Communication process and the right message


Communication is an extremely day regular communicating that can be whether it is speaking with people on calling or personally, speaking dictation and transcribing business correspondence, listening with acquaintances and staff, writing notice, faxes, accounts and e -mail. It is vital to learn from our marketing communications, from our successes and our failures, and to develop and enhance our communication skills. Communication entails the sharing of ideas and information. While many people think of communication generally in dental or written form, communication is actually so much more. A knowing look or a light touch can also converse a message noisy and clear, as can a difficult force or an upset slap. So, what is communication -an connection between two different people where something is exchanged. Thus, communication has two important functions in an business as it permits people to exchange necessary information, and It helps set members of the business apart from non-members.

Communication may be thought as giving, obtaining or exchanging information, opinions or ideas by writing, conversation or visible means, so that the message communicated is completely realized by the receiver. Communication is the process of posting our ideas, thoughts, and thoughts with other people and having those ideas, thoughts, and feelings understood by people we are chatting wit. Whenever we speak we speak, hear, and observe. The process of communication is successful only when the receiver knows a concept as the sender intended.

Effective communication is the result of the most correct exchange of information, full understanding of the meaning by hoth the get-togethers, and appropriate action used upon completion of the information exchange. The basis of effective communication, whether. dental or written, is quality about· the subject matter. Since communication is the take action of creating understanding, therefore, the concept should be communicated in such a way that it's received as the communicator supposed, without the misunderstanding. Effective communication takes a thorough understanding of the communication process, the surroundings in which it is occurring and an awareness about the possible barriers that may impede the move of communication. Understanding between the communicator and the device of the communication is also very important.

Define Question 1:

To answer this question I need to know more information regarding the marketing communications process. After get the knowledge about the communication process then only I could explain the process that a communication undergoes. For this question I have to draw the communication process. Through the figure I will explain the five steps that is involve in the communication process and the function of each steps. Finally, after summarize the steps, I need to know the technique and process to ensure that the audience has received the right subject matter. I also become familiar with about the speaker and listener frame of mind and purposes and channel that can be used to guarantee the right note received.

Answer for Question 1:

Communication Process

Sender Message Route/ Medium Note Audience

Encoding Decoding

Feedback to sender of possible or appropriate

Process of communication and familiarize ourselves with the elements involved in the process. Communication is a five-step process: The sender has an idea, the idea becomes a message, the message is sent, the receiver has got the message, the recipient reacts and delivers feedback. Misunderstandings can come up at any level of the communication process so when that happens, the procedure reduces. The transmission of the sender's suggestions to the recipient and the receiver's responses to the sender constitute the communication circuit or process. This technique involves five step

Sender comes with an idea:

Conceive an idea and want to talk about it. The proper execution of the idea may be influenced by the sender's mood, frame of guide, background, culture, and physical make-up, as well as the framework of the problem. Senders are people who react to situations from a unique vantage point, interpreting ideas and filtering

experiences through their own perception. The sender encodes an idea or feeling in words or indicators that the recipient will discover and transmits this subject matter to the device.

Sender encodes the theory in a note:

When we put idea into a message that we receiver will understand, were encoding. Encoding means switching the idea into words or gestures that will convey so this means is translation or change of the theory or intention or message into words or signs so that receiver would reconvert the same as expected by the sender. A problem in conversing any subject matter verbally is the fact words have different meanings for differing people. That is why skilled communicators try to choose familiar words with concrete meaning which both senders and receivers agree with the fact.

Message travels over a channel:

The medium over that your message is sent is the route. Note may be delivered by computer, telephone, notice, or memorandum. They could also be sent by means of the report, announcement, picture, spoken term, fax, or other channel. Because both verbal and nonverbal concept are taken, senders must choose programs carefully. Whatever disrupts the transmission of the subject matter in the communication process is named noise. Channel sound ranges

from static that disrupts a phone talk to spelling mistakes within an e -

mail note. Such errors damage the credibility of the sender. The channel we choose rely upon our message, the positioning of audience, need for speed and the formality of the situation.

Receiver decodes meaning;

The person for whom a message is supposed is receiver. Translating the note from its symbol form into interpretation will involve decoding. Successful communication takes place only when a receiver knows the meaning intended by the sender. Such success is often hard lot achieve because no two people share the same track record. Success is further limited because barriers and noises may disrupt the process. Decoding is exactly what the receiver does to reconvert the received words or alerts in to the idea or goal or communication as originally supposed by the sender. The issues associated with encoding or decoding are because of the fact that words or signals have multiple meanings and thus there's a probability of either use of wrong words or incorrect impulses or understanding them in a way different from what is originally designed.

