Strategic Personnel Factors Human Resources


This report critically analysis all the issues affecting the company to enter into an international market. Many companies like Proctor & Gamble, Coca-Cola, Pepsi, M&S, Tesco are moving to the global market because income maximization. IHRM can be an integral part of the Human reference management. "Human Source of information Management (HRM), is the process of guidelines and tactics which involved in carrying out folks or human learning resource aspects of a management position which includes recruiting, testing, training, rewarding and appraising", (Dessler, 2008).

When companies are working their businesses out of the national boundaries than it is becomes the multinational corporations. "Multinational companies will be the companies that are headquartered in one country but have businesses in one or more other countries", (Rugman, et al. , 2009, p. 7). A number of the major multinational companies are Wal-Mart (US), BP (UK), Exxon Mobil (US), Basic Motors (US) or Toyota (Japan).

The reasons for going in the international market are to create an financial integration and increase the market show and companies are using different international entrance methods like mergers or acquisitions, joint-ventures, franchising to gain the competitive advantages in the international market. However, there are some difficulties in the international market such as the cultural differences, variety at work or the stresses from the rules and legislation of the federal government and the trade unions.

International HRM handles all of these issues about the management of real human capital in an international framework. "International HRM is the process of selecting, training and growing and compensating personnel in overseas positions", (Rugman, et al. , 2009, p. 354). There are a few challenging factors in the global work place such as ethnical diversity at the work environment and that's why the compensation practices may vary from one country to some other and employment regulations will be differ from one country to another as well.

The proper role of HRM within an international context may also be different than in the local firms. "The strategic role of HRM is intricate enough in a simply domestic company, but is more complex within an international market, where profound dissimilarities between countries in labour market, culture, legal systems, economical systems and the complicate staffing, management and development, performance evaluation and reimbursement activities", (Hill, 2009, p. 626)

The main approaches to IHRM can be ethnocentric, polycentric or geocentric depending on the nature of the united states and its ethnic background. Within an ethnocentric approach there is a idea that one's own way to do things is more advanced than that of others and it's rather a major task for the IHRM. "Ethnocentrism can be a major concern for international HRM and these obstacles include recognising distinctions, combining the advantages from different styles and methods, adjusting and adapting to achieve success with differing people in several partnerships in several marketplaces", (Rugman, et al. , p. 134). Within an ethnocentric firm, the top management will dominate the employees working for the organisation. "Ethnocentric firms are where top management is dominated by home-country nationals and steps and management styles that are moved from the top office and imposed on regional subsidiaries instead of local ways of doing things", (Rugman, et al. , 2009, p. 147).

On the other side, the polycentric firms are looking likes a semi-autonomous organisation where restriction will devote some of the departments and other departments may well not be inspired by restricted guidelines. "This act like a federation of semi-autonomous organisations with financial adjustments or strict reporting structures holding them mutually and subsidiaries are able to reflect the neighborhood ethnic norms, and headquarters appreciates the need for different organisations designs, procedural norms, compensation systems etc. as long as profits stream to the centre", (Collinson, et al. , 2009, p. 147).

Furthermore, the geocentric organisations have emerged to be an ideal, collaborative and meritocratic form of global organisation for example, Unilever. "It offers an equal posting of vitality and responsibility between head office and subsidiary, mature management promoted based on the ability somewhat than nationality and subsidiaries that share worldwide aims with managers focusing beyond national market interests", (Collinson, et al. , 2009, p. 147).

Furthermore, it must have an enterprise strategy when working in the international market. The role of IHRM is to fulfil the aim of the business level strategy and fulfil the corporate strategy. "Corporate strategy is concerned with the overall purpose and opportunity of the business enterprise to meet stakeholder expectations. This is a crucial level since it is greatly influenced by shareholders in the business and acts to steer tactical decision-making throughout the business enterprise. Corporate and business strategy is often stated explicitly in a "mission statement", (Johnson, et al. , 2008)

The objective of this report is to identify the different issues which are impacting on in the international HRM and the ways of overcoming the challenges of IHRM. This record critically research and evaluates all the factors related to the IHRM within an international context.

Main Body

Previously people management was related to the managing people within the company nonetheless they never cared for as resources. "Human reference insurance policies should be integrated with the tactical business planning because strategic HRM is emphasizing the integration of the HR policies with both one another with the business enterprise planning", (Keith Sisson, 1990).

There is a tactical significance of the HRM in the international market. Strategic HRM considers people because so many important advantage and it handles the improvement of human resources. "People are the most crucial asset and folks management is the responsibility of everybody and far too important to be still left to personnel managers. It practices that HRM needs to be owned or operated by line professionals and by older managers and by implication is too important to be kept to personnel managers", (Guest, 1991). HR professionals need to implement the regulations strategically to be able to control their people and gain the competitive advantages.

