Tesco Ethical Issues

Keywords: ethical issues in tesco

Tesco is a respected superstore chain in UK and also the third largest retailer on the planet headquartered in Cheshunt, UK. Tesco proven itself as another largest retailer on earth after Wal-Mart and Carrefour. By the center of 2010 Tesco has 4811 stores globally and 472000 employees and made £62. 5 bn group sales. Tesco perform their business with a motto of "Every Little Helps".

Chapter 1:

Background Analysis:

Tesco was founded by Jack port Cohen. Jack Cohen served with the Royal Air Push during the First World War. Once he went back form conflict at 1919, he spent 30 pound to buy surplus food stockpiles and opened just a little stall in east London. On his first day he previously £4 turnover and £1 earnings. Jack Cohen began offering his firs own brand product in 1924 and that was Tesco Tea. The name Tesco originated from the initials of TE Stockwell who was somebody in the organization of tea suppliers and CO from Jack's last name. In 1929 Jack Cohen opened up his first Tesco store in Burnt Oak, Edgware, and North London and in 1932 Tesco Stores Small became an exclusive limited company. 2 yrs later Jack Cohen bought a plot of land at Angel highway, Edmonton North London to create a new headquarters and warehouse that was the first modern food warehouse in the united states and unveiled new ideas for central stock control. Down the road to ensure fresh vegetables for his trade he bought three acres of land with greenhouses and 9 acres of field in Cheshun and Hertfordshire for growing cucumber, tomato vegetables and fruit trees and shrubs. In 1947 Tesco Stores Ltd floats on the Stock Exchange with a show price of 25p. The first Tesco self service supermarket was opened in 1956 in a converted movie theater in Maldon.

Lines of Business:

Tesco is a superstore giant who sells almost every necessary things for our day to day life. It is stated in Tesco website that a few of the Tesco stores stock up around 40000 product lines to meet the expectation of the customer. Below I've mentioned some of the common product line in Tesco I came across in Tesco website

Groceries: Grocery store section includes a huge selection of preparing food product along with health and beauty including red and white wines.

Electrical Goods: Computer, PC accessories, Sound system, Camera, MP3 players, Movie players, photo printing, audio accessories, projectors, Tv set, radio, cell phones & accessorizes etc.

Home and electro-mechanical: Washer, steam generator iron, heating, appliances for the kitchen, kettles, toaster, espresso machines etc.

Furniture & kitchen: Sofas, armchairs, mattresses, mattresses, kid's furniture, bathroom accessories.

Clothing & Jeweler: Jeweler, watches, diamonds, wedding rings, clothing.

Garden: Garden sheds furniture, garden storages, inexperienced houses, BBQ & kitchen, lighting & heating, pressure washers.

Baby & Child: Bay gadgets, bathing, changing & nappies, child car seats, maternity, carriers & accessories.

Banking & Insurance: Car and home insurance, lending options, credit cards, home loans, gas & electricity etc.

Chapter 2:

Business strategy:

Tesco has a well-established and consistent strategy for expansion, which includes allowed Tesco to bolster their central UK business and drive growth into new markets. Tesco has continued to make good improvement with the strategy, which includes five elements, reflecting their four founded areas of focus, and also Tesco's long-term commitments on community and environment.

The aims of strategy are
  1. To be a successful international retailer
  2. To expand the core UK business
  3. To be as strong in non-food just as food.
  4. To develop retailing services - such as Tesco Personal Finance, Telecoms and Tesco. com
  5. To put community at the heart of what we do.

To be a successful international shop:

Tesco's International Strategy:

The full emergence of international retailing is not something that may happen overnight - it requires a permanent approach.

With more than a decade of experience overseas, Tesco has progressed a strategy based on six elements

Be versatile - each market is unique and requires a different approach

Act local - local customers, source chains and rules require a customized offer sent by local personnel.

Maintain concentrate - Tesco understand that customers want great service, great choice and great value. To become established as the best local brand is a permanent effort.

