New Zealand Fitness center Business Analysis

Answer 1. 1) As from the research study we know that Pro Fit can be an organisation in the New Zealand which is the fitness fitness center. Its main business is to give working out to the masses which go there to make their body physically fit and they're doing really good job. The main objective of their success is their service which they are giving to their customers like the standard cleaning of the fitness center is done. The coaches in the gym are extremely cooperative with the clients and give full necessary understanding of each exercise and each move.

The Expert fit is increasing their business day by day and the masses which have used the Pro Fit after they won't go for other one because they're providing the new technology of machines by which the peoples can have the consequence of exercise in their body. Additionally the councils of each areas also have check the security of all equipment and they have given the A+ quality to all or any the branches making the trust of the clients.

In today new age is having a great competition in exercise industry and so it is very hard to keep the customer loyalty. Like after some time the peoples change their health club and join new on where they get best discounts. To make new customers the organisation offers combo deals and family packages. The users which are already have join this company the trainer have built a personal romantic relationship with them and provide benefit which they are getting of their fitness center that they should not leave or change the fitness center.

The Expert Fit have maintain their status in the market by giving the best customer support by every employee because if they will fulfil the needs of today's customers they gives positive feedback to their known once which effect that new folks will be seduced towards the fitness center. Moreover the organisation likewise have organised a weekly trail for new customers to show them their standard of service that in which way they will fulfil certain requirements.

Like in today's modern age every company know that minus the campaign no business can be run therefore the Expert Fit also do their advertising giving pamphlets in public area and advertise in papers. The organisation has launched the free credit cards for one person with each individual accessibility and special vouchers for customers to catch the attention of them more. The company also has use the public media for advertising by organising web page with their name and by app also. (perception) (training)

Answer 1. 2) Needs: the Pro Fit is operating their business on good level nonetheless they want to create new more customers because their goals is to be unique from other competitors. So they are determined to broaden their goals by replacing or adding new into old once. They just make the necessary changes to have more and more customers and the changes are done by customers objectives.

Demand : THE BRAND NEW Zealand is a good country where everyone is very seriously interested in their body posture so they do a great deal of exercises. By this interest of the peoples there are so many companies who are running their business by opening fitness centres from different franchises. By This interest the PRO FIT also give their best to fulfil all the needs of customers by undertaking several methods.

Market: As more and more individuals of different generation want to make their body fit. As well as the Expert Fit makes different strategies to have more and even more customers to grow their company in market. Like they are give discount rates on payments and give surprise vouchers to the customers.

Marketing combine: It is known as business tool since it can be used by the marketers in marketing to give their best on the market. And in this four things are there which the internet entrepreneur focus to market their products in market are price, product, campaign and place. So the Pro Fit likewise have used all four of them like they first organise the price in line with the customers need that how much they pays easily and they keep below to the other fitness centres to make devote market. The tools in the fitness center are good up to dated technology which is bringing in the people. In addition they used several ways to promote their business in the market by advertising campaign in television set and newspapers. Furthermore they have wide open their branches in that areas where every common man can go easily in daily busy life to do exercise.

Promotion: As every business need the best advertising to be on a good level and so the Expert Fit also made a decision to promote their business by television set and newspaper. They provide pamphlets also in public areas. By this advertising they notify everyone why they will vary and better from the other one. Moreover they give information about their offers and discounts.

Public relationship: It really is define as the bond between your person as vendor or service man and customers. Such as the Expert Fit the trainer talk with the customers with friendly aspect which makes a good connection between them where the customer will not be bored in the fitness center and did not want company of any friend if it is not there.

Service: The staff in an organisation plays an essential role for success because if the staff will give good service to the customers then only increasingly more customers should come. So the Expert Fit is also presenting the best service by which the customers get attached to the trainer and the other working personnel by which they will not change the fitness center in arriving time.

ADVERTISE: As every organisation is advertising their company by several methods like by social media, television and radio. They provide the information about deals and will be offering. They also show their position by showing the video tutorial or pictures of company by which the neighborhood peoples get know about it.

