Marks and Spencer Objective, Goals and Responsibilities


Terms of Research.

The reason for this assignment is simply for educational reasons; this assignment has been made primarily to complete the component of "Business Environment" under the course HNC Business (Management) which I am studying

Aims and Objective

The assignment endeavors to identify mission, objectives and duties of a business using its environment. It investigates the economical, communal and global environment in which the organization performs. It investigates the tendencies of company and the market environment. It explores the importance of International Trade and the Western dimension for the UK business.

Research Methods

Mark & Spencer Ltd internet sites articles, news, circumstance studies. Theoretical studies from different catalogs and Handouts from my teacher. Personal academic knowledge about Business environment

Mission, Targets and Obligations of Make & Spencer with its environment

Developing a perspective, mission and values is the foundation for the log term success, as confirmed by Collins & Porras in Created to Last. Draw and Spencer quest statement as former times but still is 'Good quality for the penny' whereby the cent switched bazaars into stores.

Mission, Worth, Key targets and effect of stakeholders


A eyesight helps working in goal congruence. It originates from within as well as outside the house. It accomplishes the following

Give a sense of the future

Guides decision making and strategy

Creates a system with same purpose

Laydown habit guidelines

Inspire emotion

Reflects the values

Mark and Spencer perspective is usually to be the typical against which others are measured- Benchmarking


A Mission assertion is a assertion reflecting what the company business is and what key goal is there. - Tag and Spencer Mission are to make inspirational quality accessible to others.


Values will be the beliefs and norms of the company. They underpin plans, objectives and strategies as they acts as an anchor and research point for all your activity in the organisation. - Make and Spencer Prices are Quality, Service, development and trust

amernassargooglepages. com/MS. pdf -


Key Objectives

Employee orientation - Higher targets that personnel can add more to the business. There's a need for succession management. Therefore developing a career course for employees. Its part of Mark and Spencer to entice, motivate and sustain high caliber labor force to assist the change of the business enterprise and deliver advanced performance.

Organizational targets - Symbol and Spencer is to gain back their command in clothing and niche food. That is to be attaining by translating their range and expert into superior quality, value and appeal.

Sales targets - Tag and Spencer opinion that there is a great deal of room for improvement in their sales per feet. They saw Come back per ft. as an integral operational objective in the years ahead.

Stakeholders affect.

Employees -Interested in Job security, financial benefits, and satisfaction

- Pursuit of systems goals alternatively than shareholders interest.

Suppliers -Interested in Profitable sales, Payment for goods and Long lasting relationship

-Response to risk refusal of credit, judge action and blowing wind down relationship

Government - Thinking about Careers, Training and Taxes.

-Response to risk Tax increases, Regulation and Legal action

Pressure Groups Culture - Thinking about Pollution, Protection under the law and other.

-Response to risk Publicity, Direct action, Sabotage and Pressure on Authorities.

Achievement of stakeholders objectives by organization

If a eyesight and quest is recognised by all stakeholders and influences every hiring, strategic decision and communication: its result can be magic.

http://www. scribd. com/doc/28703368/Stakeholder-Analysis

To achieve Stakeholders objective an company can distinguish their interest from one another and as such act according to the electricity they exert in the organisation.

Responsibilities of company and effective they are really in satisfying them

Mark and Spencer does satisfies their stakeholders efficiently


They have a welfare office founded in 1930.

Their financial interest are safeguarded by bonus products and boosts in salary upon job performance

Their offer of benefits are extended, such as interest free loans granted

Opportunity of buying shares for the company at extra or rights issue.


Always used UK based mostly suppliers, ensuring consistent quality

Relationship to built reliance on suppliers

Life long relationship.

Mutual stability respects the standards and standard.

Social commitment

Strong tradition of Corporate Friendly Responsibility

Sponsorship of Charities and secondment programs

Community development efforts

Government social projects.

Environment friendly

-Mark and Spencer became the first store to eliminate all artificial colours and flavouring from its complete food and carbonated drinks range- Apr 2008

-Mark and Spencer became the first store to launch school wear created from recycled plastic bottle

-Despite tough monetary conditions Tag and Spencer stick to Plan A. As it gives them brand and differentiation so when AL Gore said "a lasting business can be profitable one"

http://plana. marksandspencer. com/media/pdf/planA-2010. pdf

Economic, Social and Global environment

The economical problem is principally because of infinite desires with limited resources. It is basically how countries decide to distributed or allocate their resources effectively and successfully to increase the creation goods and services.

Economic System-Allocation and Effective use of resources.

To deal with the question of scarcity different countries use different approaches or types of financial system.

Market Overall economy - Private functions (Individuals or businesses) own a vast majority of land, factories and other economical resources.

Centrally Planned Market - Government is the owner of most land, factories, and other monetary resources and programs nearly all monetary activity.

The Mixed Market - Balance between market causes and state treatment. Certain activities have to be regulated by the state of hawaii while some can be still left to the effect of the market. It comprises

A free enterprise- where monetary decisions reflects the market forces

Public ownership - control of key central industries

Welfare sector - give a minimum degree of medical public and educational services for many citizens regardless of wealth.

