Organisations and People Management Record Nationwide Building Society

Nationwide is World's major Building Population and one of the major players in the U. K. banking sector. Having one of the seven group people as a worker of Nationwide Building Modern culture, this management report has been developed to critically examine certain aspects of Nationwide. In such a report, we've wished to short our visitors about Nationwide's business strategy, structure, culture, management and control. This may be followed by a finish of the group's review about the chosen company and lastly certain advice will be made.

Index

Contents Page

1. Introduction

a. Terms of research 3

b. Record 3

2. Methods

a. Data collection methods 4

b. Issues and obstacles 4

c. Research 4

3. Results

a. Overview of commercial strategy & business goals 5

b. Reason of organisational framework 8

c. Evaluation of organisational culture 11

d. Critical evaluation of Management & Management practices 14

4. To get rid of with

a. SWOT evaluation 17

b. Suggestions 18

c. Conclusions 18

5. Personal references 20

6. Appendix-1 22

7. Appendix-2 23

8. Appendix-3 24

Organisations & People Management Report

Introduction

Terms of research:

This report is aimed at providing a synopsis of Nationwide Building Contemporary society and critically evaluates its business strategy, structure, culture, leadership and management. The conclusions shall present some key top features of the business. Some suggestions provided at the end shall help the management of Nationwide to improve certain routines.

Background:

Nationwide Building Population, started its quest back 1946 as carrying the name Provident Union Building World in Ramsbury, Wiltshire, in 1848 it transferred in Northampton as the Northampton Town and Country Freehold Land Modern culture and finally in London as Co-operative Long lasting Building population in 1884. Flourishing on well-over 160 years' glorious history and over hundred mergers, it has become the third largest home loan professional and second most significant savings provider in the united kingdom. More significantly, Nationwide is the greatest building society on the planet (History (Nationwide Building Population, 2010)). Today Nationwide's profile involves over fourteen million customers, total investments over 200 billion and over 900 stores countrywide. Being the largest building society in the world (Commercial Responsibility record, 2008/09) Nationwide also thrives with its 'mutual' heritage which made the organization unique among other financial establishments in the marketplace. The CEO, Graham Beale detailed Nationwide Building Contemporary society in the following way in Commercial Responsibility report (2008/09, p. 2):

"Being truly a building contemporary society makes us fundamentally different from the big bankers we contend with. We don't possess shareholders, we live had by our customers. So you established our agenda. "

Methods

Data collection methods:

To make this venture less complicated, we had an early on focus on regular group meetings every Wednesday 4pm at room M5 or Main Arts building. Minutes for every single meet were looked after. In-depth qualitative and few quantitative data were obtained through an individual interview with a senior Branch Manager, personal observation (and one of our own group member's personal experiences as a nationwide employee), internet and company publications. Theory and ideas were culled from several literature, publications and websites.

Issues and issues:

This article is the product of combined efforts of all our hearts and minds and has been framed within a month. Due to limited time and account, we could gain access to typically branch level information. After challenging for appointment, we'd been able to explore Nationwide by having a senior Branch Manager at local branch. No sensitive questions were asked no rules were violated through the research process.

Analysis:

A genuine qualitative research has been made with a blend of exploratory and descriptive procedure using the next process advised by Saunders et al (2009, p. 489-490)

" Summarizing : condensation of meanings

Categorization : grouping of meanings

Structuring: Ordering of meanings using narrative. "

Results

Missions:

To summarize company's mission large companies release a affirmation called 'quest statement' which comprises of organisation's goal and general path that they are going to follow, its guiding ideals, principals and goals (Lynch, 2000). Adcock et al. (1995, p. 298) provide a comprehensive description on business organisation's objective statement which as follows:

"A mission statement shows how that company intends to fulfil main business goals while recognising the legitimate passions of other stakeholders such as customers, employees, suppliers, and the areas where the organisation runs. "

Hence the objective statement carries a significant value for the organisation in conditions of company's business, service, and goals; it must be dynamic, clear and easy to understand by all classes of stakeholders, otherwise it could produce a confusion among fellow workers and customers equally (Trapp, 1999).

