Different Market Entrance APPROACHES FOR Multinational Companies Economics Essay

The figure of the world today is very dynamic with various characteristics in a single country being different from another country which would lead to Multi National Companies (MNCs) searching for ways and means to enter different market to be able to gain the many resources in order to gain a comparative benefit.

When an company has determined to type in an abroad market, there are a number of options open to it. These options range with cost, risk and the amount of control which can be exercised over them. The easiest form of entrance strategy is exporting using either a direct or indirect method such as a realtor, in the case of the former, or countertrade, regarding the latter. More complex forms include truly global functions which may require joint ventures, or export handling zones.

This report we look at different attitudes of certain countries in conditions of accessibility strategy whether it be JV or a Foreign Direct Assets. In doing so we take an indepth look at the advantages of Foreign Direct Opportunities and disadvantages of these and the same with Joint Ventures.

A look at the role FDIs have in the developing countries and the look at the ups and downs of Globalization in expanding world. 2

What are FDIs?

Foreign Direct Investment (FDI) can be explained as an investment created by one country in another for activities such as infrastructure, processing and commercial development. Foreign direct investment (FDI) performs an extraordinary and growing role in global business. It provides a company with new marketplaces and marketing programs, cheaper development facilities, access to new technology, products, skills and financing. For a bunch country or the international firm which obtains the investment, it can offer a way to obtain new technologies, capital, functions, products, organizational solutions and management skills, and as such can provide a strong impetus to economic development.

In the resent years it can be seen that FDI regulations have grown to be the most essential monetary policies for producing countries. Once the investment done by the home country overseas, it is labeled as 'investment outflow' so when foreign investment approaches the house country, it is defined 'investment inflow'. Mutually inward and outward actions are inspired in most of the countries across the world. To be able to meet the requirements of FDI the investment must spend the money for parent organization control over its international affiliate. It might take many forms, such as a immediate acquisition of a international firm, structure of a service, or investment in a jv or tactical alliance with an area company with attendant source of technology, licensing of intellectual property.

Types of FDI are:-

Outward FDI

Outward FDI can be defined as a domestic company investing in another country. (i. e. John keells invested in Maldives to start few hotels such as Chaaya Lagoonand and Chaaya Reef. The capital invested is outward FDI to Sri Lanka. )

Inward FDI

Inward FDI for an current economic climate can be explained as the capital provided from a international direct investor in to the country, where it is inward FDI to that particular country. (i. e. Standard Motors makes a decision to open up a manufacturer in Malaysia. They will need some capital. That capital is inward FDI for Malaysia. )

Vertical FDI

Vertical FDI is whenever a firm create making facilities in multiple countries, each producing a different source or a stage of the firm's production process. (i. e. Dell,

Horizontal FDI

Horizontal FDI is when a firm to establish processing facilities in multiple countries, all producing basically the same thing but also for their respective home or nearby marketplaces. (i. e.

Greenfield FDI

Is a kind of foreign direct investment where a parent company begins a new enterprise in a overseas country by constructing new functional facilities from the ground up. In addition to building new facilities, most father or mother companies also create new long-term careers in the international country by employing new employees.

There are several areas that truly help both country as well as the business such as:-

Stimulation of national economy

Foreign assets bring certain advantages to national economies. It could donate to Gross Local Product (GDP), Gross Fixed Capital Formation (total investment in a host market) and balance of repayments. There have been studies indicating an optimistic website link between higher GDP and FDI inflows.

FDI can also add toward debt servicing payments, stimulate export marketplaces and produce foreign exchange income).

Jumping the tariff wall membrane (and other non- tariff obstacles)

Certain MNC see Foreign Direct Ventures as a way to overcome certain federal imposed trade barriers. The Government tends to lower such barriers and offer other incentives to be able to generate and attract international investment. - In the trading of good and services FDI have opened a wide range of opportunities in both imports and exports. Products of superior quality are manufactured by various industries in India anticipated to better amount of FDI inflows in the country

Lower wage in host producing countries for labor.

Companies turn to gain a comparative edge over their opponents and a method to do this is by guaranteeing the have cheaper labor to be able to trim their costs. So countries that actually have cheaper labor catch the attention of a few MNCs getting excited about taking benefit of this characteristic. In addition, it helps the variety country by providing job to the unemployed and teaching those skills and qualities need to become skilled at work. FDI, where it generates and expands businesses, can help encourage employment, raise income and replace declining market industries. FDI ensures huge amount of employment opportunities by assisting the establishing of industrial products in various sides of India

Infrastructure development and technology transfer

Parent companies can support their overseas subsidiaries by making sure adequate human resources and infrastructure are set up. In particular "Greenfield" assets into new business sectors can promote new infrastructure development and technology to host economies. These trends can also result in public and environmental benefits, but only where they "spill over" into coordinator areas and businesses (ECOSOC 2000). Investment in research & development (R&D) from parent or guardian companies can activate innovation in creation and control techniques in the variety country. FDI apparently assists with the outsourcing of knowledge from India especially in the info Technology sector. It helps in developing the know-how process in India in terms of boosting the technological growth in India.

