After becoming a member of the course I gained whole lot of knowledge from educated modules and different individual assignments which I have written earlier in this module. Rite from the collection submissions i gained understanding about principles behind marketing skills and knowledge which are needed by the managers. Marketing strategy for professionals (MKT-4010) module's overall effects was unimaginable because it included presentations, Portfolios, Case study and Lectures. In the very beginning of the course we were allocated in the groups and provided with a video tutorial for group display. Our group presentation was about ZSL London zoo, about which, we watched a video recording in the group and later on we talked about about the video tutorial and recoded some important tips. Down the road we did great deal of research in internet to gain knowledge about ZSL London zoo. Subsequently we came with certain ideas which we can apply inside our group presentation. Such as Porter's 5 pushes, Swot Research, Ansoff matrix which we discovered in our Lectures. Then we advanced with our Lectures and we learned all about Situation analysis. We'd given Nike case study which was non-assessed but we attempted to figure out facts from research study and we made a genuine look at about Market orientation of Nike. Then we learned about Strategic Marketing Process which is situation examination, Designing marketing strategy, marketing program development, Implementing and controlling strategy. After learning situation evaluation now i am in a position to implement in real world industry. I have done my situation evaluation of Accenture in my own Marketing plan phase 1.
The important strategic issues of the business have been researched here. I've learnt Competitive costing & competitive gain in industry along with concentrating on various demographic factors from our Accenture job. I have also learnt how companies can enter a posture where it continuously raises its market show and brand value to compete in the current market.
I have learned a great deal about different strategies that different types of companies must adopt, for instance, Ikea, Slendertone and so many more while getting ready portfolios. I've also comprehended the devastating effects if the company doesn't have an expanded existence across the world which could be detrimental for the kids. This must be increased for a better strategic management. This assignment has resulted in my understanding towards the main element roles of each and every aspect of strategic plan and implementation from the truth studies of varied companies from different Business.
I implemented all sorts of research techniques in my own projects that we learned from my course, and used core text books to collect secondary data. Determining reliable options for data collection is essential for just about any research or project to be able to get kept up to date data. These resources can be found from sources on the net, publications, articles and books. Updated gathered online or journals are considered as secondary data which is also vital apart from key data accumulated from various books. Secondary data can be accumulated from company's financial statements and online magazines on their standard websites. But it is definitely essential that data collected should be relevant, correct and interpretable. These data should help one to gain an improved knowledge and understanding towards the business and its own strategies.
I have structured all my conclusions of my research in tasks of strategies on a single circumstance studies but it is un-ethical to use it as basics for all those brands. These research on marketing strategies can be utilized even on a sizable scale taking different physical regions of a country where there are numerous specific companies are functioning. That is shown in the tasks on IKEA, Slendertone, Nanophase. These strategy studies might change with framework to different countries consequently of change in their internal and external conditions as stated in the case studies of IKEA, Slendertone and Nanophase. I learned about proper brand management inside our guest lecture which is of great help in my future because branding can be an important component of Marketing Combination.
Positioning is one of the aspects of the theory that is applied in all my case studies. It is vital to learn how positioning works in strategies. Placement in Strategic Management these days are known as the process by which marketers attempt to create an Brand Image or Individuality in the minds of their target market for its products, its organisation and brand. I've understood that this is only a member of family competitive contrast their products would take up in an indented market which is referred as target market.
After learning Porter's 5 causes, PESTAL, SWOT examination, Ansoffs matrix and a great many other theories which are extremely helpful in making the corporate strategy in an organisation. Success by itself shouldn't be the purpose of any company but also being honest and exercising healthy practices to attain market success is also important as it is essential for good image about the organisation in the thoughts of customers and also using its peers. Now I believe completely with the capacity of taking right decisions at right time.
1). Developed a deep understanding about issues, functions and activities of strategic marketing within any company through checking out theoretical and functional skills and also knowledge to come up with an outstanding strategy for marketing success.
2). It helped me to comprehend the core ideas, ideas and techniques inside the limitations of strategic marketing.
3). It offers helped me develop inter-personnel skills, organizational skills, tender skills, communication skills, self-assurance therefore of proper knowledge I have managed to acquire out of this module.
4). This component hasn't only given me knowledge, but also offers added weight to my certification in the current competitive market.
After learning ideas and models now I am able to implement these in my own Situation evaluation of Accenture. I feel that I am very successful in learning Marketing strategy for Professionals from my central module.
The Knowledge I've gained out of this module would definitely come in handy whenever i actually enter the marketplace. In over all, I have learnt every single facet of marketing and marketing strategies out of this module and used it in my own reports. This module helped me to obtain a profound understanding about real situation in market and learnt that a good sole right strategy can make great change everything into useful opportunities.
Hence, I strongly believe that outcomes of this module have given me an advantage to be successful in proper marketing management within an organisation.
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