In light of above debate Nationwide's mission affirmation is below:

"To be a UK based shared we exist entirely for the benefit for our customers. We help them and their families meet their financial needs in a lasting, dependable and secure way - as we've done since 1846, in a manner that is open, honest, and reasonable. "

(Corporate Responsibility statement, 2008/09, p4)

Since a financial company, Nationwide obviously visualizes its mission by aforementioned affirmation; which is vibrant, clear and easily understandable to all; especially about its history (1846), organisation composition (common), services (financial

needs), attributes (sustainable, responsible and secure), accountability (associates) and business strategy (wide open, honest and reasonable) and goal (conference customers' financial needs).

Nationwide's intention isn't only generating asset and benefit from the business enterprise, but also writing its income and providing world class financial services to better off its customers in an open, honest, reasonable and amicable atmosphere; where customers feel appreciated and anchored to carry out their financial businesses.

Goals:

Mullins (2002, p126) explains "the goals of an organisation are the reason for its existence. The actions of the organisation are aimed to the attainment of its goals. An objective is a future expectation, some desired future state. It is something the company is striving to accomplish. "

Goals can be defined number of ways; such as, the entire purposes of an organisation, the execution of specific requirements, etc. The key difference between functions and goals of an organisation is, goals are definitely more specific and they're determined by the inputs and outputs of that organisation. Goals can be named as objectives that every company will achieve (Mullins, 2002).

Goals create lots of functions for the company to accomplish. Such as firstly, goals give a certain standard in organisational framework that assist the staff-members to determine the way of doing their necessary activities, and also help the management to learn the right route of planning and decision-making towards success. Second of all, goals help determine the technology that will be appropriate for organisation's structure to execute all activities securely and smoothly. Thirdly, goals can help pay back systems to motivate and drive staff-members of the organisation to accomplish their specific and group responsibilities. Finally, goals can signify the company to the exterior clients; can measure the organisation for further improvement (products and services); also can help to place aims as well as plans for the company (Kast and Rosenzweig, 1985).

Being a financial company, Nationwide creates its corporate goals on annual basis (April to following year's March). Each year they operate a seminar, called 'Staff Corporate Cascade' to indicate corporate plans and goals. Corresponding to 'Worker Corporate Cascade conference display (2010)' Nationwide declared its business goals predicated on customer, market setting, income, profitability, efficiency, capital and liquidity which can be as follows:

Becoming number-one in customer support satisfaction position;

Keeping position on as third greatest mortgage and savings specialist, obtaining 10% of main current profile and 5% of other products service provider in the complete UK retail banking market and creating earnings contribution of 50m+ for every single business range;

Generating Non-margin profit by 50%;

Raising 1bn+ profit in 12 months 2010/11;

Gaining cost income ratio 49%;

Maintaining core tier1 (a rules implemented by Loan provider for International Settlements on bank's capital adequacy requirement to continue its business) solvency percentage of 12% or even more.

Comply with Individual Liquidity Direction.

Above goals are obviously drawing a sketch on Nationwide's future and desired expectations; which will assist the management to frame out proper business strategies towards achieving its goals.

Business strategy:

According to Huczynski and Buchanan (2007, p 524), 'the way in which an organisation steps is affected by the decisions that are made about its strategy. '

Business strategy is a part of the organization strategy of the business which related to company's business divisions. Tilles (1969) discuses the value of having an explicit business technique to expand the business, he explains without having a certain strategy it is difficult to incorporate co-ordinated action with commercial effort. In addition, there are range of other known reasons for company with an explicit business strategy. First of all, for making people to or-ordinate each-other to accomplish goals with mutual effort; subsequently, for changing company's environmental conditions (Mullins, 2002).