However there is also a bad side to FDIs,

More costly travel/marketing communications abroad.

The cost of venturing and the price of communicating would drive the company way back. The cost of actually travelling to the variety country for ending up in partners and government delegation and also the money used to copy resources in the initial phase.

Not developing a close knowledge of local business tax laws, business field in general, and different government restrictions.

The cost of studying and studying the polices and business norms are always challenging and the shareholders would need to be astute with the norms and routines both lawfully and in the workplace.

Language and culture differences

The adjustment of social civilizations and language barriers is another hindrance and disadvantage of FDI. MNCs would need to acclimatize to the encompassing and also modifying products and customizing it standards in the united states.

Higher salary/benefits must be paid to the workers going overseas.

Certain events MNCs would need to pay higher wages to employees who opt to go overseas to a new location of the company.

Certain countries use different approaches such as Joint Projects and Foreign Direct Investments because of their cultural norms. For instance Japanese have a tendency to be a lot more conservative with their risk, matching to Hofstede's theory this holds true

One of Hofstede's cultural dimensions is named doubt avoidance. This aspect measures the level to which a contemporary society feels uneasy with the ambiguity that typically arise from the anonymous or surprises.

Cultures with high uncertainty avoidance make an effort to minimize uncertainty through strict laws and regulations and guidelines as well as security and safety methods. People in these societies tend to be more mental, and are motivated by inner stressed energy.

In basic, societies with lower uncertainty avoidance will be more tolerant of new and various ideas hence new horizons in business. The cultures favor as few guidelines as possible such as the India.

India's lowest standing Dimension is Doubt Avoidance (UAI) at 40, set alongside the world average of 65. On the lower end of this rating, the culture may be more available to unstructured ideas and situations. The populace may have fewer rules and regulations with which to attempt control of every unknown and unpredicted event or situation, as is the truth in high Uncertainty Avoidance countries.

Smart entrepreneurs and companies know that Joint Ventures will be the fastest & most effective way to radically increase sales and profits with nearly no money and no risk, as long as its done properly.

The Advantages of Joint Ventures are speed, access, writing of resources and the leveraging of underutilized resources, high income, back end income, low or no risk opportunities and substantial leverage.

The Cons of Joint Projects are the likelihood of being ripped off or disappointed by unscrupulous and unprofessional JV companions, and harming your reputation and/or customers and affiliates by associating with the incorrect people, even unknowingly. There are specific advantages joint ventures have over FDIs and vice versa, they are


Provide companies with the opportunity to gain new capacity and expertise

Companies who decide to test market a certain country would have a tendency to go through a joint venture which another company to be able to get an insight in to the market and access to increased resources, including professional personnel and technology. Reduces market development costs and dangers because of the writing of risk with the business spouse who means that the trader wouldn't have to take the brunt of the responsibility and the risk would be distributed.

Allow companies to type in related businesses or new geographic market segments or gain new technical knowledge

Certain technical advantages may be another incentive as to why companies would like to seek a jv and also allows the companies to are present from non-core businesses in this age of divestiture and consolidation. There exists other knowledge that could be insightful like the local partner's awareness of competitive conditions, culture, language, politics system & business system is very beneficial.

Companies can steadily separate a business from all of those other organization, and finally, sell it to the other father or mother company.

Roughly 80% of most joint ventures end in a sale by one partner to the other. Joint endeavors can be adaptable. For instance, a joint venture can have a restricted life span and only cover part of what you do, thus limiting both your commitment and the business' exposure


It does take time and effort to develop the right relationship and partnering with another business can be challenging. Problems will probably arise if:

The objectives of the enterprise aren't 100 per cent clear and communicated to everyone included. So that it is very important that before a Joint Venture is enforced one should always write up a contract saying the purpose and everything relate to the business enterprise.

Different cultures and management styles cause poor integration and co-operation.

Another major reason for a break down in jv is the co life with other civilizations and idea that managers from both people can't seem to understand each others ethnicities and norms. Shared ownership can result in conflicts & battles for control if goals/objectives change or they take different views on strategy. Variations in culture and management style can create problems between the partners over settlement deal of boasts, valuation of belongings and liabilities, etc.