Impact of communal welfare and professional insurance policy initiatives and the wider community.

Benefit and Pension - Symbol and Spencer

Once you've proved helpful for M&S for annually you are qualified for the retirement plan where you can conserve to 100% of your income in the plan and the business will match it with two times contribution (limited12%). It thus provide a secure retirement and with options to copy your investment when you

On top of the benefits, M&S also offer our people

SAYE Scheme to all its employees

Have more holiday seasons the longer you stay with the company

The company also subsidized benefits such as health insurance and care and dental hygiene. Particularly in the united kingdom, the force by stores to meet up with the demands of a growing number of ethical purchasers has increased the account of the moral procedures of businesses. Grades and Spencer, for example, is welcoming shoppers to "look behind the label" at the sustainability of its products, as well as its labor, good trade and pet animal welfare practices

http://www. ft. com/cms/s/0/ec333092-f937-11db-9b6b-000b5df10621. html

Benefit and Pension - Government

Maternity allowance, Paternity allowance and adoption allowance - Benefit for many who do not meet the requirements for statutory obligations.

Child Profit - Paid to whichever parents the child live with.

Child Tax Credit - Tax rebate for few who has children

Guardian allowance - Tax free benefit for a child whom one is looking after but is not your's

Disability Living allowance- Child that has care and attention needs or freedom problems.

Housing profit - If your total income is below threshold and you also pay rent you might be qualified for property benefit.

State Pension - Regular repayment people remarks when they get to certain age.

Job seeker's allowance - People who are no longer working or working less than 16 hrs each week can declare this profit.

http://corporate. marksandspencer. com/mscareers/rewards_benefits

The government also provide Fiscal and Monetary policies for balance.

Fiscal policy - tools used by the government to influence level of economical activity through changing taxation or govt. spending. It could be targeted to a specific group. Fiscal insurance plan is inadequate when investment is delicate to rates of interest and endeavors to offset the activities of the government.

Monetary plan- can be an try to control macro monetary parameters through use of interest levels. It is very weak when consumers are holding money alternatively than spending them when interest levels are extremely low

Impact of macroeconomic policy and effect of global market on UK organizations and stakeholders.

PESTEL - The Alternative Environment

Political - Integration of European union AND Free Trade Agreement the marketplace has opened up for British companies starting in Europe.

Technology - The launch of e-commerce. M& S promoting visitors to buy online with incentives enjoys discount. It offers flexibility 24hr

Economy - Retail sector very delicate to changes in the interest levels.

Environmental - Grades and Spencer's commitment to the surroundings put them at them within the most notable ten "renewable brands" in the UK lately - * Global Warming

Social - Changes in consumer flavor and lifestyle bring about new market and consumers but also threats in conditions of social approval to alcohol

Legal - National Health and Safety

National Minimum Wage

Taxation Policy

Use of green resources.

SWOT Evaluation - Mark & Spencer



Market position

Quality products - Details in company control

Internet Shopping

Simon Marks - understanding of customers preferences and trends


Lack of newness

Clothing- segmentation

Lagging to provide up to date fashionable clothes

Using most British suppliers believing top quality but low cost

Competitors using overseas suppliers to cut cost


Define target era group

Store a new upbeat look

Respond to customer style and purchasing power

Improve CRM systems to retain existing customers and focus on potential new customers.

To go global and expand the business

Use technology to improve their functioning and thus gain competitive advantage


Loss of market show of extreme competition

Strong competition with Next same price product but more fashionable

Discount stores like Matalan

Threat from Large Tesco and Sainsbury who permeate in the market to provide added value.

(http://bizcovering. com/major-companies/a-case-study-on-marks-and-spencer/2/)

Stakeholder's anticipations developed relating to changes in the market. For instance, M&S brand commitment concept is less inclined to endure where there are several substitutes of same standard in the market. Consequently M&S should be creative and progressive and constantly reacting to the change in the buying behaviour of the consumers.

Market buildings, market pushes and Competition payment and regulatory bodies

Market constructions deviate from model of perfect competition.

M&S which has always been in this perfect competition, market situation of several vendors and many clients with similar or substitutes product. The price is determined by source and demand and manufacturers are to sell their products at the price determined by the marketplace. Being in such competition the firm must have the perfect tool to create and distribute successfully as it faces fierce competition.

M&S deviated from the perfect competition for an Oligopolistic market framework, with the heavy marketing campaign for its brand name. As they are retailing same product like other key players like Tesco, Asda but differentiate with its brand. It relies highly on brand recognition and commitment in a competitive market; differentiate itself with the quality standard with other supermarket.

Relationship between market forces and organizational responses.

Porter's Five Pushes - The Industry

The five pushes model provides a synopsis of the threats within the immediate industry.


Low in this Industry

Dual Sourcing



Low Competitive

In this



Power - Buyers






Branded Food


John Lewis

New Entrants

Low Price Low cost





Behavior and competitive strategies, Competition percentage and regulatory body.

The consumers' buying behaviour trends is mirrored by an ageing people and the high number of women in the labor force. The increase in throw-away income and the lifestyle changes recent years. The trend of 'home internet users' online shopping which call for multi-cultural marketing. (Deloitte:2005 Global capabilities of Retailing report). Inside the modern times because of fierce competition M&S market talk about suffered a blow mainly their clothing portion.