Without an effective business strategy the company runs just like a ship with out a captain; nobody knows where you can go and how to proceed. In that situation associates of the company may begin working cross-purposes; top management may not have the ability to communicate with lower management who is suppose to drive the employees to create their aim for towards the target. If company goes on in absence of an effective business strategy, the success of that company may be in question. However creative work is necessary to make a strategy; moreover, to make a strategy successful it may require adapting different methods in behaviour as well as basic change in the form of interactions among professionals (Johnson and Scholes, 1998).

Being the major building society on the planet, Nationwide is actually well ahead using its business strategy which is one of the primary devices of its ongoing glorious success. Nationwide's perspective is to plan ahead for longer period somewhat than shorter term, because in a nutshell period of time the implementation of new strategy might not acquire proper success. However, Nationwide's managers' follow a versatile frame of mind in their business strategy; as they may amend the strategy if necessary.

According to Corporate Responsibility record, 2008/09, in September 2009, Nationwide has setup its three year's business strategy which includes three key strands. Such as:

becoming the entire service provider (for, mortgages, financing, savings, consumer bank, insurance, investments, safety and prosperity planning);

becoming a challenger brand in the U. K. financial market;

offering traditional mutual (member-oriented) delivery model running a business.

From above dialogue, it is tangible that Nationwide's business strategy is absolutely explicit in what they would like to achieve; which helps professionals and employees to plan towards its goals and acquiring the successes appropriately.

Organisational Structure

Various academics literatures have identified the term organizational structure in a variety of ways: As being a framework where organizations achieve their goals or as a division of activities within an organization and how they could be coordinated. However despite these differing views, most cooperate organizations will concur that structures exits to keep procedures. Corresponding to (Huczynski and Buchanan, 2007, p. 446)this is of a framework is "a formal system of task and reporting relationship that control, coordinates and motivates employees so that they work together to achieve organizational goals". Mullins (2002, p. 530) also defines it as "the structure of human relationships among positions in the business and among people of the organization. Structure makes possible the use of the process of management and creates a platform of order and command word to which the activities of the organization can be planned, organized, aimed and controlled. " Martinsons and Martinsons (1994) say there are three types of organizational composition; Functional, Divisional and Matrix Organizational Structure, in which one of the structures is relevant to Nationwide.

Functional Structure:

This structure will depend on group's functions that are present in an firm. This type of structure hails from the beaucratic composition. It really is most affective when there exists section of work in the organization. What's more this type of framework creates the surroundings for field of expertise which assists with the efficient areas and which really helps to smoothen the improvement of synchronization among its members (Martinsons and Martinsons, 1994).

Divisional Composition:

It is implemented by businesses when they want to broaden their business and pass on their product line. Based upon its different product or market, the company divides into split units. Pascale (1990) points out the business breaks after its operations into manageable systems or little companies, which then runs under a mechanistic structure.

Matrix Structure:

This employs both the functional and divisional type of structures allowing a downwards control of its efficient departments and coordination of its department. Since it's a cross of two set ups, they have two lines of authority with employees reporting to two bosses. (Huczynski and Buchanan, 2007)

Organizational structure assists with identifying the design of communication within an organization. The presence of a composition communicates the guidelines and rules to the employees, as they are informed as to what is required of them with regards to their jobs. It also makes clear the rewards that exist to deserving employees, in terms of advertising etc. as well as elaborating the goals and goals of the business.

Secondly, set ups also identify expert and duties associated with it by clarifying who makes the decision and who is accountable to whom. Decision making and information posting is effectively carried out with the appropriate structures in place. When decisions are taken from top management, it is easily fallen down to the lower level management. In the same way the opinions from employees and lower levels easily make contact with top management, which leads to job satisfaction.

Finally, when the right organizational framework is put in place, it serves as a source of competitive advantage that can accrue financial efficiency and output for the business. As rightly said by Drucker (1989, p. 223) "Good business structure does not alone produce good performance. But an unhealthy organizational framework make good performance impossible, no subject how good individual managers may be. to improve organizational framework there for improve performance".

Nationwide as an organization believes and recognizes the necessity to have a good structure to increase production and profitability. That is captured in Nationwide Main Executive's annual getting together with report.