The companions don't provide enough authority and support in the first stages.

With the possession being split 50/50, you will see certain issues that will come up between both parties

Rapid change in the web host country politics or monetary situation can create large deficits for the trading corporation


Globalization is a development that has struck different corners of the world. It is the increasing global connectivity and integration in the economic, social, technological, ethnic, political, and ecological spheres.

Globalization is a two-sided coin- it is both the world's savior and its own demon. The basic concept of Globalization is a good one. It is the world joining alongside one another as a community dedicated to improving the lives of most. It is in charge of advancements in the lives of folks especially in the regions of travel, trade, communications, universal technology and ethnic exchange

Countries look to aspire and gain to be able to achieve an improved life-style, in order to reach Globalization the obstacles to international trade have been considerably reduced through international contracts - General Agreement on Tariffs and Trade (GATT). Particular initiatives completed therefore of GATT and the globe Trade Firm (WTO), that GATT is the building blocks, has included
Promotion of free trade

Reduction or removal of tariffs; engineering of free trade areas with small or no tariffs

Reduced transportation costs, especially from development of containerization for ocean shipping.

Reduction or reduction of capital controls

Reduction, removal, or harmonization of subsidies for local businesses

Restriction of free trade

Harmonization of intellectual property laws and regulations across the majority of states, with an increase of restrictions.

Supranational reputation of intellectual property restrictions (e. g. patents awarded by China would be regarded in the United States)

Globalization is in charge of all the many consumer products that are stacked on racks in local supermarkets or large chain ones. It's made international trade possible by facilitating the carry of products between various countries. So in short, there are higher options of products that will guarantee consumer satisfaction. In addition, it poses shared financial benefits on both edges of the countries in trade. A multinational firm from the U. S. makes a direct foreign investment in India because they build branches for the reason that country and preparing factories for production. The corporation will get cheap labor which generates greater earnings and subsequently, India will benefit from more jobs from factories and financial capital going into the united states.

Socially, you have the get spread around of technology, knowledge and culture. People through one of the most important and revolutionary invention ever developed by mankind, the web, allows visitors to touching international reports and unsurpassable amount of information regarding all type of things. The proliferation of information generally increases people's social, politics and economics awareness of the earth around them, therefore increasing intellect.

Politically, globalization is responsible for spreading differing political ideals which range from democracy to communism. This increased awareness (assuming there is absolutely no censorship) allows people to weight benefits and drawbacks about differing beliefs and also make educated decisions or opinions in the politics arena that figures their government. Along with the undisputed major role of the press in helping globalization, can expose corrupt government authorities to the general public and therefore, pressure removing oppressive dictators.

For example MNCs like Nike and Reebok are globalized product and that actually shows in their operational activities. They may be an American Organization but actually have outlets and manufacturing stations throughout the world. Nike has subcontracted certain companies and outlet stores in expanding countries such as Vietnam and Indonesia in the view to capitalize in the cheap labor in those countries.

In a far more apparent example, a whole lot of American products are created and manufactured in Taiwan and China in order to capitalize with cheap skilled labor.

There are several other factors that country look into as it pertains to Globalization as it includes a number of aspects which have an impact on the world in several different ways such as:-

Industrial of worldwide creation marketplaces and broader access to a range of international products for consumers and companies

Financial - emergence of worldwide financial markets and better access to external financing for corporate, countrywide and sub national borrowers.

Economic - realization of a global common market, based on the independence of exchange of goods and capital.

Political - politics globalization is the creation of a global authorities which regulates the associations among countries and warranties the rights due to social and economic globalization.

Informational - increase in information flows between geographically remote locations

Cultural - expansion of cross-cultural connections; advent of new categories of awareness and identities such as Globalism - which embodies ethnic diffusion, the desire to take and enjoy international products and ideas, take up new technology and procedures, and take part in a "world culture"

Transportation - fewer and fewer Western european cars on Western roads every year (the same may also be said about American automobiles on American streets)

Greater international ethnical exchange

Spreading of multiculturalism, and better individual access to social diversity (e. g. through the export of Hollywood and Bollywood films). However, the imported culture can simply supplant the local culture, causing decrease in variety through hybridization or even assimilation. Essentially the most prominent form of the is Westernization.

Greater international travel and tourism

Greater immigration

Spread of local consumer products (e. g. food) to other countries (often adapted to their culture)

World-wide fads and pop culture such as Pokmon, Sudoku, Numa Numa, Origami, Idol series, YouTube, Orkut, Facebook, and MySpace.

World-wide sports such as FIFA World Glass and the Olympic Game titles.