(mind tools) (wiki)

Answer 1. 3)

Range of marketing media




There are so many peoples who don't like to watch or other social media and they just like to listen to radio. For this kind of individuals the advertisements for Expert Fit by radio will be good. By radio the persons who are travelling from one place to another they can also have the information by being attentive radio in car.

The disadvantage of advertising campaign by radio is usually that the individuals cannot watch the advertising campaign and sometimes the individuals don't get the proper information by just listening.


The today's modern era is spending their a few of the hours from day to day routine life to watch television. So this mode of advertisements will succeed for doing campaign of Pro Fit and by this the peoples can have a view of fitness center prom inside. They are able to also see the performing of the gadgets and can be attracted to join fast.

The disadvantage of doing advertisement by this method is that is too much expensive and it can boost the budget of advertisements.

Media printing advertisement

In this function the advertisement can be carried out by giving gives in newspapers by which every person can be ready and the pamphlets in the general public areas also can be allocated.

The disadvantage of this style will be that one particular do not read magazine. The people aren't much educated by this method so they loss their interest.

Media print editorial

In this people can be prepared by giving information about Expert Fit in publications by giving pictures of the individuals who are doing their exercises in health club. In addition the feedbacks from the customers will be there which will motivate the new customers.

The advertising by this method will be little much expensive. Plus some of the public don't have habit of reading the all mags.


The brochures can be send to the people by which the they can browse the benefits of Pro Fit and the information for becoming a member of and contact can even be get. The brochures may also be send with characters to the normal peoples home by this they'll read them also.

In this method the brochures will work effectively if they're handed to every customer and by doing this a lot of time will be taken. Sometime people are occupied in their daily life so they don't have sufficient time to learn.

Tele marketing

Now a day's every organisation is like this to do campaign and Expert Fit will also be advertised by Tele marketing because by this method a lot more interactive and personal sales service will be given to the clients and by this the technological issues will also be cleared.

The telemarketing can replace a sales team in organisation which could causes negative sense among employees.

Public relationship

The need for public relationship is the fact that by this the organisation can hold the clients for very long time in a single gym. And can have a good bond between staff and customers.

In public romantic relationship the meaning from sender sometimes not be cleared to the other recipient.

Answer 1. 4


Market strategy

Target audience

Training and dance activities

The perfect training will be presenting to the everyone regarding their health insurance and any other issue. To vary from other organisation the Expert Fit will also organise boogie classes also by which exercise will also be continue and the masses not be bored stiff from the gym.

Age between 5 to 24

Aerobics Programmes/or seminars

With the fitness center exercise this extra service will also be provided by another specialist coach which will helps in decreasing weight. More and more new customers will also be captivated towards it.

Age between 25 to 38

Meditation and yoga classes

The Expert Fit have research that how to make fit to the more aged age peoples and they have organised a meditation and yoga classes that your older years people can make their body disease free.

Age between 39 to 60

(advertisemnt )

Answer 1. 5 Service : The Pro Fit staff is well trained in their respected field so they'll give good customer service by which increasingly more new customers should come. The personnel will also give proper training to the regarding the exercise so the people can get change in their body in short interval of the time. Moreover the staff will be friendly with customers where they can make bond with them where they can solve the client problem without the hesitation.

Price : The Expert Fit have first investigated the market that the way they can give best price to their customers by which they can defeat the competition. So they are determined to make 80 $ per person for month which is cheaper then other organisations. Further they also have made a decision to give family package by which everyone can have proper health club in less money.

Promotional strategies : The Expert Fit have decided to do the campaign by several methods by using the social multimedia and television. In addition they have decided to organise workshops by which they peoples can be fascinated towards their health club. Plus they given add in newspapers and mags where they folks who are not using the cultural advertising would also be find out about their fitness center.

Distribution : For the syndication of the Expert Fit they may have plans like they will set up a team for campaign only and make all work to increase their business.

Task 2

2. 1 Answer: The needs and needs of the consumers is gratifying known as marketing. Consumers have money to choose the products or service and marketing feature are essential to fulfil the buyer needs.

