Management of Product Recall Issue in Food Business

Running Brain: THE SITUATION of Nutritional Foods


With many companies experiencing issues when it comes to public relations need major assistance changing time to time. Some given products are prone to a major lack of consumer trust given their mother nature, and foods are definitely topping the list. Some given products are prone to a major loss of consumer trust given their aspect, and food products are definitely topping the list. Targets of consumers as it pertains to issues pertaining food safety is high, and they can rebel against consuming a product which ultimately shows indicators of not being safe. Such situation is as the main one facing Nutritional Foods with reviews arising from different Region Health officials of your possible food poisoning turmoil. The procedure this company consumes the fallout of the possible case of food poisoning can wholly determine in which a company's future is going to.


The Nutritional Foods Inc. is experiencing possibly one of the most hard to deal with crisis, a company in its mentioned sector of work may have actually faced. Along with the reports arising from different counties about the claims of an possible food poisoning of consumers, with little kids reportedly affected. The company mandated two mangers to move survey the first two counties where the first conditions were reported, with two more professionals being delivered to the other two counties were same cases arose. Much information was sought out by the business, with aims to look for the batch amounts of the meant products with the problems. On a single trip to 7pm, more problems were reported and the company resorted to tugging back all of the batches of the merchandise in context, from consumers yet to consume them and also from retail shops yet to sell them. An emergency Action committee meeting was convened early the next day and things to consider about inputting more steps towards redemption were explained.


Ethical issues are extremely common in the corporate sector. Fred, who was simply the owner of a highly reputed fresh juice designer company that has specialized in the development of healthy foods found himself in the wrong side of regulation when the firm's apple products were targeted with poisoning cases. If I was the company consultant at that time, I would have detailed knowledge of tackling issues revolving around non pasteurized products, product syndication process and how the company's growth and success would depend on approval by consumers. If was working there at that time, I would be proactive when handling such issues by devising contingency plan that could mitigate these dilemmas before they occur. If I was privileged to be CEO of the company, I'd have enforced fundamental measures that could ensure there may be integrity in every the standard operating types of procedures of the company. If my organization and integrity were put on the spot, I would form a philosophy encouraging pro-activeness. When the allegations are verified, I'd remove all products from the business storage for even more investigations to look for the cause and call a press seminar to discuss the challenge at hand with the general public.

The public have to be made aware that the company is concerned about everyone and it is not only focused on profitability. The business can depict ethics when it convinces everyone that it will maintain safety and health requirements. If the business does not adhere to ethical tactics to combine its market bottom part, it will have a bad reputation of producing polluted products and this may taint its image in future.


The company has granted a recall of the merchandise that has been infected, but is depending on generally on the marketing to get the information to the general public. The company may well carry on with that technique, since it estimates that almost 80 percent of the newspapers contain the tale, however it might not be best if you presume that the consumers will obtain news for the reason that manner which manner only. The company is required wide-ranging in distributing the info not limiting it to just newspaper publishers. An additional matter that should be addressed is how the company should treat patients of the poisoning. The company may decide to give no reimbursement to patients willingly, however alternatively wait until the way to obtain the poisonings is set and whether the company is likely to be held legally liable. Instead of making a open public proclamation offering reimbursement to subjects, Nutritional Foods could plan patients confidentially and propose to pay their medical expenses, or facilitate in any way required. This kind of help could be placed a magic formula from the journalists and advertising and contracts could be made with each victim so they know never to speak of it.


Nutritional Foods Inc. is to take action to relay information, relating to the recall of the dispatched products through various channels of the press. With such actions, the company will be improving their almost spoiled reputation and also make strides towards ensuring that a lot of its targeted consumers get this information about the recall of its products. This whole step towards recall depends on the honest principle standards which states a best for many must always come first, and that the public disposal of information through the use of webpages will indicate evidently the company's purpose of not attempting to hide the information from the consumers, causeing this to be an important element of the Ethical habits running a business (Manuel, 2008). When it'll be publicly known that an existing organization will do whatever to its ability to ensure most of its customers are shielded from matters or issues that arise involving their products.

On my tips towards settlement of the affected, I would need Nutritional Foods Inc. to speak to the victims on a one to one basis and reach an contract on how they will compensate them and also negotiate their medical expenses. This given way despite of who's responsible for food poisoning is the ethical of preference (Manuel, 2008). Consumers who in our circumstance bought the unpasteurized products with total assurance in us, and as a corporation obtained a good rep of natural foods that happen to be of quality to the general public. Nutritional Foods Inc. should establish best how they'll compensate the influenced consumers who have been part of the food poisoning turmoil. Trained with is a company increasing, its likelihood of surviving is high if it requires the stated procedures and executes them well to avoid rendering it look messier.


The company is poised to make a good image of its products, regaining the self confidence it experienced bestowed on its basic of consumers ensuring there's no discord of interest or hostility between them and the consumers.

Other businesses in the same industry won't try to take benefit of the situation at hand facing Nutritional Foods Inc. maintaining the healthy relationship existing on the market.

Other companies will stick to the nice ethics of undertaking business and can follow suit in conditions of conveying information with their consumer's in-case of any errors made by them involving their products.


The expectation of consumers is that the food they ingest is safe, and moreover those who buy the unprocessed organic and natural foods anticipate enhanced level of safeness and health. Nutritional Foods has tackled this predicament well up to now, but much more still needs to be done. The company must continue performing and jogging in the prospect of the public, giving as a great deal of information as it could about the conditions and keeping everyone current as to the cause and what Nutritional Foods is doing about it. The business must also evaluate its internal processes to make certain it has a working environment where moral patterns is expected and assured.


Manuel, N. (2008). A framework for ethical decision-making. Available at http://www. scu. edu/ethics/practicing/decision/framework. html. Accessed 17 Feb, 2014.

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