Operational Activities of Tesco and Coca Cola

Executive Summary

Operations management takes on a key role in reaching the performance objectives at Tesco and Coca Cola. The main aim is to schedule in such a way that the concentration lays on the client needs and needs while the firm stays profitable. Substantial facts have been proven with sole focus on utilization of resources by both companies in an reliable manner.

Organizational difference between your two companies has been outlined under the light of functions management. And an evaluation mix predicated on both organizations' operational platform is elaborated depicting various factors involved. A critical examination on the composition of both the organizations is provided which mainly requires the similarities and distinctions on their respective processes and procedures.


Section A

In the next section, introduction to the selected companies is provided in which a deep insight in to the recognition of current customers is talked about and what current strategies are put on them. Along with this, it has also been explained that the way the operations are aligned to the customer needs.

Introduction to TESCO

Tesco is the largest retailer chain in the UK and the third largest on the planet. To be exact, as explained in Tesco About Us, (2010), it offers functions in 2, 362 stores in Britain exclusively. Tesco started off by trading only groceries but now it merchandizes almost every consumer product which range from a needle to consumer electronics and financial serves. It is continuing to grow through various acquisitions of businesses. As Tesco is continuing to grow and so have its employees. Tesco currently utilizes 286, 394 personnel in the united kingdom and over 460, 000 worldwide (THE CHANGING TIMES 100, 2009). To serve bigger markets it requires well-trained staff. THE UNITED KINGDOM is the business's greatest market, where it functions under four banners of Extra, Superstore, Metro and Express. The company provides almost 40, 000 food products, including clothing and other non-food lines. The company's own-label products (50 percent of sales) are in three levels, value, normal and finest. It knows that better staff knowledge, skills and job satisfaction is all vital to its further development. ( http://ivoryresearch. com/sample5. php)

2. 1 Customers

Current trends indicate that English customers have relocated towards 'one-stop' and 'bulk' shopping, which is because of a number of sociable changes. Tesco have, therefore, increased the quantity of non-food items available for sale. Tesco is purely a consumer centred company. It constantly strives to offer new services, products and ways to look. It also makes sure that the delivery is executed on time and it is hassle free with no strings attached. Its customers include two entities which comprise of B2C and B2B; domestic or regular buyers and small businesses that buy in volume for even more retail, respectively. According to Baba, (2009), Tesco has an aggregate market share of 30. 5% with ASDA pursuing it with about 50 % the lag.

2. 2 Alignment

All the stores are associated with a repository and inventory control is made certain to be able to meet up with the consumer needs. It helps to keep on giving discounts on goods that are in demand and customer focussed. Especially during seasonal happenings, Tesco gets the policy of bringing down the prices while maintaining the quality of products as well services offered. Tesco makes use of progress technology in its routine as well as professional chores. It offers innovated and deployed surveillance cameras to lessen queues on self-service tills. That is regarded as a breakthrough in mechanized retail business.

Introduction to Coca Cola

Coca Cola started it operations from Atlanta in 1886 as a medication to alleviate from headache by a pharmacist Dr. John S Pemberton. Later it became popular and was put into development as a carbonated cola drink. Presently, The Coca Cola Company is the world's leading producer, professional and distributor of non-alcoholic drink concentrates and syrups, and produces nearly 400 brands. Its earning team comprises of over 92, 800 employees internationally. It has operations in more than 200 countries. Coca Cola Great Britain (CCGB) offers 21 brands and over a hundred products to the consumers in the UK. Its regional headquarters are situated in west London.

3. 1 Customers

Coca Cola is a refreshing and invigorating brand and suits the same market therefore. Customers include the youth and young adults but kids and adults have also shown frequent ingestion patterns as time passes. According to Coca Cola, (2010), it provides about 1. 6 billion portions of its products to the consumers each day. This represents that this has a huge customer base and is also very popular among many.

3. 2 Alignment

Coca Cola's vast procedures system is sensible of catering to changing demand of its consumers. With a person bottom part this large, it includes focused on its supply chain system to ensure ready availability of Coca Cola products to its consumers. They have marketed itself at the right place with the right time to ensure its existence among its respected customers. It has catered to the local values and blended itself in to the culture of its consumers such that it keeps the customer relationship relationship intact.


