Leadership And Change Management At Dominos Pizza Business Essay

Change is part of life. Change come atlanta divorce attorneys things with the duration of time either he's a human being or an organization. To accept these changes things make an effort to take up different process corresponding to different situations. Likewise in an organisation changing can be small or big as well. For example, hiring a new employee is small change and change in mission or use of new technology is big reason behind change. Change shouldn't be done with regard to change. it is a strategy to accomplish the entire goal. Internal and external triggers are key cause of change and these changes can be organized and unplanned as well. There are some common problems while wanting to use the change. For instance, delayed decision making, no proper support of professionals, cannot understand where business will stand after adopting the change.

In addition, for the change organisation follow the procedure and in this process many conflicts happened. If something is going on that is sign of resistance. There are various signs of resistance like confusion, denial, immediate criticism, easy agreement, silence and many more.

What is change management?

Change management is acknowledge, control and control the situation in the organisation and need to bring change in the organisation has effective management is named change management. Different examination has to do to start to see the change and monitored by well designed strategy. If any organisation has needed to do change then different valid models are made for effective management of change. Some proactive techniques are used to bring and adapt the change in the external and internal performance of the organisation. There is making some effective technique to plan step-by-step change. Change management also keep in vision current and modern issues which make a difference the change process. There are some stable reasons when change is required. Change management should have up to date knowledge about the of situation surrounding a issues.

Change process:

There are multiple reasons due to change is done. That reason can be internally and can be internally. Change process means quest of source of change to the implementing the change is change process. Why change has done? Which type of changes did either it is cultural, organisational behaviour, organisation guidelines. These changes can be related to different department of organisation and every team relates to change process and change process relates to the company strategies.

Real life types of the change process:

In the modern times, the introduction and adjustment of the computer dominated the set of changes. They have effected nearly every business, industry and home as well. Change in computer will keep influence on people lives. For cases, nowadays people can buy finished. easily at sitting in home by using the computer through internet. Computer has kept the time and expenditures as well. We can buy a thing by hitting a button and pays at time. Moreover, computer has great effect on commercial area as well. New information technology systems have been installed. It is the best way to gain access to the data.

Moreover, working condition also often changes. Many organizations transferred or remodelled their facilities. For instance shifting of staff or offices to new large structures from small quarters that happen to be a great change in working process. Polices, regulations are frequently altered. Continues changes are being made in organizations to be remembered as more efficient and profitable. For illustrations, a big insurance provider is restructuring its organization around the project management area. They mage centralized area to task mange office where in fact the team of staff stayed until these are assigned to various jobs. Foe the starting of the project they need trainings and have to learn technique of job management. Effort for the change were only available in information technology and it is expanding remaining life.

History of Dominos Pizza:

In USA, Dominos Pizza is second major franchised chain company like its rivals Pizza Hut. Two Brother Tom and James Monagha purchased some property and exposed with the mane of Dominick's pizza. After couple of years Tom had modified the name Dominos Pizza. In overdue seventies there have been 200 franchise of pizza and later on in 1983 it went international and wide open one thousand franchises and same season in Australia they open new franchise. Organisation of Dominos Pizza was raised rapidly and in many countries it was still a normal company. The menu of Dominos Pizza was very simple and was offering simple crust means regular pizza. Down the road due to competition they added medium and large size often there were no area order, just pizza combined with the drink. Deep pan pizza was unveiled in 1989 and modified the annals. By the marketplace demand, on same years, they opened five hundreds stores. For many year, they started the plan about the delivery if the delivery didn't reach in thirty minutes then you'll get free pizza. In 1993, they did not continue this insurance plan. In 1994 they launched chicken wings and in 1996 they launched Dominos internet site. They also invention the cardboard bins to keep pizza warm and Heat Wave for the fresh and warm delivery. In 1997 they unveiled the new logo as well. They have got open many franchises all over the world in line with the flavor and culture of different countries.

Sources of change in the Dominos Pizza:

There are many internal and external sources which includes brought change in the dominos' pizza and its strategy. They accepted these changes and there are a few external reasons which are as follows

Changing in market characteristics is the foundation of change in the Dominos Pizza. As the consumers know that their choice is subject on the market whatever they demand it'll be sizeable. Australia is one of the most significant countries and consumers of that country market segments want healthy food choices so Dominos Pizza made healthy menu.

With the objective of maintaining your competition, business always run in line with the rules and legislation. So Dominos Pizza also affected by politics and legalities. Employer should have to remember about the nourishment regulations and information.

There is another source which includes affected the procedure of the Dominos Pizza which is monetary expansion and location.

There are some inside sources which have effect on the Dominos Pizza. New technology system to keep pizza warm and hot for the longer time it has created change and also online delivery order. New online is beneficial for the customers. Dominos made easier for the consumer card payments, driver take wireless credit card machines for the payment of order.

Resistance to improve:

When changes are created then resistance delivered. There are plenty of reason of increasing of level of resistance like due for some confusion in the data, misleading and misusing the data, organisation have no idea where want to do change, sometime criticism incurred, employees does not decided with the new polices. Amount of resistance can be intense because of different reasons like a cognitive of different options, due to deeper thoughts and deeply inserted.

Resistance to change in Organisational culture of Dominos Pizza:

Brandon who got purchased Dominos Pizza for$ 1. 1 billion. He tried to create very friendly marriage with employees. First day on the work he discussed that change is good. Using the passage of time, Dominos Pizza brings changes in social sector. Proper wearing even and given training to the employees and the way to work, given them trainings. Employees of Dominos Pizza were qualified. Organisational culture changing is not really a easy thing, administrator find out the strategy that how to improve in the company independently and in the group. Development of online ordering is new change in the Dominos Pizza. Competition on the market has increased in the selection of store manager and gives them training. New computerised system has brought changes in organisational culture as well.

