Coca Cola Stakeholder Report

Goodstein, Nolan, and Pfeiffer state governments in their book that A mission defines the organisation life and it covers four areas, first of all what is the reason, for whom, how and why organisation is available. A mission declaration provides construction to the organisation in which it'll operate. A revenue oriented organisation goal is to fulfill needs of market and then for non-profit oriented company it is to provide for community. For whom will be the customer of organisation and in non profit organisation the city most importantly. How protects the strategy the company will follow in providing quality product or service to its potential prospects. The response of "why" of income oriented company would be maximisation of income and achieving development by seizing new opportunities. A non-profit company has no nervous about profit and focus on providing service to community. Organisation culture is idea, attitude and prices. It offers basis for the way company will perform its activities. Worth are important part of organisation and it pieces organisation characteristics, its genuine and required competence and quality of work. Its gives foundation for decision making, assistance of how work will perform, what kind of men and women are needed and areas needed more care. Principles are basis of company decision. (Goostein, Nolan, Pfeiffer 1993) Organisation performs value scanning and stakeholders for effective decision making. Stakeholder supports powers and can significantly influence company decision. Stakeholders include shareholders, worker, customer, community, lenders, suppliers and Administration. Shareholders and lenders can benefit decision of company as they may have significant interest and ability. Second important stakeholder is customers of company and holder tremendous vitality and interest. Finally, the employees that require proper salaries and benefits against their services. All three stakeholders can affect the decision of company; therefore company should perform stakeholder research before making proper decision to accomplish its long-term objectives. Typically organisation objectives are permanent gaols which it wants to attain. Normally those are maximisation of riches of shareholders, providing quality products and increase in market show. As from the case of Coca Cola, its goals includes

Market head in its industry

Worldwide growth

Provide reliable and quality product

In order to accomplish those objective, they have values which is based on teamwork, detail and bringing together its worker to make an effort to achieve its aims.

Objective of Three Stakeholders

Coca cola has achieved the aims of its three important stakeholders

Customers, they have provided quality product to its customers and put forward customers trust at top priority. Coca Cola has intensely invested in its research and development area to create high quality beverages.

Employees, it has recognized its employees as an asset and understand the actual fact that a encouraged staff strives for the growth of the business. It has taken different methods to meet its employee's needs and offer them route to communicate and communicate their feelings.

Shareholders, they need high return on their investment. As it is evident from the progress and development of coca cola. It really is working hard to increase the prosperity of shareholder.

1. 3 Strategies utilized by organisation and Authorities as stakeholder

Its company is responsible to build up ways of meet stakeholder's aim. Every stakeholder has different group of objectives from the organisation. The interest of shareholders is maximisation of wealth and company progress. It really is appearent from the situation that Coca cola has achieved significant growth over time and broaden its business world as it serving customers over 200 countries and product range is 400 non aphonic beverages.

Customers want affordability. Coca cola research and development has produced product to meet the demand of customers and marketing development has increased over time. Coca cola adhere that customers trust is essential for the success of company.

Coca cola has been meeting the legal and regulatory requirement nationally and internationally. In virtually any business Government is always a significant stakeholder as it holds significant capacity to disrupt organisation plans. So it's essential for organisation to prepare its strategies in conformity with rules and regulations.

Employees are major stakeholders of company; organisation should prepare strategies for training and development of its individual resource and provide opportunity to stand out.

2. 1 Economic system and use of resources

The central economical problem is scarcity of resource, which include land, labour and capital. It comes up scheduled to high human being demand, scarcity will not get there itself it is human being wishes and desire who helped bring them. A number of the resources problems are resolved by the advantages of new technology as an alternative, while other resource remain limited (Dhillon 2007) Economic system can be involved with effective use of resources. Economic climate is determined by the option of resources and its own requirements. The types of financial system are as follow.

Command system

All resources are controlled by the federal government itself. Government prepare plans for tool allocation for industry and people. In this system federal government is owner of resources and make decision for what is had a need to produce and way to create.

Free market financial system:

In this decision are made by private individuals and industrialist. All resources are had by private individuals. In a clean free market there would be no federal government involvements. America is biggest exemplory case of it where all resources are managed by firms. "Capitalism is the astounding notion that the wickedest of men, can do the wickedest of things for the greatest good of everybody. " (Keynes 2000)

Mixed Economic System

In mixed financial system some resources are handled and had by government and some resources are supervised by private firm. That is very famous system and it combines the characteristics of both systems.

Transitional economies

In this technique, it is changing from planned to free current economic climate and require market decide the price and barriers of trade are removed.

2. 2 Friendly welfare and industrial initiatives

Social welfare procedures include health, education, sociable works, education, pension program and housing plans. Theaker (2004), states in his publication that there are different kinds of rules produced by societies. These guidelines provides platform for an organisation in setting up its strategies. The objective behind guidelines and plans are that company should be proactive. It means that company should be not focused on do it yourself interest and work for the advantage of its employees, community at large etc.

