Creativity And Its Importance Commerce Essay

According to the oxford dictionary of the British language creativeness is "the use of creativity or original suggestions to create something" and technology is "the action or procedure for making changes in something founded, especially by adding new methods, ideas, or products". However creativeness and technology are so much more; they will be the cornerstones of your current economic climate, the foundations of the society and high quality of living, what offers meaning and purpose to our lifestyle.

Creativity is a distinctive characteristic of the people. Of all creatures roaming this world, only humans find a way of abstract thinking and creativity. Our background is the annals of human creative imagination and innovations. From the first steps that Homo sapiens took on European countries, the weapons they intended to hunt for food and fight dangers, to the pendants that they built to point statues and the amazing petroglyphs found in France (Valle des Merveilles), Greece (Irakleia - Cyclades), Italy (Bagnolo stele) and Spain (Galicia). Ingenuity and invention are what created the pyramids in Egypt, Stonehenge in the united kingdom and the megalithic monuments in Marta. Creativity is what equipped the Greeks in Thermopylae and gave them a tactical advantages against an army ten times their own, and again in Salamis and Plataea. Creativity is what build the Parthenon and led the arm of Phidias to sculpt some of the most important everlasting sculptures this world has ever seen. Then your Macedonians and other Greeks of Alexander the Great started growing on almost all of the known world, and after them the romans and the mighty legions established the first superpower and Rome as the first mega city and all these began from few creative individuals who envisioned and created new ideas, new technology and methods, new improvements (Relationship, 2008). Inventions, that paved the way, after hundreds of years of darkness, the dark age ranges, for the Renaissance and age Ingenuity; Michelangelo, Rafael, the fantastic Leonardo Da Vinci as well as Copernicus, Galileo Galilei and Gutenberg. The real human race's intellectual trend, all based on creativity and innovations.

Our "modern" time starts with the industrial revolution that occurred in the united kingdom in 1750. Few very creative very progressive people started shaping the entire world from what it is now. Brunel, Watt and Maudslay; their dreams and creations can be seen in the location we live in. The English Empire and the establishment of the first form of international trade and together with it the first multinational businesses like the Dutch East India Company that helped create the first global economical ideas and theories, as theses were explained by Adam Smith in his book An Inquiry in to the Nature and Factors behind the Prosperity of Countries (1776). And to the 19th century of both world wars, but also of Dali, Picasso, Matisse and Einstein, Plank, Bohr and Heisenberg. Our record, the human existence on this world, is a hymn to creativeness, innovation and success (Association, 2008).

Creativity plays an essential role in the improvement of the society and of our living standard. New improvements make our lives easier, allow us to do stuff that we're able to not do before, as well as create workplaces and bust the market (Bennett, 2006). Everywhere you go we look imagination and innovations will there be; from an art gallery displaying Truck Gogh's masterpieces, to your mobile phones that provide us with information and efficiency that previous generations could only imagine, to the way we shop utilising the web and the new digital economy we live it. I, and almost all of people in the western world, can, from the comfort of my home, "stream" my favour movie watching it on my smart Tv set any time I'd like, order a pizza online by using my mobile and at exactly the same time monitor the FTSE 250, live from NY. Actually digital and mobile applications and devices can do more, far more. They help people who have diabetic screen their disease, they guide millions of motorists, by using GPS, with their destinations, they hook up the whole world, as well as help me, and a large number of students, find the information I want in order to write this assignment. Enhancements and creativeness in the medical field help people live longer, healthier lives, treatment diseases that once thought to be incurable, and offer comfort and desire to all. Even things we now have come to consider small, trivial, every-day, like running water, public vehicles or the post we get every morning, were the inspirations and work for people, and are extremely important in increasing our quality of life. Can anyone under western culture even consider every-day life without operating drinking water or even without the weather forecast? I think not.