Feedback travels to sender :

Feedback may take place immediately or higher a long period of time it could be the desired result of a series of communication which will take place over several months. Both communication and audience can responds to the opinions. The verbal and nonverbal replies of the recipient create responses,

a vital part of the complete communication process. Feedback helps the sender known that the subject matter was received and comprehended. Senders can encourage reviews by asking question. Senders can further improve opinions by providing the message at a time when device can answer. The sender would be communicating back again to the sender his or her analysis or how he or she understood about each part of the message or term before the sender goes

further in acting on the message. Here in today's example the secretary did

not give her responses in what she understood and therefore the intended

message failed.

The communication process is repeated until both are people have finished expressing themselves. The procedure is effective only once each step is successful. . To be able to send our message it is clear that we need an understanding of the role of the communicator and audience, and then we can select the appropriate route of communication. That why communication process is important inside our life.

How to ensure the intended audience receive the right note?

When we send a note, we intend to communicate meaning, however the concept itself doesn't contain so this means. The meaning is available in your thoughts and in your brain of the receiver. To understand one another, the receiver and I have to share similar interpretation of words, gestures, tone, and other symbols.

There a few way to guarantee the intended audience have the right message

Now who's audience

An audience is an organization. My audience might be my teacher, classmates, t

the leader of an organization, the staff of your management company, or

any other variety of possibilities. Communication will also be determined

by the position of the audience. It different framework each of us has a different

status and could symbolize different market sections.

We need to consider audience

Audience has split in many way like initial audience is the first

audience to find the concept. Sometime this audience tells to write the

message. A gatekeeper gets the power to stop you message instead of

sending it on other audience. The principal audience will determine whether

to accept or will react on the basis of the message. The extra audience

may asked to touch upon the message or to put into action idea after they

been approved. Finally watchdog audience, though it does not have the

power to avoid the message and can not act directly on it. This audience

pays close focus on the transaction between the sender and the primary

audience and may base future actions on its evaluation of the sender


Determine intended audience.

We won't be able to create the right meaning unless you identify the

consumers you want to reach. A sharply identified target audience products the

development of any sharply concentrated and effective message to deliver. We

can now from body gestures. Body language can split into facial

expression, attention contact, pose and position, physical contact, and

gestures or gesticulation. Facial expressions is one or more motions or

positions of the muscles of the face. The subtlety of facial expressions is

determined by the types of eyes contact we encounter. It's important to

look people right in the eye when talking to them. Looking up, down,

or aside indicates they are not worth our full attention and

therefore lack value. Good posture and stance physical position or

bearing while position. Consider the attitudes that the postures is leaning

forward on office, perching on edge of couch, fiddling with pens, and paper

and biting claws. Physical contact is a lot more than firm handshake.

finally gestures and gesticulation is like shaking mind indicates

disagreement or cooperation. The same note may be addressed to

different viewers using differing dialect and programs of

communication and you will require the reviews to be different for your

own internal communication.

Keep the Audience focused

You can also help your audience by eliminating any information that

doesn't directly donate to your purpose. Many business messages

contain too much materials. The sender, in hopes of being complete, tries

to describe everything there is certainly to know in regards to a subject matter, but most audiences

don't need everything. All they need are a few pertinent facts, enough

information to answer their question or accomplish their decisions. By

keeping your communications as brief and as clean as you possibly can, you make them

easier to absorb.

Message conditions

Make sure your messaging is clear. If you are delivering a note that is

too vague, it will impact how well any channel offers it. Especially with

multiple channel integrated campaigns, you need a note that is obvious

and visible enough so it comes across to your focus on audience

regardless of the interactive channel where they encounter it. The

message can be unclear. When the messenger uses words unfamiliar to the

receiver, expressions typical of a location, slang or too many acronyms for

example, the recipient may have trouble to decode the subject matter. So the

sender need to used simple dialects with simple words and can be

understand by the device.

Mind of the messenger

The state of mind of the messenger can affect the subject matter. Anger, frustration, enjoyment can all change the way the note will be recognized. The tone used to state a simple word can lend tons of interpretation, as well as the body language accompanying the words. These play a role at the acquiring end of the process as well. If in an awful mood, the device might perceive what is being said in a different way than when in a good mood, for example.

Channel used

It is important to ensure that the sender use an appropriate channel to talk to a target audience. There are various channel of conversing with a target audience such as in person, dental, written, and visual. If the wrong channel can be used for this content and purpose of the meaning the might get lost. For instance, whenever a supervisor asks one of is own employees to come and see him in his office, the subject matter might not be recognized the same. If communicated personally or through an email still left on the employee's desk.

