Differences between contending internationally and rivalling globally

Except in a few conditions, companies in natural resource based market sectors such as coal and oil, vitamins, rubbers and lumber often to think it is necessary to operate in the international world because of attractive natural materials suppliers are located in international countries.

The Difference between Competing Internationally and Competing Globally

Competing internationally

A company competes only in a few foreign markets, It is a global multinational i. e. contending internationally,

Competing globally

A company competes in almost the entire world's major countries and global rival is pursuing market presence on cost continents.


Small firms are now competing in overseas markets where there is significant variance in market conditions. It poses a much bigger obstacle than when just fighting at home.

Small firms enter foreign market initially to learn the responsiveness to cross-country difference in culture, demography and market conditions. It complicates the duty of competing with other players. This is actually the difficult and challenging activity for small companies entering into overseas markets. One target is to balance pressures and be responsive to local situations of every country. Also there may be varied pressure for lower costs and prices of the products and services offered.

The Potential for Locational Advantages Stemming from Country to Country

Company's prospect of gaining competitive edge based on where it offers located its overseas activities. That is a significant area of concern. Rivals may have lower-cost locations which is a matter of considerable strategic concern.

Fluctuating Exchange Rate

The volatility of exchange rates greatly complicates the issue of geographic cost advantages currency exchange rates often to fluctuate just as much as 20 to 40 percent annually, changes of the magnitude can totally get rid of a country's low-cost gain or transform a ex - high-cost location into a competitive cost location.

Domestic Government Restrictions and Requirements

Domestic government enacts a myriad of measures influencing business conditions and the procedure of overseas countries in their markets. Domestic administration may established local content requirements of outputs made of their borders by foreign-based companies, impose tariffs or quotas on imports, put conditions and restrictions on export to ensure adequate local suppliers, and regulate the prices of imported and locally-produced goods. Furthermore, outsiders may face a rules and regulations regarding technical standards, product recognition, and prior acceptance of capital spending projects withdrawal of money from the united states and minority/majority ownership by local residents. Some government, troubled to obtain new plants and careers, offer overseas companies a supporting hand in the types of subsidies, privileged market access, and technological assistance.


Multi-country or multi-domestic competition is accessible when competition in a single countrywide market is unbiased of another national market. There is absolutely no 'international market', only a assortment of self-contained country marketplaces.

Global competition is available when competitiveness across nationwide markets are associated strongly to form a really international market where leading competitors compete head-to-head in different countries.

In multi-country competition, rival organizations compete for countrywide leadership. In internationally competitive establishments, rival firms be competitive for worldwide supremacy.

For a corporation to be successful in foreign marketplaces, its strategy must be different from one country to some other. Business and competitive environment must be studied into account.


Strategic options for a company entering and contending in international market that decides to expand outside its home market and remain competitive internationally or globally. Important tactical options for a corporation contending in international market are listed below

Export strategies

Licensing strategies

Franchising strategies

A multicountry strategy or global strategy

Pursuing competitive benefits by fighting multinationally

Proper alliance and joint ventures with overseas partners

Export Strategy

Company is developing products and service for exporting to international markets. It really is an excellent First strategy for chasing international sales. It decreases both risk and capital requirements. With an export strategy, a producer can limit its engagement in foreign marketplaces by contracting with overseas wholesalers who are experienced in importing to handle the entire distribution and marketing of outputs and marketing function in their countries regions of the earth. If it has more advantages to Company and has to domination to the control of these functions. In this case, a produces can establish its circulation and sales firm in a few or every one of the target foreign markets. Either Way, a firm minimizes its direct investments in overseas countries due to its home-based creation and export strategy.

Whether an export strategy can be pursued efficiently over the long term is determined by the comparative Cost competitiveness of any home country creation base. In some countries, organizations gain additional deal economies and company centralizing development on several giant plants whose end result capability surpasses demand in virtually any country market. An export strategy is wide open for organizations when the production costs in the home country are substantially greater than in international countries where rivals have crops or when it has relatively high-shipping costs. Unless an exporter will keep its development and transport costs

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