School bullying among the list of students in schools

School bullying can be an take action that having bodily, verbally, psychologically or electronically relationships to the sufferer which linked to education. It requires place either inside or outside of the schools. Institution bullying can be grouped in types and the common acts which used to target on the victims. Bullying can always happen through bodily, psychologically, verbally and electronically. This always repeated in a period of time. Eventually, college bullying happens in every single area in the school. The most happening areas are toilets, hallways, corridors, canteen, forgotten classrooms, college buses or bus puts a stop to. Besides, during PE school and recess time is the all time favorites for college bullies to do this on their target.

School bullies always comes with a band of students who are under manipulated by the so called head in the group. Their motive is to overcome and rule the institution among the students. They will search for their target and eventually start their quest on those poor victims. The group of students takes gain or isolates particular college student and gain the loyalty from the bystanders who would like to avoid being another victim. These institution bullies will first tease and taunt their concentrate on before physically strike the mark. The focuses on of bullies in university are students who are weak and low-self esteem, or cared for as a freak by their peers. Students who are amazing if in comparison to their peers will treat differently by their peers either in the positive ways or vice versa.

In Malaysia, KUALA LUMPUR, 3 July 2007 - "Recent situations of college bullying have grown to be a cause for concern in Malaysia. One of the more appalling occurrences of bullying that stunned the country was the brutal assault of an 16-year-old student by his college elderly people in 2005 which led to his loss of life. This case among others enjoy it have raised public concern about violence in Malaysian academic institutions. "- (sumber : unicef Malaysia communications, 2007). This event has goes up concerns one of the society. This is crucial rather than acceptable which announced by the minister of education. The minister of education in Malaysia has made a general public declaration to the bullies that bullying circumstance is not suitable and unforgiveable.

The most important thing to learn about bullying isn't only the proper execution of physical violence, but the most typical dangerous form in Malaysia institutions is psychologically destructions. People tend to concern on physical bullying but ignored the mental health bullying. This is a huge problem that overlook using one side however, not the other side of bullying, and this is very dangerous that might lead to important anguish on those subjects.

Not only the normal students face school bullying, experienced princess Aiko from japan encountered the situation as well. This event causes the kid absent from school and having phobia towards school. Her problems, said the Imperial Home Firm, arose from her "rough behaviour" as a result of young boys in her age group at the ultra-exclusive Gakushuin school she attends in central Tokyo. (The changing times, 6 march 2010)

Concept of school bullying


School bullying is a systematic abuse of vitality (Rigby, 2002) in school which now can determine as aggressiveness violent action on victims who didn't defend for themselves. (Child and Adolescent Mental Health Volume 9, No. 3, 2004, pp. 98-103). In malaysia, based on a report, 74. 9% of students are psychological-physically patients and followed by 53. 2% students involved in both types of bullying, 14. 5% of non-bullies and finally 8. 6% of non-victims.

Recently, bully has becoming a major problem and it requires to be get over through intervening program (Greenbaum, Turner, Stephens, 1989; Wilson, 1992). The whole nation were concern and aware of this matter. Analyze how common of students were bullied in institutions shows that almost 80% of most important university students have been bullied, and the majority happen in the class. (sumber: unicef Malaysia marketing communications, 2007)

Types of school bullying

There various kinds bullying in academic institutions. Bullying can take many forms such as direct bullying, indirect bullying and cyber bullying. Direct bullying can be physically assault on the victims or verbally strike. University bullies often teasing and taunts their victims, verbal attacks, shoving and etc. While indirect bullying is more to verbal and cultural patterns. Bullies will verbal and emotionally attack their patients. Such as, spreading inaccurate rumors in regards to a person spoilt their reputation, functional jokes, shunning and etc. Finally, cyber bullying is the use of advanced internet technology, including sociable websites, text messaging and emails to destruct their victims.

Verbal bullying is the most frequent kind of bullying experienced by both boys and girls. Boys are more likely to be bodily bullied by their peers (Olweus, 1993; Nansel et al. , 2001); young ladies will report being focuses on of rumorspreading and erotic feedback (Nansel et al. , 2001). Young ladies are also much more likely than males to bully one another using sociable exclusion (Olweus, 2002). (source: unicef Malaysia marketing communications, 2007)

The bullies and the victims

Besides the traditional jobs of bully, victim, and non included, a number of studies have evaluated the problem of bully-victims or provocative or intense victims. Children displaying characteristics of both bully and sufferer. Not surprisingly, a number of studies claim that these children are more at risk than either genuine bullies or 100 % pure victims(Duncan, 1999; Wolkeet al. , 2000). The bullies normally generally have average or high self-confidence. They possessed with impulsive and hot tempered characteristics. They insufficient empathy and they do have complications in obeying the guidelines, the most crucial things is they may have this positive attitudes towards assault (Olweus, 1993).

