The Currently Undergoing Change In Business Commerce Essay

All organizations that are currently undergoing some type of change. Many of these programs on the changes resulting from management practices, such as culture change, business process engineering, empowerment and quality of the whole. Other initiatives, the changes are reliant on the needs of the organization to reposition the facial skin of changing competitive conditions.

A good example is the ongoing process of change at Marks & Spencer. "Strategic Change" The term is usually reserved for such initiatives. These transitions tend to be related radicals in the organization, which includes strategy, structure, systems, processes and culture. Success in implementing strategic change in organizations is poor. Many simply don't realize that the implementation (which is actually turning plans into reality), rather than the wording that is difficult. Towards the strategic objective becomes a reality, it is necessary to change just how people behave in organizations. This will require more restructuring and new systems.

Background of change

Faster pace of change is the starting place. Sure, companies stay in times of change, indeed, more turbulent age than ever. But what was true for quite some time. What happened to that last, managers realized that without changes in not only miss opportunities, can kill or paralyze society. Even if a business indulges in finally change may be too late to avoid continual arthritis of the company.

Marks & Spencer has been horribly damaged, not only by his lawyer about the size of its reserves, but by managing cattle demonstrated that corresponds to unravel. M & S, after serving what ended up being a strong reflection of heavy blows of its reputation and profits fell with a few weak sales.

The worst thing is the fact that Sun's statistics were accompanied by anecdotal evidence - bad selection of clothing for girls, lack of resources, attractive shops - which confirmed that the problems weren't resolved. M & S knew that he needed the conversion to a retailer who fleet feet, a magnet for vendors and managers, and a dynamic leader in neuro-scientific fashion. But M & S was never one of those three things.

During the long reign of dominance Rick Greenbury, the consolidated unnecessary functions from the past: from top to bottom, slowly and deeply conservative.

Description of changes in the organization

The process of change can be difficult, may be slow and painful. People naturally do not like change. Companies naturally do nothing like change. The question is whether you want to drive the implementation of strategic changes inside our business, how much pain we are ready to invest in adopting means for change?

We must first ask the reasons for changes available environment? There are four modes of changes that might occur in any company and become seen as the root cause.

The theory of change management

Managing change in the tradition of organizational development, considers the organization of social systems, and therefore pertains to humanistic element with the mechanics of the business. The aim is to improve the efficiency and prosperity by facilitating the organization of the development process so that eventually the organization can solve their problems and adjust if necessary. Therefore, to be able to implement effective change, the scientist-physician must be able to adapt and apply appropriate rules to the present situation.

Familiar models for inclusion in our 'theories in use "were selected for their usefulness, adaptation and integration of members of the business. They are listed below.

Planned changes to the style of Lewin (1951)

These changes in the oldest & most fundamental are that Lewin's change model. It involves three stages: melting, movement and refreezing. The publication is to lessen the peacekeeping forces of organizational behaviour. The movement involves moving behaviour of the organization and re-freezing is to stabilize the new state. Lewin's saw a change in behaviour of sources in the business. These forces are trying to keep up with the standard and the ones who fought for change.

Model of action research

The classical model of action research focuses on the planned changes as an iterative process in which a preliminary examination on the business is a means for future research and future needs. Search in the initial phase is estimated to guide research.

The model focuses on the massive data collection and identification prior to any action occurring and a careful evaluation later. Emphasis is put on the organization and use your doctor to change all stages of the procedure.

Business model is based on the most up to date research method of planned change and it is often considered synonymous with the IP (Cummings and Worley, 2005)

Kotter Model

According to Kotter, the plans should be established to "develop appropriate stages, achievable and measurable changes, while engaging, allow and facilitate the participation of people as quickly so that as openly as you possibly can" (Kotter, 1995, p. 2-3).

Changes must be realistic, achievable and measurable (Kotter, 1995, p. 6). These aspects are particularly highly relevant to management and changes in individual groups. Before the organizational changes, the business must determine what it wants to achieve with this change, why and how he knows that change is achieved. It is the address that is affected by this change and how they will react. Finally, how changes in the business are able to achieve alone and what aspects of the changes he requires a specialist or outside help to achieve.


Our diagnosis, offer interventions to cope with errors or problems and help Marks and Spencer in competition with other organizations. This list, which is not exhaustive credits towards a cultural change, but considering the wider context, which is defined at the beginning of the quantitative changes in corporate strategy are required. Therefore, the intervention process, which includes culture change, would be best suited for this case.

Transformational change

Transformational change is a relatively new organizational change. Can be involved about radical change and is essentially change the way the organization is perceived both internally and externally and how it operates.

This kind of change would be particularly relevant to the situation of Marks and Spencer, as it must radically change the way you operate in a competitive environment.

Culture change

The concept of organizational culture has brought a lot of research and culture, many models have been developed to define measure and observe the culture. However, little consensus about the nature of culture or to understand. Nevertheless, culture has turned into a very important area of the organization and activities covering a culture change have increased sharply.

