Background Of Apple Inc Business Essay

Apple Inc. is a company that designs, produces and market segments mobile communication and multimedia devices, personal computers, and lightweight digital music players. Apple Inc. also provides a variety of related software, services, peripherals, marketing alternatives, third-party digital content and applications. The company markets products and services such as iPhone, iPad, Mac, iPod, Apple TV, a stock portfolio of consumer and professional software applications, the iOS and Mac pc OS X os's, iCloud, and a number of accessory, service and support offerings. Furthermore, the business also offers and delivers digital content and applications through online stores the iTunes Store, App Store, iBookstore, and Mac pc App Store. The company offers its products globally through its retail stores, online stores, direct selling make, through third-party mobile network carriers, wholesalers, sellers, and value-added resellers. Not just that, the company sells a number of third-party iPhone, iPad, Mac and iPod suitable products. The business's target market is end user consumers, small and mid-sized businesses ("SMB"), and education, enterprise and authorities customers.

Steve Jobs, Ron Wayne and Steve Wozniak were the founder of Apple Inc. In 1976, they developed the first Apple computer which contains not only circuit board with costs under $700 in Palo Alto, California.

They improved the first Apple computer with the addition of one-megahertz cpu and called Apple II became first mass-produced computer in season 1977. Apple officially became a public bought and sold company in 1980. Apple Inc. continuing developing a much better computer in old age and the first pc with feature that includes a mouse for navigating and desktop symbols and folders called Lisa but the product unable to stay in the market due to high cost of development.

On 2007, Apple possessed kicked from the time of the touchscreen smartphone with the invention of first iPhone. This advancement has made an enormous change in the smartphone market since it caught the attention of the consumers. On 2010, again Apple unveiled the iPad tablet computer and Apple has exceeded Microsoft as the greatest US technology company in term of market value in May.

On 2011, the co-founder Steve Jobs released his resignation as Chief executive Officer of Apple credited to health problem and the principle Operating Official, Timothy D. Cook needed over his place as the new CEO of Apple.

In 2012 September, Apple has unveiled its new iPhone 5 which is the lighter, thin and better of its cellular devices. This new product captured the interest of the whole world by getting a pre-order of 2 million and it is twice than the prior iPhone 4S.


"Apple is focused on to bring the best personal computing experience to different organizations of folks like students teachers, creative specialists and consumers across the world through its progressive hardware, software and Internet offering. "Retrieved from Apple, 2009 Total annual Report.

Apple Inc. is in a competitive and fast-paced business environment. Everything might change even in the next second. Therefore, it's important for Apple Inc. to be ahead of its competitors. In order to supply the best technology experience to customers, employees are given the freedom to improve products if indeed they found any issues after they used product. Employees do not need to go under techniques that will ingest frequently. The problems of the product might be the weakness of the company if it is not improve or solve.

Apple Inc. plan to build brand loyalty in customers. The quest in Apple Store is to educate and build commitment in customers. Apple Inc. believed that educates customers are important to develop customer loyalty. Therefore, free workshops are offered to people who have different degree of experience to learn more about their new Apple products. Essentials of Apple's product can be learnt in the workshop. Experience are distributed by those who really understand Apple products to the participants of the workshop. A One-to-one training curriculum is also offered to customers who've bought a fresh Mac. In this program, there are three types of training choices, which are personal training, group training and available training. If customers are experiencing a technical issue of their Apple products, they may seek help from Genius Club where geniuses can be found there. The expertise of the geniuses can help customers to troubleshoot the condition of their Apple products.

In 1990s, Apple Inc. started to concern about the surroundings. Efforts are made to lessen the impact of Apple products have on the surroundings. Chemicals were eliminated in producing Apple's products. Apple Inc. came out with mercury-free backlit display of Macbook Pro, bromine-free printed circuit mother board laminates, plus more. In 2002, Apple Inc. achieved a recycling rate of 41. 9% predicated on the percentage of weight from the 2002 sales. The intro of Apple Power Charger can help reduce the battery waste materials by 78%. Apple has unveiled many application programs like iTunes, Apps Store, iCloud, iBookstore, Newsstand and much more. The introduction of the application programmes acquired reduced the traditional usage of CDs, Dvd videos as storage devices for media; Papers for creation of literary works.

Apple Inc. will not play 'highlighted games' using its opponents. Instead, Apple Inc. is more centered on its own business than its rivals. For the technical engineers of Apple Inc. , their mission is to turn out with great impressive products. The engineers of Apple Inc. are influenced to advancement. They are encouraged to come out with products that can challenge the status quo.


Apple Executive Team

The organizational chart above clearly showed that Apple Inc. is an operating organizational composition which grouping employees by similar or related occupational specialties. Group employees by similar specialties can make them comfortable and satisfied because it offers them the possibility to speak in the same language as their peers. The organizational graph also showed that all of the senior vice presidents are immediately reporting to the CEO of the business, Tim Cook, as a result of wide period of control of the company.