4. 1 Total Quality Management (TQM)

As stated by Oakland, (1995), Total Quality Management is a mix of total quality and total management. It specifies quality, defines service and quality of service. Following are a few of the TQM principles adopted by both the chosen companies.

4. 1. 1 Worker Training

Employee training and staff development can be an vital part of any business. Be it the most notable management or the field staff, training is vital. (Pulat, 1994) Tesco's great businesses and customer handling takes a subtly well trained personnel. For this they perform regular investigations and performance measurements to identify key deficiencies in the machine and try to uproot them through proper training. In the same way, introduction of new products or services in the brand stock portfolio requires development of employees. Coca Cola relies on training its valuable personnel periodically. Whether it is the innovative technology improvement in creation or new inventory management software, Coca Cola strives to provide their workforce with trainings ranging from basic level to the advanced.

4. 1. 2 Ongoing Improvement

Continuous improvement is a very basic idea of TQM and must become a part of every firm. Tesco practices dedication towards shut down loop opinions for system modification. It focuses on the communication process and obtains feedback both from its employees and from the customers to speed up the improvement process. Coca Cola, on the other palm, practices continuous improvement which means that the procedures should be produced so successful that no defective article reaches the marketplace. Hence, styling the processes in a way that they are really aligned to the customer needs.

4. 1. 3 Teamwork

In the current scenario of slash throat competition in the market, firms need to be equipped with multi-dimensional, versatile and competitive labor force to be effective. Coca Cola train its staff to be able to create mix functional teams which, in return, supply the company harmonized systems of control till the lowest degree of hierarchy. Tesco creates opportunities for its workers to hone their teamwork skills by assigning them a variety of assignments. It, hence, synergizes its employees in search of one common goal - client satisfaction.

4. 2 Marketing strategies

According to Etzel, (2008), marketing strategy is a process which involves utilization of limited resources to attain opportunities and eventually, customer satisfaction. Pursuing are some progress strategies made to identify and focus on the client.

4. 2. 1 Cost Support System

Cost support system implies that the organization is leading the business enterprise because of its low priced of production. Tesco being truly a market innovator in retail store business has managed to minimize its costs in lots of ways. It includes implanted programmed tills where customers are enjoying self-service. Through this it offers managed to trim some of its human source employment cost. Also, the implementation of sufficient inventory control system has slashed Tesco's over or under filling problems which includes, in return, saved marginal expenditures. Coca Cola has adopted new ways of bottling and through proper research, managed to reduce any wastage cost. Besides, they have got their own filtration and recycling vegetation which have condensed water consumption by 21% (Coca Cola, 2010).

4. 2. 2 Market Subdivision

Market subdivision is done in order to recognize the individuals who share one or more quality that distinguishes them with respect to demand of similar products based on attributes and prices etc. Coca Cola has segmented its product to the young technology which is energetic and dynamic. They have positioned itself in the same way as it target market is. It is available all around the form of containers and vending machines placed in office buildings, canteens, bars etc. On the other hand, Tesco focuses on the shopping community like housewives and individuals. They may have an usage of self-earned money and make buying decisions themselves.

4. 2. 3 Product Distinction

Product distinction is focused on making a differentiating factor that make the product stand out of masses. Tesco has differentiated itself by price slashing happening. It provides amazing discounts and provides away package offers. Moreover, availability of almost every item a consumer would like is ensured rendering it a 'one shop stop' for everyone. Coca Cola's best differentiating factor is its bottle condition and its own unique flavor. The shape of the bottle communicates glamour and quality and the preference has a sense of refinement in it.

Section B

Operations Management Framework

As defined by Render, (2001), operations management is an activity concerned with successful and effective creation of goods and services while getting together with customer tastes.

5. 1 Process Planning and Design

Process designing will involve understanding both ends that's where to get started on and where you can finish keeping in view the many requirements and limits during the method performed. Process planning and design identifies the fact of transformation the procedure that can deliver factors like low priced, high quality, enhanced functionality and speed etc. to the creation procedure for goods or services. Coca Cola has creation in many countries and is also liable of producing highly standardized products in large quantities. Coca Cola has become a commodity and a necessity to the consumers. The production usually runs 24 hours a day and 7 days per week. This all has been achieved through planning and making the procedure of development.

