Why Use SOCIAL WEBSITES as a kind of Recruitment?

Working name

'Social advertising recruitment: why put it to use at the Royal Vet College?'


The Royal Vet College or university (RVC) has commissioned me to judge social multimedia recruiting strategies and possible future opportunities to ensure they remain competitive in the recruitment market.

Within this proposal, I'll outline the context of the study which will provide more qualifications information of public mass media recruitment and the RVC. I will then provide a summary of an initial literature review that may define the emphasis and range of the study project going to be undertaken (Gray 2014). An appropriate research methodology and the way in which I plan to perform my research will be complete along with how I plan to analyse the day obtained. Possible issues and restrictions will be mentioned and possible answers to overcome them. I am going to propose timescales of the job milestones and finally provide a bottom line.


Established in 1791 and founded at two sites in London and Hertfordshire, the Royal Veterinary College or university is one of 7 veterinary institutions in the united kingdom. A key part of their overall strategy is 'to be the first choice for those seeking to work in the veterinary, biosciences and One Health Higher Education sector' (RVC 2015). The Human Resources (HR) strategy is aligned to the overall technique to support its goals and, so, a key part of the HR strategy is 'the capacity to catch the attention of and retain talent at every degree of the company from the local, nationwide and international markets where we compete will remain fundamental to your success' (RVC 2015). The utilisation of sociable media to get talent is an ever-increasingly popular topic within the HR occupation so the HR team are eager to explore its value to help achieve this HR objective and ensure they stay competitive in the recruitment marketplaces. The HR team are also enthusiastic to discover if utilising cultural advertising for recruitment brings other cost and administrative efficiency benefits. Being a previous person in the HR team at the College who have seen their current online recruitment process expand and develop for the organisation's needs, I am enthusiastic about discovering if and how it could be further designed to utilise sociable multimedia, whether it provides a competitive advantage in the race for skill and whether this might be a valuable use of the resources. I am wanting that the RVC must have at least some factor of social press recruitment presence but, given the diverse nature of its employees and their differing backgrounds and occupations, whether social marketing can offer value to all or any its recruitment campaigns remains to be seen.

Literature Review

This books review will guide the development of my research matter. As Gray (2014) state governments 'In order to enhance our collective knowledge, a researcher must understand what has gone before. ' In seeking to do this I've assessed numerous relevant books related to the use of social press for recruitment and common topics were mentioned and formed the foundation of my books review.

An important part of any Human Tool Management (HRM) strategy is the effective recruitment of its staff which the Chartered Institute of Employees and Development (CIPD) (2016) point out as 'central and imperative to the successful day-to-day functioning of any company'. Within an ever-increasingly competitive business environment, organisations are going for a more strategic method of the staffing of the organisations (Taylor 2014). When Tim Berners-Lee created the World Wide Web, it had not been a long time before it added a fresh dimensions and new opportunities in the recruitment field with the advent of online recruitment which first started in the mid-nineties. Commentators were quick to advocate its use because of the perceived efficiency advantages of instead of strictly paper-based recruitment. Seminal research by Capelli (2001) mentioned that, while online recruitment was increasing in popularity due to the reduction in recruitment costs and time saved, its successful use was only achieved by those who fundamentally modified their recruitment process by using online media to market the company and build associations with candidates to create talent swimming pools. The advancement of social press enabled organisations for taking this marketing concept further by permitting organisations to promote its brand leading to more, better individuals by giving perception into recruitment the process and what it is like to work there (People Management 2013). In addition, social media enabled immediate communication with focus on candidates resulting in a higher probability a vacancy will be brought to the interest of somebody who is ideally experienced to complete it (Taylor 2014). Modern research by Schmidt and Landers (2016) also claim that 'outgoing social advertising messages can enhance organisational interest and recruit more and better candidates by sharing commercial values to raise the reputation and presence of the organisation. ' These benefits are why 54% of employers are engaging in social multimedia for recruitment (CIPD 2013). The outlined advised benefits are an attractive prospect. However, little research has been performed to determine what the inner costs are of preserving a social press presence i. e. required time put in each day and training personnel in the use of social multimedia costs. This valuable information will form part of my primary research methods which is to determine what, exactly, the RVC wish to gain from utilising public mass media for recruitment and what the current capabilities of doing so can be.

An additional, and controversial, use of sociable media in the recruitment process is deploying it to display potential candidates. Contemporary research by Schmidt and Landers (2016) show no website link between social multimedia features of potential prospects and job performance and they advise that, until more in-depth research is carried out in this area, social media is better used for recruitment and building a brand than as a selection tool. However, testing candidates in this manner is can offer recruiters with a very important source of information not found using traditional techniques (Davison et al. 2012; Kluemper 2013). Further research in this field by me about the potential benefits and dangers to recruiters at the RVC of using this approach to sociable media will permit me to make a balanced advice on whether verification individuals should be performed at the RVC.