Apple Inc. is working under organic firm composition that has highly adaptive, loose and flexible, that allows company to change quickly as required. Employees in the company own the liberty to travel in and improve the product if they found an issue that bothered them by without having to deal with layers of bureaucracy to get approval. This freedom can make Apple Inc. responds quickly to problems and improves their products faster.

On the other hand, if businesses maintained their money as carelessly as they deal with their people, most would be bankrupt. Just lately, Apple Inc. has provided training curriculum for the new hiring employees to improve their ability to perform face to face, thus, training can change employees' certain skills, knowledge, behaviour or behavior. After this training, the company can easily place the right people into the right careers to avoid waste products both individuals and financial capital.

Since there is absolutely no longer ecosystem to aid manufacturing in United States, Apple Inc. decided to produce its products in China and cooperate with the world's largest maker of electronic digital components, Foxconn. The primary reason of Apple Inc. produces products in China is the efficiency however, not about the price. China's workforce is a lot hungrier plus more frugal equate to United States. Foxconn can recruit 3000 of workers in a single day and China also provides designers to create the assembly lines to be able to extend the creation of iPhone.

Furthermore, Apple Inc. will not permit the use of underage labor. Suppliers of the business must follow the minimum era for employment in that country, or age doing compulsory education for the reason that particular country. The business will demand suppliers to return underage labors to university and purchase the educational expenditures, living allowances, and lost wages for 6 months or until the labor reaches 16 yrs. old if the company found out that suppliers use underage labor.


Steve Careers, the co-founder of Apple Inc. and the principle Executive Official of Apple Inc. before 24 August 2011. He graduated from Homestead High in Cupertino, California in 1972. After that, he attended Reed University but he just studied for just one semester and he was fallen away. In 1976, Steve Jobs, Steve Wozniak and Ronald Wayne founded Apple.

In 1985, Steve Careers got kicked out of Apple Inc. by John Sculley. In 1997, Steve Jobs has delivered to Apple Inc. and started to lead the Apple Inc. The first activity was to make the Apple Inc. more concentrate on what product should be produced. He advised all his team members to focus on four great products, one for every quadrant. By getting Apple Inc. focus on just making four computer systems, he preserved the Apple Inc. He said that "Deciding what not to do is as important as deciding what to do". He is also cut down all the unnecessary products, services, marketing, presentation and more. Around the last day of each year, he'll stand in the front whiteboard and have "What are the ten things should be doing next?" He loves to hear what's the employees idea on the Apple Inc products, so that they can create more services to the marketplace.

Next, Steve Jobs always warn the employees to simplify the device and software because the first marketing brochure of Apple Inc. announced that "simplicity is the best sophistication". This simplification can create competitive advantages among the competitors because the competitor's products are much more complicated to utilize. Steve Jobs simpleness came up not by overlooking complexity but rather by conquering it.

On the creativity, Steve Jobs didn't merely to capture up the rivals but is to leapfrog over them. For instance, Steve Careers was mortified when he discovered that the slot machine drive of his iMac cannot burn CDs. When facing this issue, Steve Jobs has come out a remedy which is create the iTunes store and ipod device to reinventing usage of music.

On 24 August 2011, Steve Jobs has still left his position as Chief Executive Officer due to the health problem he faced and his position was took over by Timothy D. Make meals who was the principle Operating Officer of Apple Inc.

Now, Timothy D. Make meals is the Chief Executive Official of Apple Inc. He researched MBA in Duke College or university, and he was also a Fuqua scholar and Bachelor of Science Degree in Industrial Executive from Auburn University. Today, Apple Inc. has almost 73, 000 employees is under the management of Timothy D. Make meals. Since he required over Apple Inc. , Tim Cook successfully steered the company through controversies at Foxconn factories abroad and the success of release the iPhone 5 and iPad little. The iPhone 5 premiered on 21 September 2012 and it achieved pre-order of 2 million over 24 hours and it was twice the 1 million the iPhone 4S.

Besides, Tim Make has used his authority style to change the company environment. For instance, the Apple Inc are more corporate, placing more give attention to operational efficiency while still trying to maintain the unique culture Steve Careers forged as the Chief Executive Officer. Timothy D. Make meals is a lot more approachable compare to Steve Jobs. He has no problem to meet with the buyers and sometimes he will have meal along with his employees which is rarely performed by Steve Jobs.


In controlling, the task of supervisor is to monitoring performance, examine how well the organization has achieved its goals and take corrective actions as had a need to maintain or improve performance. The ex-CEO of Apple Inc. , Steve Jobs monitors the performance of Tim Make, the ex-COO of Apple Inc. when he was still around. In Steve Jobs's resignation notice, he has named Tim Make as another CEO of Apple Inc. This backup plan makes Apple Inc. in a position to cope with doubt.