Who are the targets for the bullies? Bullies will usually know who their goals are. They will select their victim by judging their goals. Normally victims are in small sizes, nerdy reserve worm looks, weakened and low self esteem. The result of bullying on the victims is traumatizing. It will cause the pupil having phobia towards college. They dare not and frightened of going to school. Institution is a nightmare for them which resulted negative impact on their psychological. They primarily lost their fascination with school's activities and works, poor performances in studies, poor attendances, and spirits swing such as depression, isolated from the others, and limited connection with other folks.

Effects of bullying

"Emotionally, patients of bullying often suffer emotions of great stress and fear every time they are in university. " ( source: unicef Malaysia communications, 2007) Most of the victim will position the blame on themselves for the bullying actions, and they thinking that it's their weakness or incompetence that plays a part in them being picked on by the bullies. "Some victims of bullying harbor intense anger and bitterness towards bullies and the public cliques that condone and support bullying tendencies. " (source: unicef Malaysia communications, 2007) If this anger unable to resolves, the patients will ended up bullying others to revenge and exhibit their anger, and they are labeled as bully-victims. Others might express their angers such as anti-social action. They may turn up to be vandalism and theft.

Besides, it could lead to suicidal make an effort. Bullying can result in suicidal attempt as critical bullying tendencies can causes a victim to choose the suicidal way to end the hurting. Bullying can affect a child's learning process. In order to have an excellent education, a child must have explore in a safe, secure and high quality environment for them. These can help them modify into a much better learning environment and in physical form, emotionally and intellectually healthy. Alternatively, while under the risk of being damage and humiliation, a child can never able to fulfill their academic potential. While in sociable skills, they are tend to be isolated from the others, n left to be low self esteem. Lack of marketing communications and interactions with their peers will make the conditions even most detrimental for them. This might results that circumstance bullying grow speedily one of the students.

Factors of influencing bullying behaviours


Guerra and Nucci (1992) discovered that delinquent students revealed a lower tendency to consider moral issues as incorrect and hazardous than their non delinquent peers, plus they considered moral concern as a subject of personal choice. ( Kim, Su-Jeong (2004): A Study of Personal and Environmental Factors Influencing Bullying. Dissertation, LMU Mјnchen: Faculty of Psychology and Educational Sciences). It has shows that the fundamental of the individuals personality and attitude influence their behaviours. A child who are experiencing aggressiveness in attitude will take action rashly and reckless. This shows that they struggling to control their behaviours due to their attitude that has rooted deep in them. "Therefore, it is expected that higher positive attitude toward aggression predicts higher bully trend" (source: Kim, Su-Jeong (2004): A REPORT of Personal and Environmental Factors Influencing Bullying. Dissertation, LMU Mјnchen: Faculty of Psychology and Educational Sciences)

cultures and environment

The civilizations and the school environment takes on an important role in influencing bullying in schools. The colleges environment and the ethnicities in the school bring a huge effect on influencing students involve in school bullying. When the school's civilizations in college bullying has been brought from era to generation, university bullying in this college rather crucial which is the key concern that school bullying occurs and unsolved yet. Students easily inspired by a group of folks especially their seniors from higher form. People, who have individualist beliefs, tend to be personal oriented. (source: Kim, Su-Jeong (2004): A Study of Personal and Environmental Factors Influencing Bullying. Dissertation, LMU Mјnchen: Faculty of Psychology and Educational Sciences).

The environment around the institution is important. If the environment in the school is tensed and uptight which full of bullies, students tend to be sacrificing their intellect and didn't think rasionally. Students have a tendency to be either preceding the bullying behaviours or continue troubled under this bad circumstances.