Formation or development of a couple of universal values

Development of a worldwide telecommunications infrastructure and greater transborder data move, using such solutions as the web, communication satellites, submarine fibers optic cable tv, and cellular telephones

Increase in the amount of standards applied globally; e. g. copyright laws, patents and world trade agreements

Critics argue the dark side of globalization is due to Multinational Corporation's violation of real human rights in factories at their host country (mostly developing countries) and use their monetary importance with their sponsor country as a political leverage. And more recently, it's widens the distance between abundant and poor countries. Well, to be honest, globalization is not designed to level the taking part in field and remove poor countries out of poverty. Globalization is the beacon of growing knowledge, technology, cultures, religion in a global that's ever before becoming much smaller to reside in.

The bad part about globalization is that it adversely impacts those who are less endowed. Hence, we've the common grudge about competition from Foreign Talents in Singapore. Even commercial that happen to be less endowed such as our SME would complain about foreign competition.

The complex concern is the fact that competition actually makes us improve, develop and progress. But the "divide" between the rich and poor aggravates and the income gap widens.

The world today is more dangerous and less orderly than it was said to be. Ten or 15 years back, the naive prospects were that the "end of history" was next to. The reality has been the opposite. The world has more international terrorism plus more nuclear proliferation.

MNCs seem to capitalize a great deal of cheap labor and hence cut down on costs, however with this they seem to be to be operating on malpractices such as personnel exploitation and other business malpractices.

For illustration Nike opened up a manufacturing shop directly into capitalize in the cheap labor but this has resulted in so many human being rights activists dialling for a reform in methods stating that these stores were actually workshops where employee's get older begin from 13 yrs old and earn about $1 each day in tough working condition and working with harmful chemicals like the glue that is employed for the creation with the shoe.

Nike has stepped up to the quantity of pressure from the activist groups and the press by saying that the Nike Company did not run the wall socket but the shop subcontracted by local people who run the shop on Nike's behalf.

Another example of business malpractice can be evaluated with Coca Cola's strategy in India. Coca Cola was accused of ill-treatment of harmful chemical compounds, these were accused of dumping of damaging chemical misuse into lakes which can be used by people because of their daily rituals and irrigation. Studies likewise have shown that hazardous pesticides were present in the bottle which led to an uproar from activists dialling for a ban from Coca Cola.

Globalization is like a two-edged sword. Similarly it might actually profit those who live in third-world countries by opening up a new source of low-paying jobs. On the other, it ends in the loss of industrial careers in developed countries, converting them into service economies. Trade liberalization agreements have given companies the option of picking right up and moving their developing procedures out of country in search of cheap labor this may lead to a prosperous move in the conditions of the business but doesn't always make it worth it for the country.


MNCs worldwide would have to take a whole lot under consideration before thinking whether to go to a country by way of a JV or via an FDI.

FDI does cause a great deal of bonuses which are provided by the federal government of the number country such as wearing down trade obstacles for the company also tax free holidays and grants or loans. There all appear appealing but the investment made into getting into a country can appear a lot, the business would not only have to put into a lot of preliminary capital to begin up a business but they would have to put up money needed on the long run for training and developing skills of the employees, understanding the language, norms and culture of the web host country may be daunting and could end up being detrimental if got wrong to the company. For instance, a washing natural powder company exposed a store in the middle east and continuing to go through the same print out add that has led them to be successful in all of those other world but the saw a remarkable drop in sales that they discovered was as a result of lack of understanding of the conditions and the united states. They used the same add that should go from remaining to right showing pictures from grubby clothes and after using the cleaning powder it might be come clean but regrettably for them the center East read from right to remaining and didn't coloring a fairly picture in their imagination.

So there's a lot of factors to be taken into consider when interacting with investing in another country and companies would need to make up a PESTLE examination which talks about the Political, Economic, Public, Technological, Legal and Environment factors that need to be into consideration before make such an enormous investment.

Joint Business or a tactical alliance is another attractive strategy to enter market with a partnership with another company. This can be used in order to get an insight into a country before making a successful change into opening a firm in the country. Joint Ventures is another way of understanding the country but also the company your sharing the risk with, which might lead to the a risk in sacrificing intellectual property and the risk of losing control over the joint venture scheduled to clash in personalities.

Once these methods have been used consideration, the business in turn would be a globalized company where the base company is in one country and providing and processing products also in other countries. Globalization on one hand it might actually profit those who live in third-world countries by opening up a new way to obtain low-paying jobs but on the other it could lead to exploitation and resulting in human rights violations. This might lead to a prosperous move in the conditions of the business but doesn't always make it beneficial for the united states.

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