The business record discusses the problems and solutions that could be implemented to profit The Cake Merchant's business website. This research contains the website problems, by domain flipping located web sites problems, and solutions to better the business enterprise website. The analysis of the firms website would be protected throughout the statement. The information provided in the article, will benefit the business enterprise bulk as it is battling to maintain its customers due to the business website not being right compared to its competition, hence influencing the business to land behind its opponents. Thus, the strategies included in the report will profit the business to gain competitive advantage, become profitable, client satisfaction, and creativity.
Reference 1 - Business Book
Using the business enterprise Studies HSC Course e book, the strategies that this Cake Merchant could implement within its business to get competitive advantage, customer satisfaction, repeated sales are to consistently update the website monthly so that the customers are up to date with the business enterprise rather than mislead with prior data. This allows customers to truly have a successful purchase and never have to feel the hassles and troubles of not having the ability to track down and contact the business enterprise. In addition, by getting the website constantly up to date it'll cause customers being satisfied with the business enterprise hence, resulting the business enterprise to gain repeated sales through their customers. Thus, allowing The Cake Merchant to generate more earnings. Furhtermore, by adding the online feature of allowing customers to customise their cakes online, is that it'll allow customers expressing their creative aspect and to create a cake that satisfies the customer. In result of the wedding cake customisation feature on the site it'll permit the Cake Vendor to be on par with it's competition 'The Cheesecake Shop', as they've already released the feature. Hence, allow The Cake Merchant to innovate and fulfill their customers would like of experiencing their imagination on the cake. The great things about implementing the online cake feature would outweigh the expenses and generate more gains to the business enterprise.
How I compiled the information
I'll choose to assemble the data from my earlier HSC Business e book as it covers a really good subheading of what sort of business could improve it's online market and maximise it's gains. Using the Western Sydney University or college Library's of e-resources to choose from online texts as there is a variety of books, articles, magzines etc. that correctly explore the importance for a small business to benefit its website by constantly updating the website and launching features that'll cause the business to stand out amongst it's rivals.
Website: Shah, A. (2006). The wedding cake vendor. Retrieved from http://www. thecakemerchant. com. au
Owner(2016). The Cheesecake Shop. Retrieved from https://www. cheesecake. com. au
Business Studies HSC book: Chapman, S. , Devinish, N. , Dhall, M. , Norris, C. (2011) Business studies in action HSC course. (4th ed. ). Milton, Australia: John Wiley & Sons Australia, Ltd.
Newspaper: What makes a good website? (2010, Sep 12). University Wire Retrieved from https://search-proquest-com. ezproxy. uws. edu. au/docview/1439826965?accountid=36155
Problem and Solutions
After evaluating The Cake Retailers (TCM) website it appears to be that we now have problems with the website it doesn't make the website effective to its business. The problems consist of; the web site not being up to date (new cakes not turning up on the website but available in-store and menu not being easily obvious), customise cakes online, menu subheadings not being eyesight catchy, incorrect sentence structure, and ingredients not available online.
Updating menu and Font
The Cake Vendor should consider selecting a website designer to use changes to the business so that the businesses problems will be executed. The Cake Stores menu isn't plainly visibly as the font is very small and in italics which is straightforward to miss if exploring the website. By changing the subheadings font to a size 20 and which makes it bold. It'll rather catch the user attention and invite them to further explore the cakes sold online and in-store. Furthermore, by upgrading the menu and adding the newer cakes sold in-store and online, it'll permit the audience of TCM's website to be notified the fact that Cake Product owner has introduced a fresh cake.
A definite advancement that should have been integrated within the firms website is the choice to permit customers to customise their own cakes online. Having an online feature which allows customers to customise cakes, customers can design cakes with their personal choice. Correspondingly using a customisation cake feature on the site. It'll permit the business to be on par with its competitor 'The Cheesecake Store'. Customise cake feature on the site will generate more profits to the business as the price of producing a customised cake costs more than the mass-produced cakes sold in-store.
Having the right grammar on a website is metaphoric to presenting a catchy booklet cover to a booklet. As customers browse the website and if indeed they see any misspelling or mispunctuation customers will dsicover the business to be unprofessional. Hence, customers won't favor purchase cakes from the business and choose The Cake Merchant's opponents. Thus, leading TCM with less income.
Having the materials of each cake on the site is a must to every food industry. Since customers have allergy symptoms and religious beliefs that's best for them to not take in certain cakes that could be at harm to the customer. By getting the ingredients on the site, it'll prevent customers from having allergic reactions and in worst case cases, suing the business enterprise. That could be complete downfall to the business. Thus, having the ingredients on the site and in-store allows the business enterprise to make it through in the permanent and also allow the business to most probably with its customers as they are being genuine on the ingredients for each cake. Hence, the clients will gain a solid relationship with the business enterprise and it'll cause more earnings to the business enterprise.
In bottom line, by improving the businesses website, the Wedding cake Merchant CEO should think about bettering its menu by increasing the font size since it's easily skipped while discovering the website and also the menu was not updated, that could mislead customers on the new cakes. With the addition of a feature on the website that'll allow customers to customise their own wedding cake, it'll cause customer satisfaction as they get to make a cake to their own choice. The grammar on the site is transfer as it offers the business enterprise the first impression of being professional or unqualified. Furthermore, by including the ingredient of each cake, it'll allow customers to be up to date if the wedding cake is ideal for them hence, creating an available relationship with the client and business. Thus, by bettering the business it'll cost the business enterprise, however the benefits will outweigh the costs and generate a more powerful business reputation as customers feel linked with the business, hence leading to repeated sales and much more profits.