Another thought when utilising interpersonal advertising for recruitment is the impact it has on equality and diversity (E & D). Taylor (2014) and Iddekinge et al. (2013) state that organisations should not solely use sociable mass media for recruitment as it is predominately utilized by women and younger generations. Rather, it ought to be used in conjunction with traditional methods. As an increased education establishment with E & D factors high on the plan, further research and knowledge of the RVC's E & D commitments and aims must be studied into account and aligned to before any recommendations are created.

With such fast-paced developments in social multimedia and technology in general, it might be smart to also examine the implications of future improvements in social marketing recruitment to ensure any suggestions provided are future-proofed. One well noted development that pledges to have a huge impact on interpersonal mass media recruitment is 'bid data' and 'analytics' which Schmidt and Landers (2016) believe that will enhance the HR discipline by giving it with an abundance of valuable information with which to make decisions. Regarding recruitment, this information looks for to help recruit more desirable applicants. What resources are needed to utilise big data and analytics, and in what capacity it would be suitable for the RVC is will form part of my research. Schmidt and Landers (2016) also advocate dealing with internal IT experts to help guide and form the future of human resource management and this relationship, and whether more formal connections arrangements are essential at the RVC, will also form part of my further research.


I have chosen to conduct this research in a case study format as a research study generates multiple perspectives through multiple data collection methods (Lewis 2003) that i will need to use to see the several perspectives of different people regarding the suitability of using sociable press recruitment at the RVC and its general use i. e. recruiting managers, HR, recent recruits and other organisations. As Gray (2014) expresses 'the integration and contrasting of the different perspectives can build a rich and detailed knowledge of the framework'.

The circumstance study's epistemological way considered will be constructivist since I am the creator of my own knowledge by talking about and analysing and adding people's different perspectives on sociable media recruitments suitability at the RVC, rather than discovering it in an objectivist fashion.

The question of whether to make use of SOCIAL NETWORKING Recruitment at the RVC will greatly rely upon the perspectives (data) of RVC personnel and similar organisations and I anticipate that the concentrate and direction of the research will also be led by them. The right methodology to make use of for this case study that will allow this is grounded theory which allow the introduction of a theory by exploring, producing and provisionally verifying through organized data collection and evaluation of data pertaining to that trend (Strauss and Corbin 1998). Common ways of research used in grounded theory are interviewing and focus groups which will be a valuable way to obtain viewpoints and ideas of my research content.

Along with the qualitative research methods of interviews and concentration groups, surveys to seek opinions would provide valuable perspectives of sociable media recruitment and this mixed method of research provides a richer, contextual understanding of the trend being investigated (Hansen et al, 2005)


I will in the beginning conduct face to face interviews with recruiting managers from each one of the differing staff communities within the College and the Businesses Supervisor in HR, as well as do a face to face focus between your team of 5 HR Administrators, to ascertain exactly what they may be hoping to get from utilising sociable media recruitment. This is an important first step in my research study is it can not only enable me to get a firm specific point of view on what is required and feasable but concentrate the next stage of my research and data collection to make sure it is highly relevant to their needs. The interviews will be conducted in a semi-structured format that will enable me to comprehend their experiences, opinions, attitudes, and allow me to probe where required (Grey 2014). They will also permit me to secure a more well-rounded picture of the requirements, as opposed to other data collection techniques like set up interviews questionnaires that have minimal interaction between your interviewer and interviewee. A concentrate group has been chosen for the administrators it will create group dynamics within a group of differing individuals (Gray 2014) and allow me to comprehend the amount of consensus (Morgan and Krueger 1993) of what's deemed a very important use of social press at the administrative level. The nice working connections with HR and recruiting managers already built while working at the RVC will also help assist in their agreement to being interviewed and their determination to interact positively and constructively.

Analysis of the information as described in the data portion of this proposal will guide the structure of a relevant, anonymous questionnaire which will be emailed to all staff recruited in the past year, predicted at 225, in the form of a descriptive study to ascertain their job seeking behaviors, their views of sociable media's use by employers as a selection tool and their desire for future innovations. The survey questionnaire will also permit me to gain an information into E&D things to consider. Recent recruits are most effective as opposed to other people as they have already been recruited with the RVC's targets at heart so will be most like the near future RVC applicants the RVC dreams to catch the attention of. A questionnaire is recommended as it'll allow me to question many respondents at a low cost and at a time and place that suits them (Grey 2014). Furthermore, a questionnaire can assure their anonymity, which can only help facilitate their credibility and willingness to participate.

Finally, I'll seek the existing stance, future programs and thoughts of other ADVANCED SCHOOLING Institutions (HEI's) in the united kingdom of the use of social press recruitment by using a review for the HR Businesses Managers. This will give me a broader picture of how interpersonal media is employed for recruitment in the education industry and enable me to make advice on whether or not social media recruitment provides competitive advantage. I'll seek as much organisations as possible to provide me with the most accurate picture possible. This will demand a questionnaire rather than other ways of research which I will be able to send to all HEI's via email in the united kingdom.

