Management Information System Uses At Unilever IT Essay

The world is substantially very small because of globalization. The virtual closeness of the countries has made the trade and commerce an international event. Global businesses make every community more carefully surrounding the world. The discourse in this record shall require the strategic role and analyze the info requirements of a business operating in a competitive global environment, decision making at each of the managerial levels, the critical romance between the Business strategies, Information System (IS) strategy and the Information Technology (IT) strategy in an group and the latent honest issues of information systems. In this case, the situation encompassing Unilever will be taken into consideration. The following annotations and propositions talked about in this discourse are reinforced by statements on journals, literature and Unilever website.

The modern tools is really supporting those businesses where is by using a Management Information System in the many level of managerial methodology. The chosen company is Unilever to spell it out in this report how Unilever is benefitting using Management Information System in various level of the company.

The discourse in this record shall involve the proper role and review the info requirements of an organization operating in a competitive global environment, decision making at each of the managerial levels, the critical relationship between your Business strategies, Information System (IS) strategy and the info Technology (IT) strategy in an organization and the latent moral issues of information systems.

Table of Contents

Executive Summation 2

Table of Details 3

Background of the company 4

Analyzing Mission Declaration 4

PESTEL Analysis of Unilever 4

Political Factors 4

Economical Factors 5

Socio-Cultural Factors 5

Technological Factors 5

Environmental Factors 5

Legislative Factors 5

SWOT Examination of Unilever 5

Strength 6

Weaknesses 6

Opportunities 6

Threats 7

Recommended Information Systems 7

Strategic Level 8

Management Level 9

Knowledge Level 9


Operational Level 9

Ethical issues related in using Information System at Unilever 10

Conclusion 11

References: 12

Background of the company

Unilever is a Dutch-British multinational company which attained many consumers' product brands in foods, ice-creams, beverages, cleaning brokers and personal maintenance systems. Unilever received two headquarter one in Rotterdam, Netherlands and other one in London, UK. The Unilever is a dual outlined company which has same directors and goes effectively. The existing non-executive chairman of Unilever is Michael Treschowand and Paul Polman is Group LEADER. The main Challengers for Unilever are Proctor & Gamble, Nestle, DANONE, Reckitt Benckiser, Kraft Foods, S. C Johnson and sons' and Henkel.

Analyzing Quest Statement

The mission statement of Unilever UK presents two dimensions of these company, one is how Unilever products attached to the people everyday living and the other part is what Unilever desires to do in the nearest future. Everyday surrounding the world, more than 150 million people in over 150 countries using Unilever products because people know they can help themselves feel good look good and can get more out of life, a few good examples, Flora helps maintain hearts healthy, a cup of PG Tips refreshes, Magnum offers an indulging treat, Persil to completely clean family's clothes, Domestos keeps germs free, Sure helps unbeatable cover and hair clean with Sunsilk helps looks great also gives confidence to defend myself against life. The company is committed to provide a healthy lifestyle, variety, flavor, quality products, pleasure supporting increasingly important commodity. The company is also committed to the vitality of the environment and the communities. The Unilever conducting business in a sensible way has an optimistic benefit also working in collaboration with governments, international businesses (such as, UNICEF) and nongovernmental organizations (such as, WWF) to produce a difference.

PESTEL Research of Unilever

Political Factors

Unilever functioning their businesses in globalise environment about the world. Unilever now performs their business over 150 countries around the globe. The performance of Unilever is highly affected by legislative and politics conditions of individual serving countries. If consider the work legislations, the rules is different for every countries there need to be followed a guidelines for providing a mix job opportunity including versatile, lower paid locally established careers, higher paid located careers etc. Also there should be meet a demand from huge population categories like students, working parents and senior, disabled people.

Economical Factors

Unilever is matter about economical factors because this is related with demand, costs, prices and profits. You can find another most important factors of market is high unemployment which is straight related to the demand of several products and adversely affected on that could products. Those sorts of financial factors can't be handled by the Unilever

Socio-Cultural Factors

The consumers demand the type of goods and services on the basis of consumer's social condition, consequent attitude and beliefs. Now a day, the consumers are more aware of health related concerns and the attitudes towards products are constantly changing.

