Financial Analysis of Vodafone

Vodafone group PLC is a United kingdom multinational mobile network operatorheadquarter in Newbury, Great britain. It has shaped in 1984 as a subsidiary of recal consumer electronics PLC. It became an independent company in 1991 and changed its name to Vodafone group PLC on 2000. Vodafone is a world leading mobile telecommunications company. Vodafone provides a huge range of

Communication services, including words calls, SMS text messaging, MMS picture and video messaging, internet. Access and other data services Vodafone is the globe greatest telecommunication network company with 146 subsidiaries

Vodafone straight own and manage about 2, 200 stores surrounding the world and they likewise have around 10, 300 Vodafone-branded stores tell you franchise and exclusive supplier arrangement, A business with 5. 6 billion customers with growth driven by increasing global demand for data services and growing mobile penetration in appearing markets.


An Organization is a group of men and women that working alongside one another towards a common goal. You will find 2 types of Organizations.

  • Private Sector
  • Public Sector

Private Sector

It is the part of countrywide economy that is not directly manipulated by the federal government. It offers more job opportunities for the people. So they will provide a good support to the federal government. Private Sector includes only investors, partnerships, joint endeavors, limited companies, Co-operatives, night clubs and societies.

Sole Trader ship

It has no complexities, with lowest disturbance of statutes, which is run by an individual individual along with his own capital, the decisions too being considered by himself. The most frequent business unit of the world is these. The main reason for this is the fact, ability of this business to be continued without the need for adherence to rules.


It is a legal romance between several individuals who are working together to attain a specific goal. They should have an intention to earn income, Collective responsibilities and a future or goal.

Joint ventures

It is a brief term connection of a few individuals in order to accomplish a specific activity. Generally they do not use an enterprise name. The jv is dissolved when the specific task is completed. This is a short term business type.

Incorporate Companies

In Sri Lanka institution registered under the firms Function NO. 7 OF 2007 is recognized as an integrated company. It offers Limited Companies, Companies tied to guarantees, unlimited companies, Offshore Companies, Foreign Companies.

Public Sector

It is the part of an market that is straight controlled by the federal government. Consumer Sector is the largest sector of any economy in the country. It provides basic goods or services that cannot be provided by the private sector. It offers Gov. Departments, Gov. Corporations, and Gov. Companies. It is also known as State Sector or the Government Sector.

Responsibilities of stakeholders

Stakeholders are individuals, teams or organizations which have an interest in the activities and behavior of a business. They can be inner stakeholders, like employees and companions, or exterior, such as customers, suppliers, administration or the marketing for example. All stakeholders can impact as well as be affected by Vodafone.

Every Stakeholder has responsibilities towards Vodafone to achieve vodafone's goals and targets.

Owners and share holders

As the owner of a business, it's the responsibility to pay for employees and provide them with proper benefits, including ill time and health insurance. Aside from payment and benefits, responsibilities of an entrepreneur include hearing employee concerns keeping employees in good working conditions, and selecting and firing employees when needed.


The director must have the ability to ensure that requirements of his section are met promptly and motivate employees to execute at their highest functions. He must also know precisely what each of his personnel is with the capacity of and give them work that they can complete effectively while also challenging them to attain more.

Staff and employees

They have to perform their responsibilities carefully, keep business and professional secrets confidential. They need to follow the supervisor's instructions and improve their talents and skills. They need to be genuine and polite to the company.


After using goods or services they have a responsibility to give feedback to the company. Customers have to provide clear and accurate information about their needs and wants. And they have to give the correct information required. They have to be devoted and genuine to the business.


They have to provide the nice quality products to the company at right place at right time. They need to be genuine to the company. Have an effective communication process with the business.


They provide rules, restrictions, lows, and plans for business. They have to find weather the business enterprise is legal or not and they can offer licenses for the sensitive products.

Identify Vodafone profile

Mission declaration;

"To enrich customers lives through the unique electric power of mobile communication"

Vision declaration;

"To be the world's mobile communication leader"


Goals are the clearly stated targets of the company, Vodafone has mentioned six global strategic goals

  1. Delight our customers
  2. Built the best global Vodafone team
  3. Leverageglobal range and scope
  4. Expand market boundaries
  5. Be a responsible business
  6. Provide superior shareholder returns


Values are the beliefs of a person or a group. Vodafone has four core worth identified internally as passions'

  • For customers
  • For results
  • For Vodafone people
  • For the entire world around Vodafone

Vodafone growth

Vodafone's Key revenue performance indicators

Vodafone group PLC shows their expansion of earnings in this desk.

