Recruitment First Stage To Selection Business Essay

ln modern times, selection process is becoming one of the very most crucial parts of any organizational decision. Selection operations should only be predicated on the ability to make a

contribution to the organization's performance and potential for development. '(Cornelius, 1999)

Every company has different ways of undertaking selection and the choice of technique is largely dependent on the work role. Redman et al claim that 'Best-Practice worker selection is usually associated with the psychometric model designed to accurately measure candidates '(2009).

Google uses a complex mix of psychometric test to judge the frame of mind, skill and achievements of an individual to make certain they match the work requirements. The author proposes to evaluate the choice process at Yahoo inc. where the candidates are confronted with a selection functions designed not by the HR team but, by a team of highly experienced technical engineers and computer specialist.

The company places great emphasis on finding applicants with great achievements in their

life. The researcher aims to evaluate the choice process and conclude set up process at Google is a valid and reliable process and suggest recommendations if any.

2. Seeks and Objectives

The goal of the research is to judge the staff selection process at Google and determining potential areas of further research and development.

The Targets of the study in order to attain the desired aim are

Defining Selection as a Process

What is selection and what are the several selection techniques?

What influences a company's decision in choice of the choice method?

What is trustworthiness and Validity of a range process

2. Analysis of the current selection technique at Google

What is the existing process of selection at Google.

Identifying the steps mixed up in process.

Reason behind the choice of selection process.

3. Speaking about the pro's and con's of the choice process at Yahoo.

Positive aspect of the choice process at Google.

Analysing any possible defects and assessing future need.

3. Literature Review

3. 1 Selection

'Management in organizations is making decisions, and these may be important element, or underlying foundation of strategy making' (Leopold et al, 2009) and selection sorts an important part of the complete decision making process. The primary aim behind the choice is to get the right people in the right jobs and to preserve them in the business. Mistakes do happen when attempting to select the best suited for the job, and therefore it gets even more important to work with the right solution to selection. Some even claim the even before we choose the right selection method we need to entice the right applicant. The procedure of appealing to right candidate is called as recruitment. Recruitment is referred to 'as the stage where the role is sold to the prospect and it is either lost or gained. '(Roberts, 1997. Dale, 2003). In the part 3. 1. 1 of the job the writer highlights the importance of a good recruitment plan as a strong foundation for selection.

3. 1. 1 Recruitment: first level to Selection

Recruitment is the very first stage to help good selection. Regarding to Oxford dictionary recruitment is 'The action of finding new visitors to join an organization or support a cause' (Oxford Dictionary).

Many people get puzzled with recruitment and selection being a similar thing. They are an integral part of each other, i. e. they are actually two sides of the gold coin. Recruitment is the technique of creating contact between your applicant and the company, whereas selection is picking the most suited from the applicants to do the job. In words of Leopold et al 'Recruitment activity filters applications through factors such as whether an authentic preview of the job is communicated, the efficiency or difficulty of program, the time size for applicant response and the grade of the recruitment pack information'( Leopold et al, 2009)

The organizations need to recognize many important points before proceeding with the recruitment process. The main element question to answer in any recruitment activity is 'who do you want to entice'. Who exactly do you want for this job role, using what set of certification, experience and skills. Methods like Job descriptions, job research and person features help in figuring out the basic requirements for the job role. All three conditions are very just like the other person especially by the method of purpose that they aim to set up that is clearly a clear picture of what is required by the job role in conditions of the ideal candidate. Corresponding to Margaret Dale the recent job descriptions are' redefined to be the account of the major audience or section of labour market. '(Dale, 1995). 'Job research is not likely to enhance stability, but employment analysis should enhance the amount of job information brought into the interview, thus lessening deficiency. In the same way, by focusing the interview on job-related content, it will reduce contaminants' (Campion et al, 1997)

The second question the organization needs to identify if the desire to recruit internally or externally. Both techniques have their own benefits and drawbacks. Recruiting internally is obviously a cost effective way of recruiting as no money is put in advertising the vacancy to exterior sources as well as the person chosen will be accessible to get started on work immediately, hence the distance is filled faster. There are also strong arguments put against internal recruitment being 'lack of fresh blood vessels coming in the organization, and taking care of situations where inside candidates are unsuccessful' (Taylor, 2005). On the other hand external recruitment offers various methods that a company can choose from and the choice of method typically relies on' the audience targeted, time available to fill the positioning and finally money designed for the advertising' (Taylor, 2005). Modern and big companies use recruitment websites and professional link sites for recruitment. 'While companies have long turned to sites like Monster and CareerBuilder to load open careers, they're not necessarily the best options for start-ups-especially those in special fields or that want specific skill sets'(Wang, 2011). Gareth Roberts also shows the same principle detailing that 'recruiting internal or externally is merely a subject of common sense which needs to be taken into consideration, as in virtually any other decision, of cost, convenience and suitability' (Roberts, 1997).

A recent pattern in recruitment has been noticed and since Julie Beardwell and Tim Claydon (2007) determine it as '1. Ethnocentric (filling up positions by the nationals of the father or mother company), 2. Polycentric (where sponsor country nationals complete most position), 3. Regiocentric (decisions made on local basis), 4. Geocentric (where best people are recruited irrespective of nationality)'. These habits can be viewed in many companies where the local populace gets a choice over other job seekers which may be because of the government legislation and one of the most frequent reasons seen especially in the United Kingdom is the visa restrictions that people migrating from other countries have and hence they are not offered jobs. But essentially speaking they are issues that are extensive a times beyond control of the organizations themselves.

