Business Analysis Approaches for Strategic Planning

Through a proper planning a business defines its strategy, or path, and decisions making on allocating its resources to practice this plan such as its capital and people. There are many business evaluation techniques that are being used in strategic planning such as SWOT, PEST, STEER and EPISTEL. The strategic planning, which implies the future course of an organization, is the formal account entails three key questions; these questions mainly refer to what a business will, who it bargains to and exactly how it stand out. Another crucial question can be phrased as how to conquer competition (Bradford Duncan, 2000). The development of the business strategy is of great importance for firm as the complete structure of group depends upon it. An real business strategy development needs a proper analysis of the organization and its own environment. This evaluation must be executed at an internal and external level in order to identify the strengths and weaknesses of interior environment (organization) as well as threats, opportunities of the external environment. Different facets are assessed in this respect including the economy markets, competition, supplier markets, labor marketplaces, regulatory environment and Technology. Marketing ideas and strategies are the tools that are being used as helpful in understanding the goals of the business and develop the activities to achieve them. Strategic Models and tools are employed by marketing participants to analyze marketing decisions. The 3Cs, the organization, the customer and the competition, can be employed when starting a strategic analysis to obtain a broad knowledge of the strategic environment. Different organizations often utilize it to convey strategic positioning with their market mix. To be able to form market intend to practice a precise strategy, 4Ps, the product, the price, the place and the promotion, can be used. Marketing theories provides the solution for achieving the marketing goals through treatment. The basic theory of marketing revolves around Target Audience, Proposition and Implementation. Organizations sum up their aim and goals into quest and vision assertion. They are being used to formulate objectives and goals. Every company follows particular organizational ethics, which designed to show how ethically external or internal stimuli are responded by them. Organizational ethics also expresses the ideals of a business to its employees and other entities irrespective of governmental and regulatory laws and regulations. Organizational Ethics is interdependent with Organizational Culture. Organizational Culture handles the beliefs and personal and ethnic values of an organization, Psychology, behaviour and experience. This culture is thought as a assortment of norms and ideals shared by group of folks in the organization and the way they connect to one another and with the stakeholders exterior group (Hill and Jones, 2001). A core competency is definite factor that sometimes appears to be central to the way it by way of a business, or its works and employees. It carries out three key conditions, it offers consumer benefits, it is not easy for rivals to imitate and it could be leveraged many products and market segments. Competitive advantage occurs when an organization acquires and produces an attribute and mixture of attributes which allows it to outperform its competitors. A timetable for the execution of a strategy shows the timing for the each steps of the plan that is pursued to put into practice the strategies consequently. The effectiveness, efficiency and economy need to be evaluated so the success of the timetable can be believed throughout the execution of planning and strategy.

This newspaper examines and assesses the different business models, development of tactical planning, its implementation and evaluation of the success and efficiency of execution of the timetable of strategic planning of an organization. The chosen business is Marks & Spencer (M&S). Marks & Spencer is chosen since it is an important and major British isles retailer, with over 895 stores in more than 40 territories worldwide, over 600 domestic and 295 international stores (M&S - International Stores M&S website, February 2009). It is also the largest clothing retailer in the United Kingdom, as well as being an up market food retailer, and the 43rd major retailer on the globe by 2008. (Wal-Mart remains major global retailer, corresponding to Deloitte review). Its domestic stores also sell both food and clothing; it offers began the store growth into other ranges including furniture, home ware and technology. In 1998 it was the first and only retailer to produce a pre-tax earnings of over 1 billion ("BUSINESS | Marks & Spencer profit margins top expectations". BBC Media, 1998).

The business assessments of such business of such a huge range and with glorious history will definitely be a exceptional addition in the analysis of business management and business strategic planning.

In general conditions provide illustrations (4to 6) and briefly explain them of theories and concepts that underlie tactical planning?

Every organization makes being with a strategy, to create an organizational strategy and aims to give a guide to guiding person in the organization. Because the future survival of an organization will depend on its strategy, therefore, every company is commenced with their own strategy. This plan requires business strategy mainly focusing on development and progress of the business including inner and exterior factors as well. An organization needs to review the strengths, weaknesses, threats and opportunities that the organization could face while developing strategy, political, financial, social, and technological environment other socio-cultural, ecological, and regulatory factors and environment, informatics, and legal subject are also as important to be analyzed as above factors. For this purpose, therefore, organizations summarize these strategies to their mission, eyesight and prices, which illustrate their business strategy.