Demonstrating Empathy

The audience must have the ability to decode the objective of the messenger. It is necessary to. Understand the reason why as well as the reasoning behind the concept. Empathy is one of the first characteristics of any good device. To

respond correctly, the Audience must try to browse the messenger. Body gestures, facial expressions, Tone and intonation are all clues you can use in decoding the messenger and his true subject matter.

Shutting Out the Environment

In order to centre his attention on the messenger, the sender must try to

shut off the rest of the world and prevent distraction Listen to the

conversation occurring at the next table and word a pal. With all the

solicitation that the planet offers, it might end up being difficult, but a

genuine talk cannot happen without real engagement. A

successful audience will figure out how to withdraw from it and present deliberate

attention to the messenger. Just as one cannot be prepared to do quality work

in an area full of distraction, one cannot expect to have a genuine conversation

surrounded by sound and other stimuli. It could be as simple as retiring to a

quiet room or as engaged as exercising shutting out outside interruptions.

One of the best sources of communication problem is noise.

Make the Information Meet

Conversation occurs when all the participants is wanting to say different things. Like the messenger, the receiver comes to a dialogue with a particular intent. Both intents might meet, contradict or maintain conflict with one another. The problems start when the receiver's objective is different from the messenger and his message's intention. It is as though there are no receivers, just two messengers looking to get something across to the other. Getting a discussion is a two way process. Both members must come to it with the same openness and availability. The receiver may apply all the guidelines and methods possible, if the messenger is not willing to become in turn a good recipient, the communication process become broken no real conversation may take place. Communicating, really interacting cannot take place without dedication from both participants. If one of these is not actually available, it becomes a little like talking to a wall structure, a wall that may provide all the right answers at the right time, but that's not really listening.

Facilitate Feedback

In addition to reducing noise, offering the audience a chance to provide feedback is crucial. But one thing which makes business communication difficult is the complexity of the responses loop. If we are conversing face-to-face with someone else, opinions is immediate and clear. However, if we are writing a letter, memo, or report that'll be read by several

people, opinions will be delayed and mixed. Some of the visitors will be enthusiastic or respond immediately; others will be critical or reluctant to answer, and revising our meaning to take into account their responses will be difficult. When we plan a note, think about the amount of feedback that we want to encourage. Opinions is not necessarily easy to get, even when ours encourage it. In some cases we might have to draw out the other person by requesting question. If we want to know specific things, ask specific questions, but also encourage our audience expressing general response, we can often learn something very interesting this way.

Conclusion, effective communication and talk more specifically requires an wide open mind and an supply that the modern world does not always permit. It's the task of both the messenger and the device to make conditions that produce real communication possible. This can be done through empathy, supply and an open-mind. the communication process is the perfect guide toward achieving effective communication. When adopted properly, the procedure can usually ensure that the sender's meaning will be recognized by the device. Even though the communication process seems simple, it essentially is not. The communication process is made up of four key components. Those components include encoding, medium of transmission, decoding, and feedback. There are also two other factors in the process, and those two factors are present by means of the sender and the recipient. The communication process commences with the sender and ends with the recipient.

Define Question 2:

In this question I have to make clear more about the techniques, the mediums, and the vehicles that I'd use in my own products and communicate with my target audience. This is to make sure them attract with my company product also to persuade them to buy this products. The products that I am going to choose is laptop, Ferrari One it is because nowadays laptop are receiving popular and employed by teenager in college. So to market my laptop products I need to do a advertisement and describe it.

Answer for Question 2:

As the merchandise Manager of the soon to be launched the Ferrari one laptop top quality product, use some effective methods, mediums and vehicle to communicate with my company target audience so that I could persuade these to buy my products.

The medium or channels that I am going to use are Internal Programs, External Channels, and specific contact. For the inner channels, the handling of immediate information to individuals within an organisation includes telephone message, internal memoranda or communications which will oftimes be written on headed paper to be held as documents of the correspondence later. These will be immediate responses to other information received and be required by given individuals in an exceedingly short time-scale. The communicator can utilize memos, house publications, bulletins, notice boards, achieving formal and casual, and telephone calls or shut circuit tv set. The recipients will know about the context, qualifications and language used in the communication. Effective inner communication can observed in various occasions such as interacting with superiors, interacting with sub-ordinates, communicating with acquaintances and interacting between departments.

External programs of communication do not need to restrict information exchange with an external organisation. Commercial brochures, sales books or any paid-for advertising is also accessible to those within the organisation. Besides that, we don't want our interior market to get information in "second hand". In conditions of organisation's success, briefing internally via publications, magazines, staff meetings or updates should form part.

