The Main Product In Madonna Cultural Studies Essay

Madonna given birth to on August 16, 1958 her name full name is Madonna Louise Ciccone. Created in the Bay City Michigan of America and later relocated to New York in 1977 to pursue the profession in modern dance. In early days she's performed as an designer in the famous breakfast time team and emmy. She released her first debut album in 1983 (Madonna) which became great success. She has emerged as a vocalist, lyricist, celebrity, and dancer so when an entrepreneur. She's sold 300 million copies of her albums worldwide. She has been compensated from gunnies catalogs of world documents as the bestselling female recording artist of all time.


All in all Madonna has seen the life very directly, with all pros and cons in her start. She shaped her own band with her ex-boyfriend Steve bray and they moved mutually into music building, where they written new melodies and developed strategies for future. Madonna experienced tried to contact many music directors, brokers and record companies to give her chance. In 1981 there is a certain shift in her success image. Madonna somewhat than following a rock and roll genre she began making boogie music which was emerging in NY clubs. She's put great effort in making her image as a new fashion icon, where she's adopted cool jewellery, cloths and extras. Madonna's style was soon end up being the new fashion for the majority of the girls around the world.

Madonna realised that the boogie night clubs and the DJs will be the first step on her behalf success. She accompany the DJs that can be played her melodies in clubs and her recurrent appearance with her friends in her polished and cool dresses made people being her admirer and friends. The first release was 12-inches which gained huge success in clubs and gained Madonna name and fame. In 1983 her first album premiered which she known as as Madonna. Most of the songs became famous and struck the US graphs. This was simply a start for Madonna's success during 1986 to 1990 Madonna has released 6 albums and many of the melodies from those albums become the top strikes.

Marketing mix

The marketing combine is one of the important frameworks to establish the merchandise or brand offering. It includes the basic four P's which can be called as product, price, place, advertising.


The main product in Madonna circumstance is Madonna herself. She was and she still is one of the very most successful ladies in music. She made herself as the icon and well suited for the young era. Basically Madonna had not been only about music. She was more than that, she was a style diva, her cloths and fashion ideas were become famous and were implemented by the majority of the young technology girls. Such as her famous tag young man toy belts, funky apparels etc. quite simply her product strategy was predicated on market development and diversification then one new. Madonna has given a fresh name to fashion and her ideas of style were copied by large numbers.


In early days Madonna has put her tracks in New York clubs to gain popularity, by using DJs. Later on when she became famous her record was sold instantly and 8million copies were gone from shelves. The price was affordable according to that time customer's pocket. Madonna's target market has always been the young generation and young adults who love rock and roll and dance music. The purchase price penetration strategies and Madonna image has worked well to get her name and money.


Madonna has made the whole world to want her. Her early days of performing started from America NY and she made New York as her starting point to win the world. She was one of the very most demanded and listened designer of most times in western. She's gained the name and popularity by producing herself as a global singer not to limit herself to America. Her shows and world tours were great success all over the world. She penetrated the market via her appearances in different countries. Madonna has remaining a huge impression on people head.


Madonna has described herself as the hardworking, ambitious and identified lady. She has functioned hard on marketing promotions; she has chosen the best people in the business to develop her global image. She's used the club DJs to market her paths in start and down the road the agents and organizers who have introduced her to the world of popularity. Madonna has worked side by side with the show organizer to arrange her shows in which she has shown her management skills. Her advertising strategies were always based on the audience she'll see. In different countries she has made appearance in another way with diva and raunchy looks she's enticed many hearts.

SWOT Evaluation of Madonna

Key stake holders of Madonna

Madonna has many different varieties of stakeholders with different levels. The main stake holders for Madonna receive below.



Music directors

Show organizers



National and local authorities




Madonna's strategy is usually to try and adopt something new, rather than to adhere into one success formula that risky frame of mind of her got her more success name and popularity. One of her technique of success is her frame of mind toward striving and experimenting new things with her music and personality.

