Introduction to Meta Tags

Meta tags are small items of words that will describe the web page content; the tags do not look online page itself, but only in the web page code. They help se's to know what a website is approximately, which further supports seo. The tags are only visible to search engines and not to the end user/client.

There are 4 types of Meta tags
  • Meta Keywords Attribute
  • These keywords are relevant to the info on the web page. The pros to the are that they allow to guide traffic that are trying to find specific things, towards particular webpages. The cons of the is the fact one, they don't really work any longer, and two, it allowed people to put arbitrary tags unrelated to their page in to the HTML and essential "Pirate" traffic for other webpages.
  • Title Tag
    • This is the subject of the page that can look on the search engine. It is one of the most important tags as this has the most impact on search rankings, and are noticeable to the users of the search engine. This may be the first thing users will dsicover for themselves that will inform them what the web page is about. Advantages of this could it be tells users the actual page is approximately immediately, nevertheless the downsides can be that if the incorrect title is employed or not specific enough, it can impact se's results massively but exhibiting the headings of the incorrect web pages on search engines when the user is looking for another unrelated web page.
    • Meta Information Attribute
      • This provides information of the webpage. It gives a brief description of the web page below the name label in the search engine results. Advantages are it can lure users to click on the web page after reading the description and being interested. The cons are that does not affect the serp's rating of the page.
      • Meta Robots Attribute
        • This can be an sign to the search engine bots what should happen to the webpage when exposed. These can give two directions:
          • Index/NoIndex:
            • This explains to the search engine whether the site should be shown in the serp's or not.
            • Follow/NoFollow
              • This says the search engine whether the links to the site should be used or not, depending whether or not it is safe.
              • Newsgroup and forums

                Advantages of newsgroups and message boards are that it allows people to exhibit their own opinions freely with other people. It lets people with similar opinions to conjugate which means information about an company can disperse fast, whether it is a good or bad point and regardless of whether it's true or not. That is a drawback of forums as it allows false information to visit fast and rumours distributed quickly however discussion boards and newsgroups are commonly monitored by the business or by the website owners to ensure incorrect information is kept to the very least.

                Banners and Popups

                The advantages of banners and popups are they allow for intrusive advertisement, which means it is hard for people to miss the advertising and will often mean people visit an organisations' web site may benefit from the content of the web site.

                The disadvantage of this type of campaign is the fact it can aggravate people since it is intrusive so may annoy more customers and cause more trouble than it's worthy of if it's done on mass.

                Spam

                The advantages of spam act like banners and popups as additionally it is intrusive, it means people will find it hard to avoid it and because spam is dispatched via email, it means promoters can send it to thousands of emails every minute, every day to maximise the probability of someone simply clicking the hyperlink to a webpage.

                The disadvantages of this is that most email providers will filter spam into different inbox folders or simply delete it all alongside one another so only a tiny ratio of spam dispatched reaches the prospective.

                Site Name

                The advantages of a niche site name are that, if named properly, they can intrigue visitors to visit a site even if it is not what your client originally wanted, they'll allow for simple advertising a customer might not exactly even realise which makes it less intrusive to the client.

                The down sides of a site name are that, if they're not named effectively, they can harm promotion, as the client may not think that the site is not what they are looking for or will not intrigue people to visit at all. An example of this can be a website which offers both bedrooms and headboards but if the site name only advertises beds and not headboards, a customer may think this site does not sell headboards and move onto another site.

                Direct Marketing

                The benefits of immediate marketing are customers can get information about the merchandise on offer easily and can place purchases for delivery their house or workplace. It also allows customers to ask questions right to the organisation/company via telephone. Online direct marketing can allow social media sites to boost the amount of exposure people have to direct marketing.

                The drawbacks of immediate marketing are that organisations/companies can send unwanted junk mail to people who have no affinity for the merchandise. Unwanted calls to people can mean a business will sometimes be looking to convince people to buy products they do want and annoy the customer.

                Bibliography

                • http://www. wordstream. com/meta-tags

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