We also try to lead the tablet section, which keeps growing swiftly. We were the first operator to launch an Android Honeycomb tablet with the Samsung Galaxy Tabs 10. 1v and we have started to spread the Apple ipod device 2. Through the year we introduced the Vodafone K4605 USB keep which provides theoretical top data download rates of speed of 42. 2 Mbps using 3G/HSDPA technology and a 4G/LTE USB stick which includes the prospect of faster download rates of speed. We also launched Vodafone WebBox and Vodafone Tv set services (Total annual report-2011 page23).

Vodafone market share

We can clearly identify the market share of the Vodafone group has increased rapidly year by year. The good will of the vodafone has increased by providing perfect service for thie customers and may have create dedicated customers.

Different types of economical systems

Capitalism (market market)

Capitalism is an economic system in which the means of development are privately had and the companies mainly target gains, in competitive market segments. it is known as market economy since it is seek to maximize satisfaction or profit through own decision regarding consumption or development.


all resources are held by individuals

The decisions about the allocation of these resources are created by individuals without administration intervention

No significant economic role for federal government is necessary.

The idea of source and demand is important in determining the costs structure

A market economy motivates competition.

The U. S. is most commonly example for market economy which experienced many procedures that facilitated and guarded the marketplace economy's characteristics. .


The market provides producers an incentive to create goods that consumers want.

The market provides an incentive to obtain useful skills.

The price system stimulates makers and consumers to save scarce resources.


(1) A private market current economic climate may be quite unstable (unemployment, inflation, progress)

(2) Business may simply gratify the wants they have created through advertising.

(3) Prices may have an impact on to the consumers

(4) Market segments just do not work in a few areas such as public goods, and nationwide defense

Socialism (control economy)


The government creates a central monetary arrange for all sectors and parts of the country.

The authorities allocates all resources based on the central plan. The goal is to use the country's capital, labor and natural resources in the most effective way possible

The central plan sets the priorities for production of most goods and services. The goal is to supply enough food, enclosure and other fundamentals to meet the needs of everybody in the country.

Cuba, North Korea, China, Russia and Iran will be the most commonly types of command economies. Russia's Go plan has been the most researched. It had been also the longest going, lasting from the 1930s before later 1980s. Advantages

The govt. Will ensure a far more equal syndication of income and wealth

Essential goods/services will be provided to the community

The govt. Can determine which goods are produced.

1. There is little consumer choice.

2. Little variety of goods and services

3. Loss of individual freedom

4. Leads to allocate and fruitful inefficiency

5. Subsidies on essential goods and services quickly lead to shortages.

Mixed economy

A mixed economy is an economic system that includes aspects of several economic system. This kind of economic system has both privately-owned and state-owned corporations or that combines components of capitalism and socialism, monetary systems.


private sector business activity encouraged.

taxes used to acquire revenue to pay for point out goods and services.

The administration also provides services such as education, health, military security, legal and infrastructure to culture.

The government plays an important role in resolving financial problems faced by society


less inequality of income because purpose of authorities is to truly have a balanced economic growth of an current economic climate.

allows individuals to run their business and make profits

Goods and services are produced to profit the society instead of to advantage the economy.

Fiscal policy

Fiscal insurance policy is the use of taxes and federal spending to control the economic activity of a country. the government uses this insurance plan to keep,

Economic growth

Price stability

Full employment

Expansionary fiscal policy

Before the federal government spending increase and before the tax rate lowering or both GDP is low because the purchase price degree of the overall economy is low. After increase G and reduction T, GDP is high because increase of the AD. Moving the graph to the right. (Advertising to Advertising1 )That is accomplished by increasing aggregate expenditures and aggregate demand through an increase in administration spending or a decrease in fees. Expansionary fiscal insurance policy leads to a larger government budget deficit or a smaller budget surplus.

Crowding out effect

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Contractionary fiscal policy

Before the taxes increase and administration spending lower or both GDP is high because price level is high. After increase duty and decreased federal government expenditure increased AD is low, GDP is low and price level is low. Contractionary Fiscal Insurance plan creates budget surplus moving the graph left(AD1. to AD)


monetary Policy

Monetary Policy involves change in money resource to influence interest rates and thus the total degree of spending in the economy. Monetary insurance policy tools are,

Open market operations

This is the main instrument to control the money supply and demand of the market. FED buying bonds from banking companies and general public to expand economic coverage by increasing bank or investment company reserves. FED reselling the bonds to the lender and general public to tight the economic policy by minimizing the bank reserves.

Reserve ratio

It was created to change the quantity of required reserves. FED raises the ratios to cantrction the financial policy. This means standard bank loose the reserves and decrease the capacity of the creating money. FED lowers reserve ratios to expan the economic policy, banking institutions gain tha reserves and capacity to produce money.