As mentioned earlier the companies use multiple advertising sources to source individuals for any one position. 'Despite the economy's impact on employment it's critical that recruiters constantly work hard to attract and compete for top performers' (Aurthur, 1998). They have a broad choice starting from newspapers to internet sites and from carrying it out via interior HR to selecting Job agencies. It might be very hard to class one method as the idle for those companies and job roles. Regarding to a review done by Hays recruitment for CIPD in 2012 it has been discovered that ' As the effectiveness of methods to attract applicants differs according to organisation sector and size, the very best methods overall were reported to be through organizations' own commercial websites and recruitment businesses, as was the case last year'(www. CIPD. co. uk). Relating to Adam Burroughs(2012) 'one must be careful in choosing company as a way of sourcing, and must pay attention to culture, size, location, industries dished up and services provided are things to consider (right fit)'

Recruitment as highlighted before also acts as an reduction activity as it helps removing candidates that are not suitable for the position by creating job information which are precise and show an obvious aim the hope to achieve. But, the writer argues that there surely is a probability of the recruitment process being flawed and the company alternatively than gaining may lose the right applicant. Recruitment is an initial stage and an activity of move of information for both recruiter and the worker. It is this flow of information that should be controlled and distributed to a lot of careful thought. When a candidate can be applied for a job and reads the information provided about the role and the business creates and image in your brain of the applicant for the business which is the point where the decision of applying or never to has been made. Regarding to Margaret dale(1997) research and experience has suggested that if clear information are not sent early, the destruction done by the mismatch can be costly to both the get-togethers. Thus, as Torrington et al (1995)comment' An excellent recruitment system is crucial to the business, not least because the recruitment of ideal employees will improve retention and morale among the existing labor force by accentuating to those inside and outside the organization the importance it attaches to people'.

3. 1. 2 Dependability and Validity of Selection

All employers are trying to find the most effective employees available, but very few know just how to increase their odds of finding the ideal person (Mills, 2007). The 'right fit' as the modern HR uses to address the best prospect out of the total applications received. 'The vital need for selecting people that can meet up with the requirements recommended in the work explanation and person specification hardly needs to be pressured. '(Tyson, 2007). Applicant is evaluated by various selection methods and these selection methods will be the decision making factors as well. 'Selection methods provide a systematic means by which information can be obtained about prospect and help anticipate their performance in that particular job' (Dale, 1995).

'There are vast variants in recruitment and selection tactics, reflecting an organizations strategy and its own philosophy for the management of people'(Bratton et al, 2000). Many organizations would do the traditional one-to-one interviews where as some may have day long assessment days where individuals are screened using different techniques. Farr et al suggest that any business must consider the four important tips before a selection program can be called sustainable that is certainly 1. Support of firm purpose, 2. Alignment with HR strategy. 3. Acceptability of governance and 4. effectiveness of process management (Farr et al, 2010). Support of group implies that the choice activity must get somebody who is the right fit for the business. Daine Arthur(1995) explains 'right fit' is by figuring out the past accomplishments and skills, willingness to use the skills and how? And lastly the intangible features. The integration noticed by Delery and Shaw (2001) where HRM strategy links with the organizations performance level evidently indicates that group can maximize revenue and creation with the aliening its purpose with the HR strategy with and the purpose of the business enterprise. (Askoh chanda HRM tactical intergration. . )

The four elements form an integral part of your choice making factor for the choice of the technique used for selection, but many writers explain two key factors that underlie any selection activity and that is consistency and validity.

The 'Consistency can be explained as reliability in the way of measuring or scope to which an instrument provides similar results when subjected to same working conditions' (www. oppaers. com) 'Matching to CIPD consistency of a selection technique identifies 'Temporal or're-test' balance where the performance of a range tool is assessed by steadiness of results obtained over time and Persistence - that is, does indeed the test solution what it sets out to?'(www. CIPD. co. uk). Considering the factor that selection deals with humans and each person is different from the other it might be very difficult to get the same results which is where the reliability is utilized to guarantee the best selection tool is employed in order to get good end result.

Several differing types of dependability test are being used in selection approach research. Searle also highlights the reliability is an issue that is becoming increasingly an subject of legal need. (Searle, 2003)

The first test of dependability that is Test-Retest Trustworthiness 'can be done by getting the same person to complete the same measure on two different occasions. '(Searle, 2003). A central strategy to this type of reliability would be that the trait assessed remains the same and does not change as time passes. The scores on the first test must be related to the ratings of the second test in order for the strategy to be reliable. In case the scores are different then the solution will not stand valid. Trustworthiness in cases like this is usually indicated as a correlation. 'The results may be interview rankings or potential test scores or personality questionnaire profiles. Retest dependability is also used for work performance steps'(Make, 1996). the second type of dependability used in selection is Inter-rater trustworthiness. This is not a very popular and trusted measure for stability but it still allows creating results. This technique involves one prospect being evaluated by two assessors and each offers scores if the scores of the assessors do not match then at least one of these must be incorrect. The author suggests that one of the reason of the method not being popularly used would be that one could never easily get two assessors to rating the same hence the results that shall be obtained will more likely be wrong and you will be disputed. The final option that is employed is Internal Uniformity Reliablity. 'This can be involved with dependability through the internal consistency of a test, rather than the temporal change and learning of the test taker' (Searle, 2003). 'Inside consistency reliability checks whether all questions are calculating the same thing'(Cook, 1996). Steadiness can again be measured in two ways split-half trials and Kuder-ricahrdson stability or also called coefficient alpha. In split-half testing the results or the test itself can be put into two and the results from both can be likened. 'But, split half can create problem for the reason that the test which is completed is merely 50 % to its appropriate period' (Searle, 2003). the other method which is the Coefficient alpha is a lot simpler to perform. 'It is dependant on result of only 1 administration of the test. Which form of trustworthiness is based on assumption that reliable test contain much more variance and for that reason more discriminating' (Searle, 2003). The stability of a range method as mentioned above can be acquired by using various assessments. All the procedures give results in mathematical form and hence are simpler to understand and predict. But, reliability methods are supported by the way of measuring validity.

