SEG International Berhad and HELP International Firm Berhad will be the public shown education companies in Malaysia. The purpose of report is to recognize the sort of market composition of both companies operate and compare both of these company performance based on financial statements. Methods use to analysis the financial assertions are profitability, liquidity, balance and investment. The final outcome of the report
SEG International Berhad (SEGI) has 35 years academics experience in advanced schooling sector which is one of the greatest private education companies posted in the Bursa Malaysia. SEGI was founded in 1977 and known as Systematic School before. It functions more than 27500 students in 6 major campuses which allocated in Kota Damansara, Kuala Lumpur, Kuching, Penang, Seri Kembangan and Subang Jaya. SEGI offers various programs include Structures & Built Environment, Business and Rules, Creative Arts and Design, Education and Friendly Sciences, Engineering and Technology, Hotel and Tourism, Medicine & Dentistry, Pharmacy and Allied Health Sciences. SEGI has global connections with oversea colleges such as University of Southern Queensland from Australia, School of Greenwich, College or university of Abertay Dundee, Teesside School and so forth. Last but not least, SEGI Subang Jaya was the main one of only three schools in Malaysia to be awarded the best 6-star ranking in MOHE MyQuest Evaluation. (SEGI, 2013)
HELP International Firm Berhad (HELP) is an investment having company and incorporate in 2005. The main business of the company is in the training sector. It includes 5 major organizations, HELP University or college, HELP Academy, HELP School of Arts and Technology, HELP Professional Advanced Training and HELP Training Centre. HELP University is the main contributor to HELP Group. HELP University founded in 1986 and offer a variety of training such as business, economics, humanities, information technology, management and cultural science. HELP University has partner colleges with University of Melbourne, Liverpool John Moores School, Upper Lowa College or university, Shanghai International Studies University or college etc. It has built a brand popularity and good reputation on the market. (HELP, 2013)
Market structure means how the market is organised, predicated on the number and circulation size of buyers and sellers on the market for goods and services. Market structure divided into four model, they are simply perfect competition, monopoly, monopolistic competition and oligopoly. Perfect competition is a market has many purchasers and sellers no single firms can affect the price tag on goods. Monopoly means a single retailer produce goods which there is absolutely no substitutes on the market. Monopoly has the capacity to control the purchase price and supply on the market. Monopolistic is a market situation has a large volume of small seller produce similar however, not equivalent goods. Oligopoly is market framework has a few amount but large size seller producing differentiated or homogenous product. (Miller, 2009)
SEGI Group and HELP Group are belonging higher education sector. Advanced schooling industry in Malaysia is classified to monopolistic market composition this means there are a big quantity of small retailers producing close replacement goods. Monopolistic competition is one of the forms of imperfect competition. There are large numbers of firms in monopolistic competition, but not as many as in perfect competition. You can find no single organization can affect the marketplace price because of the size of organizations are small.
Besides that, businesses in monopolistic competition produce differentiated products. The companies in monopolistic competition produce similar but not identical products. For instance, SEGI Group and HELP Group are providing education service company, but they are different in some aspect such as facilities, programs and study option. They may identify their products through advertising, brands, design and packaging.
In monopolistic competition, there is straightforward entry in to the industry. New businesses may easy type in the industry without restriction with close swap products.
Lastly, there are non-price contests in monopolistic competition. Sellers in monopolistic conclusion use various methods to differentiate their product brand and draw in clients to buy their products. For instance, SEGI Group and HELP Group will promote their university and college or university by using different advertising campaign in order to catch the attention of customer enroll training in their school. (Vengedasalam and Madhaven 2010)
There are extensive sellers in monopolistic competition, therefore, the degree of competition is higher on the market. Amount of competition defined as level of rivalry between vendors to be able to increase sales and profit. The result of high degree of competition is produce good quality goods. Businesses will produce best value goods and services to be able to catch the attention of consumer to buy their products. For example, SEGI Group used the knowledge and professional lecturer and HELP Group provide the comfortable environment and latest scientific equipment to students. This is that they make an effort to supply the best services to consumer so that students will register in their college or university.
Moreover, because of high competition, consumers have more choices between the products. Consumers have more choices to find the product to meet their need. For example, students can make university predicated on their needs, because there are many colleges and universities in the bigger education sector of Malaysia.
Lastly, sellers will attempt to reduce price of product or practice non-price competition in order to increase sales volume level and profit. Retailers will practice non-price competition such as advertisements, sales promotion, free gift as well as others to be able to entice consumer buy their product among numerous competition. For example, SEGI Group give tuition fees rebate for first 1000 students register in their university. HELP Group give the free present to the first 1500 students enroll in their school. (AmosWeb 2013)
Demand means the ability and willingness to buy specific levels of goods during a specific time frame at a specific price, ceteris paribus. The law of demand implies that when the price tag on a goods increase, quantity demanded of the goods will decrease. When the price of a goods cut down, volume demanded of the goods will increase, ceteris paribus.
Factors that impact the demand level are price of the product. The higher the price tag on goods, the lower the demand of the products. For example, the bigger the tuition fees of SEGI College or university, the low the demand of students enroll in their school.
Second is change in cost of substitutes goods.
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