The USAGE OF Invention At Pizza Hut Business Essay

The pizza hut has rivals like domino pizza, papa john and gogo pizza always the competitor of pizza hut make an effort to make or add new pizza or new food to entice the clients. But pizza hut management is thinking some think new that could be innovation but technical, which can reduce the personnel, time and cost of the business as well as which can provide good and effective services and also appeal to the clients, so after the consideration the pizza hut technology management innovate the mobile word ordering, mobile lightweight card payment machines and online placing your order such sorts of devices will be the creativity as well as the new technology for the pizza hut. The pizza hut is 1st company who present this innovation by means of technology bring in in the pizza string restaurant. So we can say that it is a technology but advancement for the pizza hut as well as in the pizza chain restaurant.


''Innovation is not really a solitary action but a total process of interrelated sub-processes. Is not only the conception of a fresh idea, not the technology of a new device, nor the development of a new market. the prcess is all these things acting in an included fashion. (Myers & Marquis, 1969)''

All activities which is involved in the procedure of producing ideas, development of technology marketing and producing new products and the procedure of manufacturing is called technology (Trott, 2005)

The innovation procedure followed by the management:-

The corporation benefits through innovation

How the innovation improved the overall organization performance

Estimate the successful of the invention (Questionnaires from the clients)

Conclusion and Recommendation


In the restaurant chain pizza hut is the globe biggest pizza delivery company as well as it is no. 1 in the restaurant of pizza string. The branches of pizza hut worldwide is 1300 out of 100 are outside the country. This organization has variety of pizza like flagship skillet pizza as well as Sicilian, palm tossed and stuffed crust. The pizza hut knowledge is to deliver fresh and hot pizza acquired the many awards as well as the commitment of the million customers who enjoys the pizza.

Pizza hut Objective Statement:-

Mission statement is very important for every corporation alternatively small or large, just because a mission statement packages the overall goals or purpose of the organization. It's very vital for the employees to get the corporation goals. The Pizza hut quest statement is

''We make delight to make the perfect pizza and providing a courteous and helpful service on the time all the time. Every customer says, "I will be back".

We are the employer of choice offering team members opportunities for expansion, Advancement, And Satisfying Careers in a great, Safe Working Environment.

P. E. A. R. L. S

PASSION for brilliance in doing everything

EXECUTE with positive energy and urgency.

ACCOUNT-ABLE for expansion in customer satisfaction and success.

RECOGNIZE the accomplishment of others and have fun doing it.

LISTEN and more importantly, react to the speech of the customer. , ,

There goal is to include value for the customers to serve them by building their store in today's way, hiring the neighborhood community, respecting the surroundings, appreciating the team members, taking skills in to colleges and institutions and supporting local organizations worldwide, to supply the unbeatable service to the customers. Pizza hut has very good quality of technology for online purchasing for the fantastic customer service with their customers. (Source: pizzahuthawaii. com)

If anyone write ''Pizza hut'' in the search container of the Yahoo instantly the company possible detail come up like offers, Bog of discounts, Voucher, coupons, regular bargains, pizza hut codes etc. The brand new and old customers can easily choose the field of her/his choice and get all the relevant information as well as though any one write ''Pizza hut'' in the search field of the Yahoo it shows many links of the company to pick from which we can be seen in the second picture.

Source: Yahoo. com

The website of the company gives you very easy way to order online, location of the nearest store, food guide, responses system, participating events, memberships, business information etc. The given below websites picture is talking about that how Pizza hut is facilitating to their customers. For instance if any customer enter the post code on the site he/she can simply trail the nearest store, store contact number, store address as well as get information about the special offers, regular etc.

Secondly while using the mobile phone the client can simply give order by sending the text concept to the pizza hut. This text message automatically will go directly to the nearest local store and they will deliver the pizza rapidly at the customer home. The customer may easily online register with the pizza hut as well.

Order online

Please enter in you postcode, town or hut name below:

Please go into your postcode, town or hut name below:

Source: pizzahut. ca/

The Estimation/Evaluation:-

Time by time Pizza hut considers the many things to check its improvement/progress.

Increasing in number of customers (each week, monthly and yearly)

What are the customers views/recommendation/reviews regarding services and food

Customers can give feedback in depth online as well as direct regarding their services etc

The each week average deal in a certain period.

Change model:-

Beckhard and Levin in 1969 and 1951 respectively developed the most famous change models. However other important contributions have been introduced by Quinn 1980 and Lewin 1980.