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came every day when I possibly could no more meet my responsibilities and prospects as Apple's CEO, I'd be the first ever to let you know. However, that day has come.

I hereby resign as CEO of Apple. I'd like to serve, if the Board views fit, as Chairman of the Board, director and Apple staff.

As far as my successor runs, I strongly suggest that we perform our succession plan and name Tim Cook as CEO of Apple.

I imagine Apple's brightest and most innovative times are ahead of it. And I look forward to watching and adding to its success in a fresh role.

I have made some of the best friends of my entire life at Apple, and I many thanks all for the countless years of being able to work alongside you.


Retrieved from http://www. apple. com/pr/library/2011/08/24Letter-from-Steve-Jobs. html

After the death of Steve Jobs, Apple Inc. hasn't release anything big and new. But it has built better iPhones and iPads. Apple Inc. declared that pre-order of its iPhone 5 topped 2 million in just 24 hours, and iPads sold 3 billion in 3 days. The quarterly revenue of Apple Inc. climbed to $8. 2 billion on income that rose to $36 billion on the backs of hot-selling iPhones and iPads. Within one year, Apple Inc. show increased and the company's value has almost doubled since Steve Careers death.

Apple Inc. manufacturers continually improve digital technology so that company will offer more vitality in an inferior package. Apple constantly offers smaller devices to the market before the competition. Macbook Air, the thinnest laptop on the marketplace is the prime example of the merchandise on the market. This idea unveiled by Apple created idea before their competition, so they in a position to attain these feats in record time with streamline workflow functions and automation.

Apple Inc. just lately came out with Apple Provider Responsibility 2012 Improvement Record that details their work to improve staff protection and factory condition. Apple Inc will not allow the use of underage labor, if workers had either still left or reached legal working years by time of the audit, they'll take immediate corrective action.

On 28th September, 2012, the CEO of Apple Inc. Tim Cook has written an apologize letter on Apple's website regarding with the Maps drama that been unfolding with the intro of iOS 6.

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch in our new Maps the other day, we dropped short upon this commitment. We are really sorry for the stress this has brought on our customers and we are doing everything we can to make Maps better.

We launched Maps primarily with the first version of iOS. As time progressed, we wanted to provide our customers with better still Maps including features such as turn-by-turn directions, speech integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There already are more than 100 million iOS devices using the new Apple Maps, with more and more becoming a member of us every day. In only over a week, iOS users with the new Maps have previously searched for almost half a billion locations. The greater our customers use our Maps the better it will get and we greatly appreciate every one of the feedback we have received from you.

While we're enhancing Maps, you can try alternatives by downloading map programs from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home display screen with their web app.

Everything we do at Apple is aimed at making our products the best in the entire world. We realize that you anticipate that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook

Apple's CEO

Retrieved from http://www. apple. com/letter-from-tim-cook-on-maps/

What make Apple Inc. success?

Apple Inc. leads the market by producing the first iPhone. Apple Inc. keeps growing day by day under the primary of Steve Jobs. Steve Jobs's leading style that emphasizes perfection experienced produced iPhone series that is greatly accepted by all market portion. Steve Jobs understood well about technology, market and skill so he combined altogether when thinking of new product. Designers in Apple Inc. considered on the quality of the product alternatively only generates income. Unlike other competition, Apple Inc. does not simply turn out with a product that is imperfect or dissatisfied. For example, competitors such as Samsung often turn out with services however its products will have problem. Apple Inc. concerns on environmental concern not only save the creation costs while also build good image of commercial. Apple Inc. provides variety resources for consumers to resolve their problem when they face any issue with the products. Free workshop and Genius Club where geniuses can help customers to troubleshoot the challenge of the Apple products. This will help consumers to comprehend better and learn features of Apple's product.


Apple Inc. faces obstacle in Tim Cook's leadership. Since the way Tim Make meals leads is different from Steve Careers therefore employees need time to cope up with the new leading style. Steve Careers emphasized perfect in creation of products therefore employees are given pressure to increase the excellence however Tim Make meals is more adaptable. This may cause the quality of Apple's product to diminish.

Technology is also a concern for Apple Inc. Technology improvement is an uncertainty, no one will know when there's new technology will be invented. Apple Inc. 's product is dependant on technology therefore there is no technology growth, Apple Inc. will not able to produce new product.

Competitors are one of the major challenges encountered by Apple Inc. Google new invention of operating-system called Android acquired threatened Apple Inc. 's iPhone OPERATING-SYSTEM. It is because Android can be used in a variety of smartphones such as Samsung, HTC and Sony Ericsson but iOS can only just be used in Apple Inc. 's products. Android system and iOS system is quite similar, consumers whose purchasing power is low will choose to buy other products this will eventually influence Apple Inc. 's sales.

