The company is also generating more than 18 million customer transactions on a weekly basis with a 16% market show. Furthermore, in conditions of its social function the company also confirmed in its operating review its constant emphasis of corporate social responsibility as being significant in the growth of their business. The business has made an optimistic difference in many areas by being in a position to support charities such as Comic Pain relief where they brought up almost 10 million pounds and Dynamic Kids where their donation almost come to 70 million pounds worthy of of sport equipments and other items. They also have implemented efforts to lessen to negative environmental impact of some supermarket practices such as when it comes to plastic bags. The improvement of the labor force in addition has been discovered as a performance aim in the industry. Such has been proven by the business thorugh its initiatives to increase the quality of the work force for better service. In addition, it continuously provides monetary bonus products and incentives once and for all service performance which will motivate the employees to do better because they know they are being regarded. Another performance objective before identified was being able to help in the expansion of the country. J. Sainsbury's has been focused on this by providing occupations which provided the residents an avenue of getting as they work in a active corporate environment. It also perpetually creates opportunities to help the unfortunates in the nation by concerning in partnerships with different communities. The final performance objective of the industry as before identified would be having the ability to expand their functions to start more opportunities also to serve more marketplaces. J. Sainsbury's response to this aim would be improvement in its non-food sector such as sales for home and lifestyle items. They also have extended business through their additional programs to attain more market such as going on-line.


As what has been shown by the conversation above, it can be assumed that the performance of J. Sainsbury on the market does well. The financial performance is indicative of good business while their commercial social responsibility is indicative of how well they help the population by getting back whatever they may have earned from the general public. The strategies which have been identified and produced by the business demonstrated success in having the ability to maintain steadily its competitive advantage in the market and in being able to take care of competition from other players in the industry. The upsurge in their world wide web sales is indicative that they were able to control other players and they were able to do business in a great way despite the challenges which where as a result of the global economical downturn.

To be able to maintain steadily its competitive position on the market, J. Sainsbury must be able to perpetually put an focus on its on-going strategies and exactly how maximum benefits can be reaped from such. Competition will be rough in an industry which is really as tough as the supermarket business in the United Kingdom. Both small and big players will have extended efforts in order to outplay and compete keenly against each other. You will see competitive efforts which will focus mainly on price as such ahs been deemed as the main order qualifier among the general consuming consumer. To have the ability to deal with such competitive strategies, J. Sainsbury should always remember that the lowest price does not ensure the most market. Price is a major indication towards purchase, but more emphasis should be placed into quality consequently is more important. There's a significant need to be in a position to compete on price. Nonetheless, the need to compete on quality can normally end up being more paramount among consumer concerns.

The procedures strategies which were earlier identified can help the business increase its share on the market or at least hold on to its current position. The researcher suggests that the business must put a continuing focus on its efforts towards helping the community and the whole nation. The organization sociable responsibility or the group of practices of every organization that are geared towards environmental surroundings should be of paramount matter. The general consuming public has been increasingly alert to how to protect the environment. Get back, the business must be very sensitive towards this matter and must continue its work towards providing the public with an green shopping experience such as through the bags their use and improvement in their misuse disposal practices to keep the environment clean. Moreover, they also needs to continue their attempts to help communities where they repay from the profits they have gained from the public. A portion of these earnings will be directed towards supporting others by demonstrating value to the same modern culture which provided them the earnings in the business. More importantly, it should continue to make employment opportunities in the United Kingdom to be able to help the country and also to help enhance the performance of the business enterprise by using more skilled and qualified people who can render excellent customer service which over time will translate into increased income.

The competitive environment for supermarkets in the United Kingdom is tough. Nonetheless, with the formulation of effective individual operation strategies, the business will be able to outplay competition and survive in the marketplace as it keep on its perpetual work to help the public by offering them with a shopping option of the highest quality.


J. Sainsbury Annual Company Article (2009). Retrieved on Apr 29, 2010 from http://www. j-sainsbury. co. uk/files/reports/ar2009_report. pdf

Business Studies (n. d. ). Goals of Business. Retrieved on Apr 29, 2010 from http://www. nos. org/Secbuscour/cc03. pdf

Waterman H. (2007). UK Supermarket CSR Information: A Comparison Using Environmental and Friendly Reporting Suggestions. Retrieved on Apr 29, 2010 from http://www. fcrn. org. uk/researchLib/theses/supermarket%20CSR%2007%20Holly%20Waterman. pdf

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