International Training and Development:

Training and development can be an important aspect of IHRM. "Training means the process of instructing new employees the essential skills they need to perform their jobs", (Dessler, 2008, p-294). The difference between the local training and development and the international training and development is to obtain additional experience from the international market. Many companies like IBM, Microsoft are sending their in several counties to find the international knowledge and activities.

Challenges of IHRM:

The problems of HRM include the standardisation and adaptation of work practices of different countries.

HRM in the web host country framework standardisation and adaption of work methods such as IHRM are using some of the strategies of earning the standardisation such as terminology training, cultural version and competitive settlement. Among the major aspects of IHRM is the adaptability which can be an individual's potential to adjust a ethnical change. It is important for the HR managers to modify along with the various cultures if they want to run their business within an international framework.

The amount of integration of policies within the local country such as the amount of integration of regulations within the local country will depend on the self-reliance, age group, experience and education and health insurance and family status.

HRM implications of dialect standardisation like there are some HRM implications of vocabulary standardisation of HRM by the local companies by language learning. Learning the neighborhood language can be helpful because it will help the professionals to learn and understand the languages of the acquaintances and help increase the performance of the company.

Integration between IHRM Strategy and Business Strategy:

It is important to keep the integration between your IHRM strategies with the business enterprise strategy. There are a few strategies which will help to make an modification between the IHRM and the business enterprise strategy such as the move strategies. "Transition strategies are made to help smooth movements from international to local assignments", (Rugman, et al. , 2009, p. 358). A number of the other strategies which can be impacting on the IHRM will be the following:-

Repatriation agreement: This arrangement will tell how much time a person will remain in an international place. "It really is an arrangement that spells out just how long a person will be published overseas and sets for the kind of job that'll be given to the person after returning", (Rugman, et al. , 2009, p. 358).

Rent or maintain the expatriate's home during the overseas travel: under this contract the business can reduce the financial burden for the professionals who travelled for a specific place on the tree-year to four-year programs. "Both Union Carbide and the Lightweight aluminum Company of America have such preparations which can be used to lessen to financial burden", (Rugman, et al. , p. 359).

Assign a senior exec as a sponsor for each manager posted in another country: a few of the firms put some older executives when every administrator visited visit in various places. "This means that you can find someone looking after each expatriate and ensuring that his / her performance, payment and career way are on the right track. If the expatriate is agenda to return home, the sponsor begins working internally to ensure a suitable position", (Rugman, et al. , 2009, p. 359). Many companies like IBM and Carbide utilize this form of the mentoring process.

Maintaining the on-going communications with expatriate professionals: this plan will ensure and allow managers really know what is happening in the home country. "it'll ensure that what's happening in the local office and if they are slated to be home on leave for any extended time frame, the company works them into projects at headquarters and in this manner they can maintain their presence at head office and improve the likelihood that are viewed as regular people of the management personnel rather than the outsiders", (Rugman, et al. , 2009, p. 359)

The impact of IHRM effects on culture:

Culture is a significant aspect of International HRM where there are some issues in the ethnical diversity in the workplace. "Corporate culture is the shared values, traditions, traditions, philosophy and regulations of a organization also the professional atmosphere that develops from this and affects behavior and performance", (Rugman, et al. , p. 132).

Managing the cross culture arises from the international market situation where the managers from the international patent company need to comprehend the local employees from the web host country and it could require different organisations structure and HRM procedures.

Because of globalisation there can be an impact of social diversity in the task place. People from different countries are working together or they may be moving from one spot to another place easier due to this globalisation. To manage this cultural variety HR managers can use Hofstede's cultural sizing in the national cultures such as the following:-

Power distance: The social variations can be understood by the ethnic difference among the two countries. "This identifies the amount to which people in a particular culture accept and expect that vitality in establishments and organisations is, and should be sent out unequally", (Edwards & Rees, 2010).

Uncertainty avoidance: Another important factor of understanding the ethnic differences is the uncertainty avoidance. "This means that the degree to which people in a culture feel anxious or threatened by uncertainty and ambiguity and hence create corporations and rules to try to prevent them", (Edward & Rees, 2010)

Individualism/collectivism: It'll determine the type of the culture in virtually any particular country. "Within an specific culture people have a tendency to look after their own pursuits and those of the immediate family, whereas in collectivist culture there's a tighter social framework in which each individual respects the group to which she or he belongs", (Edward & Rees, 2010)

Masculinity/femininity: Depending on the masculinity or femininity composition the culture changes. "Within a masculine culture the prominent values are reported to be ambition, assertiveness, performance and the acquisition of money and material objects, where as in a so-called female culture values like the standard of living, maintaining personal relationships and look after the weakened and the environment are emphasized", (Edward & Rees, 2010).