Use multi-formats

Develop capability - it's not about level, it's about skill - so we make sure we've capability through people, functions and systems.

Build brands

To grow the core UK business:

Tesco's around 70% group sales & revenue result from UK business where Tesco offers 2, 200 stores and 285, 00 employees.

Sales of non food which really is a key part of Tesco's strategy donate to the entire UK development.

Store Platforms: Tesco has four different store formats

Express -up to 3, 000 sq ft

Metro- roughly 7000-15, 00 sq ft

Superstore- roughly 20, 000-50, 000sq ft

Extra- around 60, 000 sq foot and above. .

To be as strong in non-food as with food:

Tesco's aim is usually to be as strong in non-food such as food this means providing customers same great quality, range, price and service as they are doing in their food business.

Ranges and value: All the Tesco stores including small express sell some non-food item where as the extra's and homeplus give you a great variety of choice of non food item such as BBQ and garden furniture's.

Clothing: Tesco clothing brings fashion at an excellent price. About one in seven Tesco customers have bought from clothing selections.

To develop retailing services - such as Tesco Personal Money, Telecoms and Tesco. com:

Tesco is concerned about their growing quantity of different types of customer and their needs, therefore Tesco offer with their customer several way to look.

Tesco Personal Fund (TPF)

Tesco. com

Tesco Telecoms.

To put community at the heart of what we do:

The Community Plan in each country is situated around Tesco's community pledges - actively encouraging local communities; buying and selling products; caring for the environment; providing customer's healthy options and good jobs for local people - and reflects the needs of the neighborhood communities.

Chapter 3:

Mission Statement/Statement of Worth:

Mission affirmation is a distinctive purpose that pieces a company aside from others and recognizes the opportunity of its operation. It identifies about the business enterprise, customer, and value of the client and where the company wishes to be. Tesco's objective statement explains below

"Our core goal is to build value for customers to earn their life time loyalty. "

This statement identifies that Tesco focus on more on customer satisfaction. It evidently categories their desire towards excellent customer support and provide great value to the customers to allow them to count on Tesco. It also details that Tesco's success will depend on individuals who use them and shop with them. If customers like the offer, they will more likely another in case employees detects it worthwhile they can motivate themselves for the extra mile to help customer. Which can be indicated as two following values
  1. No one will try harder for customers.
  2. Treat people once we prefer to be treated.

Environmental analysis:

Environmental examination is the examination of the possible effects of the external pushes on which the business survival and growth depends. The environment examination can be divided in to two sections, you are Far off Environmental Factor which the organization or company does not have any control and another is Industrial Environment Factor which the organization offers some control. Remote Environmental Factor includes politics, economic, social, technological and ecological factors which can influence Tesco's business as detailed below.

Political issues:

Taxation insurance plan - The business enterprise of any business effects immediately by this plan. If the government increases VAT, eventually price of almost every product of Tesco would go up.

Exports imports coverage - if administration changes any export transfer rules, it might have an effect on Tesco's business

Government stabilities - Tesco should carefully examine the political balance of any country before they plan to develop to. Changes in federal can cause to changes in taxation and legislation.

Economic Issues:

Petroleum price- Tesco has 4811 branches worldwide. Tesco have to deliver products from store to store quite often and the delivery cost much more depends on petroleum price. So increase of the petroleum cost will affect their business.

Currency exchange rate- Forex rate would have an effect on their export and import business.

Economic Progress - If economical development gets low their markets will fall down, customer would like to save lots of money rather than spending money on buying.

Social Issues:

Social religious belief- Tesco should value local interpersonal and religious beliefs and their needs to be able to regulate market.

Attitude to work - Tesco has to find area where local human population have high frame of mind to work. So the recruitment process will be easy and also personnel turnover will be low.

Technological Issues:

High-speed data communication Internet- For the business like Tesco it's very essential to have broadband data communication to make the standard sales survey keep up to date with the merchandise price from a central workplace.