Our modern society, has recognised the importance of creative imagination and continuous invention, and improvement, and has designed both its educational and business systems to encourage it, incubate it and reword it (Burleson, 2005). Colleges promote creativity and some even go as far as trying to teach pupils how to be creative. However, creativeness is not at all something you can induce on someone. Creativity is the result of a number of conditions that contain to be attained, with the principal being freedom. Liberty to speak, liberty to write, liberty to believe and share yourself as you prefer, and independence to choose what to do, what things to create. Also, creative imagination is not the feature of a person, no subject how intelligent, creative and impressive they is; this is a social attribute; small ideas, in a free of charge environment with no communication obstacles, linking up, incorporating, to make a "big" good plan. It is not a coincidence that we now have periods in history that great thoughts get together and lay the foundations, or start, industrial-scientific-intellectual-spiritual revolutions. The fantastic Athenian philosophers of the 5th century BC, the great British technical engineers of the 1700's century, the fantastic theoretical physicists of the start of the 19th century, and now the great "digital" minds of the era, are a few of the examples that one may think. Creativeness can be educated, however, as with all other areas of the human mind and nature, creativeness is a talent too. Some people have it and some do not. To be a society however, we are a creative ground breaking society, a society that looks into the near future, creates ideas, dreams and designs about how exactly it wishes this future to be and then begins working on rendering it happen (Casson, 2007).

Business, creativity and creativeness are interlinked terms. Business, any business, cannot exist without creativity. The common characteristic between a broker in New York, a good trade luxury furniture shop owner in Islington, London, an independent cocoa farmer in Equator and a who owns a silk textiles family business in China is creativeness. The very idea of setting up your own business, take calculated risks and give your best to achieve success, is this is for entrepreneurial imagination. Innovation is why is the difference, what gives a company a competitive border, what turns a little "storage area" business to a multinational with offices about the world and with vast amounts of pounds in its commercial accounts. Ingenuity, realised through advancement is what drives our current economic climate, is exactly what capitalism is made on, is exactly what creates companies like Apple, Microsoft, and Dyson and Goldman-Sacks (Davis, 2009).

The important role of imagination and advancement in the entrepreneurial process

Every sector of business and every sector of life is at the mercy of creativity and development. If is odd that when the term creativity is mentioned most people think of painters or sculptors or even photography lovers, famous brands Modigliani and Petrocelli, and when the word development is used they think of technological improvements, like 3D Televisions, and companies like Apple and Siemens. If the banking industry is employed for example of invention in a lecture, almost all of folks from the audience will most like wonder about the appropriacy of the utilization of the term, when it comes to finance institutions such as Goldman-Sacks, J. P. Morgan and even the Royal Loan company of Scotland. However, the finance institutions that compose our economic system are the epitome of technology. Their continuous creativity in creating new financial products and finding ways to generate wealth is exactly what led to the scientific, commercial, entrepreneurial and consumption "boom" that started out after the end of the 2nd world battle and is still heading strong now, even after many financial meltdown that this same system produced, with the most serious being that of 2008 numerous countries and millions of people still experiencing its results.

Nowadays creativity and invention is the travelling drive of the current economic climate, usually by means of digital and mobile applications and devices. Economists have even given this new kind of current economic climate a, very appropriate, name; digital market. Iphones, ipads, tablet Computers, smartphones and millions of applications that help the user cook a nice food, pay his bills online or even screen his diabetes are the life-line of the post 2008 crises market. And rightly so, as they offer incredible versatility and power to the users, improving their life-style and quality of life, and at the same time generating new careers and money. They also provide a system on which small companies, utilising the advantages of the new technologies and the new digital current market, can compete even with multinational organizations in a global marketplace.

However the hyperlink between creativity, gives birth to inventions, with the business enterprise process is deeper than just services and services, no matter how groundbreaking these might be. The complete idea of starting up a new business, a new company, comes from ones creativity. (Eysenck, 2008) The starting up of your business is creation. The brand new entrepreneur needs to be unbiased, to do what he looks forward to and believes he's best in doing, to leave his make, to create. It is creativity that allows an entrepreneur to act on the opportunities that show him, to be able to build competitive edge for his company. His company does not need to be about revolutionary technology, new designs or new products. He doesn't need to be an inspirational copy writer, a painter or an architect. He is creative because he made that first very important step of becoming a business owner. So, not all entrepreneurs are innovative, however those who are, shape the earth we are in with their creations. Innovation is the next step of creativity; it is its materialisation and the methods to generate wealth. It really is, or it can be, the financial link between ones thoughts and fantasies with the current economic climate. Creativity is the heart of entrepreneurship and advancement is the air that is keeping it alive.