Discount rate

Interest rate demand by Given on the lending options they granted to commercial banking companies.

Easy money insurance plan (Contractionary monetary coverage)

It is the economic policy that looks for to improve the size of the money supply by purchasing securities, lower the reserve rate and lower the discount rate. All of these directly impact the interest rate. FED increase standard bank reserves by purchasing securities and at the lower rate bank will keep more money in the volute and create money.

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It is the financial policy that Given seeks to lessen money supply on the market by advertising securities, increasing the reserve rate, and increasing the discount rate. It really is causes to reduce loan provider reserves and volute money at finance institutions. It is decrease money supply in the economy. Within the curve shifted left (Ms1 to Ms2)

Fiscal insurance policy impact to the Vodafone UK

Because of the united kingdom statutory tax rate reduced to 26%, effective from 1 Apr 2011 and the impact on the year end tax balances. EBITDA increased by 8. 0% with the EBITDA margin increasing by 0. 7 percentage details, reflecting higher service revenue.

A shareholder in the business who is a person resident for UK taxes purposes in britain is entitled, in calculating their responsibility to UK income tax, to a tax credit on cash dividends we pay on our stocks and the tax credit is add up to one-ninth of the cash dividend. The free of tax allowance - all income earners are allowed to earn an amount of income before they learn to pay tax. , the personal tax free allowance in the united kingdom for 2011-2012 was 7, 475.

Monetary plan impact to the Vodafone UK

According to the Vodafone gross annual report, 45. 9bn revenue performs in 2011 which is 3. 2% development in compared with 2010. It is because the UK federal government expands the monetary policy by purchasing Bonds from people and it brought on to money resource increased. People has more income to spend on Vodafone products there for the demand of the mobile customers are increased by 14. 5% to 370. 9 m.

International trade

The economic conversation among different nations relating to the exchange of goods and services, that is, exports and imports. The guiding concept of international trade is comparative edge, which indicates that each country, no subject their level of development, will get something that it can produce cheaper than another country.

As a multi nationwide company, Vodafone Global Business handles the communication needs of over 560 of the largest multinational corporate and business customers. It offers a variety of managed services which bring together every aspect of an customer's telecommunications infrastructure, both predetermined and mobile, (Annual survey Vodafone group-2011)

Advantages by international trade for Vodafone

Quality of the merchandise has been increased because of high competition with overseas businesses

Having an available economy Progress of high technologically methods using by Vodafone group

Increased company reputation world wide

Market talk about has been increased


smart mobile phones and the tablet market starts to take off.

markets continue to be competitive and the financial environment, particularly across southern European countries, is challenging.

Foreign Industry regulators continue to impose lower mobile termination rates and lower roaming prices.

The combination of competition and regulatory stresses.

Increase prices of the Vodafone products because of tariffs.

Emerging markets


The term growing markets is commonly used to spell it out an overall economy with a GDP per capita greatly below the advanced world average and typically with a rise potential above the global average. Based on the World Bank's classification an emerging markets country has a Gross National Income (GNI) per capita significantly less than roughly USD 9, 000. (growing market segments)

The most fascinating emerging marketplaces are, BRICs( Brazil, Russia, India, China), Mexico, South Africa, Clombia, Hungary, Indonesia, Turkey, Poland, Malaysia, Chile, peru, Thailand.

Barriers to joining emerging marketplaces for UK businesses

Differences in terms and culture are essential barriers to stepping into fast-growing marketplaces like the BRICs.

Global trade is definitely essential to the UK

UK firms looking to export for the first time continue steadily to face too many obstacles that put them at a competitive downside to their international competitors.

capital is drives many businesses to take on the risks of doing business in emerging markets.

Considering about the success of Vodafone's in appearing markets, The number of customers using mobile services in appearing market segments such as India and Africa is continuing to grow rapidly over the last ten years, increasing by over 17 times, compared to practically 130% in more mature marketplaces such as European countries. increased revenue market show in India and Turkey. Roughly 75% of mobile customers are in emerging markets such as India and China.

EU crisis

This week BCC achieved with a delegation from APEX, the Brazilian trade and investment advertising agency. It is clear that there are huge opportunities in the country, as indeed there are in the other appearing markets, which UK firms are yet to make best use of. BCC's latest research confirms that the EU remains the most popular destination for UK exports. Slightly below 1 / 2 of Chamber exporters see the large and faster-growing 'BRIC' economies of Brazil, Russia, India and China as the best possible marketplaces for increasing business over the next twelve months. Regrettably, exporters to the fast-growing BRIC market segments are the probably to encounter barriers that hold back sales.

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