Provide in put together form, by using a diagram a framework which would allow your choice company to build up its strategy in general terms?

The preparatory stage of an business proper plan depends on planning. On the first, business plan includes Evaluation of the Current Situation and Marketing Plan Strategy and Targets. Marks & Spencer requires having examination of the current situation including previous year. This examination includes analysis of Business Fads, Market Evaluation, Competitive Examination, Market Segmentation, Marketing-mix, SWOT examination, Positioning - analyzing perceptions and Sources of information. Marketing plan Strategy and targets for next season should also be analyzed including Online marketing strategy, Desired market segmentation, Desired marketing-mix, TOWS-based goals as a result of the SWOT, Position & perceptual spaces and Yearly sales forecast.

Describe and critically assess a little range (three to five 5) of models tools and techniques that may be used to build up marketing for your chosen organization?

There are many Marketing tactical models and tools applied to analyze marketing decisions. And discover a broad knowledge of the strategic environment the 3Cs can be used by Marks & Spencer. This 3C's model points out that concentrate should be on three key factors for success. Three main players must be considered when planning a technique for business: Corporation, Customer and Challengers. These 3Cs can preserve a competitive advantages in a tactical triangle. From a organization point of view, strategies are needed to maximize the talents of a firm relative to your competition in the area of function that are critical to achieve the success. The organization does not have to exceed atlanta divorce attorneys function in order to get. If it can achieve decisive edge in a single key function, it'll ultimately be able to progress its other functions which are actually average. In case of swiftly rising wage costs, it is an important decision for company to written agreement out a major share of its assemblage operations. In the event the competitors are not able to shift creation so swiftly to vendors and subcontractors, the final results difference in cost structure and in the company's ability to handle demand fluctuations can have vital strategic implications. The cost-effectiveness can be upgraded by adopting three ways. At first, decrease in the essential cost, exercise greater selectivity such as products offered, orders accepted and functions performed and share certain important functions with other business of company and other company. Since clients and customers are the bottom part of strategy therefore the basic goal is to be of customers' interest somewhat than of the shareholders. This segmentation appears from a trade-off review of marketing costs versus market coverage. There always appears to be a point of reducing returns in the cost versus coverage romantic relationship. The duty of the organization is to optimize its selection of market coverage, geographically and channel wise. Competitors are likely to be scrutinizing the marketplace in similar ways in fierce competition. The potency of a given first strategic segmentation will have a tendency to decline over an extended time frame. It is beneficial to pick a little group of customers in such situations and reexamine what it is that they want. Market segment change takes place where the market forces are changing the distribution of the user-mix as time passes by affecting demography, distribution programs, and customer size, etc. This sort of change is intended to be the allocation of corporate and business resources to be shifted and the best level of resources committed available to be improved. The strategy based on competitor can be built by looking at possible sources of diversities in functions including purchasing, engineering, design, sales and servicing. The energy of image and taking advantage of profit and cost framework differences will be the ways to achieve the differentiation. I mage can be the merely source of positive differentiation when performance of product and form of the distribution are difficult to differentiate. In taking advantage of profit- and cost structure differences, firstly, the difference in way to obtain revenue may be oppressed, from new products sales etc. Second, difference in the ratio of unchangeable costs and changeable costs can also be oppressed strategically. A business with lower unchangeable cost ratio can lower prices in a lazy market and hence gain market share.

Another strategic tool that can be useful for Draw & Spencer is Porters 5 Force's Model.

Porters 5 Force's Model is structural evaluation of the market. It alternatively focuses view of analyzing the advantages and weaknesses of market Segment through analyzing the various threats prevail on the market. It really is a construction for the business enterprise strategy development and industry evaluation. It draws upon industrial company economics to develop five causes that determine the competitive intensity and in the result attractiveness of market.