Creativity needs a spark and advancement needs fuel. These are provided by means of physical rewards and technology of riches; money. Money has been blamed for most things, and almost all of the days rightly so, however, as well as an inherited ability and need for humans to be creative, it is the most frequent motive for business creative imagination and technology. Not the sole, but one of many explanations why people want to be entrepreneurs and press themselves to make something new, something enjoyable, something that other people, a great many other people, will buy. So imagination and innovation are key factors of prosperity generation which is the cornerstone of our capitalistic economic system, which is really the only applicable financial system in the world, these days. You can even go so far as saying that creativeness and advancement is business.

Is the creative process ways to cause self-actualisation and motivation?

The question in what motivates us humans to do what we do, to wake up in the morning to go to work, to wait three hours in the torrential rain to be able to buy seat tickets for our favorite pop group or even to create new skill, technology and books has fascinated many people before, among them many famous philosophers, like Hume and Kant.

When someone first asks about what motivates us to do what we do, the first answer he will usually obtain is money. However, this in not, in the majority of times, true, or at least, not the whole truth. Self-actualisation is "the desire to be increasingly more what the first is, to become anything that one is with the capacity of becoming" (Goble, 1970). Maslow in his theory of basic needs, expresses that the goals for self-actualisation are as fundamental as those of education, persists learning and self-improvement and imagination. These goals or some may say needs or basic principles of human life promote and give attention to learning in romance to imagination, ingenuity, experience and obstacle. However, each one of these notions are interconnected between them. Learning, experience and creative imagination are essential to self-actualisation, as self-actualisation is a simple requirement of learning and creativity.

The notion of self-actualisation comes from Maslow. He details two human need systems; the deficit needs system, also called "D" prices, and the "Being" system, also called "B" prices. D beliefs denote the protective aspect of humans that leads us to be as safe as is feasible in every situations, but sometimes stops us from experiencing, increasing and growing, and B beliefs are the contrary, is exactly what drives us to learn, experience, enter love, try new things and improve our abilities, taking chances. Relating to Maslow, the most self-actualised people are "mature people with a history of a successful involvement in their work" (Maslow, 1943).

Creativity is one of the fundamental ways to cause self-actualisation and motivation. When is creative, he seems good about himself, he seems and is profitable, his bloodstream rushes through his veins and his mind is burning. He's creating something new, he is filled with energy and self confidence. Also, usually creativeness means being public, pressing many people, who themselves are creative and exchanging ideas and views, networking, interacting and synthesising hunches and observations to ideas and great ideas. Just the procedure to do so is exactly what motivates many people and the effect and enthusiasm to see your idea materialised what motivates the others (Becherer, 2008).

High self-confidence and perception to you, to your skills and you skill, which comes from being creative, being alive and adding to the society, are the basic elements of self-actualisation, which cause you to accomplish your targets, and established new, which again kick-start the creative process that creates your determination and enhances your self-actualisation. The creative process, self-actualisation and desire are all elements of human character.

How creativity can help us in problem fixing process?

The first rung on the ladder of problem solving is to specify the condition. Although this might sound trivial, in many cases it isn't. Many people and organisations rush in to deal with a problem by finding a solution, without previously understanding that the problem is really. So, to attain a solution, one first must fully understand the challenge.

Once the issues have been obviously defined, the main factor in handling it is creativity. Creativity is necessary in order to make a ask the right questions about the condition and find the correct and appropriate answers to them, creativity is necessary in order to provide "from the box" ideas and recommendations and creativity is what defines the process of finding a new way in doing things.

Brainstorming is a very popular way to solve a problem which is a characteristically creative method. It consists of the quick exchange of ideas, any ideas, about the solution to a particular problem. What it does happens to be to help visitors to come up with "out of the box" unconventional ideas and alternatives, which in the majority of times will be the combination of various ideas that are "thrown" during the start of brainstorming period (McNamara, 2010).

Also, creativity is exactly what helps us to conquer the, very natural and common negative original reaction to a difficulty; the anger and despair that a problem can cause, and actually make something good out of an bad situation but adding our brains and talents to work and discover a remedy that might just not be the answer to 1 problem but many (McNamara, 2010).