Tesco, on the other palm, follows a lesser mechanized route of approach. It doesn't have to go through the tedious production process but it can program goods to be placed in the stores. Planning and design can be an on-going process so Tesco has been continuously planning to spread its predetermined cost over the quantity. It provides a generalized flow shop operation (See Appendix) which allows the customers an simple usage of all the areas without crowding away and creating bottle necks.

5. 2 Process Mapping

Business process mapping comprises of the activities that define a road map about what the business enterprise actually does, the typical and where will the responsibility chain go to. Coca Cola has followed this concept of fabricating value chain and building the links in the value chain that where in fact the value needs to be added constantly. Meaningful flow charts, work circulation diagrams and value stream maps have been designed to be able to pre map any latent ambiguities or confusions about the processes. Its production process has been made better and it offers found and fixed the holdups along the way through this. Tesco Management uses process mapping to revise existing services and add more services into its procedures. However, due to another mother nature of business, it uses process mapping less frequently.

5. 3 Structure Planning

The goal of structure planning is to allow personnel, equipment (and where applicable, customers) to operate at peak success, efficiency and entails determining the most possible locations of the facilities to be able to increase efficiency and decrease cost of operations. Structure planning is an extremely vital and commonly utilized phenomenon in both the organizations. Design planning involve the best locations where a product can be shown and where it could gain the most consumer attention.

Tesco, being a retail store, exhibits various designs for customers to get attracted. The merchandise offered are well positioned and bought in symmetry. Special deals sit usually at the access of the mart with the eye level of aisle. Tesco evaluates the brand occurrence by demand and positive attributes to put it on the shelves as a convenience factor. Like new campaigns are publicized within the store through print out media and are placed within the reach of common customer.

Coca Cola keenly places it products based on the store size. In small shops, it focuses on brand visibility as well as product availability. Goods and coolers are positioned in such a way that they are the initial thing to be noticed by the customer who enters the store. Whereas in large retail chains, an effective section is allotted for the Coca Cola goods. The aisle is decorated with Coca Cola print advertising and best-selling and services are put at eye degree of the consumer to generate brand acceptance.

5. 4 Source Chain Management

As talked about by Blanchard, (2007), resource chain management can be an on-going process which seeks to harmonize the movement, storage, consumption and the whole value chain such as the process from purchasing to shelving.

Tesco has used the guidelines of supply string management and has reduced its costs by around 45%. Because of this, it's been in a position to lower its inventory as well (Tesco, 2010). Since it deals in gadgets and basic goods with standard benefits like food, home items, standard clothing etc. its main function here's cost decrease aligned with client satisfaction. With the fashion goods, timeline is focussed more credited to speedily changing movements. Tesco deals with both the local customers as well concerning business customers i. e. B2C and B2B respectively. So, it offers aligned itself well to focus on both the market segments (Brock, 2010).

By implementing source chain management notion, Coca Cola has reduced its inventory costs and production functionality. This has also enabled the business to ensure an instant delivery of their products to the shops and eventually the consumers. Yet another aspect that urges Coca Cola to constantly improve its source chain system is its owned by the fast paced consumer goods (FMCG) sector.

5. 5 Routine Management

Schedule management is focused on ensuring that the right jobs are conducted at the right time and on the right items. Pursuing are a few of the factors that the companies retain in their heads while managing functions.

5. 5. 1 Demand Forecast

Coca Cola schedules itself by carrying out a demand forecast to support the whole procedures management process. It blueprints its capacity beforehand to ensure a steady flow for the future sales. For example, Coca Cola foresees its sales to move up in summers or sociable events so that it schedules the creation of products so that it caters to the increased demand of the consumers. Likewise, Tesco employs the demand forecasting ways to stay profitable and also react to demand through the times of public events and celebrations. For instance, customers wants costumes and pumpkins during Halloween and Holiday trees during Christmas.