Family members seem to be the most influential party. The partnership between parents and their kids and just how they parenting will effect children's social patterns. "A conflictive, frosty and rejecting raring style leads to a lack of considerateness for others "(Shaffer, 1994). The attitude of the parents rooted in the child's mind and this may results how the child will respond in the future. Fraczek and Kirwil (1992) found out the children having the parents, who pressure on the accomplishment and competition, tended to become more aggressive than the other children. (source: Kim, Su-Jeong (2004): A REPORT of Personal and Environmental Factors Influencing Bullying. Dissertation, LMU Mјnchen: Faculty of Psychology and Educational Sciences)

In a family group, parents are the most crucial role in inform the youngster in an effective manners. Parent's ideals and beliefs are important factors to constitute the child's ideals and beliefs. Parents transfer interpersonal norms and ideals to the next generation through direct teaching and in vicarious way. ( source: Kim, Su-Jeong (2004): A Study of Personal and Environmental Factors Influencing Bullying. Dissertation, LMU Mјnchen: Faculty of Psychology and Educational Sciences)

self perspectives

Self perceptions associated with different perceptions from different sides. There are three main perceptions involved with university bullying. The victim's perspectives, Corresponding to preceding studies (Kim, 1997: Kwag, & Lee, 1999), the majority of victims didn't know why these were bullied. They have got the idea which they are too bashful and does not have any good friends. Some of victims regarded as their bad institution grade and bullies' evilness as the reason of bullying (Kim, 1997; Schaefer, 1998). (source: Kim, Su-Jeong (2004): A Study of Personal and Environmental Factors Influencing Bullying. Dissertation, LMU Mјnchen: Faculty of Mindset and Educational Sciences)

While in bullies' perspectives, these are in any event too superior to others or they are really intimidated and feeling insecure. Generally bullies who are superior always choose their fragile victims as their focuses on. While those bullies who are insecure always bullies to get attention and needed friends to surround them. Beside of them, parents' house, revenge and victim's bad university performance were decided on as the reason why of bullying. ( source: Kim, Su-Jeong (2004): A REPORT of Personal and Environmental Factors Influencing Bullying. Dissertation, LMU Mјnchen: Faculty of Mindset and Educational Sciences)

While bystanders are those who either could be a victim or not. They thought that victim's behaviours mostly 's the reason that being bullied. As for the bullies, they bullied to get strength plus they just behaves like the others. ( source: Kim, Su-Jeong (2004): A REPORT of Personal and Environmental Factors Influencing Bullying. Dissertation, LMU Mјnchen: Faculty of Psychology and Educational Sciences)

Ways to suppress the problem


Teachers play a vital role in supervised the students so that they do the right things. Therefore, utilizing the education assignments and projects on the weekly or monthly basis, can encourage the students in doing the right things. Being a teacher, students' security is the main concern. University bullying can be leading to troubles and problems for the teachers. Teachers have to make a stand that bullying is not tolerated and satisfactory in classroom, classes and everywhere. Educators have to ensure that if anyone in the school has problems with bullying, they need to survey or have personal talk with the teacher. Professors must let the students know they can be respected and ensure their basic safety. Teachers should do something immediately once witnesses case bullying in his / her occurrence. Besides offering protections and immediate activities, teachers are accountable in educate the students about the institution bullying. The need for anti-bullying in college and severe punishments will offer you if bullying happen around the institution compound. Instructors should set a good example and be a job model one of the students. Students have a tendency to observe and imitate teachers' behaviours. Professors should always let a kid feel loved, liked and reputed. Besides, professors should promote a sharing and loving culture one of the students.


Schools play a essential role effectively to lessen bullying by developing a safe and supportive institution environment; School should raise the awareness one of the students, educators, parents and the general public as well. School's expert should offer better guidance during recess and meal hour by teachers. Meanwhile, consistent and immediate results for aggressive patterns must happen. University should encourage the general public and offer nice praise for pro-social and helpful habit by students. Besides, university specialist should drafts out a particular class rules which against bullying. If college detected circumstance bullying around the institution area, serious individual discussions with bullies and with victims must happen. Other than that, serious discussions with parents of bullies and victims are very important. School should revise the students' media to their parents and prevent the problems mutually. Last, a gathering of the school with parent-teacher (home and university) company on the topic of bullying should keep once some time to understand and discover solutions for preventions.


Parents play a essential role in prevents and curb university bullying. A caring and caring family always can show support to the kid. Parents should improve the awareness among themselves to be able to protect their child from threat. Everyone has the responsibility in resolving the situation. Parents should cooperate with the institution immediately to make certain their child is safe. Parents should instruct the ideals and the right what to the kid. Parent's frame of mind and ways in bringing up the child driven the child either to be a useful person or a bully in the modern culture. Parents should make an effort to communicate with the youngster, understand them, pay attention to their feelings and discover the significant problem in the youngster. If the kid is timid, lack of interactions with peers, parents should set up the youngster to take part in positive social teams which able to meet his or her interests. In order to develop their child's special skills and self-confidence in the public group can be quite helpful. Parents should work together with institution by suggesting that the school to put into action an anti-bullying program.