"There is no hesitation that strong management and audio leadership really make a difference and are important features to get right within an executive team. Getting the right framework in spot to support the delivery of your corporate and business plan is critically important to our success" (Commercial Responsibility Article, 2008/09). Please see Appendix-1 & 2 for full Organizational Composition Graph and current Management Structure of Nationwide.

Nationwide is a mutual society, with its Headquarters in the U. K. It is one of the most significant financial companies which package with a number of profitable products with different

customers. Nationwide as a business implements the Practical form of structure. In this composition there are a number of boards of directors who play key role in the management of Nationwide, but do not interfere in your day to day activities of the society. They offer with major issues concerning Nationwide when it is considered necessary.

However, as it pertains to your day to day operating of Nationwide the Chief Executive is the main one with such responsibility, he occupies the highest position in the hierarchy, with lots of executive directors who are responsible to him. They are really, Chris Rhodes (Professional Director Group Product & Marketing), Matthew Wyles (Exec Director & Group Distribution), David Rigney (Professional Director Group Procedures), Mark Remison (Professional Director Group Finance), Tony Prestedge (Executive Director Group Development) and Maxine Taylor (Divisional Director Commercial Affairs) (Management (Nationwide Building Population, 2010)).

Beneath these departments are sub units, however attention will get to the Exec Director and Group Syndication Department and its own sub units, because the composition is the same for the many departments. This division gets the Divisional Director who performs Branch Network, with assistance of the Regional Directors, Area Directors, Area sales Managers and Branch Managers. All just work at different degrees of the hierarchy as represented by the organizational chart in Appendix-1. This allows Nationwide to determine how well these sub units perform; and when performance doesn't show adequate, managers can decide to take right strategies that need to be taken.

Functions of key Departments:

The Cooperate office going by Maxine Taylor have responsibilities of ensuring Nationwide's vision, its strategy, goals, principles and plans such that it workers can be determined to give of their finest performance. In its multimedia relation and member engagements, it is billed with the duty of making certain the name and image of Nationwide is well been able in the mass media, as Nationwide is U. K's greatest building modern culture. This office also handles the Nationwide Base charity for the community, as it is 'determined in making a notable difference to people's life'.

Nationwide's Group Fund and Risk with Mark Rennison as the Exec Director are enthusiastic to making certain their financial objectives are achieved within the placed timeframe. This they actually by ensuring that the World performs favorably in the financial market and also handling any risk which may arise. In addition they look out for opportunities such as collaboration, merger, and acquisition by looking into the financial benefits before any commercial decisions are considered.

Division of Labor and Communication:

In Nationwide each office has its policies to control its day to day activities, even though rules are governed from the top of the hierarchy. This allows the various managers to take fee of their departments, with the subordinates in those departments responsible to them. This sort of structure allows the various departments to function independently but then reports directly to the CEO.

The framework also enhances the communication pattern in Nationwide by allowing the many departments in any way levels to engage in decision making and problem solving process.

Coordination:

In Nationwide, each team has given the autonomy to carry out its activities. However, each director in his given department is in charge of coordinating these various activities in his/her office in order to be productive.

Nationwide has the Group Product and Marketing Team going by Chris Rhodes. This department has the single responsibility of expanding products that will add value and meet up with the needs and anticipations with their customers; thus the department needs to organize the various activities of its sub models. i. e. Banking, Lending, Investment, Insurance, Business Strategy & Marketing Division in a harmonious manner, to accomplish its departmental goals. .

Organizational Culture

For every one of the enterprises the organizational culture has been thought to be one of the core competitiveness of corporation. It takes on an important role along the way of development and development of corporations. As a growing management notion, the organizational culture can determine and impact the behavior of these workforce, customers and site visitors. Distinctive ethos of businesses which include the values, values and various patterns of patterns that sorts in a long-term development of firm. It endows the corporations with vital push that can be a basic factor that makes company survive, develop and be stronger in the foreseeable future. However, the meanings of organizational culture may very in different enterprises.