Validity of a test is concerned with what has been assessed. Kaplan and Saccuzzo (2001) define validity as 'the agreement between a test credit score and measure and, the quality it is thought to measure. ' In other words, it steps the gap between what a test actually steps and what it is designed to evaluate. The space can be brought on by two particular circumstances, '1. desing of the test not suited to the real purpose meant and 2. The test being used for a purpose which it was not planned for'. (www. changing imagination. org). Vernon(1963), however added an interesting modification to this, recommending' that validity may vary with regards to the purpose it is put to'(Searle, 2003). You can find four ways in which validity can be identified: face validity; content validity; build validity and criterion related validity.

Face validity as the term suggest means that simply by looking at the test the validity can be founded. ' Face validity is especially important to quiz takers as they have invested time in trying to get the job and for that reason want to feel that they have been assessed by something that is pertinent for the role'(Searle, 2003). Searle indentifies a possible problem that sits with creating test that complete the facial skin validity that at times test-takers gets cues just by looking at the test, which may be irrelevant and distort their reactions accordingly.

Content Validity 'pertains to selection procedures that test a sample of significant parts of a specific job that is- a demonstration that this content of a selection process is representative of important areas of job performance' (Arthurs, 1998). Construct Validity can be involved with the structure of the test. 'Construct validity assumes that we can explain and measure anything. The adequacy of the original explanation and the availability of appropriate comparison solution is critical' (Searle, 2003). Validity helps in understanding of which personal features and personality characteristics are important in predicting the qualities of the test-taker.

The dependability and validity as mentioned above form a very important area of the decision making process this is the selection of selection method. CIPD argues that 'validity, along with fairness, ought to be the overriding indicator of a selection method for powerful organizations and that it's important to obtain superior data on validity in all its forms'. But, aside from this there are other factors as well that influence the decision of selection method that is certainly tool and cost constraints and the applicability of the approach. 'Selection techniques vary widely in their requirements and cost to support. Cost must be investigated from the point of view of development, creation and utilization' ( Roberts, 1997).

3. 2 Candidate Selection

According to CIPD, selection process has two sub-processes attached to it short listing, and assessing candidates to decide who should be made a job offer (www. CIPD. co. uk). Short-listing is researching the applications received to a quality and number that can be easily been able for another stage this is the assessment stage. But, even before the author explores in regards to what occurs in a short-listing process it is essential to know very well what is the level prior to it. The stage prior to the is that the candidate making an application for a job.

Applications can be received in two ways, either through application forms or by having a CV According to a study done by CIPD, 'application forms were used in some shape or form by 80 per cent of the recruiters especially in bigger organizations and the other alternative available is to allow candidate build their own CV. Many employers used both the form and CV' (Taylor, 2005). The aim of both CV and a personalized application form is to obtain just as much information from the applicant in order to make the right decision. Matching to BIS ' CV offers a chance for the candidate to promote and sell themselves in a creative and unrestricted way, and a credit card applicatoin form provides a more accurate basis for comparability of applicants and help by asking individuals to provide appropriate and relevant information. '(www. bis. gov. uk)

Torrignton and Hall(1995) explain that 'software form initially were intended to form the basis of an individual's personal record but as the changing times and labour market has changed it now forms part of the decision making activity'. Diane Arthur(1998) says that 'every organization will need to have their own form whether newspaper or electronic digital, that reflects its own environment'. 'The design of a credit card applicatoin form will plainly depend on particular situations and needs. '(Tyson, 2007). Application forms consist of set of questions which an employer should know about the applicant before appealing them for an interview. Alan Price commentary that 'assessment of applications gets easier if the information supplied is at a typical form (Price, 2007). Because of this particular reason employers develop application forms that assist in achieving uniformity. Even though the application varieties help in yielding al whole lot of relevant information from the applicant they suffer from certain drawbacks that are 'they could be time consuming, language barrier, too much information that may not be relevant (www. BIS. gov. uk). '

Another way of trying to get careers is through CV or widely known as CV. CV's give a creative unrestricted way of promoting oneself for a job position. Make Freebairn(2007) within an article reviews that 'CV will market you as best as possible'. () CV's do not have a set format but an over-all standard is detected and varies from country to country. 'A solitary CV can be used for many job applications' (www. BIS. gov. uk). A CV allows the 'applicants have the ability to tailor their request with their own strengths and are not restricted to fitted relevant information into bins of pre-determined size' (Taylor, 2008). Cv's are greatly criticized for information overload by job seekers and at times information that may not stand true.

3. 2. 1 Short-listing

All applications and CV's received feel the short list process or what's called as 'decrease' process. Reduction has the objective of reducing the pool of applicants to a manageable number through the elimination of and rejecting unsuitable individuals' (Pilbeam et al, 2006). This is done by using job explanations and person technical specs which are drawn up during the recruitment process. This is actually the stage where the person involved with performing the lowering carefully bares at heart regulations and equal opportunities and makes right decisions.

Reduction is generally also called screening of software. The applications can be screened in two ways either the original way or the modern way with use of technology. ' Some of the traditional devices used to display screen resumes no more bear the weight they once performed. These include the grade of the stationery, the design of the genuine doc, and the envelope in which the documents showed up' (Heathfeild, 2012). The original way which many recruiters still utilize is by growing competency graphs or screening charts. As identified by BIS a screening process chart is' A verification chart enables you to mark which applicant meets which conditions. It gives you to go through each CV placing a credit score by each key criterion. You will be able to quickly see which prospects best fit the bill. '(www. bis. gov. uk). Hence once employment program is received the companies rate the job seekers on the screening chart and the ones having higher scores will be the ones that are then invited on to the next stage. The biggest downside of the manual method could it be being slow and it is subject to human errors.