The subject matter area is not especially contentious therefore i wouldn't normally expect any other thing more than a minimal level of risk in triggering harm or destruction in the reason for my research. However, prepared consent will be obtained prior to any of the three research methods suggested to ensure research participants are given with sufficient and accessible information about my job so that they can make an informed decision as to whether to be included, or not, (Crow et al. , 2006).


My primary research of interviews and concentration groups with managers and HR will help narrow the target of my case study by generating common styles and requirements of public media recruitment. To achieve these themes, I'll use thematic examination which can only help make descriptive data from the info provided as opposed to similar methods like content examination which is more data powered.

The themes will then point what questions to include in my questionnaire to recent employees which will be recorded to permit me to give attention to the questions asked. While unknown at this time, the questions will be phrased so concerning concur, or not, with ideas and requirements from the interviews and emphasis groups and also to attain additional viewpoints and ideas from a candidate point of view. Once obtained and transcribed, the info will be analysed for associations, common themes and extra suggestions compared to that of the recruiting professionals and HR. The types of data yielded will determine the appropriate research and statistical assessments (Gray 2014). However, whether nominal or ordinal, this categorical data will be put in a descriptive statistical format that may enable evaluation of the frequency syndication. The questionnaire for surveyed organisations will be developed and analysed in the same way.

All information compiled from my research will be stored securely on my laptop which is security password protected.

Possible Problems and Limitations

While my previously created relationships with staff at the RVC can help encourage availability, usage of the Operations Administrator and a recruiting director from each one of the staff teams may be problematic anticipated to low availableness through the period which i undertake my research. Good front planning and the fact that the purpose of the case study is to get new, and better, ways to help them recruit the staff they need will help encourage them to be accessible.

Availability of all of the HR Administrators at the same time for a significant time period may also be problematic. However, they may have a particular time and time frame every week that they keep clear in their diaries to own team, and other ad-hoc, meetings which will increase the chances of availableness.

I have the potential to bias the interviews. I could prevent this by making sure my interview techniques are regular, with regard to my build and length of time of interview, to all or any research content.

Bias could also occur from the interviewees as the less technically savvy may feel obligated to advocate its use for fear of being seen to be not keeping up with technological advances. A broad selection of questions highlighting the negative and positive effects of using interpersonal media recruitment will help to reduce this.

The questionnaire may produce a low response rate. However, the estimated inhabitants of 225 staff recruited before calendar year may be high enough to ensure a minimal response rate still creates enough replies to make examination of the answers rewarding. If not, a re-distribution of the study with an extra monetary motivation may improve the response rate. Another possible concern with the survey is that people may act in different ways in reality to the reactions given in the questionnaire. A call for integrity and highlighting the actual fact that the questionnaire is anonymous may minimize this.

As with the review for recently applied staff, the survey for HR Procedures Professionals at other organisations may also yield a low response rate. There are currently 131 HEI's in the UK and a minimal response rate might not yield enough reactions with which to anaylse. In addition, motivation to respond may be low because of their current work commitments and responsibilities going for a higher goal and their reluctance to divulge any information which might provide reduce their own, or supply the RVC with, competitive benefit. To help improve the response rate, I am going to offer to provide all respondents with a free of charge summary of my own findings of the study that they may deem valuable for his or her own recruitment strategy planning.

Main Responsibilities and Timescales

I will use a Gantt Chart here with the following timescales

January - starting survey, start ethics form.

February to March - books review.

April to May - Data collection.

June - Initial Analysis.

July -Draft to Alan.


While social mass media recruitment is merely starting to be researched in-depth and the real value, or not, and everything possible pitfalls may not be immediately noticeable, such benefits as highlighted in the literature review can not be ignored and the RVC cannot afford to fall season behind its competitors who use interpersonal marketing recruitment to help entice the best skill. However, this research study will ascertain the real value and viability of sociable press recruitment at the RVC, now and in the future, and provide advice, or not, of its use.


Morgan and Kryeger 1993

Crow et al. , 2006

HEFCE http://www. hefce. ac. uk/workprovide/unicoll/heis/

Holton, J. A. (2009). Qualitative Tussles in Undertaking a Grounded Theory Analysis The Grounded Theory Review, 8(3), 37-49.

Dick, B. (2005). Grounded theory: a thumbnail sketch. [On brand] Available at http://www. scu. edu. au/schools/gcm/ar/arp/grounded. html

Glaser, B. (1992). Basics of grounded theory research. Mill Valley, CA: Sociology Press.

Allan, G. (2003). A critique of using grounded theory as a research method. Electronic Journal of Business Research Methods. 2(1).

Lewis (2013)

Strauss and Corbin 1998

(Hansen et al, 2005)

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