Schein (1990), Millward (2005) model of culture is one of the most commonly used, includes four layers at different degrees of consciousness. In the centre of the essential assumptions (unconscious, reactions uncontested guide), values (this is important) and norms (how to behave), and finally, artefacts (observable behaviours and procedures).

This metaphor of culture cannot hope to capture all the components of organizational culture, it is a useful tool in the analysis.

Need for change

To know how organizations react to the need for change, we should examine the organizational processes and management, organization transformation through additions, deletions or changes to the resource base leads to the attainment of the processes of change. We need to know not only what the organization which markets will come, how fast they grow, but how they do it.

Factors that determine the need for strategic change

Organizations usually in response to changes in the external environment, as well as the introduction of competitive advantages in the business. External environmental factors, including

Social factors

Such as changes in demographics and purchasing habits of consumers.

Legal factors

Legal pressures that force organizations to adhere to the law changes, for example, in response to environmental legislation.

Economic factors

Relate to the booms and declines in monetary activity in general, changes in interest levels, inflation, etc.

Political factors

These are related to wider policy changes - including the government to take a particular line of the privatization / role of government in society.

Technological factors

Technological aspects of technological advances - such as developing new methods based on point of sale by the company.

In addition to these factors, he slept a significant impact on the business, making competition.

Slept analysis can be an analysis of the major changes in the environment of the organization. That is sometimes called environmental scanning. Managing change is an integral aspect of how the organization responds to changes in an appropriate manner.

Today's managers assume that in the foreseeable future, organizations need more "leaders" who may use the talents of the organization in reaching its objectives, the development of a culture that believes change as an opportunity rather than a threat, regularly invent the business, effectively planning and implementing change. To achieve this environment, managers have to do the right things in the prevailing well-defined procedures and limitations. Predictable and stable environment reduces the need to mobilize the organization's capacity, flexibility, creativeness and innovation.

The environment has changed radically, and successful organizations and their managers

should behave differently. Managers in the current environment are needed to transformation of the business, to develop good relationships with internal and external stakeholders, run horizontally and vertically, and not the entire culture lines enable employees and the development of networks and alliances.

Stakeholders in creating a strategy change

Stakeholders are those who have direct desire for the organization and may be beneficial, and bad for the business if not properly treated if an insurance plan is adopted in order to keep the company plus they should also take part in company affairs and decision making. The system is planned in this direction where we can pass our message to all actors in society and become in the best interest of the latter. A few of it is also relevant for folks who do not need to improve or resist change. The behaviour of the people also consider.

Resistance to change

Responses to organizational change initiatives are no different. Initially there is a little proportion of the first adopters - those who wish to participate, because I simply changed a breakthrough that will lead to better conditions. Most of the people damaged by the initiative of the changes will be much less enthusiastic than the first adopters, but as time passes they will eventually accept and modify to it. Finally, the group will never be very resilient, many of whom will never adapt to the changes in place. This range of behaviour results from a standard distribution. It is a natural phenomenon intuitively understood by most managers of change. Unfortunately, though perhaps unconsciously, to comprehend the phenomenon, these managers often do not use this knowledge to better organize a highly effective change.

The aim is to look at the first to develop their support and consciously use their influence to speed up the most reluctant to improve. It's important to understand that they don't reflect the impact of hierarchical position. Leaders are natural leaders and respected functional experts who are well connected. They can be nodes in the social, business, politics and communications networks, and their sphere of influence goes beyond the scope of their parent organization. While these influential illustrate its support for the changes, they are a marketing tool more powerful than any message issued by the office of managing change.

Strategies should be performed on the leaders of high or medium, the goal is to transform them into the first users, and use its influence over the finish of the eye or commitment. For those who can't be pulled forward or even to the tiny force, aims to accelerate the speed of their adaptation to help them better understand and plan the results of change.

It is also concentrating on people who are able to adapt, but because of its unique combination of knowledge, skills or abilities, but a substantial contribution.

Some people will be unwilling or struggling to adapt to change. They already are able to demonstrate their acceptance and respect for a change, otherwise, may suffer the results clear. Include initiatives that will affect change, how it'll affect them and what their reactions might be important for the success of the strategy changes.

When a business brings new reasons for having people, you will see problems. Participation, involvement and open, early, full communication are important factors.

How to see change to people

The workshops are very useful process to develop a standard understanding, methods, principles, methods, systems, ideas, etc.

Surveys are useful to correct the damage and insufficient trust among employees - if you allow visitors to fill them out anonymously, and provided that publish and implement the findings. You are unable to force change - individuals and teams must have the to seek their own solutions and responses, the facilitation and management support, tolerance and compassion for managers and executives. Management style and leadership behaviour tend to be important than intelligence and the political process. Employees must have confidence in the business.

A leader must pay attention to and use these ideas, or change can be quite painful, and soon will be lost in the process.

You may also find that the main problem is the resistance of the people and defence of somebody who is in the business, what you do. After this challenge, you can get started to compare what is happening with what the business intends to do (mission, values, goals, priorities, targets, key performance indicators, process measures), as people feel things (marketing, maintenance workers, morale and attitudes ) as well as customers and suppliers feel too much (in fact, go out and find clients and former clients specifically).

