The Expectancy Theory Applied In Apple Inc Business Essay

Apple Inc. , as an effective firm, has their own effective ways to stimulate the employees. Steve Job, the cofounder of Apple Inc. , was a perfectionist. He was always considered to be a great motivator. He forced his workers as far as they could go and sometimes it didn't end well. Steve Job has been criticized many times for dealing with his employees harshly but a lot of his employees do confess that they achieved things that they never thought they could due to pressure he placed on them. He always wished to be certain he was making the right decision so he'd always think every possible choice option through before he made his executive team plus they often would dispute the pros and cons of every idea before a choice was made (Nathan Schiller, 2012). We're able to consider that both McGregor X and Y Theory were being applied by Steve Jobs

In X Theory, employees need to be driven to require in carrot and stick management. Carrot and keep management was applied by Steve Careers to develop worker's potential. For instance, when people do not stand for the Macintosh project, he fired the ones that stand against him and appointed other great employees. In fact, he held those who can work with him have a tendency to be loyal such as his A team developers, executives and designers.

Steve Job used the McGregor Y Theory. It is because he would encourage the team all together rather than just controlling his staff. He believed that his workers would work with their full potential if given the right drive which may also be why he cared for them harshly. He believed his employees could be great and he wished to see them do well. For example, Ratzlaff, a creative director of Apple Inc. , possessed created an excellent design for iMac. This new design was not recognized until Steve believed impressed along with his design. Steve Jobs praise Ratzlaff and he sensed happy as Steve Jobs is a person with high expectation which almost no people could give him what he sought.

Maslow's Hierarchy of Needs Theory - is the best known motivation theory suggested by Abraham Maslow that involves the needs in term of (Steve Denning, 2012)

Physiological: Food, drink shelter, sex, and other physical requirements

Safety: Security and safeguard from physical psychological harm

Social: Love, belongingness, popularity, and friendship

Esteem: Internal esteem factors such as position, recognition and attention

Self-actualization: Growth, attaining one's potential, and self-fulfilment.

Below is a details plan of exemplory case of Apple Inc. to fulfill each of these needs:

1. Physiological needs: Apple Inc. provides affordable refreshment breaks, work time, and physical comfort for their employees to work.

2. Basic safety needs: Apple Inc. has done a great job in offering for these needs, such as bottom payment, safe working conditions and benefits. They could still have improvement in job security, which is to eliminate the threat that a lot of workers afraid of sacrificing their jobs because of their performance.

3. Social needs: Apple Inc. has attempted to enhance the environment between managers and employees. This may help the individuals to consider that the sense of belonging to be of essential importance.

4. Esteem needs: Apple Inc. fulfill their workers esteem needs by demonstrating them responsibility for important jobs, offering chances for campaign to higher job status, and popularity from Steve Careers. They always ensure their staff know that their contribution can help in reaching the organizational goals.

5. Self-actualization needs: Apple Inc. has always provided creative and challenging work to their employees through the products they develop. When the challenging work is performed perfectly, this could make their employees to believe that they already are in the area they need where their personal- actualization is satisfied.

Goal-Setting Theory- The idea defines the essential romance between goals and performance. Research helps predictions that the very best performance seems to result when aims are challenging, when performance are examined and align to feedback on results, and acceptance and commitment are manufactured. (Fred C. Lunenburg, 2011)

Apple Inc. 's Goal-Setting Theory

The "goal-setting theory, is one of the procedure theories that is applied to the Apple Inc. They highly focus to motivate their employees to perform challenging task goals. The appropriate goals-setting management within Apple Inc. is obviously able to help in clarifying performance prospects. A groundwork for behavioural self-management has been provided by Apple Inc. It might motivate the task performance and self-satisfaction of the employees within the Apple Inc.

Expectancy Theory - says an individual tends to take action in a certain way predicated on the expectation that the work will be accompanied by a desired final result. Expectancy is the effort-performance linkage; instrumentality is the performance-reward linkage; and valence is the attractiveness of the praise.

Expectancy Theory applied in Apple Inc.

Apple Inc. uses expectation theory to encourage the employees to attain the goals that happen to be measureable, achievable and specific. Employees attempt to increase their job performance level to get the appreciated rewards.

However, it seems to be idealistic because almost all of the people perceive high degree correlation between performance and rewards. So, Apple Inc. concern on each one of the employees and offer them beneficial welfare. This may improve the performance level of the employees even though rewards are not as employees desired. Apple may ensure that the employee can achieve the directed performance level by discovered the employee's potential to make the company operations more effective.

Company's Businesses/ Practices

Apple Inc. is definitely considered the most innovative and admired company on the planet. They expose that the employees' drive is a key success factor. So, their workers are given bonuses and rewards in order to preserve high motivation and foster creative thinking.

Apple Inc. , for illustration, rewards its employees giving them a acceptance bonus of 3% to 5% of these bottom salary, unless they fail to achieve their aim for. Obviously, they make an effort to sustain employee's desire and commitment. Apple Inc. 's employees will receive a free ipod touch Shuffle or iPhone as a reward for their achievements.

As of July 2012, Apple Store employees have obtained pay raises as high as 25 per cent with their salary because of great performance. Furthermore, Apple CEO Tim Make meals created a discount system. Beneath the new system, Apple Inc. employees received $500 from a Macintosh personal computer or $250 off of an iPad. This discount, that can be used every three years, is available to all employees who've worked for the business for at least 3 months. Employees are also always getting a fixed 25 % discount on Apple hardware.

Apple Inc. is an excellent example of an organization that's not only capable of motivating employees to do some success, but also of making them prepared to do. Apple Inc. fosters both intrinsic and extrinsic inspiration through organizational factors like a culture that induces dedication that recognises employees' achievements and value by offering financial and non-financial incentives. A successful company always embrace a total incentive system that incorporates both financial and non-financial incentives. This is exactly what Apple Inc. did and this strategy is proven to be effective.

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