Unlike considering M&S Competitor, Tesco's strategies to penetrate the united kingdom market. Tesco operated on the 'pile it High sell it Cheap method the first 70's and thereafter launches 'the procedure check out' which lower prices across their product and differentiate themselves off their competition. Then Tesco diversified there route of circulation with Stores like 'Tesco extra, Tesco metro' and as well as starting to open petrol channels.

The Competition Payment has asked the Government to impose an ombudsman on the grocery industry to rule on disputes between supermarkets and their suppliers.

The request comes after it failed to agree a voluntary design with major retailers

Only Markings & Spencer, Waitrose and Aldi guaranteed the plan. The takeover of M&S store credit card business of 763m by HSBC has given any office of Fair Trading to release a competition exploration into the subject.

Richard Fletcher, Professional Editor, Business

Published: 8:20PM BST 04 Aug 2009 - TELEGRAPH. CO. UK

The Office of Fair Trading has launched a formal competition investigation into HSBC's 763m takeover of Markings & Spencer's store-card business.

The firm Freshfield might be under investigation for its work advising Philip Green for abortion bet for M&S and the analysis will be carried out by regulations Contemporary society, which regulates the British's legal career.

International Trade and the Western Dimension

Importance of international trade, monetary integration and global market segments to UK business

International trade is doing business across nationwide borders and it is the backbone of your modern computerized business world. These occurs due to the fact of lower production costs in one region versus another, particular industries, lack of surplus of natural resources and consumer tastes.

Globalization is a process driven by international trade and investment. It's the trend towards better economic, cultural, political and scientific interdependence among national companies and economies. The benefits of globalization are the following

Reduces marketing costs

New market opportunities

Balance in level in income

Access to low - cost labor

Access to complex expertise

Access to production inputs.

The main drivers for Globalization are



Regional Trade Agreements

Technological Innovation

As M&S keeps growing global and international competition has provided new challenges. The company stress its global sourcing concepts amongst its selected suppliers and further down the source chain which pieces a minimum acceptable entry standard. M&S want their suppliers to raise their standard as well to represent the internationally known standard thus differentiating them and enjoying the competitive border.

Impact of two policies of europe on the UK business organizations

The Agricultural Policy has always been a tension between members status. 'The banned of the transfer of beef from the united states by the European union. The European union responded illegally according to the WTO with a refusal to comply. The US retaliated by levying an import tax of $ 117 m on imports of food from the EU. (Source - Undersatnding European Union 3rd edition Anforme 2002. ) Such orders would impact the united kingdom - US romantic relationship, it would adversely affect the UK economy. Last year only one Banking company crash in america and the result is still believed and now one can imagine if the US starts utilizing quotas, obstacles and levying tax on imports from the united kingdom.

The EU directives affect the UK businesses; even different physiques of the EU are not always unanimous about the directives placed. For instance, Advocate Standard Leendert Geelhoed from the ECJ said that European union health foods directive infringe guidelines in his point of view. In the case brought frontward by the industry categories the British Health Food Production Association, National Relationship of Health Stores(NAHS) and Alliance for Natural Health(ANH) prior to the ECJ.

(Source :http//media. bbc. co. uk/1/hi/health/441192- 13/04/05)

The Economic implication for the united kingdom of accessibility into EMU.

The EMU was masterminded by Jacques Delores which is mainly single money. The EMU is seen as a rational extension of the single market and as a means of making EU more competitive and powerful on earth market. The EURO ZONE consisting

Lower cost for management of money

Faster transactions across borders

Elimination of exchange rate fluctuations.

Market Transparency

The impacts of EMU on UK market are huge, since the major companions of the UK are associates of the EMU. The Euro comparative weaknesses from the pound and UK export to European countries more expensive and thus make it more challenging for UK businesses to market their products. On the other side domestic consumers will buy brought in rather than local goods. Federal subjected the Five Monetary assessments before considering membership.

Euro Zone economical structure compatible to UK

Is the UK labor market adaptable to meet up with the requirements of such development

The effect of the Euro Zone on the financial investment in the UK.

The aftereffect of the single money on the competitive position of the town of London.

Will the EMU be able to promote such progress, stability and occupation that the united kingdom has achieved by its.

6. 0 Finish and Recommendations

M&S is a leading retailer in the united kingdom, but experienced a phase by 1988 which pushed the company into crisis. By 2006 M&S reposition themselves on the market but could not enjoy the iconic brand it was previously. They were to handle the UK'S major & most profitable shop in 2006 TESCO. M&S react tot the task with a extreme changes in management structure. They need to achieve the right balance between the corporate values, strong market position and the invention to stay competitive. They need to use their power 'Brand' and 'product quality' to be allowed to sustain success and be less vulnerable to changes in the market condition. M&S is in a very highly competitive and superior industry, as a result the necessity to be aware of the fashion developments, customer increasing anticipations and changing preferences are more than ever one of the most crucial factor for them to consider. The cutting down of international barriers has encourage a huge selections of product available to customer

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