The use of online recruitment methods has given surge to online testing methods. 'Online recruitment can mean employers receive large numbers of applications from unsuitable applicants, so it can be helpful also to make use of technology to help deal with the application form forms'(www. cipd. co. uk). Hence once the application is received via internet the applications are run through the screening process system and the verification systems then decides the right candidates. Modern online testing tools include personality questionnaire, potential test, and self-test questionnaire. These all aim to set up the basic person skills requirement of any job. These are significantly found in areas where employers want to attract application from folks who are less experienced says Stephen Taylor. One of the most popular known electronic software of screening request and CV is the 'Resumix'. 'Resumix does more than simply scan and data file applications, additionally it is a job research system'(Taylor, 2005). Regarding to Mark Make meals (1996) ' automatic sifting systems can eliminate bias directly predicated on ethnicity, years or gender. ' Other creators like Joyce Kennedy (2011) dispute the 'these systems do nothing but seek out key words'. This again leaves a question that how carefully the business setting up this technique has selected what key phrases that can best describe the individual who will be suited for the job role. It does create a question of whether or not the talent has been lost as the prospect was struggling to write a CV that will effectively pass the machine test. 'The complete idea is highly doubtful professionally as it introduces a strong component of chance into the short-listing method where good applicant is rejected since they have used one word rather than the other, while poor ones slip through'(Taylor, 2008). Lisa Rowan, program director of HR, Learning and Expertise Strategies, IDC clarifies that modern application verification systems or what exactly are now called as ATS(application traffic monitoring system) not only look for search phrases but "It runs much further, (with the technology looking) at descriptive materials, and (the ATS) parsing things out just like a human would when reading it. "(Vass, 2009)

It would be difficult to state which system is most effective for any particular job position. Patrick Hauenstein, Vice Chief executive Navient Company(2005) factors that any effective verification tool must be 'reliable, valid, legal defensibility, period, fairness and coverage'. He also goes on to compare manual Cv testing to automatic CV screening 'Manual curriculum vitae reviews do not perform well considering efficiency, validity, or fairness standards and automated CV testing address efficiency concerns and reduce subjectivity that may adversely impact fairness, but still do not succeed when contemplating the validity criterion'. (Hauenstein, 2005)

Thus, suggesting one system of application screening to be the perfect one for any selection process wouldn't normally be suitable. Every company must bother making a choice on the technique to use as it also relies a whole lot on the positioning marketed and the resources a business has available for the testing process. All work must be made from the medial side of the applicant to conquer the first hurdle of the choice process and move to the second level of selection which is the prospect assessment.

3. 2. 2 Selection Techniques

As discussed before the 1st part of an actual selection process is testing of the applications received. But, for many small companies in olden times the application forms were a basis of selection and the interview or one-to-one reaching would you need to be to formally. Philip Plumbley talks about' well-constructed applications are one of the best selection tool, as they compare like with like and the selector is unbiased with the presence of the person' (Plumbley, 1991). But, one cannot entirely rely on application forms as they do have problems with various downsides and one of the primary being of dialect. Hence, companies shifted to `use what is also referred as the 'Selection by the basic trio'. This is actually the trio of form, reference check and interview (www. media. wiley).

3. 2. 2. a Application forms

Have been discussed in the last section in quite depth and hence the author will proceed to the next selection tool which sorts the part of the trio and that is interviews. 'The history of interviewing could be tracked long back to the 13th century where in fact the interviews were similar to in form of interrogation, books on interviews began appearing from the 1930's onwards and today there is infinite data on them'(Edenborough, 2005).

3. 2. 2. b Interview

'An interview is a particular form of alteration conducted for a particular task-related purpose' '(Whetton & Cameron, 2002). The goal of an interview is to fill the vacant position with suitable candidate. 'Interviewing is the most widely used selection tool but also the most abused and least reliable if remaining in the hands of the untrained, (Plumbley, 1991). Interviews are broadly classed as unstructured and set up interviews. This classification is broadly founded around as the name suggest around the composition of the interview. Both the organized and un-structured interviews have sub-categories. To understand the sub-categories it is important to truly have a clear picture of what both main categories are. Un-structured interviews are one where 'Interview is without any collection format but in that your interviewer may have some key questions created in advance. Unstructured interviews allow questions based on the interviewee's responses and proceeds like a friendly, non-threatening talk. However, because each interviewee is asked a different group of questions, this style lack the trustworthiness and precision of a organized interview. Also called non-directive interview' (www. business index). 'The interview is unstructured in the sense that the applicant is inspired to lead the interview and talk readily in response to the set of questions or a question' (Roberts, 1997).

The questions asked during an unstructured interview are not based on employment analysis and unlike the set up interview; follow-up and probe questions are encouraged (Blackman, 2002).

In most conditions the unstructured interviews commence with the question of 'tell me about yourself' and the interviewer must ask questions from the answer distributed by the interviewee. 'An unstructured interview is more available to interviewer effects than it's set up and semi organized counterparts. To become a skilful interviewer it takes knowledge and experience' (Minichiello et al, 1990). A question then comes up about the dependability and validity of using unstructured interviews as a way of selection. Many research workers have conducted meta-analysis to forecast the validity of the un-structured design of interviewing. One particular research was conducted by Steven Crownshaw from the Division of Management Concordia College or university. Montreal (1988) discovered that 'structured interviews produced mean validity coefficients twice as high as unstructured interviews. The study also recommended that higher validity coefficients are associated with more reliable interviews and the utilization of formal job-analytic information in expanding interview questions' (Cronshaw et al, 1988). Michael Friend and David Palmer from University of Huston also conducted a report looking to review the composition in interview also comment that 'prior review has figured structuring the se-lection interview boosts its psychometric properties, they suggested that interviews can be improved upon by regarding a structure and should be considered a future for research and practise' (Companion et al, 1997).

Structured interviews do not imply carrying out a seven-point plan but it simply implies that questions are organised, judgments are organised, and certain stages of traditional interviews are occasionally eliminated(Cook, 1996). Lately several trends have took place in structured interview techniques that are aimed to improve test outcomes. 'There are several ways to structure an interview but all would mostly involve organized and pre-determined rules of observation and evaluation' (Stephan et al, 1995). Structured interviews, no matter content, will be more valid than unstructured interviews for predicting job performance criteria. When the content of the interview is job related, organised interviews remain more valid than unstructured interviews (McDaniel et al, 1994).