Brand of organisation


Good environment of the business

Pro Fit is a organisation in market of fitness centres which gives the training with their customers to make their body toned.

In the market of New Zealand so many organisations are working their business in the field of fitness centres and credited to that the competition is very high. Expert Fit is a company which is supplying their best to be different from other once and they give so many special deals to attract the clients.

The Expert Fit is the fitness centre which is offering a very good service to their customers. The equipments in the gym are extremely well organised and the areas in the gym are neat and clean.

As so many companies are there in the market and the organisation in competition are Jetts, City fitness, Physical Club.

(small business)

Answer 2. 2 Offered services : The jets, city fitness and physical membership are the company which are working their business but from so many years they just on same level on which they have started out their business because they're not giving the nice service to their customers. However the Pro Fit is providing better from them by rewarding the client needs and guide them in well manner.

Prices : The competitive organisation in the market are charging 100$ per month of their customers however the Pro Fit is charging 80 $ monthly and offering the best service by which the customers can do exercise in well manner.

Promotion for Pro Fit: As every business needs the promotion and it performs a very important role in organisations success. The rival organisations aren't doing a whole lot of efforts in promoting their business but Expert Fit is doing by social advertising, television and thus many other mood of advertisements to get more plus more customers.

Answer 2. 3 Internal : It is the factors or changes that are done inside the company and these factors can be for update the company standard.

External: It may be explained that the things which are occurring outside the organisation.

social: The people come to a location and be along have have a discussion or gossiping with each other by this they get in contact with people and can spend their amount of time in health club. So by this the Expert Fit have grown to be a way to obtain socialisation in today's busy time.

Culture : The Pro Fit have three branches in different locations of Auckland and you may already know New Zealand is a multicultural country so peoples from different community come to the gym and get interacted by one another so in this manner they get know about different cultures of the peoples from other countries.

Technology: The every customer want the new thing or which are different from other once so in offering different things to the customers the technology play a very important role. In Expert Fit also the tools with new technology attract the clients and by they can do exercise in well organised way which can only help these to have better bring about their body.

Economic : Its is very important part because the person is to be economically good if indeed they want to run business if any new technology comes in the market to buy that also the amount of money is necessary.

Regulatory : As anybody wishes to run a business in accurate method then it is very important to follow guidelines and regulation which are given by NEW Zealand government. And the Pro Fit also need to follow the guidelines like they have to pass the safety test of the accessories in the fitness center.

Demographic : It is very important to keep this at heart while opening the business enterprise selection of the area is very important, so Expert Fit also have target the most frequent place like Auckland city where almost all of the people is going for health club.

Competitive : This problem is that whenever volume of companies are running their business in same field then they have competition between them. And to succeed this competition the organisations are gratifying the requirements of the customers. Pro Fit also give new technology gadgets and facilities which will impress the clients.

Answer 2. 4


1 ) The Pro Fit is charging less then other once such as other organisations they may be charging more and plus they are charging 70 to 90$ as offering trainer.

2) As the company are giving working out for the exercise by the trainers only but the Pro Fit is the sole organisation in which a lot of the exercises are done by new technology equipment.


  1. As the other competitive organisations have their branches in the complete New Zealand but the Pro Fit have just three branches in Auckland region.
  1. The Pro Fit do not give regular membership credit cards or VIP credit cards with their customers.


Answer 2. 5) After the research it is cleared that the Pro Fit have to increase their branches in the united states plus they staff have to improve their customer support by which the clients will be meet with the staff service. The locker rooms and the areas inside the gyms need to be cleaned out every day by which the clients can feel good. Moreover the gyms will be heading to open for 24 hours by which every person can go when every they get time.

Task 3

Answer 3. 1) Based on the chart for the customers satisfaction we realize about the several things which are to be improved for the clients. Like the teachers are use perfectly way for the exercise by which the percentage would go to a very good level. The client needs for the instruments in gym is also fulfilled because there are variety of machines. A little bit of customers are not happy with the fitness center cleanliness and the tools condition. The fitness center organisers have to open up the gym every day and night by which the customers can come in their free time. Moreover the personnel have to boost their customer service and they need to be available at each and every time by which the customers can have their help.