Generally, organizational culture can be defined as the "collection of relatively even and enduring values, beliefs, customs, practices and practices; that are distributed by an organization's members, discovered by new recruits and passed from one era of employees to the next" (Huczynski and Buchanan, 2007, p. 623). On top of that, in Schein's (1985) 'Three Degrees of Culture' theory, the organizational culture can be considered from three levels which include the next steps:

Surface manifestation of culture:

The surface manifestation of culture is a noticeable form of culture which "can be seen, heard or experienced" (Huczynski and Buchanan, 2007, p. 625). For instance, the noticeable form of culture can be regarded as the organizational structure, system, and procedure which can be a norm of company to condition or effect the tendencies of employees. As the most reachable aspect that can be detected by people, the top manifestation of culture can also help companies to transmit a message to their customers, visitors and customers by the operating course, the societal image and the perception of the organization (Huczynski and Buchanan, 2007).

In the situation of Nationwide, the top manifestation of culture can be shown by their functioning direction. Nationwide offers products and services including savings, current accounts, lending options, mortgages, insurance and so on, which belongs to bank and financial services culture. Moreover, being a mutual business, Nationwide has its particular commercial bank and financial culture which includes been shown in its aforementioned mission affirmation.

Therefore, the key element which makes Nationwide quite different from any other bank organizations is the meaning of the "members". This is of "members" can be described as that once a person opens an account, he or she becomes the member of Nationwide. Hence Nationwide always considers its customers first because of its mutuality model because Nationwide does not have any shareholder and is also focused by its people. Therefore the goal of its procedure is to generate profit and talk about that profit among the customers offering world-class service, cheaper rate on borrowing, more return in investment and so on. Based on the graph-1, it is tangible that Nationwide's culture predicated on its CR strategy which consists of four core elements. Such as for example, first: enhancing customer's financial capabilities and be a accountable lender; second: helping, helping and motivating members in cover; third: implementing honest choice running a business to save lots of environment, in particular cutting down carbon footprint; fourth: interesting employees and people to support neighborhoods.

Chart-1: Nationwide's Corporate Responsibility Strategy

The corporate beliefs:

The corporate beliefs are the main of business culture. It could be defined as working philosophies or rules that guide enterprise's inner conducts as well as its romance with the external world. Core values tend to be shown in the objective statement. Based on Schein's (1985) three degrees of culture, organizational prices have been regarded as the second level which comprises of all sorts of public advocacy ideals; including mission, purpose, behaviors and expectations which support the top manifestation level. In addition, Peters and Waterman (1982) remarked that values always combine with organization success and many relevant important elements which are staffs, skills, style and strategy. At the same time, values can be found a general course for all the staffs and impact their behaviors.

At Nationwide, one of the specific features is its mutuality. A shared organization is dependant on the rule of mutuality. Unlike the co-operative culture, members in common organization will not contribute any fund to the corporate directly; nevertheless the participants derive their rights towards income. Over 160 many years of development, Nationwide has become a powerful society. Due to modern mutuality, it forms its unique traditional values to the customers. Banks repay millions to their shareholders, while Nationwide shares thousands and thousands using its customers. Nationwide manages its strong organizational culture called "Setting customers first" which is based on five distinct worth (Corporate Responsibility Article, 2008/09):

Open: The Company can be an inclusive organization membership that is open to all, and all of their users have a say in how the company run. Nationwide arranges the total annual general reaching (AGM) every year which require members to participate expressing their judgment. Each member can do that by voting on a series of issues.

Fair: Nationwide snacks customers fairly by offering better rewards those who entrust company with an increase of of these businesses.

Responsible: Nationwide's business model is low risk, steady and sustainable. They secure customers' money and data at all times. Unlike traditional business design of investment finance institutions, Nationwide pursuits of low risk and stable along the way of development.