Time orientation: Finally, the time orientation will determine the social influences in any country. "formerly termed as misunderstanding dynamism and this relates to the time horizons that individuals in different cultures are focused towards with some looking several years forward in declining upon particular classes of action whilst others are more generated to the shorter term", (Edward & Rees, 2010)

It is important to understand the cultural variety at the workplace and manage them appropriately and Hofstede's ethnic dimension can help the HRM supervisor to help make the decisions. The concept of an expatriate can help the international company to broaden their market procedures in several countries and to gain the competitive advantages. "An expatriate (in abbreviated form, expat) is a person temporarily or permanently surviving in a country and culture other than that of the person's upbringing or legal residence", (Mercer, 1996). The role of your expatriate is to improve the shape of the social influence by living on that particular place.

Resourcing Strategy in IHRM:

Resourcing strategy in IHRM deals with the all the problems related to the management of recruiting. "It considers the consequences of international cultures on staff performance and welfare and explores the consequences (such as diversity issues) of the various staff resourcing options, for example: hiring local personnel vs. international meetings. It also examines training and development within an international environment and the complexities of multinational pay back management practice", (www. koganpage. com, 2010). Understanding the resourcing strategy can help to gain the competitive advantages in the international market.

Recruitment of Labour Market:

One of the major problems for the multinational companies is the varying demand of the organised demand of the labour across the world. Due to national differences the nature of economic, political and legal systems can create a number of labour relations systems and strategy. "In controlling labour relations the most multinational companies use a combination of centralization and decentralization with some decision being made on head office as well as others being dealt with by the mangers on site", (Colinson, et al. , 2009, p. 366). For example, US companies are exercising more centralized management control and close reporting system and UK and EU companies are more decentralized and less control on the reporting system and versatile management control.

Understanding the labour market can be an essential requirement of the IHRM and companies need to consider the labour market relations with the company's goals and goals. "Labour relations practices vary broadly in the international arena, for example, union-management relationships and industry democracy methods are different throughout the European countries and these dramatically differ from those in Japan", (Rugman, et al. , 2009, p. 377)

Labour market can support the international organisations by lessening the labour costs because in some countries the labour costs are less than the other countries and it will help to gain the competitive advantages as well. A strong relationship between the labour market and the international organisation will help to gain the competitive advantages in the global market.


Understanding the labour legislation in the international market is required to make a powerful IHRM activities, in an international market such as labour laws, rules and regulations from the labour union imposed in virtually any particular countries, reimbursement and payment activities based on the international laws and regulation etc.

According the porters universal strategies the IHM can make the earnings either by cost management or a differentiation strategy.

Cultural consciousness:

One of the major areas of International HRM is to comprehend the cultural variations in various countries like the social difference and the cross-culture affects among the list of people living on those places. "IHRM should have a lead in the development of organisation's intercultural competence as well as in controlling groupings and teams", (Tung, 2008). The growing matter about the cross ethnical activities includes the knowing of culture by learning making the right multicultural environment where people from different cultural backdrop will work collectively as a cross-cultural perspective.

Political aspect:

Because of globalisation companies are moving for the global business environment because of income generation and expansion of market talk about in the appearing market. The political dimensions into the international marketplaces are growing but there are a few risks associated with the international business. "The various political risks are influencing the companies such as political philosophies in several countries made by the local government, cultural unrest, terrorism or arm conflict, rising nationalism, competing between the religious organizations or the newly created international alliances, (Collinson, et al. , 2009, p. 392). In contrast, the careful planning and execution of HR planning can help the HR professionals to lessen the politics risk in the inner market.


International HRM is a challenging concern in modern business environment and the HR professionals need to carefully apply those insurance policies and types of procedures related to the IHRM. The role of HR professionals is to look at the new cultural diversity and employee diversity at work. It can be done by working out and development activities and worker empowerment. Employee empowerment can help the organisation to increase the profit and find the competitive advantages through versatile working team and pleasing the employees who made a huge contribution in getting the results.

International recruitment insurance plan making have to be effective by selecting the employees from different locations such as outsourcing or offshoring for example, Unilever and P&G are one of the very most successful organisation to make the outsourcing activities on the planet market, (Edward & Rees, 2009). Furthermore the international payment plan needs to be in series with the country's regulations and government regulations and procedures. The concept of competitive reimbursement can be a solution for the international HR managers to conquer the obstacles in the global market.

Finally, globalisation has effects on the HRM in different ways and the manager's role is to fit them in line with the requirements of the company. The overall aims of an organisation are to increase their income and the HR managers need to be worried about fulfilment of the business's goals and goals.

Some of the limits need to be considered when coming up with this essay like the limited amount of resources of information within an international country and the limited accessibility of the resources of information. However, this article can give a concept about the IHRM and their uses and cons in the international framework.

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