'A major nd in interview research a few years in the past was that interviewer judgments predicated on structured interviews tend to be more predictive of job performance than those from unstructured interviews' (Macan, 2009). Actually, 'many quantitative and qualitative reviews of the occupation interview research have concluded that adding structure to the interview process can enhance the reliability and validity of interviewer evaluations'. (Conway et al. , 1995; Huffcutt & Arthur, 1994; Huffcutt & Woehr, 1999; Posthuma et al. , 2002). Schmidt and Zimmerman (2004) explored a 'measurement-error explanation'. They hypothesized that organized interviews show higher validity for predicting job performance compared to unstructured interviews because organised interview ratings are more reliable. (Macan, 2009)

'Despite the data demonstrating that interviews including high levels of composition can be valid predictors, studies show that managers, HR pros, and organizations infrequently use them' (Klehe, 2004; Lievens & De Paepe, 2004; Simola, Taggar, &Smith, 2007; Truck der Zee, Bakker, & Bakker, 2002). 'Conceptualizing interview composition as a continuous variable with various levels along two proportions, most HR professionals have been reported using interviews with a average degree of composition' (Lievens & De Paepe 2004). 'Interviewers typically involved in interviews in which they had identied the subject areas beforehand (i. e. , modest degree of question standardization) and rated applicants on multiple set up criteria (i. e. , moderate level of response credit scoring). You have to wonder from what extent clinical tests conducted'(Macan, 2009).

The sub-categories of interviews are, one-to-one interview, exploratory interviews, mobile phone testing interview, video screening process, departmental interview, -panel interviews, and peer interviews. The above interview techniques are based on the requirement of individual companies, the resources available to conduct a specific interview as well as the requirement of the work.

A improperly conducted interview may leave the prospect with an unfavourable impression of the company that they are likely to tell other potential people and customers. It is good practice to give feedback to prospects following an interview. (www. cipd. co. uk) Anderson and Shackleton (1993) bring on a wide variety of studies to summarise why interviews have been criticised in this way. These include: self-fulfilling prophecy impact, stereotyping, halo and horns impact, contrast impact, similar-to-me result and personal liking effect.

3. 2. 2. c Analysis Centre

James Larue described the diagnosis centre in 1989 that 'An Analysis Centre consists of a standardized analysis of behaviour predicated on multiple inputs. Judgments about behaviour are made, in major part, from specifically developed analysis simulations. These judgments are pooled by the assessors in a gathering among the list of assessors or by a statistical integration process. Within an integration discussion, detailed accounts of behaviour and often scores from it are pooled. The discussions result in evaluations of the performance of the prospect on the sizes or other variables which the evaluation centre was created to measure. Statistical combination methods should be validated in accord with properly accepted standards'(Larue, 1989 ). ' The essential concept requires that prospects, usually for management positions in organizations, proceed through some individual and group checks and exercises in one concentrated period while being examined by several assessors'(Howard, 1974).

Generally in assessment centre exercises and in the final evaluations each participant is evaluated by several assessor. Accordingly, 'inter - rater consistency becomes a matter of some importance, in addition to the reliability of individual actions' (Howard, 1974). 'Over days gone by three decades, assessment centres have been progressively gaining popularity with organizations worldwide, for the purposes of employee selection and development' (Eurich et al, 2009; Joiner, 2002; Spychalski et al, 1999). 'Assessment centres appear to exhibit both content- and criterion-related validity while concurrently lacking construct-related validity'(Cahoon, 2012).

3. 2. 2. d Psychometric Testing

According towards the British Psychological Contemporary society definition of a psychometric test: 'a subconscious test is any technique on the basis of which inferences are made concerning a person's capacity, propensity or liability to act, react, experience, or even to structure or order thought or behavior specifically ways'(www. agcas. org).

According to Keith Coaley psychometrics are made to do dimension; in fact the term is abbreviation for internal measurement' (Coaley, 2009). Psychometric test are used in range of domains, such as academic institutions, colleges and at the job. Here the creators shall give attention to the utilization of psychometrics test by employers to select the best prospect. 'Psychometric test give those taking the ensure that you opportunity to respond to a series of items or incidents that relate immediately or indirectly to a particular area of behaviour' (Edenborough, 1999).

'Most tests were created and developed by occupational psychologists and are associated with detailed manuals providing the data to establish the consistency of the ensure that you the normative information against which test results may be likened' (www. cipd. co. uk). Each psychometric test aspires to measure various things. In corporate and business worlds are used for Collection of candidates to jobs Personal development/identification of training needs/staff development Careers guidance Building and expanding groups (www. agcas. org). Toplis et al (2005) say that 'A smartly designed mental health test will have six properties 'objective and standardised way of measuring, the test items are purchased by degree of ability, objective credit scoring, interpretation using norms, technological guides, and objective proof validity'.

The numerous kinds of psychometric test available are personality strategy, capacity aptitude and attainment, interest inventories, educational evaluation, and clinical screening. Personality measure seeks to asses an 'individuals behaviour and the way it is organised and co-ordinated when she or he interacts with the surroundings '(topils et al, 2005). But, theorists have always found it challenging to describe personality. However on the whole they specify as 'any significant behaviour that distinguishes one person from the others and can be constant over situations and time'(Coaley, 2009). Personality test include, self-report personality questionnaires, interest questionnaires, emotional intelligence questionnaire, prices questionnaire, work behaviour questionnaires. Personality assessments help in gaining an perception into characteristic behaviour of one person in relation to another or to a group of others (Edenborough, 1999). Capability, aptitude and attainment are test of general intelligence. 'the term aptitude is usually reserved for those exams directed at predicting whether skill in a particular area can be acquired and therefore these tend to be more job specific, whereas ability tends to be reserved for less job-specific procedures, though often still job-related intellectual characteristics( Edenborough, 1999). Test of attainment help is creating the degree of knowledge or skills one has acquired at a specific point in time. Commonly used capability, aptitude and attainment test include verbal, numerical test. Interest inventories are being used for career development purposes. This can help in creating the job interest of employees and aiding them to attain it by giving training and development. Educational assessment is commonly used 'to express assessments of children and teenagers regarding the the educational process. '(Edenbororugh, 1999). Clinical evaluation is utilized on medial level to help determine anxiousness, depressions or any small damage to brain that might have occurred.