Answer 3. 2) The target for getting the survey is to really have the customers views about their organisation where they can make appropriate changes in their organisation. By survey the company can make their future better by gratifying the needs.

The organisation possess the survey and find out the problematic areas on which they need to focus on. And they know about the present stage of these company.

Answer 3. 3) The both charts clarifies the needs of the customers that why they want to join the fitness center and which things they want in gym. Most of the people go gym to keep their conditioning of your body and weight damage in good environment and with new technology gadgets. A less amount of peoples will enhance their sports performance. Some of the people just want to build their body to look good. Furthermore most of individuals go through the fee of the gym and some just want personal trainer.

Answer3. 4) The specific need that we can say it is whenever we need just thing which is basic and the recognized need can be define as thing with something special or extra.

Physical fitness and medical reasons can be viewed as as genuine needs while socialization is identified.

Task 4

Answer 4. 1) professional summary

The main motive of this report is that how the whole marketing arrange for Expert Fit will be produced. This report instructs how the Expert Fit is operating their business and it explains the needs of the clients. By that needs this also instructs which things are to be changed to run this business and achieve all the goals.

Current marketing : The Expert Fit is a organization gives training to visitors to be toned. They are having three different locations in Auckland region. The Expert Fit is not simply targeting on 16 to 28 age ranges, they have prepared for 5 to 24 years people and some type of special exercise and diet arrange for 25 to 38 aged peoples. Moreover they have decided to provide special yoga exercise and deep breathing classes for old aged peoples.

They are providing the safely using instruments and makes the customers comfortable by music. And increase the socialization.

Market strategies : The Pro Fit are determined to make the promotion by other ways like by using the social advertising and television. They will use the air to because people listen mostly by visiting. Moreover they'll also give pamphlets in public areas.

Action program : The action programs may end up like that dance classes for child. Further yoga exercise and yoga classes also be provide to old age people. Also to do all those things new staff would be used which is professionally trained. They will identify the issues and give ideal suggestions for it.

Implementation : The equipment in the gyms will be provided which will works well and they'll be updated. The staff is also be well trained that may guide the clients in accurate method.

Recommendation: It is vital to good customer service to the customers.

The fee or price for the fitness center also be affordable to everyone.

They have to open the fitness center 24 time.

Hire the HR manger which will take care of all the business and make the suitable changes which are needed.

Conclusion: As by this full article the Pro Fit knows there current position in market so to boost that they have to use suited marketing strategies and programs where they can have significantly more plus more customers. They also have to make some changes like enhance the customer service to be on good place in coming years.

advertisemnt. (n. d. ). Retrieved from https://www. salesforce. com/au/form/semfy17/crm-marketing-demo-social-studio. jsp?d=70130000000NL28AAG&ls=PPC&lssm=Product&lss=SFDCPPC. View%20De

competition. (n. d. ). Retrieved from http://gymsales. net/?gclid=CjwKEAjwltC9BRDRvMfD2N66nlISJACq8591FGGuC1cr4yXzBYtdmKk-OwE82aRUUVKqIH0thuVCqRoC1mjw_wcB

insight. (n. d. ). Retrieved from perception fitness center service: https://blog. gyminsight. com/1873-what-is-gym-customer-service/

mind tools. (n. d. ). Retrieved from tools: https://www. mindtools. com/pages/article/newSTR_94. htm

small business. (n. d. ). Retrieved from http://smallbusiness. chron. com/characteristics-market-segments-target-markets-22601. html

training. (n. d. ). Retrieved from https://f45training. co. nz/become-a-franchisee/?country=NZ&source=adwords-search&network=g&device=c&keyword=%2Bhealth club%20%2Bbusiness&gc

wiki. (n. d. ). Retrieved from https://en. wikipedia. org/wiki/Advertising

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