New materials and processes- Newly added personal service machines in lots of the store has reduced the longing time for the client in the queue.

Ecological issues:

Factor triggered by weather or climates- Factor triggered by weather or climates effects business a great deal. It can forecast about their sales and order requirements.

Chapter 4:

SWOT Examination:

A SWOT research will reveal just what Tesco does & will also help perform their correct decision making. This SWOT examination gives us a specific idea on what the business is good at & which areas they can improve more & put more focus on achieve their goal.

Strength, Weakness, Opportunity & Dangers (SWOT) is explained below


  • Tesco is one of the leading stores in the world with having more than 30% grocery store market share in UK.
  • Tesco is strong in both food and non food item. Tesco's market for non food is worth roughly £75 billion in UK.
  • Increasing progress of their online business made Tesco to be the most significant grocery online dealer on earth with having over 450000 users.
  • Tesco has 30% of their store outside UK & prepared to make it 45% by the end of 2010.
  • Tesco planned to be carbon neutral company by 2050. Eventually for which every new store cost 30% more to make, but significantly it uses 50% less energy.


  • Failure to dominate metropolis centre in UK, where other competitors are doing actually well.
  • Tesco is comparatively new in insurance and telephone market.


  • New location and store type allows Tesco to adopt good thing about market development.
  • Tesco's small stores "Express" idea can help them to broaden their business more quickly.
  • Tesco can merge or form a tactical alliance with another company in areas where Tesco is not doing perfectly but could do better with the competence of a specialised company.
  • Tesco's new launched drive through service is a new connection in retail world that may bring more client satisfaction & bring variety in their services.


  • Other competitors.
  • Location war
  • Tesco gets too big daily and traveling out your competition. So the authorities and mergers competition can put Tesco in trouble.
  • Comparatively cheap product price might cause doubt for the client about the merchandise quality of Tesco.

Chapter 4:

Strategic model:

Michael Porter describes a business strategy category design where there are three basic types for success and maintenance of its competitive benefits. The three types are

  1. Market Segmentation
  2. Differentiation
  3. Cost leadership

Cost control more centered on having most affordable price compare to other group on the market while still achieving high return on investment.

A differentiation strategy is mainly focused on producing product which is maintained through out its industry as unique.

Another strategy is Market segmentation which is more focused on different kind of product for different market.

From the talked about three tactical levels I would recommend Tesco to use cost control strategy model. Cost command is more centered on having most affordable price with the mark of making high return on investment (ROI). The main goal of cost leadership is to create less expensive but same quality a product which has already been exists in the market. This strategy is normally related with large-scale businesses that offer "standard" products with reasonably little altered but completely acceptable to the the majority of the clients. As Tesco is a major company and one of the market market leaders in retail business so they have to face such difficulties to piece their budget. Tesco is not the one company who's associated with retail business however they have got strong competition. For competing with them and make more income they have arrange for proper strategy based on market research. After the current recession on earth most of the peoples buying ability is decreased. So in this time around if any business offer quality product but in cheap rate then your maximum customer would go to the company. Which just will not make Tesco beneficial but also bring customer satisfaction. This may encourage customer to spend more as well. For example if some other company sell coca cola multi pack can in £2. 95 where Tesco sells it in half price, then almost all of the client would go for Tesco as they are getting it cheaper but same quality. Here it seems Tesco is making less money but strategy will show that they are actually making more revenue as most people would go for cheap price and this little revenue would make higher revenue.

Chapter 5:

Key performance indication (KPI):

Key performance sign (KPI) helps any company to measure improvement towards its major permanent goal. KPI is utilized by organization to evaluate its success. Some key performance signal (KPI) of Tesco plc is listed below

UK market talk about:

As market head in the retail business Tesco is obviously mindful about their market share. By the middle of 2009 Tesco's total UK market share was 22. 2% in grocery store and 8. 8% in non-food item that was respectively 21. 8% and 8. 5% in 2008.