How marketing can play a part in prevent school bullying in schools? Multimedia play a vital role in prevents university bullying. Advertising should in a position to raise the awareness among the general public. After all, advertising is the ultimate way to convey the emails and understanding towards the general public. Besides, TV, videos and videogames are the key sources in influences the kids and carry more verbal and assault. In order to hold the responsibility among the general public, media literacy appears to be a sensible way to prevent assault among the kid. Media should have censorship on violence issues on it, movies and video gaming. Besides, by nurturing the consciousness among the general public through the radio stations, newspapers articles and banners. Besides, internet is one of the technology marketing that can multiply a term through the network to the whole world wide. In USA, they create an anti-bullying website which included information on professors' role, classes' role, victims and bystanders' role. It included ways to prevent and how to stop the bullying multiply in schools or around them.

Theory in sociology of education that connected in this matter.

The sociology of education is a study on the role and the relationship between the contemporary society and education, and the relationship between the key aims and process Research and development in education. Besides, it included the partnership between the public institutions, religious and politics aspects in education field. You can find three main theories were launched in this research, the functionalism, conflict and symbolic interactionism. In this topic, the situation of university bullying is a sociable issue that associated with physical violence behavior which is consider easy under certain conditions, such as poverty, racial or ambitious angers or family influences.

Under Conflicts theory, the primary founder is Karl Marx "the communist manifesto" stresses on the public status or public life in the modern culture, the materialist of history and the oppression of economic from trend or, at least, reform. In this particular theory there is something similar that related to bullying. The imbalance of the public status that increases issues in the society. So as in university, the students form themselves a hierarchy system matching to their academic potential. This implies that "social status" among the institution kids. The higher status or so called the high sensible kids will control the lower status citizens. They will hurt the youngsters through verbally, literally and emotionally to gain their position and strength or followers.

In Karl Marx's theory would be that the economic composition in society contributes to politics oppression. As ever sold, people utilize their economic status to get the control among the people in the hierarchy. The monetary structure of world includes the ideas of ideologies, morality, literature and arts. From the history, reflects on what's happening in the institution now. Institution bullying somehow derives from the annals. The way the bullies uses their strength or status power to gain appeal and vitality in oppressing the weakest links.

While in the educational position to view this theory, the role of the institution seems like is the location to create the public status hierarchy among the list of society. Colleges which adapted this approach normally is a university of elites. They stresses on the value of social status and positives contests on the list of students. The school is dominated by the elite group, for the incompetence students or originates from the lower course in the hierarchy will remain as the low class citizens. The institution will usually prioritize the top notch groups. The school bullying starts and will stay as a culture here, as the school concern is the elite groups plus they emphasizes on cultural status. The teachers are playing a essential role here. However the culture and environment in the institution encourages bullying indirectly, educators should set a job model to avoid negatives competitions and malicious, practical mean behaviours on the list of students.

The theory that applies in a few certain school shows that this approach stimulates contests between one and another. In order to take down one and another, to prove that the victorious, position and strength. You can find critics on this approach demonstrates it generally does not maintain the stableness among the contemporary society. In education field, no matter which approach the institution adapts; the role of the school should always provide the quality educations and educational purposes to a kid.


School bullying occurs almost everywhere nowadays. In United States, students who are under unhappiness resulted of bullying were deciding on suicidal attempt to end these mean behaviours. The reason for students to visit school is to acquire know ledges, learning and be a better one who can plays a part in the modern culture.

The factors that lead to school bullying take place in school due to the fact of influences. Affects from the peers pressure, affects from the society, and affects from the family, influences from the school and environment, and the cultures are directed to the incidents and effects of circumstance bullying.

The main assignments in curb the problems always arouse with the educators, the classes, the parents, the press, and the culture. Everyone gets the responsibilities to conquer this issue. Everyone gets the responsibility to curb this problem also to reduce the risk in hurting the child.

Research on the reports of university bullying in Malaysia regarding to a reports gathered by the Center for Dependency and Mental Health, about one in three students in form 1-5 reported been bullied at college, not simply only at the playground, however the hallways, corridors, toilets and every place in the institution. Now, the latest bullies' technique is to apply the latest technology. They use internet, test communications, e-mails and internet posting to social networks; to intimidate their focuses on.

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