Critique of Apple Inc.

If you neglect to plan then you plan to fail. Planning performs an important role atlanta divorce attorneys group and same goes to Apple Inc. The business provides employees the liberty to enhance the product if they found any issues after they used product without acceptance needed. Planning has to accomplish with the company's quest. Apple Inc. 's mission is to teach and build loyalty in customers. To accomplish their objective, Apple Inc. conducts free workshops to people who have different level of experience to learn more about their new Apple products. Customers can learn basic principles of Mac, ipod touch, iPad or iPhone in the workshop. This will help to build customer devotion however will take in a lot of time and may not work. Time is important to the people nowadays therefore will people spend some time to wait the free workshop? That is should be considered. Apple Inc. won't in a position to build customer devotion if customers do not enroll in the workshop. Apple Inc. targets its own business somewhat than its rivals; this will help them produce an improved product but too focus on its own business may cause them struggling to compete with its opponents. Technology will improve daily, if Apple Inc. only focuses on its business, the company's position as market head will be studied by other competition such as Samsung.

Apple Inc. tactics organic organization composition which will let the company to perform more effectively. Employees are given freedom to improve the products when they found out any issue of the product, this will help the company to solve the product's weakness faster. Yet this may also brings negative impact on company. Improvement done by employees does not require endorsement from top management, if the changes done by employees had made the merchandise worst this will damage company's reputation. For example, changes made on one of the applications acquired clash with another applications and cause the product's certain function struggling to function. Apple Inc. does not allow underage labor to participate in the production of their production but Apple Inc. struggling to ensure that this won't happen. This is proven when Apple Inc. 's greatest contract company, Foxconn has recognized hiring labor who ranged in get older from 14 to 16 in a Chinese factory. This isn't against human privileges while company's reputation will be influenced as well.

Apple Inc. is very successful under the key of Steve Careers however his leading is not perfect because nobody is perfect. Steven Careers emphasized simplification in creating its product however its product continues to be difficult to use especially for new customer. Apple's products don't come with manual booklet therefore new customer will see difficulty throughout their first-time of using Apple's products. This may cause users to change to other brand anticipated to inconvenience of the machine. Besides, Job's solution which is create iTunes store and iPod to reinventing access to music solved the situation of iMac that struggling to burn CD however users can't copy music to other devices. This became a weakness of Apple's products. iPhone 5 's pre order is dual from apple iphone 4 4 because Apple's end user expecting an improved version of iPhone however function of iPhone 5 didn't not change much where this disappointed the users of course, if iPhone 6 is introduced the pre order will drop where eventually may cause the sales to decrease too.

Good controlling is required to manage a business. Without controlling, the business will close down any moment. Steve Jobs known as Tim Cook to replace his position as CEO of Apple Inc. after monitoring his performance, this will ensure the business's daily operation going well. However, what will happen to Apple Inc. if Tim Make resigns due for some reason? Who will be another CEO of Apple Inc. ? This can influence the company's market share. Apple Inc. should coach few individuals that may take above the CEO position. Intro of iOS 6 by Apple Inc. experienced issues with the Maps which means current CEO of Apple Inc. , Tim Make recommended others alternatives map software that may be downloaded from Apps Store such as Bing and so forth while the company is enhancing the maps. Tim Cook's suggestions help to solve customer's problem however this also proven that their product can be substituted by others. Customers will not need to buy Apple's product ever again since other product can replace it and Apple's product is much higher than the others.


Apple Inc. is a company that focuses on technology products. Steve Jobs was the important person who lead to the success of the company and currently changed by Tim Cook. For Steve Careers, the objective of Apple Inc. was his mission also. He planned to come out with extraordinary smartphone or technology device that will meet or doing better than the expectation of customers.

Apple Inc. has organised well its resources to perform the goals of the business. If one of the resources fails to organise properly, Apple Inc. will not be so successful like today.

Steve Careers is a choice maker as he can make the correct decision that what product they need to produce and what shouldn't for their company products. After resignation of Steve Careers, Timothy Make meals has dominate his position as new CEO. Timothy Make is somebody who can easily converse and connect to his employees. This can make the employees work harder to the company. Managers of Apple Inc. always displays the performance of the subordinates, provide backup intend to cope with uncertainty and examine how well Apple Inc. has achieved its mission. Tim Cook is able to take corrective action to get over the issues that take place in Apple's products.

Managing an organization is a complicated activities, effective administrator must own many kind of skills, knowledge and capability. Management can be an unpredictable activity. Making the right decision is difficult; even effective managers often take faults, but Steve Jobs study from their blunders and regularly find way to increase company's performance.

Planning, arranging, leading and managing are essential parts of a manager's job. Performing these four activities successfully is important for effective management. Management is vital for a successful company, Steve Jobs's leading acquired proven this.

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