Like all the other selection to tools it is important to ascertain the validity of psychometric checks. It really is difficult to get the predictive validity of the test as the employees could have gained skills during their current employment which may have an effect on their performance in the test. The test will not support content validity as it these assessments are not thorough. Psychometric test do have face validity. Example being the 'inkblots' test if not well depicted can cause discomfort in the test takers and make a difference their frame of mind not only to the precise test but to the whole test treatment(Toplis et al, 2005). Thus, it must be made certain that any psychometric test utilized by companies does include its validity and consistency to ensure ideal results.

Psychometric test go through certain disadvantages such as 'Bias between test takers for example gender bias, poor application of tools, insufficient job analysis, wrong utilization of tools, Words described differently by developers causing dilemma, misinterpretation of results by users. Not reading the test manual properly. (www. changing head. org)

3. 3. Google

Founders Larry Site and Sergey Brin fulfilled at Stanford School in 1995. By 1996, they had built search engines (initially called BackRub) that used links to ascertain the importance of any individual webpages. (Yahoo. com). The Google story is at the heart of Google's success. The success of Yahoo has been extraordinary. 'Today it indexes over 8, 000, 000, 000 web pages, ready to be trawled for information when we're looking for it. It has versions of its website working all around the globe, and in a number of languages. Yahoo has a large team of people seeking to outwit the people who are endeavoring to outwit Google' (marshal Cavendish).

The selection process at Google is very different from that of its rivals like Apple and Microsoft. Much that is known about Google highlights that mindset is particularly important because at Google, being liked is as important to be talented. Google prequalifies individuals by skill and mindset before establishing an interview. (Shipman, 2006). 'Each applicant is interviewed not only by the collection manager but also have at least two of their would-be peers and the people they would be managing' (Dee, 2010). The author finds this process may lack the inter-rater consistency as the group may rating the candidate in another way. All of the above is exactly what has been disclosed by various media paper articles and journals. Google has also disclosed their recruitment process on the company website. Yahoo says '. Our process is very basic; the path to getting hired usually involves an initial discussion with a recruiter, a mobile phone interview and an onsite interview at one of our own offices. But there are many things we've baked in along the way that make getting hired at Google a little different'. Yahoo also comments that each candidate is likely to be interviewed by at least 4 to 5 Googlers and desire to behind the interviews is always to establish leadership attributes, role related attributes, how the applicant thinks and lastly googleyness. (www. google. com)

In the following area of the project the writer shall be analysing the interviews that were conducted with the Google employees and try to evaluate the process.

Research Methodology

The following research will enable the evaluation of the existing employee selection strategy at Google Inc, Mountain View California. And, finally basis for any tips and areas that the company can do further research into.

Research Process

The research process will consist of following

Review of books on various selection methods and process used presently around in business world.

Review the books available about the company, from company website and trade journals.

Conducting semi-structured interviews of current employees of Google.

Analysis of the interview data and building any potential development or further research areas if any.

Research Methodologies

The research is targeted at the evaluation of the staff selection strategy at Yahoo Inc, and involved with getting in-depth information from a limited number of people. Hence, qualitative research was best suited. 'Qualitative research is a study that addresses business targets through techniques that allow researcher to provide complex interpretations of market phenomena without depending on numerical measure'(Zikmud, 2003). An intensive review of the literature will provide a good basic for analysis of the choice process at Google.

In words of Patton(1980) 'the purpose of interviewing is to determine what is in and on someone else's head. We interview people to discover from them those ideas that people cannot directly monitor'. In this research also the researcher aspires to determine a dialogue with the employees at the company. For, this purpose also organized interview would not have been the ideal choice as the set up interviews limit the solution that the interviewee provides. Hence, the researcher conducted semi-structured interviews. 'Semi-structured and comprehensive (unstructured) interviews tend to be referred to as qualitative research interviews' (Ruler, 2004).

Hence, the researcher developed a set of questions founded around the aim of the research. These questions were reframed regarding the stream of the dialogue. As Saunders's et al(2007) clarify that 'in semi-structured the order of the questions can vary greatly as well as there may be a need to ask additional questions with respect to the move of information'.


In qualitative research a number of factors may influence the selection of a sample such as ' the decrease in accessing the potential respondents, your judgement that the individual has extensive knowledge about the situation, and exactly how typical the case is of group of individuals or simply that it is completely different from others'(Kumar, 2011). In this research the sample choice has been afflicted by two factors, one being the ease in accessing the respondents and subsequently the data of the problem.

Hence the test is drawn from two section of the population. Test A contain 10 professionals who are on interview panel and test B is drawn from the 10 employees who are not involved with recruitment process.


As discussed previously, the questions will be based around the aim of the study and shall be formulated in a semi-structured format with open ended questions. Open finished questions are adaptable and allow the researcher to probe to get deeper understanding and prevent any distress. 'The significant problem with semi-structured interview is coding or content analysing the response' (Uses up, 2000).

Informal observations

Informal observations assist in better the understanding one has about the organization and its techniques. The researcher got a few opportunities to make casual observation as the visit at the Google Inc London office along with the California office. The observations did not straight help me with my answers nevertheless they do help me to assimilate the culture of the company, which indirectly helped me in conducting the interviews in a far greater way and also interpret the responses from the interviewee.

Data documenting methods

Data was documented in written form. Notes were taken through the interview process as Sekaran reviews that 'the interviewer shouldn't rely on storage, because information recalled from storage is imprecise and often apt to be inappropriate' (Sekaran, 2003). The interview had not been audio recorded to be able to build any doubt in mind of the responder about the utilization of the recording. As Sekaran(2003) clarifies 'taped interviews might bias the respondents' answer because they know that their words are being documented and their anonymity is not preserved in full'.