5. 5. 2 Grasp Scheduling

Key players in grasp scheduling are sales and functions. Coca Cola has disaggregated its workflow into different major chunks. Through this a synergy is created that includes a increased and better effect on the overall creation process. Which means that creation process is divided into various sections and a sum of most would effect into a whole. Coca-Cola alters the professional schedule and for that reason, inventories, lead times and capacity requirements are altered in favour.

Tesco, on the other side, manages the inventories and supply lines in accordance to the commodity requirement. For example, perishable goods like iced food are held till the brought up expiry period. To make sure nothing goes thrown away, appropriate quantities are considered and under safe-keeping capacity.

5. 6 Low fat Management

Lean management, corresponding to Plenert, (2007), identifies the procedure of elimination of costs as well as wastes during development process.

Coca Cola is one of the market leaders in misuse management system. It includes laid a three factor trend i. e. reduce, reuse and recycle the presentation. It has released a new bottle design which is 20% lighter and they have slashed carbon emissions by 2, 200 tonnes (Coca-Cola, 2010). The business has generated recycle zones at certain places to encourage recycling of waste materials. The glass containers presently contain about 37% recycled goblet, while half of the aluminium found in the cans is recycled. Utilizing the metal in this way saves 95 % of the vitality needed to create it from its fresh form. Hence, new ways have helped slicing costs fastened.

Tesco practices staff empowerment. It has a team of multi-cultural individuals working under one roofing. They have been delegated certain regulators that help profit both themselves and the customers. They've been in a position to designate value in terms of competitive costs. Moreover, it includes spend less by training the staff thus reducing the mishandling and waste of perishable goods and delicate items. It pursues perfection by creating customer yank value through value stream.

5. 7 Inventory Management System

An intelligent inventory management system is what almost every group needs today. Tesco was one of the first ones to adopt the RFID system used. What purpose will it serve is the fact that conventional bar rules are substituted with computer potato chips or smart tags. Which employs cordless technology to keep track of inventory. It goes through two stages i. e. firstly; the suppliers label the inventory and send it to the respected outlets. To make sure it gets to at the right electric outlet, they are watched wirelessly. Subsequently, the already come to inventory is unpacked and further allotted with another type of RFID and sent to shelves. Among the key benefits it includes is the fact that it stops from shoplifting.

However, Coca Cola procedures a little simpler inventory management system. It gathers the mandatory raw materials like focus etc. from various defines resources in line with the requirements and stores them for businesses. Particular raw materials is picked and delivered to the work in process. Thus facilitating the entire development process.

Critical Evaluation on Variances between Organizations

Although both companies have customer focused in their heads, the main difference between both Tesco and Coca Cola is their dynamics of development. Coca Cola functions in the manufacturing sector and produced high quality goods for usage whereas, Tesco functions in the service sector which is involved in the development of services. It also acts as a middle man for various deals.

Coca cola is a soda drinks retail business that assists both the markets i. e. business to consumer and business to business customers. It provides its services to small range as well as large size retail outlets by means of packaged beverage. And for the business community, it includes agreements with various businesses like McDonalds and Burger king etc. and provides them with vending machines. It has paced itself well in the industry and always meets the buyer needs. The procedure implications of Coca Cola entail a high technology beverage factory that produces high quality drinks and works 24 hours a day and 7 days per week. A steady way to obtain raw materials is monitored at a tempo harmonious to the production process. A proper safe-keeping and inventory control system is also preserved in order to aid the supply chain aspects and then the supply of drinks to the finish user is ensured no matter what.

Tesco, on the other hands, is in a supermarket business. It focuses more on its retailers and the services it provide to the clients. Moreover, a key fact not to be neglected is its online store known as as Tesco Direct. As the name suggests, the delivery is made direct to the identified place. All the offers that Tesco offers can be found online on Tesco Direct. This helps the buyer even before browsing the store hence adding value. Aside from dealing in the consumer goods, Tesco is also a key player in various other fields. It works in Garden centers, for financial services it runs its own loan provider namely Tesco bank. In addition to that, it has its own brand of gadgets products known as Technika. Other services offered include its existence in the telecom and energy sector as well.

Section C

Evaluation of Mix

Today, conducting operations within an environment where if one doesn't evolve from primitive ways, it'll go obsolete. Constant innovation in businesses framework and choosing the customer focused methodology is very important.