Moore (2002), state governments in his book that the government is responsible for unemployment, employee casing and wage levels. Government carry power and really should prepare policy to protect the community. Sociable welfare involves identical distribution of riches. If wealth is distributed evenly then you will see no poverty.

Social welfare has strong history in UK; the federal government has prepared different laws and policies to protect citizens of UK which include the poor legislation 1834, the welfare state in Britain 1948, property policy, education insurance policy etc.

Industrial policy

Industrial policy concerned with growth and development. Its targets are

Sustainable expansion of industry

Raise in career rate

Efficient and effective use of Individuals resource development

Country development and development in so that it is world player

UK five output drivers are (Budget 2005)

Increasing competition

Enterprise promotion by minimising obstacles to entry

Research and development

Skills and competence

Investment decision

These guidelines and actions can significant impacts on industry and organisation to achieve progress and development. Government strives to market and protect its industry and community by causing effective laws and plans.

2. 3 Macroeconomics coverage and affect of global economy

Macroeconomics policy procedures and control end result, spending and income. Country nationwide income provide basis for calculating the outcome, spending and income which really helps to draw financial and fiscal policy.

Fiscal policy

It has detrimental impact on consumer buying decision. Fiscal insurance policy can be used as tool to regulate federal government spending, demand level, end result and taxation. A rise in tax and NI will have an effect on the income after taxes and much more they work and more they'll pay taxes and vice versa. An alteration in tax will affect routine of demand of customer. Upsurge in duty will certainly reduce the buying as in case there is Cigarettes. Federal government subsidies are used to improve the development capacity and expansion of industry to increase employment rate and government revenue.

Monetary Coverage of UK

A monetary coverage involves that the federal government changes the bottom rate to change the development rate and aggregate requirements. Monetary policy used as a strategy to control inflation, interest rate and offer of money. In UK the economic policy is supervised by Lender of Britain that is accountable for managing inflation, price stability and provide expansion and work.

Influence of global economy

Globalisation and international trade has modified the way of industry. Before organisation must compete nationally, now it has to compete with international player which has overall structure of industry. The ultimate benefit goes to the finish users in terms of low prices due to competition. Globalisation has increased the amount of uncertainty among home producer. Product development, marketing and prices are changing swiftly scheduled to international trade. Authorities has put significant attention in sketching fiscal and monetary policy to handle such uncertainties which could lead them to either inflation or downturn. The economic decision in what to produce and exactly how to produce and also to whom to produce becomes a matter of judgement and need overall flexibility in it.

3. 1 Market structure

Market constructions are as follow

Perfect market

Imperfect market

Perfect market

Wessels communicate in his catalogs about the conditions that lead to a perfect competition market which are

Extensive numbers of companies are working in the market

Many substitutes are available to customers

Buyers knows the prices of every provider to make logical decision

Easy exits can be found to companies

In perfect market composition buyers can put in pressure on companies. Globalisation and international trade has transformed the structure of industry all around the globe. There are so many customers and produces can be found and high competition in the market.

Imperfect market

In imperfect market, there exists few volume of producer and maintain significant capacity to place pressure on consumer. Within this framework, consumer has limited quantity of choices to buy product. Organisation can change the price and make high margin profit out of it. In imperfect market it has different kinds,


Mankiw (2006) areas, A monopolist can impose the price tag on product. Customers haven't any other choice except the buying from the solitary producer. Consumer prefers to have perfect competition where there is large number of suppliers. It could change prices any moment as it is a only maker of product.


Mankiw (2006), It really is simplest form, where there are few retailers on the market and producing, offering the same products which are extremely much equivalent in mother nature and longevity.

Monopolist competition

Mankiw (2006), It really is almost like the oligopoly, there are few owner in the market and producing the same product but in this products are not identical in characteristics. In this composition all firms are having monopoly in its particular products and rivalling with the other person over same customer basic.


It is simplest form of oligopoly, in this both developer coordinate with one another and decide the price and output and make changes consequently.

3. 2 market causes and organisation response

Organisation is a separate entity and it is subject to influence of exterior environment. The marketplace forces includes customer demand, change in tastes of customer, each party holds some capacity to influence organisation decision. It can

Supply and demand

Economist centered on Resource and demand. These are main forces in the economy that make market works. Source and demand establishes the price and volume to be produced. Popular lead to a rise in cost, as company has to increase its capacity to meet up with the demand of market. The demand of commodity is inspired by customer taste, customer perception, income, price of related product, anticipations of customers and quantity demanded.


The behavior of demand and price has immediate relationship with supply. A rise popular will directly effect on relative reduction in resource and which lead the demand at par. Likewise a rise in demand will lead to comparative rise in cost.