Porters 5 Force's Model Structureurl. png

The Threat from the actual new entrants

Profitable marketplaces that submit high returns appeal to the new organizations. Its outcome is many new entrants, which finally decrease profitability for all firms in the industry. The profit rate will constantly fall unless the new entrants aren't blocked. That is also known as perfect competition. New entrants can be blocked by the existence of barriers by means of copyright etc. Attractive segment is the main one where barriers for entrance is high while barriers for leave are low. Thus only few new organization ca enter and only non-performing firm can leave easily. Economies of product difference also make an opportunity for small firms to enhance their businesses thus large firms who've their product out on the market in high price, products of good deal make a difference them. Marks & Spencer has been going right through the same situation. Brand equity, which refers to the consequences of marketing or implications that collect to something with its brand name compared with those that would increase if the same product did not have the brand name (Leuthesser, Kohli and Harich, 1995).

The threat of substitute products or services

The lifestyle of products outside of the sphere of the normal product boundaries raise the inclination of customers to change to substitute including relative price performance of swap, buyer switching costs, recognized degree of product differentiation, range of substitute products available in the market, ease of substitution. Information-based products are more level to substitution, as online product can certainly replace material product. There are many reason cause customers to switch to substitute of the product such as substandard product, and decrease in quality of the merchandise. Upsurge in the features of the product grows the competitive market. Marks & Spencer by increasing the features of its products can make the customers stick with their product.

The Bargaining vitality of customers or buyers

The customers' bargaining ability is also defined as the market of outputs such as the efficiency of the customers to put the firm under pressure; it also affects the sensitivity of customers to price changes. Customers' concentration to firm awareness ratio, amount of dependency upon existing channels of distribution, bargaining leverage, specifically in business with high set costs, customers level, customers switching costs relative to firm switching costs, information availability for customers, capacity to backward assimilate, availability of existing replacement products, customers price sensitivity and differential benefits and uniqueness of industry products are the actors that increases the bargaining electricity of customers. Large numbers of supermarkets will provide better chance of the potential customers to attain thus it'll reduce the bargaining power of the clients.

The Bargaining ability of suppliers

The suppliers' bargaining ability is also defined as the marketplace of inputs. Suppliers of materials, components, labor and services such as competence to the company are way to obtain power over the firm, whenever there are a few substitutes. Suppliers may possibly refuse to use the organization or charge excessively high charges for unique resources. Even though supplier switching costs is in accordance with firm switching costs, and amount of differentiation of inputs, impact of inputs on cost or differentiation, presence of substitute inputs, supplier awareness to firm attention ratio, employee solidarity like labor unions and dealer competition and ability to forward vertically integrate and trim out the buyer and Competition among the prevailing suppliers mainly reinforce the factor. Volume of suppliers across Britain will alternatively diminish this factor for Marks & Spencer.

The competitive rivalry in a industry

For most organizations, the major determinant of the competitiveness of the industry is the intensity of competitive rivalry. Sustainable competitive gain by innovation, competition between online and offline companies; click-and-mortar -v- slags on a bridge, Level of advertising price, Powerful competitive strategy and the visibility of proprietary items on the Web all these factor determine the competitive rivalry within an industry (Rainer and Turban, 2009). The problem of competitive rivalry is hhigh because there are majorly three rivals of Marks & Spencer offering it a competitive advantage and change its proper planning.

State a variety 7 to 10 of basic and marketing proper options which have been used or can be found to the organization of your decision and evaluate the advantages and disadvantages of four of these


Branded product assists with taking market as it generates an individuality of the firm with this brand. Marks & Spencer has been providing out top quality product but there is no single of theirs, because getting the brand can exceed the sell of this product. The good thing about running a product as a brand is the fact that it allows the customers to identify the business with a specific name. While typically brand products are said to be accessible for everyone consequently of its price.


Price is another factor that is vital for Marks & Spencer. Persistence of price that depends upon the marketplace situation very much affects the marketplace situation for the firm. A realistic price of the product can become more successful for the firm. Affordable price offer of the Marks & Spencer will allow to everyone to access them easily thus it'll generate demand of the products if it could not maintain the supply and demand of the products it will have to suffer on the market.


The place of selling also is important in the online marketing strategy of a company. Since e-commerce has been so much used Marks & Spencer can start e-commerce by which it can sell out its products online. Besides this, variety of distribution outlets can be a choice for Marks & Spencer as it is an excellent advertising tool of the merchandise. Placing the merchandise in every distributions outlet may lead the company to the low market level due to its order of source.