A good exemplory case of an extremely creative way to a common problem that later became a lifesaving method in remedies is the utilization of ultrasounds. If the first metallic boats and buildings began to appear, problems manifested by means of breaks in the metals that got the to lead to catastrophic failure. The solution that was improvised to be able to identify such materials failures was the use of ultrasounds. Soon enough ultrasounds were found in humans to image their anatomy and monitor their health. Ultrasounds are nowadays found in every medical center, having a number of applications such as in obstetrics, oncology and dermatology.

Problem resolving requires the technology, the development of something new; a fresh idea, a new device, a new product or new services. This is exactly what creativity is.

Examples of organisations that foster Ingenuity process


One of the most creative and innovating companies in the UK is of course Dyson.

Dyson is today's United kingdom icon of design, operation, creativity and innovations. The business was started in 1933 by Adam Dyson, an inventor and designer, after he graduated from the Royal University of Art work. What began as a tiny company with a single product, a vacuum cleaner, developed in a little workshop in the backward of Sir Dyson's family house, is currently a multinational company, that offers its products in over 50 countries and which uses more than 3, 000 people. The company's headquarters are located in Malmesbury, Wiltshire, UK (Dyson, 2012).

Technological innovations including the cyclone technology and the environment multiplier technology have modified the industry of commercial kitchen appliances, giving tremendous position to Dyson.

The company makes comprehensive use of computer aided design software as well as 3D printing and 3D visualisation technologies. It also actively promotes creative imagination and invention by motivating its employees to come frontward with new ideas, and by having every week brainstorming lessons where all employees, no maters their speciality and list, can seat jointly and exchange ideas in order to provide solutions in existing problems or suggest new products, systems and methods. The business also stimulates training and education, as it is a firm supporter of the notion that "the greater your get involved and examine something comprehensive, the more creative ideas come up" (Dyson, 2012).

In 2002 Sir Dyson founded the James Dyson groundwork to support design and executive education, and the creative process.


Google is one of the very most powerful and abundant companies on the globe. The company was founded in 1998 and it became a general population limited company in 2004. Yahoo currently employs more than 53, 000 people worldwide. The business's headquarters, Googleplex, are located in Pile View, California, United States (Yahoo, 2012).

Google is not simply an innovator in terms of technology, networking, mobile applications and the internet, but also in terms of company structure and employee motivation and imagination encouragement techniques. Among its most popular and innovative company policies is exactly what Google message or calls "personal projects time" (Google, 2012). Essentially Google allows and stimulates all of its employees to spend a complete day, weekly, focusing on their personal jobs and ideas. Also the business has created an internal "blackboard" that personal finished jobs are publicized for testing and then for generation of discussion, assistance and the creation of even more, more advanced jobs. Finally, these projects are posted on the internet, on Google Labs, for everybody to check and feedback.

Google actively encourages and supports creativity and creative imagination and has beliefs on the talents of its employees to provide remarkable new ideas and products. It really is a firm founded on a great idea but still working towards another great idea. It offers a work place that is designed to keep its employees happy and satisfied and focus on almost all their needs, to allow them to have the ability to surrender their great ideas. It stimulates communication, liberty of expression and clearly places the priority targets which are the one and only the generation of new great ideas and the improvement of old.

It is an environment that imagination is not forced, it just happens. Yahoo search, Android, Yahoo Maps and Google Goggles are but some of the results of the plethora of creativity that this company has (Yahoo, 2012).


Apple Inc. is nowadays considered the most progressive company in the world. Its products are rapidly reaching legendary status, with their names getting used, in many occasions, to define an entire market sector and not simply a product. The IPad is a good example of Apple's development. Apple actually created the marketplace for tablet Laptop or computer with its release of IPad. Many people will make reference to any tablet PC as an IPad. A similar goes for the IPhone which was the first, real, smartphone, the smartphone that started the trend we live today (Apple, 2012).

Steven Jobs and Steve Wozniak founded Apple Inc. back in 1977. Jobs and Wozniak performed in Job's parents' storage in order to generate the first Apple PC. Nowadays, Apple utilizes more than 73, 000 people around the world, has its headquarters in a 130, 000 square metres in Cupertino, California, USA and produces an gross annual turnover more than 156 billion US us dollars (Apple, 2012).