Employee retention:

Employee retention shows the ratio of employees who have remained with Tesco for longer than twelve months. Tesco use this measure to monitor employee satisfaction and commitment and they always try to go over 80%. One information shows that staff retention for Tesco was 84% in 2008 and by 2009 it lifted to 87%.

Reduction in CO2 emissions:

This measure shows the overall reduction in emissions from energy. It excludes refrigerant gas emissions. It shows the average reduction in emissions intensity of most new stores built since 2006/7. Carbon track reporting is reassured by Environmental Resources Management (ERM).

Information requirements for the many managerial decision making levels:

Level of


Type of decision

Type of IS required

Benefits to organisation




ESS - Setting 5 years sales forecasting system

Better plan for the future


ESS- Financial system for both federal government and shareholders.

Better budget allocation


ESS- every year sales reporting system

Better prediction about the revenue


ESS- Develop the relationship system between company and customer.

Bring more customer satisfaction.

Level of


Type of decision

Type of IS required

Benefits to organisation




MIS- Employee management system

Checking the good thing about employee


MIS- Management system of the product

Checking the progress of the merchandise.

Store performance report

DSS- Produce sydney of shrinkage and sales

Gives clear idea about sales


DSS- Apply new system for the company

Better information

Level of


Type of decision

Type of IS required

Benefits to organization




KWS- Apply a new design for the store

Have superior looks of the store


KWS- Applying a fresh marketing system

Get better market share


KWS- Applying a fresh sales system

Have modern and improved upon sales system.

Level of


Type of decision

Type of IS required

Benefits to organisation

Operation Level


TPS- retailing system

Improved control over sales data.


TPS- Stock keeping track of system

Knowledge about the market

Employee Expense

TPS- Employee routine and salary

Knowledge about the staff expenses.


TPS- Apply a fresh system for promotional package

Knowledge about customer and bring customer satisfaction.

Chapter 6:

Competitive border:

Tesco use various information systems in their different decision making level. Among the important decisions they make is about their customer as how they earn their customer's life loyalty, how they may encourage customer to shop with Tesco.

Therefore they use Exec Support System (ESS) to screen and improve their relationship between customer and Tesco. In my own thoughts and opinions this customer marriage management would give them a competitive border as Tesco is always keen to improve their marriage with customer.

Customer Relationship Management (CRM) is a strategy for managing an organization or company's interaction with the customer. It can be achieved by stretching life span, breadth and depth of the relationship with the client, identifying loss-making romantic relationship and terminating.

CRM software for Tesco:

Tesco is using CRM software vendor RightNow that they adopted recently in their call centres to support its electronic section, Tesco digital. This technique allows them to control a customer relationship via mobile phone, email or chat.

Club greeting card:

Club card is a card provided by Tesco to their customers to gather points based on their shopping amount. This is another decision of Tesco which encourage customers to look from Tesco more and more. Thus Tesco builds strong relation using their customers.

Tesco encourage every customer to sign up for club cards. Once they sign up for club credit card they meet the criteria to gather 2 points atlanta divorce attorneys pound put in. Every 100 points is the same as £1. After the end of each statement they'll receive voucher corresponding to their obtained points plus they can use vouchers in virtually any Tesco stores or online. Thus Tesco make strong relationship using their customers.

Chapter 7:

Ethical issues:

As a founder person in Ethical Trading Initiative (ETI) Tesco use the ETI bottom part code which includes employment is openly chosen, independence of association and the to collective bargaining are respected, working conditions are safe and hygienic, child labour shall not be utilized, living salary are paid, working time are not abnormal, no discrimination is practised, regular career is provided and no harsh or inhumane treatment is allowed. More over They have successfully accomplished Fair Trade commitment because of their farmers.

There will vary types of moral issues of Information System to be able to create understanding of IS ethical concern. Tesco has approximately 472000 employees and they hold lots of their personal and financial information. Tesco is following a data protection act 1998 and strongly committed to keep that information private and should not sell to other alternative party.

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