The introductory options for managing change are the following according Lewin 1951.

Unfreezing, existing behaviour and behaviour are recognized by changing the present express equilibrium.

According to new information new replies can be developed.

Refreezing, by intro of new responses directly into personality matter can stabilize change.

Field force examination is a methodology for analysing change recommended by lewin which involves

Transition to the near future state is afflicted by analysing generating or restraining forces

Differentiating between driving and restraining causes is essential.

Action should be taking to increase critical driving forces and reduce critical restraining pushes (Martin, 2006)

Value change research can be applied to a business, every time cost is reduce value substitution should be executed, through this firm and customers both gain it has been employed by Pizza hut personal service check outs have not only decrease the staff cost but it addittionally has made shopping experience easier for the consumer. (Horovitz, 2004)

Guideline for Change Management:-

Armstrong has discussed the following factors to make sure that change management is efficiently implemented in an organization. Knowledge of the organizational framework and levels of change needs to be affective with the help of a solid and visionary control. Appropriate attitude and leadership must those concerned by any means levels when employing change strategies. Encourage workers who accept the thought of change contribution in planning and execution. Change should be advocated by making use of hard data and data. Rather than attitudes or corporate and business culture change should be executed by process and behaviours. This will be completed by awarding people who encourage change and problems. (Armstrong, 2006)


There are two types of trigger are involved in this change

Internal Trigger: The management of Pizza hut became aware that the sales and services 're going bad anticipated to carelessness of personnel and the scarcity of staff so they have to change something, after the consideration they identified the technology which provides better customer services.

External Cause: Every corporation is brining change producing different solutions so Pizza hut must also bring the change in the organization and change could be technology and development could be technology, however Pizza hut modified the computer technology to satisfy the customers.

Innovation Research:-

Like many others companies Pizza hut is also afflicted in every season as well as environment and a lot of staff mistakes. Pizza hut needs are to expose a technology that can grow its way, and Pizza hut swap the workforce into the computer technology.

The Pizza hut management considered our services are going to low level due to insufficient staff, however bare spots could be crammed with the help of computer technology as well as reliable performance. The globe is changed because of the new development in knowledge since last years. Computer technology is very good as well as very reasonable. Pizza hut can certainly use the technology and new improvement in technology is vital cause for the Pizza hut, from last 10 years the info system is more progress and fast. The customer's behavior has been improved due to the pcs. So mobile wording ordering, mobile lightweight card payment machines and online buying are the technology for the pizza hut but they are the part of the technology which Pizza hut is using very successfully.

Benefits of Technology:-

Pizza hut is one of the primary pizza restaurant in Britain, so Pizza hut needs an development and innovation is actually a technology which can reduce the price of personnel and increase its earnings as well as contend its rivals like dominos pizza, gogo pizza and papa johns. You will discover many benefits for the Pizza hut after producing the technology which we talked about above mobile text message ordering, mobile lightweight card repayment machines. The customers can provide order quickly at home through online as well as through text which is great for Pizza hut to increase its customers as well as deal and reduce the cost of staff, customers can order online at any time and day. This technology is vital or bon of Pizza hut. Pizza hut is the first organization whom released this facility, mobile text purchasing, mobile portable credit card repayment machines and online purchasing are also very essential for Pizza hut because by using this technology Pizza hut is conserving enough time and money as well as lowering the staff and also providing better facility to their customers. Adapting this technology is one of the huge changes in the business. By using good technology Pizza hut must handle the client demands.

Primary Research:-

In order to comprehend the role of administrator in the invention, we took an interview one of the Pizza hut store director. Within an interview the store manager of Pizza hut referred to the essential role of the manager when any change or creativity modified the Pizza hut as well he also identified the factors while adapting the new technology, that happen to be as given below.

Understanding the innovation:-

In an interview the store supervisor said that the supervisor always ensure that the development should maintain new technology and understandable as well as supportable for the management and the personnel as well as its also very useful to attain some benefits from the head office.

Staff training:-

The basic role of the administrator that they train the staff according to the new technology as well they make sure that all staff must have full information about the technology. The managers also concur that the technology is ideal for the business and personnel. They solve the personnel problem about the new technology. Managers train the staff very efficiently in order to supply the good service and quality of the product. In every corporation staff training is very essential because they inform the clients about the new technology which is very good for the organization to raise the sale.

Role of Deputy Store Manager:-

The interview of deputy store manager of pizza hut after the store director interview.

