The products of Johnson and Johnson

Johnson & Johnson is the world's most thorough and broadly established manufacturer of healthcare products, and a company of related services, for the buyer, pharmaceutical, and medical devices and diagnostics markets. Johnson & Johnson was arranged in the Talk about of New Jersey in 1887. William C. Weldon is the Chairman, Table of Director and CEO of the business. Johnson & Johnson's primary interest, both historically and presently, has been around products related to health and well-being. The essential objective of the company is to provide scientifically sound, high quality products and services to help heal, stop disease and improve the standard of living.

Since the 1900s, the business has pursued constant diversification. It added consumer products in the 1920s and created another division for medical products in 1941 which became Ethicon. It widened into pharmaceuticals with the purchase of McNeil Laboratories, Inc. , Cilag, and Janssen Pharmaceutical, and into women's sanitary products and toiletries in the 1970s and 1980s. Lately, Johnson & Johnson has extended into such diverse areas as biopharmaceuticals, orthopedic devices, and Internet publishing. Just lately, Johnson & Johnson has purchased Pfizer's Consumer Professional medical department. The transition from Pfizer to Johnson and Johnson was completed Dec 18, 2006.

At present, Johnson & Johnson includes some 250 subsidiary companies with functions in over 57 countries which it identifies as "Johnson & Johnson Family of Companies". A few of these subsidiaries include

ALZA Corporation

BabyCenter, L. L. C.

Codman & Shurtleff, Inc.

Cordis Corporation

DePuy, Inc.

Ethicon, Inc.

Global Pharmaceutical Resource Group (GPSG)


Information Technology Services

Janssen Pharmaceutica Products, L. P.

Johnson & Johnson, Band of Consumer Companies, Inc.

Johnson & Johnson HEALTHCARE Systems Inc.

Johnson & Johnson - Merck Consumer Pharmaceuticals Co.

Johnson HYPERLINK "http://en. wikipedia. org/wiki/Johnson_&_Johnson_Pharmaceutical_Research_&_Development"&HYPERLINK "http://en. wikipedia. org/wiki/Johnson_&_Johnson_Pharmaceutical_Research_&_Development" Johnson Pharmaceutical Research HYPERLINK "http://en. wikipedia. org/wiki/Johnson_&_Johnson_Pharmaceutical_Research_&_Development"&HYPERLINK "http://en. wikipedia. org/wiki/Johnson_&_Johnson_Pharmaceutical_Research_&_Development" Development, L. L. C.

Johnson and Johnson products are sold in over 175 countries. A few of its products are listed below

Allergy, freezing & flu

Baby care


Dental care

Diabetes care

Family planning

Wound care

Vision care

Skin & scalp care

Pain relievers. . . . . . . . . . and so many more.


To optimize the global vitality of diversity and inclusion to drive superior business results and lasting competitive benefits.


They will achieve their eyesight by

Fostering Credo-based inclusive civilizations that embrace our variations and drive advancement to accelerate growth (work place).

Achieving a skilled, high performance workforce that is reflective of the diverse global market (workforce).

Working with business leaders to recognize and create targeted market opportunities for consumers across diverse demographic sections (marketplace).

Cultivating external associations with professional, patient and civic teams to aid business priorities (exterior stakeholders).


The overall evaluation of the companys Durability, Weakness, Opportunities and Threats is called as SWOT Research.

The exterior environment evaluation of any business will give you the opportunities and hazards facing the business enterprise. The exterior environment involves two parts

1) Macro Environment: Demographic, Economic, Technology, Political-legal, Socio-cultural

2) Micro Environment: Customers, Competition, Distributors, Suppliers.

The Internal Environment Research will give you the durability and weakness of the business.


SWOT research is a basic technique that is often found in strategic planning, improving company success, organizational development and identifying competitive benefits. SWOT means: Talents, Weaknesses, Opportunities & Threats. These four factors create better investment decisions. An excellent SWOT analysis takes effort, however the more one puts into SWOT analysis the better one will understand the business. Let's take a look at each factor in turn.


Johnson and Johnson are referred to as the worlds greatest and most extensive healthcare manufacturer. The business holds divisions across consumer marketplaces, pharmaceutical and healthcare markets.

The business model adapted by Johnson and Johnson fundamentally uses the version of entrepreneurial beliefs (Our Credo) in order to retain an advantage within the marketplace place.

The company has excellent reputation among customers. Customers do imagine on the products and purchase. It deals in a variety of brand products such as baby petrol, baby soaps, Band-Aids, etc. Such strong brand identification and variety of products guarantee high income for the business for the a long time.

They have kept speed with changing needs in a competitive marketplace by causing new improvements and increasing quality in their products through their research and development.

The use of 3rd party office buildings working as standalone models provides the chance to develop concepts with cultural things to consider which can prove important when taking a product to global marketplaces.

They have also contributed a whole lot towards sociable responsibility such as environment, governance, HIV/Assists, health and basic safety etc. and therefore have a good image in the market.


There is increasing pressure within pharmaceutical markets to lessen prices in line with medical budgets and keep maintaining patent expirations to ensure common programmes are kept up to date within critical journey movements.

Johnson and Johnson faced a decrease in the marketplace demand for key products which some products were branded.


Whilst the recent acquisition of Pfizer Consumer Health care will become an opportunity in its right to promote expansion for the organization through alternate routes you have the added value capitalized through the profits on return which will be realized 12 months before plan releasing funds back to the bottom line.

Johnson and Johnson have highlighted new advancements in pharma products with five undergoing regulatory review which provides the chance to grow the existing product portfolio.

Development into new functions of medical devices and diagnostics will provide new market segments to entry that will lead to business development.

Bringing new technology and changes in the dynamic market.


Internal threat over the industry and not isolated to Johnson and Johnson would be the level of fraud and counterfeiting of drugs maintained through internal personnel.

Generally within the primary pharmaceutical companies there is a advanced of competition for the generics marketplaces where patents surface finish which is the first to entry where success will generally be decided.

Technological advancements with bio-tech principles will potentially move the traditional pharmaceutical methods out of the market place in the long term.

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