Hence the researcher declined the idea of recording the interviews; this not only enabled to get most information from the respondent but also helped in building a good rapport. The interview notes were examined by the respondents and their consent was used order to ensure they are happy with what records have been considered and

Reflective Statement

Reflective claims as the word suggest is reflection on the work done. During this research the researcher faced many difficulties and during the writing of the beginning with the planning level, before end.

During the look stage of the task it was projected that the interviews would be conducted by the end of July with their evaluation. But, this felt somewhat difficult to get enough time established with the employees at Yahoo and getting the data from them. Time was also put in in collecting the data from previous books as the procedure took far too much time as the researcher expected it to have.

The second challenge that the researcher encountered was extracting the info from the respondents. The respondents were very cautious in providing the information and responding to the questions as the questions were all related to a very important process of the company that distinguishes them using their company competitors. Hence they were making sure that they don't hand out any information that may be counted against them.

Time constraint can be prevented by devoting more time in the look stage and ensuring there is a contingency plane. 'No one ever sticks with their plan perfectly, therefore you can't predict all the things that might intervene, so build in some more time for '(www. reading. ac. uk. ). The author lacked a contingency plan and was wanting that all the respondents would abide by the chose timeline, and failing that the interview stage extended up till august first week. Another learning here was that produce sure that one keeps the interviewees in a continuous communication, somewhat than shedding them emails weekly prior to interview day. A constant touch with the respondents allows to construct rapport and manage time as the respondents when stored in touch are aware of the progress of the project and are mentally getting ready themselves for the interview stage accordingly.

The second obstacle that the researcher confronted was that the respondents were over mindful in providing information. One of the learning which is applicable here as well is always keeping the respondents in frequent touch. This can help in building rapport and trust among one another and the respondents feel convenient in discussing. As Martin Higham clarifies 'establishing rapport really means getting into communication '(Higham, 1997).

These will be the two dominant learning's that the researcher has got from this research project and will try to improve on them soon.

Analysis of Data

The evaluation of the info received from the employees of Yahoo Inc. has been consisted of managers and older level employees who are involved in the decision making procedure for whom to select and also handful of them are ones who have actually body the questions for the interview.

The aim behind every selection interview is to place the right candidate in the right position. As referred to by Margaret Feet and Caroline Hook 'is to acquire employees who will be productive and committed members of staff, working and developing with their full potential' (Foot et al, 2005).

The selection interview at Google as the discussed by Google is the fact it generally does not aim at only filling the position but filling up it with a person who would stay with the company for a long time and is not just proficient at their job but can do whole lot of things. Most companies do have a similar aim of selecting a person who would stick with the company and will match the near future needs of the business. 'long term emphasis should be obvious. the business is not simply looking to fill up the area, but is thinking long-term about recruiting people with attributes which will be required increasingly in future'(Taylor, 2010).

The aim of hiring for long-term really displays in the worker turnover and the entire company turnover Yahoo has. The interviewees stated the turnover to be between 1. 5 to 2 percent at the Google California head office and the entire company turnover was expected to go up by 1% in first quarter of 2012 (www. investor. google. com). This staff turnover is a fairly low number considering the size of the company and the entire economic environment of recession. There may be many potential reasons for this, but since the aim of the study is centred on the choice process the writer shall concentrate on it.

Hence, the question here to ask is the fact that is this turnover low because the hiring process is designed in such a way that this hires only the employees who stick with company much longer, or are the benefits that the employees get are sufficient to hold on to them in the company for long. When asked the reason for the reduced turnover the common consensus was that the benefits that are associated with employment a Google are incredibly lucrative. Abhinav explains : ' New hires begin with three weeks' getaway during the first 12 months, employees get free breakfast, lunch and supper at premises, once a month staff can dine in any of the Google's restaurants with family for free and lastly there are no ill days at Yahoo, if you are not feeling well you just stay home'.

The perks offered by Google cannot be matched with every other company. This things clearly into the effective staff retention and ability management the company has no possible link can be established between the low personnel turnover rate and the selection technique.

But, what really makes a Google selection process. The Google selection process from the outside seems as normal and simple as any other company. The prospect applies to Google and the CV is run through the ATS (application traffic monitoring system) that will the initial verification and there after the screening the info is collected about their college and college and is also matched with a preexisting employee at Yahoo who visited same school and the worker is asked to provide an internal guide, following which if it is positive the prospect, then attends a phone interview. The aim of trying to match the external profile with an internal candidate points towards what Margaret Dale details as 'stereotyping a means of keeping mental energies and the looking to use this can be grossly misleading, leading to incorrect conclusion'(Dale, 2003). Alternatively Gareth Robert says' there are negative and positive stereotyping. The positive stereotyping is where folks of certain record or experience in keeping with others employed, but of no casual marriage to performance, are regarded suitable'(Roberts, 1997) The writer still detects the preliminary procedure for selection at Yahoo quite questionable as matching the profile is not as bad as asking the inner employee to provide a reference which may be subject to personal bias.

The next stage being the telephone interviews which Michele says 'the variety of telephonic interviews one may proceed through could range anything from being one to 5 in the very same day'. Telephonic screening process is being utilized by many recruiters since a long time in support of thing to note which Daine Arthur highlights is to keep ' style and compound individual'(Arthur, 1998). This means unless the work role demands the person to acquire excellent communication skills, any absence in the telephone screen in conditions of language should not be classed as a negative towards the candidate.

Following the telephonic testing the candidate goes through a GLAT test. The Yahoo Lab aptitude test, these test as Taneja explains' are manufactured by few or our highly skilled staff members and aim in establishing your mathematical, computers and Google culture'.