Madonna's image has modified with every Compact disc release, her 'brand fact' continue to be constant. This is a significant part of her charm.

overt sexuality

female empowerment


the special event of success

spiritual honesty

Madonna embodies a independence of spirit, materials success and politico-sexual credibility which sometimes appears by many as the apogee of feminism.

PEST Analysis

Porter's five makes model

Value chain analysis

Madonna's value string contains few very strong key factors, which start from the show organizers/music directors/manufacturers. Then the procedures in which the actual process begins to create value for customers. In which all stake holders such as (choreographers, designers wild hair stylists, dress designers and level designers etc. ) interact to be sure customers get what they paid for. Once the operations complete their part, then it's time for marketing and promoting the function or the merchandise. Marketing and deals is very essential step in the worthiness chain. The customers have to get aware of what they heading to get and when and where. Maybe it's done via using different methods of marketing communications. Once the marketing and campaigns has done their part, it's time for product to find yourself in market and offered by sellers and retailing points. The very last part if so is service Madonna always tries to give the value to its customer's money and provide the best and quality time to her lovers.

All these factors help Madonna to get competitive edge in her genre. Folks are faithful to Madonna and her expertise. Madonna can use her name to make more income via using the differentiation and diversification strategy which can only help Madonna to receive the new success. Madonna could possibly get into to other different categories such as apparel, clothing, make-up and jewellery parts where there's a huge female admirer following is for Madonna that will get her good revenue in long haul.

Strategic options research for Madonna

Madonna gets old; she is 52 season old the marketplace penetration strategy will never be the feasible options. As the prevailing market is ageing and the demographics are changing, so penetrating market will not be in a position to bring the success which Madonna desire. Presenting services in existing market may work out something but nonetheless for Madonna to bring in something new in existing market may not be a practical option as stated earlier that the existing market has improved drastically but nonetheless her power is R&D as she actually is very difficult working does home work before doing something so there are chances of this strategy to work out.

Madonna has still acquired opportunity to explore and get into new market segments with her existing products; there continues to be the earth which needs to be unveiled with Madonna. With some innovation in her music and reinventing the tracks with songs videos will continue to work out on her behalf. With the help of technology Madonna can reinvent her music and make it available via internet to large amount of people across the world. Its more high-risk than market penetration but as Madonna personality is when there is risk there may be reward.

The best technique for Madonna is to use the diversification strategy. In terms as Madonna is rolling out herself as the one of the very most successful female artist ever. In diversification Madonna may expose herself as the new brand persona, via using her personality and name in addition to collaborating with new brands. Madonna is at such stage where people admire her a lot, the advantages of new things and products under Madonna name works out. She can possibly train new singers, introduce her own product lines such as cosmetics, jewellery and apparels with Madonna special touch. Diversification is the most high-risk strategy as the marketplace and customers are both new. There is certainly more compensation in this plan as well, if successful Madonna can get a new position and place in modern culture and can get a fresh kind of popularity.

Conclusion and recommendations

Madonna has seen the life span very meticulously and knows the value of life and money. Madonna's start were hard and the ones hard times made her the strong girl, ambitious, driven. She thought that there is something in her and she done it and turned out herself to be the one of the most successful lady of all time. The art of using people and understanding the changing developments made her successful. Now Madonna has reached this and name and popularity where, she won't need to be on entry and use the same strategies which she's used during her early on success days. The planet has improved and surfaced in something very different way, the technology has managed to get possible to attain the customers across the world. For Madonna should concentrate on cashing her image now. By adding her own line of makeup products, apparels, jewellery etc. she still can be the style diva for new young ones. Madonna could possible use old strategies but with reinventing them based on the new world demands and options. Madonna could possibly work in creation and producing new singers and assisting them develop in music industry with Madonna help. This could possibly keep Madonna in marketing eyes.

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