Committed: Going 'the extra mile' and taking 'level best' care of customers are customs of Nationwide. Nationwide continue to keep its offers, In Commercial Responsibility Survey 2008/09, CEO, Graham Beale mentioned "we say what we will do and then undertake it. "

Adult to adult: Nationwide believe in mature relationships. They don't really patronize, alternatively they treat people as equivalent.

Due to the present day mutual with principles, customers are also owners who always reserve some special rights, notably the voting right. These are rights that individuals don't have if they are only customers of other ordinary bank. Customers in Nationwide possess the chance to assist shaping how Nationwide to perform. Each customer can watch whether Nationwide is treating customers equally and offers fairness, low risk, steadiness, sustainability in its products and services. The center value is actually that 'placing customers first' in Nationwide.

Organizational Management

Business Dictionary (2010) identifies Management as "Organization and coordination of the actions of an enterprise in accordance with certain guidelines and in achievement of clearly defined objectives. " It includes the functions of POSDCORB (Planning, Organizing, Staffing, Directing, Co-ordinating, Reporting and Budgeting) and also controlling the organizational culture and framework discussed previously. Often viewed as one of the factor of development, the approach to management used differs with the scale and function of the business. Except the military and some administration and private systems, most companies today are following the modern approach to management due to the various disadvantages of traditional management style like stringent final result orientation, use of dread & power to get the task done, no care or importance directed at employees passions, well-being and so forth. Now the companies understand that the essential function of management of any service organization like a bank or investment company revolves across the health of the human resources both the officials and workmen personnel working within. (Sen Gupta, 2009)

Banking is one of the most prominent among the list of 12 services categorized under the services definition of GATS (Standard Arrangement on Trade of Services). Nationwide certainly has a good hand over banking and being a huge sized Building Modern culture, its day-to-day management is mainly in the hands of the older management team along with a sizable number of committees all under the power of the Mother board of Directors. The regulations formulated by this Panel of directors are applied by the Chief Professional. With Centralized decision making set up, Nationwide takes good care of its employees and makes sure that they retain the best ones completely. (Read Bolton and Gold, 1995, "Career management at Nationwide Building Contemporary society using a gentle systems approach". ) Simple motivational techniques like praising the employees for the job expressing 'well done'; providing training when the performance is not acceptable; offering good working conditions and facilities; jogging staff welfare programs; mailing 30 as Christmas surprise gift idea to every worker; and even a simple 'thank you' makes a considerable difference in their performance.

Another factor influencing the performance of a building modern culture is 'market competition' which includes intensified as time passes especially in conditions of personal savings and mortgage loans. Snape, et al. (1993) suggested the integration of business strategy and human reference strategy as a remedy to the problem. In addition they mentioned a more energetic market, with a more robust focus on sales performance, located new demands on employees, and many societies responded by espousing the ideals of 'individuals resource management'.

Bartel (2000) in her analysis confirms that Man resource management related actions have the potential to boost branch level performance in banking industry, but concludes by saying that "even though all managers in a loan company are given a formal group of human resource guidelines, they appear to have substantial discretion in their application". A whole lot of organizational performance also is determined by the kind of leader; his tactics plus they way groups are created and function.

Groups in Nationwide:

According to Nationwide Corporate Responsibility Statement, 2008-09, Nationwide is grouped into a huge number of groups which range from Branch Network, Intermediary Sales and Corporate and business Accounts, Business Planning and Research, Internet Stations, Telephone Channels, Route Integration, Integration and Functions, Regional Brands and Regional Brands Branch Network. The Product and Marketing Division works in close liaison with these groups to create a powerful culture as the teams grab all the puts a stop to to deliver an outstanding customer experience. These teams work in isolation towards attaining vital synergies that lead to significant reduction in their costs and improvement in sales performance.