How is it used and what varieties of problems does it aim to treat?
How have you any idea there is a problem with the existing system/website?
How do you consider you will go about investigating this: what method(s) will you use?
You will write this up in half-three quarters of a full page you need to include a screenshot of the web site or
graphic of the technology.
The Cake Merchant website was not updated since the publishment of the business in January 2006. The problems in the website consist of wrong grammar, no elements, non-updated numbers, store locations and cakes. The incorrect grammar is found in the sub going 'About Us'. The incorrect grammar includes the commas being put prior to the next word somewhat than following the word. By getting the incorrect sentence structure on the businesses website, it portrays that the business is unprofessional as a simple fault has been brought on the businesses reputation to be impacted. Furthermore, because of the website not being revise for over eleven years it offers impacted in customers being misled of the business as they store locations and store contact quantity has been improved and non-updated. By not upgrading the website, The Cake Product owner suffers as they're customers won't know where in fact the business is situated as the store location was not kept up to date. Also, by not upgrading the firms contact quantity it'll impact the business enterprise by dropping customers as the customers wouldn't be able to contact the business and also to ask questions relating to their cakes. If The Cake Product owner has considered the consideration of benefiting their business website it'll only effect the business enterprise positivity as customers will view the business as professional so that a small business that cares about their customers, as there are doing everything in their capacity to help new customers track down and contact the business enterprise. Furthermore, due to progression of the time The Cake Merchant has generated new cakes and haven't up to date their website to notify their customers that view their online website they have a new cake. This might cause customers to feel excluded because they are not notified about the firms latest releases. Hence, impacting in the customer's romance with the business enterprise to fall apart. A continuous concern of every consumer is the fact that they want really know what substances are in their wedding cake. However, on The Cake Merchant website it generally does not consist of the materials in the cakes which could have a poor impact on the business as customers have spiritual beliefs that never let them to consume rum or alcoholic beverages which could not in favor of their religious beliefs and some customers have allergic reactions to nut products and certain elements. In addition, by including the ingredients of each cake it might prevent customers from being unsatisfied from the business and being sued for causing harm to customers.
How I found problems on the website
Through continuous navigation of the Cake Merchant website, the issues found contain incorrect grammar, no elements, non-updated amounts, store locations and cakes. These problems on the website were found by comparing The Cake Product owner website to it's competition website 'The Cheesecake Shop'
The Cake Product owner Revamp
Websites should be kept up to date once a month so that customers could be aware of new cakes if the businesses location has been migrated or the contact amount has been altered. By constantly updating The Cake Product owner Website it'll allow for a well organised and structured business as, the business and customers current as websites are the first point of customers choosing The Wedding cake Product owner over its competition.
The improvements which the Cake Vendor could put into practice to its business to own competitive gain over its rivals. By updating the firms 'About Us' and repairing the grammar it could give the business a professional outlook as the business enterprise has advanced and correct grammar in it's About Us. The Wedding cake Vendor should create an online cake stock availability. In order that customers would be notified if the wedding cake is unavailable, in order that they don't waste materials their time going to the store to later be notified they are from the cake that the customer requested. By getting the cake stock supply on the Wedding cake Product owner website it'll lead to client satisfaction and repeated sales, as customers are prepared of the option of the cakes and which stores still have stock. In addition, The Cake Merchant should change it's online business as the present and future involves many benefits on e-commerce. FROM THE Cake Merchant employing E-Commerce in their business it'll allow customers to buy cakes online hence, allowing customers to buy cakes before they are really sold-out. This will allow the business to remain up to date with technology and customers and other businesses will appreciate the businesses sincerity with it's customers by constantly upgrading its website to allow customers to feel welcomed and feel part of the business.
Furthermore, by upgrading The Cake Merchant website and appraising their store location and contact details, it'll enable customers to easily contact and find the business with no hassle. By upgrading the website it'll show that the business cares about its brand and image it works to maximum potential to keep up a positive business prospect. Hence, leading to repeated sales as customers would keep buying from the business enterprise as the business enterprise cares because of its customers. Also, by gratifying customers it'll cause word of mouth, which is the most powerful advertisement for just about any business as customers in the Cake Merchant will notify others about the business enterprise, which will grow the business and grow the businesses reputation as customers are satisfied with the firms service, and products.
Having a web feature that'll permit the customers to customize and create their own cakes online will introduce a creative advantages to the web site. As it'll allow customers to express their imagination by planning a cake that'll better suit the occasion. Hence, by getting the online wedding cake customizer, the clients that choose to buy customised cakes, it'll permit the business to create more profits because they are creating a single cake to suit their customers desires. By introducing the online wedding cake customization it'll allow for the business to contend with its rivals and stay above its competitors with competitive benefit. As performed from the Cheesecake Shop, they've already presented online wedding cake customization. Where, The Cake Vendor should follow its competition to remain within competition rather than fall back and cause the business to decrease. By keeping yourself on par with rivals, it'll permit the Cake Merchant to stay ground breaking and customers will be impressed and ready to use The Cake Merchants improvements as their earlier experiences using the Cake Vendor was successful.
The Cake Vendor website was previous modified in 2015, and the revise was just to include their new store location in Campbelltown and their contact information. However, the website doesn't include all the cakes that are sold in the store. By getting the cakes on the web site it'll allow the customers to have an outlook of the cakes in the store that may avoid the customers from going to the store to notice that they don't sell the wedding cake that the client is looking for.
- Not updated
- Not visually appealing
- Broken links
- Spelling mistakes
In addition, if The Cake Product owner included a live stock updater it'll allow the customers to be notified which cakes are in stock, so that the customers
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