P&G Advancement Techniques


1a) P&G, a worldwide co-orporation focus on the situation of creating innovative to be able to meet wider business goal and maintaining its competitive advantages over others in quickly changing environment which can appeal to the capital and skill required. Its might take the responsibility to enhance the lives of the consumers and employees as well as acts the community where they live and work.

2a) Sony give attention to exploiting potential of emerging market segments in digital technology. It hopes to identify and translate digitally literate consumer dreams into unique and fun products.

2a) P&G targets innovation strategies in order to get competitive advantages in quickly changing market.

  • It has reconstructed the business to accelerate creation of services, speeding up decision making and expanding business.
  • It has removed the hurdle that hold employees back expressing their ideas, in order to go beyond accepted ideas, generate new to gratify customer's need. This leads to more work satisfaction and promotes employees to make fuller use of these skills.
  • P&G investment in research and development has provided together with competitive edge to break through new technology and opportunities to be able to gratify wider customer need. Consequence, currently it supports 25000 patents worldwide and starting more products
  • It practice development strategy helped in technology copy leads to web page link each business unit in product development. And productivity is the core power for P&G.
  • It also focuses on customer's need & concerns. For example, in India it contributes towards the reason for education of under-privileged children which encourages customers to add which boost the market of the merchandise.

2b) Outcomes

  • P&G efficiently developed progressive culture that plays a part in new product development and it starts from the salesmen who are in strong position to understand the costumer's need.
  • Its development strategy helped to develop and transfer technologies and bring new product in market.
  • It helped P&G to become successful in global business.
  • It has channelized the power of staff to think beyond accepted idea and make fuller use of their skills.
  • It helped P&G to get competitive edge over others.

2c) Concept of Digital Fantasy kids.

  • Central corporate strategy

Its general market trends focused on growing products that realize consumer dreams causes creation of new marketplaces for these products

  • Earth conscious approach

Designed to work with fewer nationwide resources in production, operation and in line with overall corporate mission statement. It motivated the company to consider new materials and bionic operations for its products.

  • Sony's Video Audio tracks Integrated procedure (VAIO) strategy

Sony focus that all the products taken to market place can not only be appropriate for one another, but that in time, can become one.

  • Adoption of horizontal structure rather than Vertical to be able to speed up decision making and market responsiveness.
  • Continuous improvement i. e. Kaizen which helps Sony to be proactive power.

2d) Outcomes

  • Digital dream kids helps Sony to develop products satisfying consumer dreams that create new market.
  • VIAO strategy lead to group of business alliances and partnerships with both computer and broadcasting companies, thus building up Sony position in Digital market with increasing connectivity and overall flexibility within its products.
  • Digital goal kids help Sony to get competitive advantages without spending much on advertising.
  • Kaizen helps Sony to generate strong brand image by launching consistently better product.
  • Sony value chain concept of continuous improvement from Distributer to consumer helped Sony to become a proactive push in digital market.


Both concentrate on invention and creativity

  1. P&G restructured itself in order to speed up creation of services, speed up decision making, establish goals and expand targets for expanding the business and provide rewards for those who do so. While Sony followed horizontal organizational framework to speed up decision making and responsiveness.
  2. P&G innovation strategy give attention to developing business that can think beyond existing ideas to exploit full potential of employees while Sony technology strategy centered on training consumers digital dreams into products.
  3. P&G proactive development will involve making connection between countries, across product runs, through different markets and by moving technologies used in one product range to some other. While Sony's Video tutorial Audio Integrated functions (VAIO) strategy, making its product appropriate for the other person in greater overall flexibility.
  4. P&G creativity is more centered at individual staff level. While Sony technology is focused at market and organizational level.
  5. Sony value chain policy of constant improvement concentration is from manufacturing plant to the store and customers While P&G technology copy give attention to linking marketplaces as well as activities of is units.

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