Customer conception and actions

It has strong effect on investing of product. A buyer is itself a owner. A buyer wishes something at low price and offers it at a high price and again the customer or end user needs to buy product at low price. The buying behaviour strongly influenced the merchandise price and product. In the perfect competition market its makes more competitive and lead to price battle and heavy marketing activity.

Monitory and fiscal policy

Change in financial and fiscal insurance policies significantly impact company operations and its own policies and which also lead to go up in product price.


Supply for product

A rise popular put pressure on organisation to provide the required resource. Where organisation does not have free capacity of development it should take a higher investment in making.

Economy of scale

A certain surge popular provides opportunity to achieve market of range by producing more products to meet up with the market demand and revel in the advantage of economy of level.

Working capital

A certain climb or fall popular put pressure on company working capital. Organisation holding, transport and storage area costs are significantly affect by the rise or fall in demand.

3. 3 Competitive Strategies

Porter 1998 expresses that company prepares its strategy to distinct itself from its competition to gain competitive benefit such strategies able an company to provide different set of worth to its customers. According porter common competitive strategies, Company can gain competitive gain and it can outperform its competitor as being

A low cost producer

It entails producing goods at low priced, achieving current economic climate of scale and cost reducing by decreasing marketing, product development cost and giving an answer to the market need.

A differentiator

Differentiation can be achieved by producing ground breaking product, increasing promotion and making brand image.

A focus

It involves interacting at lower level by determining a distinct segment market and producing product based on the dependence on specific market.

Every company concentrate on achieving competitive benefits to outperform its competition which often lead organisation to price warfare, heaving investment in deals and pursuing wrong practices to capture market and gain progress.

Role of Competition commission rate and regulatory bodies

The role of competition commission payment is determined by stature, it can be involved with looking into and reporting on wrong methods. The main aim is to overcome incorrect methods of companies in gaining market share and making money and forcing good trading regulations and anticompetitive practices. (Seven 2001)

4. 1 Importance of International trade

International trade and globalisation has brought significant advantages. This includes

Balance of Payments

International trade has allowed countries to improve their balance of obligations.

Lower development cost

Production cost in developing countries is leaner scheduled to low labour cost, uncooked materials as compare to UK, USA or European countries and international trade has allowed these to get advantage of lower production cost.

Comparative advantage

Some countries are specialised in producing product. Due to International trade and globalisation, countries are buying product from those countries that are specialised in producing product at less expensive. Such as for example India offers outsourcing services to UK, USA, Australia, Canada etc.

Non financial benefit

International trade has brought non financial profit to the countries such as it includes lead countries to make strong politics relations, understanding the other person culture and interact. Indonesia, India, Pakistan, China has strong marriage with UK.

Increase competition

It has lead to increase competition in the market. Countries are getting advantages from high competition as it leads to low price product to fully capture market.

4. 2 Impact of Two European Union Plans on UK business

European Union has implemented different guidelines but the primary two are

World Trade Company (WTO)

The main impact of European Union regulations includes the release of free trade, world trade company, which has significantly affected the united kingdom overall economy. Free trade has lead to increase competition in europe markets.

Flow of migrant

The major economical impacts of European policies are flow of migrant. It includes lead to low skill labour to fill the space in labour market. However significant stream of migration in UK has increased unemployment.

(D2) Solo owner Business

International trade and global overall economy has taken significant competition in the market. There are various suppliers open to provide a long range of products and product substitutes are often available. Those customers who would prefer to buy less costly product can simply get the merchandise with their choice. The globalisation and international trade may have impacted the market at macro level but the small market continues to be safe to some extent. However at macro level, globalisation has strongly afflicted the GDP, which has put pressure on authorities economic and fiscal policies to react to those pushes.

4. 3 Monetary Implication of Admittance into EMU

The economics of European countries has affected the marketplace of its member and has brought significant changes in it. These includes

Singly currency

Euro is major currency in major parts of Europe which can be used daily by 60% of Europe citizens. An individual money has minimised the exchange cost and eliminate exchange risk.

Price Stability

It has advanced the price stability by keeping the interest and inflation rate at a low level.

European Solo Market Act

The benefits of WTO, the products will be traded freely between the euro zone has minimise the transfer duties and repayments are being dealt in singly euro money has minimise the price of trading between different countries.

(D3) Convergence into Europe

EMU has released fine convergence conditions for members

Inflation rate should not go beyond 1. 5%.

Interest rate shouldn't grow more than 2%

Budget deficit should not go beyond 3% of Gross Home product market price

National debt shouldn't exceed 60% of gross domestic product selling price.

Exchange rate should remain at normal ERM Rings for just two years.

Also We Can Offer!

Other services that we offer

If you don’t see the necessary subject, paper type, or topic in our list of available services and examples, don’t worry! We have a number of other academic disciplines to suit the needs of anyone who visits this website looking for help.

How to ...

We made your life easier with putting together a big number of articles and guidelines on how to plan and write different types of assignments (Essay, Research Paper, Dissertation etc)