Every candidate's strolls in for an on-site interview with a GLAT report (a sample GLAT test is fastened in Appendix 1). The GLAT report may not be considered a true representation of the real person, example a person trying to get the job of your reception position might not be proficient at maths and hence may not credit score well on the test and hence there arises a question about the validity of the test. But, Yahoo justifies that the test are valid as they are necessary for the job to be done. The researcher was able to summarise from the dialog that GLAT has criterion-related validity, content validity and build validity. This becomes more clear by moving further forward in the analysis of the complete process as GLAT will not stand alone as a determining factor, it is reinforced by the face-to-face interview to make the last selection.

The last level, onsite interview comprises of questions that are authority focused, analytical questions, job role related questions and complex if is applying for a technological or IT role.

The whole process described so far appeared to be similar compared to that of other company then how is the Google process different from that of its challengers? A general answer was our interview questions make us different; we focus on finding real Googlers. But, Jose went on to make clear this in little bit more depth. He said 'Google focuses a lot numerical and analytical ability, and therefore all our questions are framed consequently. There is no recognizable difference between us and our opponents except our GLAT which is particularly designed for Google'. Thus, this affirmation helps in building the validity further more as the test revolves around the need of Google. The response received from the respondents has not provided enough data to carry on with further in tests the validity of the test.

The next question in-line is the way the hiring decision is manufactured. An undeniable fact that is well known about Google is the fact Larry and Site sign off every single Google employ the service of. But, aside from this Google will what they like to call as 'consensus hiring'. Claudia continues on to describe what consensus hiring is ' we allow peers participate in the choice process, so in any interview about six people undertaking the same job role would be involved in the hiring process'. The complete group of responders decided to the reasoning behind this technique that was that 'employees feel they are involved in the procedure and their tone things'. The researcher is convinced that is clearly a great way of bettering the psychological deal of the employees as thus giving them the possession of the business and also this signifies towards a good worker relationship practice is set up and Google will be a good example of sophisticated modern style of management where employers seek advice from their workers (. . . . . )

Google is known to be taking much too long. In a very computer journal article Eric Lai (2006) published 'Google's arduous and secretive hiring process has started out outweighing the glamour and perks it offers' (Lai, 2006). He also commented that the business is wanting to streamline the procedure. The researcher came across other internet articles which commented on the extended selection process at Yahoo. Hence, the researcher decided to get the true picture from the respondents. The response that the researcher received over the table was that ' the process does take a lot of their time, any given prospect would proceed through at least 5 interviews before they may be positioned and these could be pass on over a month'. The respondents themselves led towards answering another question that was 'if there has been any change to the recruitment process in previous on time'. Melanie discussed' the process has changed in the last on year, we have streamlined it to four to five interviews, whereas in previous people could confront 14 interviews which could take more than a month'.

Moving to another question which builds a misconception in the tech world about Google's selection process and that is the use of higher level math questions. The researcher here is directed not only to learn what the reality was and the particular reasoning behind it is. The respond received over the panel was that yes Yahoo does give attention to judging a candidates mathematical capability and their existence of mind. The reason behind it is the fact that 'no matter what position you make an application for you would need amounts in your day to day life but if you are discussing are GLAT which is used only by individuals apply for technological position'. The researcher in the very beginning of the analysis has tried to look for the validity of GLAT and with the limited amount of information that might be obtained from the respondents deducted that GLAT will stand as a valid test. But, there could also exist a stereotyping result here from the owners of Google Larry Page and Sergey Brin. Both them via mathematical background and hence when they started the company they sought people like them to be always a part than it.

The previous question was aimed at depicting the effectiveness of the whole selection process. i. e. worker performance. The response to this question is that there are no specific performance measure tools in place at Google. 'Each employee picks up a project they are enthusiastic about doing plus they work at it. The relation between and staff and manger is of a 360 degree responses and the staff is as pleasant to speak their area approximately a manger is. Also if a worker by the end of a calendar year has not completed what the job they had taken they aren't marked down for it, on contrary the manger is enthusiastic to see what improvements took place since they took over the task'. Thus, it was very difficult to say for the respondents as to whether or not the people they decided on performed as they pray they would.


' Google's capacity to quickly develop new services and take market talk about has made them leaders available on the market and forced less nimble competition to try out catch-up'(Tharp, 2009). To keep the position, Google needs to employ the service of the right people that can donate to the success of Google as a firm.

The current selection process at Yahoo may seem very easy when witnessed from the exterior as an activity, but it is within practise an extremely complicated and advanced process. It really is a good mixture of all the selection tools that are currently available whether it's telephone screening process to advance degree of psychometric test.

There is unquestionably a hoopla created about the Google recruitment process that is being very challenging and hence it still draws in many visitors to constantly apply for job. Although process has its own positives and incredibly few negatives, the researcher has in the next section has attemptedto emphasize out some potential research and development areas.


The researcher aimed in the job to evaluate the choice process at Yahoo. The following recommendations are made predicated on the literature reviewed and the findings from the unstructured interview.

The first suggestion is with regards to the profile corresponding that Google will. There is a whole lot of ambiguity in regards with the validity of the complete process. As mentioned early on as well that we now have arguments in favour of using this system and quarrels against it as well hence the business must take up another strategy of preliminary verification that is reliable enough and is also not at the mercy of personal bias, that your current approach is highly likely to be. Yahoo has reasoning behind this technique which Karp talks about 'this allows recruiters to tap employees who best understand the needs of the jobs and the nature of the culture in evaluating the fit of potential hires. It allows current employees to generate the community--even if they are not area of the formal interview process' (Wright, 2009). But, the author still suggest that the procedure is does suffer from the disadvantage of personal bias and its use must be re-evaluated as the individuals who do cannot secure good inside reference may test the process of being dominated by the view of the inner staff about them. The best matched system would be if Google is keen to acquire personal references from in the primary stage the most suitable would be to perform an external research check.

The second recommendation stems out from the time spent in the complete selection process. The procedure as described by the respondents before was a 14 round interview which has been reduced to 5 rounds but even then it

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