We also had taken an interview from the deputy store supervisor of pizza hut, during an interview he advised us about his role when any creativity introduce. He makes certain that all the staffs have idea about the development as well as the advantages for this purpose he call the personnel meeting and tell them about the development and then they train them.

The deputy store administrator also keep seeing the performance of personnel regarding the technology and he also ensure that each single staff will need to have the knowledge about the new technology, staff after getting working out they could have the ability to help and instruct the client about the home check outs and online ordering by themselves. He also said that following the innovation which is a technology the pizza hut need to keep up and provide good quality of services with their customers.

Managers External Assignments:-

The external role of pizza hut management is they provide advertising to the interpersonal websites regarding the innovation to appeal to and tell the clients about the new technology. This is very good for pizza hut to boost the customers and the sale.

Technology management cycle:-

The invention of mobile content material ordering, mobile lightweight card payment machine and online placing your order released by the technology management of pizza hut. When pizza hut technology management present this technology, management of pizza hut monitored this technology by using a technology cycle, which is given below.


Experiment Reflection


Customer Analysis on the Technology:-

When Pizza hut introduce or take up new technology. Pizza hut needs feedback from the client to evaluate the success of technology.

(Q No#1) Are you currently pleased with the Pizza hut Service?

When we have been performing an interview from the client around about 88% of the peoples said they are satisfied and pleased with the Pizza hut services. In an interview customers advised us that they have chosen the Pizza hut because they provide hot and fresh pizza rapidly deliver at home. The food of pizza hut is not cheaper than the gogo pizza, papa johns and domino pizza. But customers are also very happy and satisfied because Pizza hut provides good food as well s the quality of the merchandise.

(Q No#2) Will you be happy by using self check outs services and online buying?

In an interview round about 83% customers said that they are extremely happy and satisfied by using online ordering, mobile lightweight card repayment machines and mobile word ordering, Pizza hut applied this technology before year or two. According to the consumers this technology is very helpful to complete the procedure of buying extremely fast, reliable and effective. According to the customers they don't prefer to stand in the queue, so such kinds of technology draw in the customers and save the time.

(Q No#3) Have you been known about the term of technology management?

Almost 60% customer said within an interview they have good information/knowledge regarding the term of technology management.

(Q No#4) Will you be known about the change management and the way the change influences the customers/people?

Many customers whom were interviewed discovered that they may have very good idea as well as knowledge about the change management; spherical about 75% customers said that yes change management impacts the clients as well as the staff. The example is this people can provide order online as well as through mobile content material. It saves their time.

(Q No#5) Is Pizza hut must have to adopt new technology?

Almost 92% customer said during the interview that Pizza hut should have to look at new technology with the duration of time and also give more flexibility as well as benefits to the customers, because new technology always unique and special for customers.

(Q No#6) What will you say that company change management has been effective on the technology?

The 80% people said that yes organization change management has been effective on the development and pizza hut should have to transport on innovating, it is very helpful for pizza hut to stay and gain the sustainable competitive advantage.


Martin in 2006 advised that it's the responsibility of the experienced co-worker to train and guide new staff this reflects the fact that organizational composition must change with the release of new technology, in return the labor force with look towards the management for training direction. (Martin, 2006)

Technology today enhances the quality of life. It improves choice in foods, transport, jobs, housing, professional medical, drinking water quality and entertainment, in addition. It is viewed after as a way to obtain progression in most societies. (Henry & Mayle, 2002)

This new theory not only improves personnel image but also helps to increase in customers. This would be communicated to everyone through the Ads, media, radio, television set etc.

My Recommendation:-

We will recommend that pizza hut should have to improve this in future and provide more reliable online buying system to the customers. Many products aren't online pizza hut should have to provide such products online. In future pizza hut should have to grow this invention in good manner.


Pizza hut is the biggest pizza company in britain. It is the no. 1 major company on the globe. It provides the grade of products and services. Pizza hut has many sorts of products relating with their customer needs and desire. Pizza hut always give troublesome time with their competition. So pizza hut technology management introduced mobile text placing your order, mobile portable card repayment machines and online ordering. This development is very helpful and reliable for the customers,

Before introducing innovation the technology management ensure that the advancement should be understandable and reinforced by the staff and the top management. However in the business the staff must have training before using the mobile words ordering, mobile portable card repayment machines and online ordering in the in the mean time this technology is very beneficial and favourable for pizza hut. Pizza hut can gain and stay the sustainable competitive benefit.

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