Leadership

Business Dictionary (2010) identifies leadership as "In its essence, leadership in an organizational role includes (1) establishing an obvious vision, (2) writing (communicating) that perspective with others in order that they will follow willingly, (3) providing the information, knowledge, and methods to realize that vision, and (4) coordinating and balancing the conflicting hobbies of all users or stakeholders. " Nationwide is very particular about its leaders and leadership methods. It defines the four basic principles of management i. e. building trust, inspiring people, raising the club and thinking business; that underpin their various functions and represent the monetary environment and culture change. Each one of these four concepts are further divided into three features and each one of these twelve functions present an real picture about what a good authority is and is also not in Nationwide. Leaders at all degrees of the business are accountable for activities such as analysis, recruitment, performance measurement, development and pay back processes, improving the quality and concentrate of the results these activities deliver. These leaders will be the embodiment of the central values, conducts and need of this brand which is defined as Delight (from Nationwide's budget of Take great pride in):

P - Putting members first

R - Rewarding relationships

I - Inspiring trust

D - Delivering great service

E - Exceeding expectations

These ideals clarify the market leaders regarding how and what role they need to play to form the organization culture and achieve business results. The most important function specified for the market leaders is to keep the customers in the centre of everything they are doing and converge to create value for both customers and Nationwide. This represents the component of brand differentiation of Nationwide from its competition and therefore they rightly entitle themselves as "Proud to vary; Being a building population makes us fundamentally different from the big lenders we compete with. We don't possess shareholders, our company is owned or operated by our customers. So you placed our agenda. " (Graham Beale, CEO Nationwide) Hence people participate in the Annual Standard Meeting to go over and vote on various issues which includes election of the Mother board of Directors of the building contemporary society. This year around 1000 members went to Nationwide's Annual General Meeting performed at the Queen Elizabeth II Discussion Centre, Westminster, London on 22 July, 2010.

To conclude with management and leadership, Geyer and Steyrer (1998) argued that in service organization like banking institutions, transformational leadership will have a greater effect on employee performance than transactional management since Key Transformational Management persuades the organization strategies and culture for attaining the objectives of the organization. Also they concluded that leadership scales are more tightly related to to subordinate-based performance methods than to objective actions.

SWOT Research of Nationwide

Strengths:

Largest Building World on earth.

'Mutuality' - primary of Nationwide's structure.

Profit-sharing by customers.

Democratic management and control.

Open, honest, fair and two way communication.

Approachable and reliable organisational culture.

Reduced risk - least borrowing from money market.

Negligible impact of financial crisis on Nationwide.

Ownership has been members; hence currency markets does not have any impact.

Leading products offered (low mortgage loan rates and high passions on personal savings).

Customer focused.

Happy employees breed happy customers.

Robust training, support and profession opportunities.

Weaknesses:

Growth is difficult - only via mergers and acquisitions.

Less focus on advertisement

Low recognition/awareness amidst customers.

Less branches than other retail banks.

Opportunities:

Scope for enlargement - more branches.

Investment in advert can raise level of popularity.

Good range for boasting about their talents.

Word of mouth can be affective.

Scope for innovating competitive products.

Threats:

Organization may collapse scheduled to prolonged lack, death, insanity etc of participants.

'Contagion' may prove dangerous.

May have problems in management.

Government/regulatory changes may show as danger.

Recommendations

Based on the study research, Nationwide's current strategy, composition, culture and management practices are working effectively and effectively. Nevertheless, the interview showed certain scopes of advancements. Nationwide can invest in advertisement in order to improve their understanding and popularity between consumers. Simple 'Term of Mouth' can be hired to boast about their many successes and differentiations. Furthermore Nationwide portrays good features of listing many competitive products rather than just one atop on the 'Best Buy Table' in the Financial Times weekly through the use of innovation and ingenuity.

Conclusions

To conclude, this statement has critically researched Nationwide's various aspects. The background has discussed the annals and current strong position of the company in UK's financial market place. Using empirical knowledge, research and qualitative strategy, it has additionally evaluated Nationwide's mission, goal, business strategy, composition, culture, management and management style. Finally, using SWOT analysis, some recommendations have been drawn on several relevant areas where Nationwide can concentrate to improve, though it is thriving with glorious successes predicated on present composition.

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