If exterior communication take form of the letters, calls or accounts then it won't be necessary for everyone within ours organisation to possess copies, but key staff in project have to be briefed concerning ongoing communication external. Effective communication with those outside an organization bring in order build goodwill, and ensures the continued existence and expansion of the business such as interacting with costumers, working with government firms and division, handling suppliers

and interacting with the general public.

Individual connection with an organisation can be more effective than broadcast media, where in fact the communication is diluted and standardised to match many somewhat individuals. Magazines are out-of-date almost as soon as they are published, ready for the next news item. Evidently the time-scales of the communication will also determine the channel.

As a starting place, here is a brief description of what exactly are essentially the most popular options for business communication used today. A few of these are universally familiar, others recent arrivals on the field, but also for completeness also to ensure a understanding. The technique is Characters, memos, reports because there is no e-mail hyperlink between the celebrations, because a hard copy must meet audit or legal requirements or because the receiver prefers to read from paper than from a display screen.

E-mail because E-mail means for delivering short texts within organisations that are networked or exchange of computer-stored text messages by telecommunication. As e-mail between organisations becomes more common, the medium will increasingly replace fax, particularly as entire documents can be sent as e-mail attachments. Intranet also method because intranet uses the same technology as the web, and private network that is included within an organization. It may contain many interlinked local area networks. Normally an intranet is used to deliver word and images, even though technology is capable of audio, animation, video tutorial and real- time 3D graphics sometimes called 'online truth'. Radio is utilized almost exclusively for open public broadcast stations and has few uses for business marketing communications. And the Phone. Phones are common and, with the advancement of voice mail and cell phones, it is now possible to attain people virtually anytime, anywhere.

Finally, the communication vehicles that use are E-newsletters. E-newsletters are a simple way to proactively reach to your neighbours. Seven known reasons for E-newsletters are supplement our website, Email newsletters tend to be cost-effective than print news letters, E-newsletters are interactive, we can test its effectiveness,

E-newsletters encourage word-of oral cavity advertising, our preaching to the choir and Starting today can help build our subscriber platform. Besides that, Websites are also communication vehicles. Websites allow organizations an chance to passively reach their audience. Websites allow neighbours usage of organization without participating in meetings. In addition, minutes, and data easily uploaded through the fairly

simple interface. Printing Newsletters is straightforward to underestimate the worthiness of a newsletter. But a newsletter allows you to hook up with neighbours on an ongoing basis and create a larger sense of community. For any newsletter to succeed it must definitely provide correct and current information. The info must be highly relevant to the receiver and the format must be pleasing and readable. A printing newsletter may take many forms. They can be by means of a brochure or pamphlet.

Finally, the are six ways in communication vehicles that is keep it simple, use metaphors and analogy, use many different forums to disperse the word, do it again key messages, business lead by example and hear and be believed. This is the method, medium and vehicles that I will use to talk to my audience to persuade those to buy my product.

Conclusion, As the product manager of the soon-to-be-launched product, we need to use the mediums, and the vehicles that I'd use to talk to my market to persuade these to buy my laptop product. It can help me to sell my product.

The advertisement for my product.

The laptop market is being flooded day-to-day with new and newer laptops arriving in the market almost every hour. If you are a serious gadget geek like us, you'll want to keep monitor to all of those which explains why we have complied a list of the latest notebook computers on the market and are pleased to present them before you. Take a look at these completely new laptops.

Ferrari One

Display : 11. 1 Inch 1366 X 768 pixels

Processor : Dual Core 1. 2 GHz Athlon X2 L310

ATI Radeon 3200 graphics



Windows 7

This is my product

Conclusion and Recommendation

Understanding communication process is very critical to the professionals of the organization. They should comprehend that communication is rarely understood as it ought to be. The distortion of the message can occur at any of the periods in communication process-sender, receiver, encoding, decoding, route, message and feedback. In order to send our note, it is clear that we need a knowledge of the role and function of the communication and audience, and then we choose the appropriate stations of communication. there may also be responses from us, as communication, to the audience. Communication within and between organisation is dependent on human relationship and organisational context which effect manner, tone, and style. Information must be appropriate to the framework and medium, accessible, evidently presented and attract attention because individual receive so many information and communication. The credibility of an company would depend on the communication design of the individuals who are its associates. Successful marketing communications do not usually take place in a hostile environment. We can summarise the main element element in successful and effective communication as relevance, ease of access, accuracy, attract attention, congeniality, and credibility.

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