Promotion of the products must be designed in the manner Across the Line. Across the Line promotion of the product provide the chance to access the clients at any span. Promotion of the merchandise Across the Collection will definitely cost the organization highly as advertising across the lines requires to be able to meet the promotion aim for.


Work force or personnel must be well trained and professional because a well trained employees increase the production of a business. Marks & Spencer is the 43rd most significant retailer if it hires professional and trained work force it will definitely struck its economy.


The standard of the assistance offered must be of good and must be integrated with customer care.

Physical Evidence

Physical evidence of a company especially like Marks & Spencer does matter. The overall environment of the organization can offer a enjoyable impression on others and results good sell.

Who are stakeholders in the business of your choice and status the three major ones of these. What impact have or could the major stakeholders have on the strategy that the business has or could introduce. What considerations should be taken into consideration to ensure that the three major stakeholders can donate to the introduction of the organization strategy through some type of participation?

There are range of band of stakeholders of Marks & Spencer: employees, customers, shareholders, suppliers, local communities, pressure communities and local and countrywide government. Each one of these above immediately or indirectly affect the Marks & Spencer in its strategy making. Employees, who are immediate stakeholders of the business, want secure careers, well and good pay and reasonable treatment with all employees. Customers, also a primary stakeholder of the business, want high quality, good service, and good selection of products. Shareholders look for progress and profit. These direct stakeholders make a difference the strategies of the business. If employees aren't satisfied or if feel that they are not enough advantages from the offered strategy they can highly resist it by so many action of barriers such as resignation or boycott from service. Company understands that to keep the customers stick with product it's important to provide them quality products and services in affordable rate. The clients who want quality product in affordable price with good services would also reject the strategy if found it not in their favour by rejecting the merchandise or switching to another replacement. Shareholders, who are back again bone in the economy of the Marks & Spencer, own the stocks of the company; organization will want these to have profit so that the stick with them available. Thus there will not be any strategy which at all annoys the shareholders. The contribution of employees, customers and shareholders is equally very important to organization's interest. This contribution by them can part in the introduction of the organization's strategy through expressing their expectation from the organization. These expectations are not merely to be of their favor but in the favour of the organization as well because their benefits and gains are interlinked with the success of the business.

In a layman's vocabulary define the word vision, mission affirmation, target and value and go to provide professional definitions of the giving the source of the.

Every organization makes existence with a particular purpose which is called objective of the organization. This objective varies from business to business such as profitable organization and non-profitable firm. The organization expresses its target through vision, mission statement.

Vision: Eyesight is the intended or desired future assertion of a business or enterprise in terms of the fundamental objective and strategic direction. Vision refers to a long-term view, describing how the organization would like the world where it operates to be. A perspective statement supplies the corporation with an creativity this is the basis for all the organization's planning. It points out what a business desires to do.

Mission: Quest is the fundamental purpose of a business or an organization, concise describing the reason why of lifetime and path to achieve its Perspective. It also pulls another picture of the business.

Values: Values can be defined as the values of an organization shared among the list of stakeholders of an organization. Values are the means of travelling the organization's culture, ethics and priorities.

The vision declaration is an authentic, credible, and attractive future for an organization (http://www. au. af. mil/au/awc/awcgate/ndu/strat-ldr-dm/pt4ch18. html). Mission statement broadly identifies the occurrence of an organization present capabilities, customer focus, activities, and business makeup (Glossary, Strategic Management: Ideas and Situations by Fred David).

Provide the perspective and quest statements and strategy of your selected organization and make clear how the performance if these can be measured.

Marks & Spencer has identified its Vision, Objective statement and Beliefs the following:

The Eye-sight Statement

"The typical against which all others are measured".

The Objective Statement

"Making aspirational quality accessible to all or any".

The Values

"Quality, value, service, innovation and trust".

Marks and Spencer has followed a value price strategy from its origins. Since Marks & Spencer has focused on middle class customers, they have continued with the worthiness prices strategy. Although its most of suppliers have been Britain, which includes higher textile production costs than other producing nations, Marks & Spencer was able to maintain its value by producing strong monetary bonds with its suppliers. Through its economies of size in buying, M&S has had the opportunity to require manufacturers to adhere to strict quality specifications and to deal lower prices for its customers (De Nardi-Cole, 1998).