Resistance to improve in Organisational behaviour of the Dominos Pizza:

Due to resistance to change in Dominos Pizza, there are a few changes incurred in company behavior of the company. Personnel issues have increased because new technology is using and employment opportunities are decreasing. With all the passage of time new modern technology has bought out the jobs. These are the essential issues and change in the organisational behavior. There are a few problems incurred individually to face the change like professionals of store.

Resistance to change in organisational guidelines and vitality:

With the passage of time, there a wide range of changes incurred in polices and regulations which was the cause of resistance to change in dominos. Whenever changes will come in the polices professionals have to start to see the problems because he have to take care of the store and have direct linkage between your employees. Manger have to try to keep on saying to employees to follow new polices these guidelines can be about food hygienic, delivery, taking requests many other things. After facing these changes, customers who are the basic part of domino's strategy have to handle the problem. Some time customers does not understand the about the new polices. Polices has implied on every staff of Dominos Pizza so that is cause of resistance to change.

Moreover, main electricity of Dominos Pizza is their customer so they do not prefer to lose their customers. If dominos' will attempt to change in culture, organisational behavior and rules and regulation will directly have an effect on the clients. Basic aim and goal of domino's pizza is to make happy customer.

In addition, one more power of dominos is money which has brought changes many times. Sometimes dominos have to handle resistance to change due to financing. Changes come credited to lack of revenue, low talk about market and a great many other things as well.

Strategies to defeat the resistance:

Domino's is one of the well know and famous organisation on the globe. Its business is widening day by day at global level. They may have experience is the profit margin and also have competitive benefit. Domino's pizza have good brand image and have a great deal of variety of pizza. In market dominos have management quality as well it can competent its competition like pizza hut, papa john's and many other organisations. A couple of following steps which can be used by the Dominos Pizza.

Domino's pizza goal and goal:

To lessen the resistance to change domino's has focus on its goal and target. Main goal of domino's pizza is to great treatment of customers. Make customers happy and deliver their purchases on the time. Through examine the domino's main objective mangers can control the amount of resistance to change.

Achievable goals:

Managers can understand about the attainable gaol of the Dominos Pizza. Professionals must have to do environment of goal. These goal should be reachable and success able. There exists one of these of domino's pizza is that in 2006 their goal was to achieve 418 outlet however they got 438. Through this process Dominos Pizza can decrease the resistance to change.

Culture of change:

Domino's pizza has to identify their culture to change. Domino's is increasing its progress rate. It has gone international level. Whatever changes comes into play the ethnic. They must have to explain to their customers. It could be helpful in reduced amount of strategy.

Change models:

Kurt lewin's has unveiled this model. It's very simple to understand and controlling the change in any organisation according to the model. His thinking is to bring change as may bring change in ice block. It includes given name unfreezing, freezing and refreezing.

So, Dominos Pizza should have to accept this approach. Sometime employees cannot are company demands. Time customer does not come to but pizza.

Step 1:

Unfreezing means what problems an company is facing? Where it will have to bring changes? There should be proper analysis. Throughout the review of market, getting reviews from customers, Dominos Pizza can adopt the change and can decrease the resistance to change.


In this step, freezing, how an company can make change? How organisations accept this change? It could be successful by motivating the team and managers.

Step 3:

In previous step refreezing mean if any employee will not want to improve the habit. Sometimes organisation does not admit the changes.

Unfreezing Freezing Refreezing

Sources of issue within change:

Some source which includes created change in domino's pizza strategy. These sources were inside and external. Dominos does many changes in it whole quest to the success. This organisation satisfied to resistance to change. These level of resistance was by organisational culture, behaviour, polices and many other things. There are several procedure used to defeat the amount of resistance. After using these methods and strategies Dominos Pizza confronted many conflicts which were changing in the working style of the Dominos Pizza. There is innovation of new technology which has taken over the work of employees. They cannot get working hour more. Online order service, misleading with calculation of sales, misleading the data, misuse of branding. These are the main sources of issue in the change. When changes come then it creates conflicts between your employees. Because of misleading the calculation there were impact on the sales revue and the proportion evaluation of the domino's pizza.

Approaches to deal with conflicts:

When turmoil incurred then there must be some methods to deal with conflicts. To deal with conflict should have to careful about the primary objective and aim. If we forget about the main purpose then there is no befit of operating the business. To resolve these issues Dominos Pizza must have for taking some steps that happen to be as follows

Dominos Pizza had to do some promotional activities to keep its image maintain. These activities make customer happy and create more fascination.

To reduce the issues, Dominos Pizza was required to boost the working time of employees and have to offers some reimbursement, holiday packages, bonus products.

Domino's pizza had to set up some motivational workshop for the employees like customer support workshop, team work, training of staff.

Domino's pizza experienced offers some new food deal to the clients to raise the sale and income level.

Conclusion and Referrals:

At the finish, changes come in ever before field of organisation. Whenever change needed it comes. For the popularity to change there are some elements that have to keep in eyeball. In Dominos Pizza many changes come and due to these changes it includes create resistance to improve in it. These resistances were in organisational behavior, organisation social, traditional changes, changes in rules and rules and electric power. These changes come not separately but it addittionally comes in group of shape. After examination of Domino's pizza, we arrived to about the solutions and strategies which possessed found in the reduced amount of resistance. After resistance there are a few problems and turmoil blessed. Domino's pizza used different techniques like offering different meal offers, free vouchers to the customers, workshop for the employees and many other things. Domino's pizza established fact and best rivals organisation in the market. It gained high profit and revenue.


Paton. R. A and McCalman J (2008) Change Management (3rd Ed) SAGE, London.

Tobin. R(1999)overcoming level of resistance to change (2nd Ed) Kogan Page, UK.

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