The businesses at Coca Cola Company are in cooperation with their long and short-term goals. Through their staunch strategies and their rigorous execution, Coca Cola has had the opportunity to boost itself in conditions of financial progress as well as the marketplace share. A better logistics system has helped it get in touch with his customers at a rapid rate. And with the implementation of a much better and more complex production plant, it offers benefited its own development by increasing the production capacity and usage of multiple productions at the same time.

The quality specifications are maintained according to the world licensed criterions like ISO and environment friendly standards. They may have shifted to using CFC free machinery in their chillers and coolers which are much healthier. With adoption of resource chain management system, the company has allowed a systematic approach to businesses. The management of resource chain and businesses has helped the company to provide the customers with the mandatory satisfaction level they wanted.

Coca Cola is one of the leaders in waste management system. It offers laid a three factor occurrence i. e. reduce, reuse and recycle the packaging. It has presented a new bottle design which is 20% lighter and it has slashed carbon emissions by 2, 200 tonnes (Coca-Cola, 2010).

Tesco also has a smart inventory control and management system. From assortment of goods till their sale, everything is scrutinized and put under check to ensure free circulation through proper channel. It has facilitated them to manage and forecast the demand of goods that are demanded more and the ones that are demanded reduced often.

Coca Cola provides an outstanding customer services programme by bringing out new drinks according to the taste of the customers and by doing this they are very successful in maintaining the existing customer's loyalty and catching new customers. Coke also presents a coke incentive programme. My Coke Rewards is customer devotion marketing campaign for the Coca-Cola soft drink. Customers enter rules entirely on specially marked plans of Coca-Cola products on a website. Rules can be entered "on the run" by texting them from a cellular phone. These codes are converted into online "points" which can in turn be redeemed by people for various awards.

On the other side Tesco's Club cards loyalty scheme was created not and then reward members predicated on their spend, but also to enable Tesco to raised understand and meet up with the needs and choices of its customers by documenting and analysing their buying behaviour.

In each Team card mailing, Tesco uses the information gained from its commitment program to provide customers with offers that are as appropriate to them as is feasible. In fact, as a member, when you receive your Club credit card vouchers, you will also receive one of over 80, 000 different combinations of other special offers and vouchers, allocated to you based on your previous acquisitions and shopping practices. So instead of having to put half of the excess vouchers away, you ought to be able to save money by with them all!

Tesco was one of the first ones to look at the RFID system in practice. What purpose will it really serve is the fact conventional bar codes are substituted with computer potato chips or smart tags. Which employs cordless technology to observe inventory.

However, Coca Cola procedures a lttle bit simpler inventory management system. It gathers the required raw materials like focus etc. from various defines resources based on the requirements and stores them for functions. Particular raw materials is decided on and sent to the task in process.

By implementing resource chain management notion, Coca Cola has reduced its inventory costs and development functionality. It has also enabled the company to ensure an instant delivery of the products to the outlet stores and finally the consumers. Yet another aspect that urges Coca Cola to constantly improve its supply string system is its owned by the fast paced consumer goods (FMCG) sector.

The lean strategies have devised employee empowerment and led both Tesco and Coca Cola to reduce as well as manage its wastes and eventually the costs mounted on it. Coca Cola has deployed large waste materials bins in the places to encourage recycling and tactics reusing and recycling waste materials too. Tesco is also very targeted to worker empowerment and gives away bonuses to the ones who show performance. Also, value is not at all something that is just mounted on price, quality or service but it relates to the knowledge as well. Design planning plays an enthusiastic part in satisfying this need of the customer. This satisfaction is achieved when the perceived value runs proportional to the product quality provided. Hence, the value is added at every step of development of goods or services.

Process automation in the creation of Coca Cola products and in-store mechanization of Tesco has reduced the costs a good deal and has added value to the firms. The strategies and techniques for development of goods and services are constantly adding value to the means of creation as well regarding the customer norms which is building a connection between organizations and the clients.

By monitoring performance on a regular basis, both the companies can identify areas that are doing well, as well as those that have to be advanced and worldwide seeks not only to preserve customers. They a bigger share of each customer's 'wallet' - the money the customer has to devote to their products.

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