"The typical against which all others are measured", as a perspective statement completely conveys the objective of the business, as the business has set up the typical as an objective of the business to achieve. It is promoting inspirational standard of the business in term of products, service, and quality and price. This eyesight has greatly influenced the organization outcome as a consequence of achieving its aim through this eyesight. The mission affirmation of Make & Spencer revolves around its online marketing strategy telling about the price of the products that are affordable enough to be accessed by everyone. Principles of the business describe the typical quality and value of products and services following innovation and trust of the clients.

Define the term organizational g12 ethnical and ethical values and describe the culture and honest values of the organization of your decision.

Organizational culture can be an idea which illustrates personal behaviour, experiences, psychology, beliefs and worth and cultural ideals of a business. It is defined as the specific group of values and norms distributed by people and communities in an corporation. The organizational culture as well as honest values is also known as values and ideas about the types of goals of the organization and ideas about the correct kinds and specifications of behavior users of the organization use to attain these goals. From organizational moral beliefs develop organizational norms, suggestions, and objectives that recommend appropriate types of behavior by employees using situations and control the tendencies of organizational users towards each other (Hill, and Jones, 2001). Organizational Ethics relates the way an organization ethically responds to an interior or external stimulus. Organizational ethics and the organizational culture are interdependent. Although, it is similar to both organizational culture and business ethics on the micro and macro levels, organizational ethics is neither Organizational culture, neither is it alone business ethics which includes corporate governance and commercial ethics. Organizational ethics share the values of the business to its employees and other entities regardless of governmental and regulatory laws and regulations.

The organizational culture of Marks & Spencer is characterized as a reflection of taken for granted fashion the attitude that is shared by the all users of the business. The essential assumptions and beliefs operate unconsciously one of the customers and also can be found at the organizational level. The assumptions and overlooked fashion have taken its roots from the basis of the success of company.

Marks & Spencer totally follow code of ethics, a details report of the moral codes, to be able to begin its internal matter. The document contains the responsibility of most belong to Marks & Spencer and Action for customers, fellow workers, shareholders and environment have been described. Besides, there are procedures about place of work and Business (Marks&Spencer, Code of Ethics, 2010).

Explain the word core competencies and critical success factor and point out whether they are necessary to the success of the business of your decision. Has the group of your choice amended its strategy in response to changes in today's business and economic climate?

A core competency is a particular factor an organization looks to be integral to the way it, or its works, and employees. It functions three key requirements: provides consumer benefits, challenging for competitors to imitate and can be greatly leveraged to numerous products and markets. A core competency may take many forms, such as technical or subject matter know-how, a reliable process and close organizations with customers and suppliers. In addition, it includes product development and culture, such as employee dedication. The core competencies are specific strengths in accordance with other organizations in the industry which provide you with the fundamental basis for the provision of added value. Core competencies will be the organizations' collective learning, and involve the best way to coordinate different development skills and integrate multiple flows of technologies. It is an engagement, a communication, and a solid commitment to working across organizational restrictions.

Core Competencies of Marks & Spencer

The main competencies are essential for the existence of Marks & Spencer; it is within its sourcing methods, offered it the power to deliver high value, reliable, consistent quality, traders and customers has respected it, its quality of management was ranked very high, consequently sense of what best for Marks & Spencer was best for the country and epitomized the most honest face of business.

Since the revolutionary change available world, Marks & Spencer were required to suffer a whole lot. After the problems of 1999, Marks & Spencer has incredibly amended its strategies in conditions of products, customers, price and online marketing strategy. As a result of e-commerce revolution Marks & Spencer amended its strategy and began e-commerce which finally changed its marketing strategy. A large number of the same product in the market caused the Marks & Spencer to look at a differentiation way such as own brand products and High grade brand appearance. Since there are so many products out there on the market that is reducing the sell of Marks & Spencer, because of the threat of the alternative product Marks & Spencer has reviewed its prices of the product in order to produce competitive benefit.

Explain how your organization has responded to change in its environment and consider whether this response has effective

The change in the product price from Marks & Spencer creates a competitive advantage fro it which is much effective for the organization. The enhancement in the place of its firm can even be beneficial in the manner that it's in the gain access to of as many people as targeted. Each one of these response to the surroundings from Marks & Spencer could provide it some space to revive its position on the market.

List what you would consider to be the major practical area in generally and discuss the three major efficient areas of organization of choice and why this is so.