Apple Inc. is not simply a huge, very successful, very profitable company; it is one of the extremely few companies in the world that successfully combines, promotes and excels in ingenuity, creativity and design. Products like the Ipad, the Iphone and the Ipod touch, combine the creativity and vision of an company, and of a very charismatic man, Steven Careers, who sought to build up (create) new ground-breaking products, with technology of continuously updating and upgrading, producing new and improved types with design, visually pleasing, trendy, trendy devices that are more than a "mobile phone" or a "portable PC", they may be status enchanting, life-style items (Business, 2009). Many companies have attempted to do this, hardly any have achieved it and only a few have perfected it. Apple is a level above them.

Of course this is not only right down to the eye-sight and charisma of Steven Careers. Apple employs some of the most creative mind on the planet and the conditions to allow them to create and innovate. The image of Steven Jobs walking around any office barefooted, chatting with his employees about ideas he or they has is characteristic about the company culture (Deutschman, 2010). In building nurseries, a little clinic, dentist, even a virtual simple fact game suits and more than twelve restaurants are however, many of the huge benefits that Apple employees enjoy.

Apple employees should think "beyond your package", to speak up and always discuss their thoughts, opinions, as well as assignments and ideas with their colleagues. It is an motivating environment that actively promotes considering. However, Apple has also contributed available creativity and innovation field its impact, or the influence its huge success has, to hundreds of other companies, almost all of them its rivals. Apple has compelled its competitors to rethink their products and sales techniques, to concentrate on design, to innovate. Apple has made other companies creative, by changing the marketplace and the consumers. Apple is a company that its actions reverberate in the whole business and consuming world, as well as in the technological developments of your era.


As the topic of this assignment requests for types of institutes that promote creative thinking and ingenuity, Universities wouldn't normally be brought up here. Although, theoretically Universities aren't companies, so they don't promote business creativeness per say, they will be the places, the incubators, where in fact the next era of CEOs, business owners, managers and directors are bummed. They are the places from where most great ideas start, and although some do not make it to the "real" world, some do and they change it, they live their draw and the mark of their inventor on it. Good examples like Make Zuckerberg and Facebook, David Dell and Dell computer systems and Erik Wallenberg and Tetra Pak (Leander, 1996), are but handful of thousands of great ideas that started in University.

Universities are for a few the most creative places on earth. They take kids and convert them into experts and business man and market leaders. Although corporate and business entrepreneurship will not apply within the sense that applies with Google and Apple, specific imagination, radical taking a look at of the world and an environment that was created particularly to steer the mind to set-up, to fantasy and image, more than accocunts for for this.

The young individual brain, still unshaped, still uncorrupted by the "do-nots" and "should-nots" of the world, comes with an unimaginable capacity for creativity, technology and ideas generation. It only needs route and encouragement.

Universities are the creativity centres of this world. Businesses have to work meticulously with them in order to utilize this creativity in the development functions, as well as running a business, for the creation of new products and services and then for the technology of wealth, and then for the betterment of the humankind.


Creativity and innovation is the foundation of business development and the travelling make behind the improvement in the quality of living the traditional western societies have observed the last centuries.

Business is approximately income and the era of prosperity. However, what motivates individuals is not only money. The individuals need to generate and to contribute to the world, being social and owned by an organization or a "big family, is a fundamental factor of imagination and advancement. Self-actualisation and position is also closely related with imagination. "I believe, there for I am" (Britannica, 2012), to the words of Descartes, a 17th century French philosopher.

Hoverer, creative imagination and creativity is not simply food for your brain and the needs of us humans. Creativity and innovation is exactly what has shared the entire world we leave in today. From your first individual that created the steering wheel, to creation of Democracy in traditional Greece, and from the industrial revolution to the digital revolution of our era, imagination, materialised to technology, is all over the place, is our daily life, our education, entertainment and work, our existence.

Creativity can help us solve problems inside our personal lives as well as in our business lives and can help a company overcome hard times and go from near individual bankruptcy to being one of the biggest and richest companies on the globe (Apple).

More importantly, creative imagination is that makes us better, why is opens our heads and makes us see things differently and act in different ways. It has to be promoted, guarded, and prompted, by businesses, universities and governments likewise.

One can say that as really the only intelligent species upon this world, actually the one intelligent species known to are present in the Cosmos, is our destiny to create.

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