Follow the protocol is very difficult - you have properly with people and clarify who you are and what you do. Be polite. Respect the people more than usual; because they're sensitive, it is understandable.

The framework for change management at Marks & Spencer

Marks & Spencer has been under pressure to change the external financial factors and not yet answered correctly. It is for this reason that the approach proposed amendment is essential to initiate and implement change has been driven by the management of physician (s).

Using current models and theories of change management in the business development, proposed a framework for planned changes that might be employed by Marks & Spencer.

Context of Changing

First, in the context of the situation to be addressed in order to build up appropriate ways of change. This is done in three dimensions

The volume changes

Incremental change to solve specific problems such as insufficient communication and low customer satisfaction

Quantum amendment to change the essential functioning of organizations, like the structure and culture

Degree of organization

Over-organized where policies are too rigid for effective action due to poor communication, conflict avoidance, etc.

Sub-structured where there is too little regulation for the effective operation due to insufficient direction and coordination structure.

Domestic vs International

Cultural differences, especially between Eastern and Western societies, for example, Asian countries have a tendency to be hierarchical and THE UNITED STATES deal with individuality. It can be difficult to implement change, which encourages openness among employees when it is not viewed positively.

In the situation of Marks and Spencer, the magnitude of change is the fact that major changes in the quantum of culture, structure and strategy must be addressed. They will be contained in the applied intervention. Also, they are highly organized society with the management system now that he is honoured to participate the entire problem. Although the system successfully in the past, is steeped in ancient culture and able to adapt to a redesigned image of Marks & Spencer. Therefore, the procedure of change at Marks & Spencer will concentrate on "softening" of the structure. General review, Marks & Spencer, will be treated as a citizen of the operation of this case, since closed down its functions in Europe and North America sold its franchise stores in Hong Kong.

The model change comprises seven steps to help developers to the key issues of transformation. Activities concentrate on people, leadership, trust, vision, empowerment, celebration and institutionalization. Regardless of the emerging linear stages can occur simultaneously. Effective communication is the mortar. There should be open and honest communication atlanta divorce attorneys step of the procedure, and communication must incorporate these steps together. Nothing can destroy your time and effort to change sooner or permanently, that poor communication.

Here will be the steps for effective transition.

Assessment and solve human problems

Contractor changes need to get time and effort to understand the problems of people will not appear in host to those who suffered, and then practice the golden rule of treating others as they might be treated.

Exercise strong leadership in the business

Without strong leadership, positive change will not. Leadership can't be the domain of a few organizations - all the staff responsible should do what must be done to achieve organizational goals. This is also true when change must occur. Many must step in and assume leadership. Spreading leadership and decision-making responsibilities, inspires and motivates everyone to are likely involved in implementing the changes.

Building rely upon the leadership

Confidence is simply the belief that it would suffer if threatened. Obviously, the amount of mutual trust between labour and management or between supervisors and subordinates influences the fitness of the organization.

Clearly articulate the vision to any or all

If you want to improve, please explain the reason and reason for fundamental change. People cannot have a real idea of where in fact the organization is or what problems it faces. You must tell them. They need to understand the reason for the desired result. Anticipate to answer these questions: What is the trouble? Who said that? What goes on if you do not change?

Creating an helpful environment

Organizations can do everything possible to prepare the ground for change - in response to the concerns of folks in order to demonstrate strong leadership, building trust, formulating a vision - all, that is, but to create an environment to enable success.

Honest answer is the fact that you can get almost just as much as you want to control anything else of an turbulent, messy, chaotic nature, it is not really manage it, talk with her. It is a question of leadership is one of management skills.

The first thing to do is jump in. You can not take action outside.

A clear sense of mission or purpose is vital. A straightforward mission, the better.

Building a team that could work hard and one of them is the team leader.

Pick people with relevant skills and high energy. You will need two.

Set flexible priorities. You'll want the capability to drop what you're doing and have a tendency to something more important.

Treat everything as a momentary measure.

Ask for volunteers. You'll be surprised that arises. You'll be pleasantly surprised you skill.

Find a good boss or team leader and stay static in his way.


In concluding this report, we can say that effective reforms introduced to the strategy are to increase the huge returns if these changes are well managed.

In this report, and Spencer takes on the characters thinking and different models are also discussed showing the strategic shift from Marks & Spencer, which is a leading company in the UK, but suffered from some activities for that must change, and lastly models Kotter and Lewin's, a representative of the role of stakeholders that their existence in the affairs of the business is very essential to have the ability to interact their decisions and Finally appropriate model is also developed, that will provide guidance for better performance.

Don't Do Change with regard to Change -- Do Change to improve Organizational Performance

Also We Can Offer!

Other services that we offer

If you don’t see the necessary subject, paper type, or topic in our list of available services and examples, don’t worry! We have a number of other academic disciplines to suit the needs of anyone who visits this website looking for help.

How to ...

We made your life easier with putting together a big number of articles and guidelines on how to plan and write different types of assignments (Essay, Research Paper, Dissertation etc)