Every business have work within certain practical areas, included in this there are few standard major functions performed in every businesses including financing and accounts, creation and operations, administration and IT support, individuals tool, marketing and sales, customer services, and research and development. The major functional regions of Marks & Spencer are sales and marketing, individuals resource and administration and IT support. They will be the major functional regions of the organization because Marks & Spencer is a merchant of goods, its business expansion very much depends on the sales and marketing, real human resource (the individuals and the staff serve the business can make difference in the progress of the business) and administration and IT support make the business enterprise process easy and successful. Since the competition is so tough on the market, Marks & Spencer must enhance their major functional areas.

How hold the three major practical areas in organization been developed to provide it with a competitive benefits?

Efficient and good sales and online marketing strategy can play an important role to build up a competitive benefit for the organization. Decrease in the purchase price by change in the marketing strategy increases the competitive edge for the business. Human resource is such a function that works as a backside bone for a business, skilled and trained human learning resource of the Marks & Spencer provides a competitive gain through inputting the better to serve the business. Supervision and IT support has come out among the essential function of the business since corporation has initiated e-commerce, it can efficiently perform as support to e-commerce to provide competitive benefits to the organization.

Discuss how a timetable for the implementation of a strategy could be developed around key milestones.

The execution of a strategy roadmap needs a time desk that defines milestones in weekly, a month, three month, and six month intervals. Execution milestones should be proven and communicated to all or any key business companions, the board of directors, stakeholders and traders, customers, and employees, from day one. The very best timetable and milestones concentrate on at least the following proportions: customers, opponents, finance, marketing communications, and culture, intellectual property, globalization, governance, leadership, shareholders, marketing, partners, information & technology, products, sales, functions and plans and space and infrastructure. An early on focus of strategic implementation should require installing a sound organization structure, market leaders, and management process.

Provide a sample timetable for your company which implies the timings (alternatively than times) associated with the key milestones and the resources' necessary for implementing this timetable.

Competitive Edge

Marks & Spencer has used a long time to build up brand equity and competitive border is the ability to leverage the huge good thing about being truly a brand on the market.

Marketing Strategy

The online marketing strategy of Marks & Spencer seeks to communicate the idea that the merchandise they offer will be the best quality and in affordable rates which is obtainable for everyone. By proactively purchasing Marks & Spencer's products, customers are able to get good products in market prices. Marks & Spencer will use several medium of communication for this advertising campaign such as through direct mail, website advertising and inserts in customers' monthly bill.

Sales Strategy

Sales plan of Marks & Spencer will stress the actual fact that in order to revive the sustainability of the business change in the sales strategy will be essential. This change in the strategy of sales will be effective to build up a competitive gain.


Marks & Spencer has identified many measureable and reachable milestones that can serve as goals that the whole organization will continue to work in order to make Marks & Spencer a sustainable business. The next stand is the depth of the specific milestones as well provides a timetable for expected timings and resources.

Sample Time Table for Marks & Spencer Implementation of strategy




Business Strategy/ Strategy Planning

2-3 months

Strategy & Research Department

Marketing Strategy

1-2 months

Marketing Strategy Department

Sales Strategy

1-2 months

Sales Strategy Department

When a technique has been develop and executed how can the success, efficiency and overall economy of the be evaluated? Using cases explain exactly why is it important to regularly screen the implantation of new strategy?

Developing and putting into action an effective strategic plan is only half the challenge. And the crucial part of strategy implementation is monitoring and feed back, going for a periodic take a look at how it is going. To be able to evaluate the effectiveness and efficiency of the execution of strategy there will vary tools used for monitoring it. Following the strategy is integrated survey or studies are conducted to assess its success. Besides, expected outcomes or goal that is defined to attain through the implementation is measured and monitored.

A continuous monitoring of the implementation of the tactical plan is significant for a number of reasons. First, it can help to assure that the initiatives match to the program. The strategies organized is being implemented and performed. In addition, it shows that the business is on right keep track of. Second, it is important to make certain the results achieved align with the quantified targets. Monitoring also permits corrective action to make the required change along the way. Since monitoring is a control process, it encourages better performance. Finally, monitoring provides the integral link between your written plan and the day-to-day operation of the business enterprise. It demonstrates to all that the business is being been able according to the plan.

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