Technological Factors

Technology is a macro-environmental variable that assist the introduction of the Unilever products. The brand new technologies are beneficial for both companies and the customers; customer satisfaction increases because products are plentiful. Unilever uses latest technology for example wireless devices, intelligent scale, radio frequency identification etc. The usage of Electronic Point of Sale (EPoS), Electronic Account Transfer systems (EFTPoS) and electric scanners have greatly advanced the efficiency of syndication and stocking activities etc. (Finch 2004)

Environmental Factors

There are some issues threatening the producers and suppliers have been environmental factors. In 2003, there is an elevated pressure on many companies and managers to recognize their tasks to the world and act in a way which can help contemporary society (Lindgreen & Hingley 2003). Unilever commercial social responsibility must be concerned in this way where any firm exceeds minimum obligations to stakeholders specified through the regulation. (Johnson & Scholes 2003)

Legislative Factors

There is the law of land and procedures have a direct effect on the performance of Unilever. There can be an enforceable Code of Techniques have to be followed to set up banning many of current practices, for example, the obligations from suppliers and changing decided prices. (Mintel Article, 2004) The powerful rivals founded brands creates a threat of extreme price wars and a strong requirements for product differentiation. The government's plans for monopoly settings and reduced amount of buyers' electric power can limit entrance to the sector such controls on license requirements and limitations on usage of raw materials. (Mintel Report, 2004; Myers, 2004).

SWOT Analysis of Unilever

Successful businesses build on their strengths, correct their weaknesses and protect against internal vulnerabilities and external threats. Strengths, Weaknesses, Opportunities and Dangers (SWOT) research helps businesses to comprehend overall business environment and exploit new opportunities more faster than any other competitors.


The market Talk about is increasing daily because of playing a great profitable contribution the globe economy.

High reputations for quality products are a key strength.

Unilever got excellent product security in health, beauty and foods.

Unilever is a worldwide business which conduct business more than 150 countries surrounding the world.

There is a high performance of circulation where in fact the suppliers are located around the UK.

Competitive costing is also a key strength in Unilever.

Unilever uses latest technology which helps the business to add consumer's good products.

Unilever got experienced and qualified research and development team for product development.


Brand image a while affect the common customer.

High costing for various products triggers low generating customer to buy another company's less price products.

Customer Romance Management must be a competent team as there have no retail shop company business always is determined by sole vendors.

Lack of general market trends in Unilever reduces total sales figure in a financial calendar year.

They do not have retail and online shop, it some time causes high pricing of products in the marketers retail shop.

Depends on the vendors where a while does not take proper effort to increase the sales.


Increasing market share comparable to the competitors is actually a good opportunity which can help company to improve the progress rate.

Unilever can open up retail shop which will help to approach direct consumer.

Increasing brand value by giving good quality of products.

Unilever can acquire more company's brands and services which may be a key step to improve the value on the market.

Greater promotion of some products can get more customers to use their products.


All successful businesses entice competition therefore the competitors will be a threat.

International competitors may also intrude as Unilever expands.

Every products can not be marketed every countries because of different competition of people around the world.

Natural catastrophe could harm many section of the business, for example, earthquake in Haiti and Chile.

Recession causes loss of jobs where people less use of branded products, for example recent recession in USA, UK and European countries caused an enormous impact in world economy.

Recommended Information Systems

The pursuing cross-functional system principles and exactly how they provides significant business value to Unilever will be discussed in this report

The functional level is for taking daily decision. Transaction Handling System can help take procedure level decision like supermarket, Biometric device etc.

The knowledge level of decision is can take for research, design and procurement. Knowledge Work System can help take knowledge level decision.

The tactical or managerial control level decision takes for 1 to 3 years, it is made for reference allocation. Management Information System or Decision Support System can help take the managerial level decision.

The proper level decision takes for 3 to a decade, it is good for long term. Exec Information System can help take the strategic level decision.

Figure 1

Strategic Level

Complex Mathematical Model: Unilever may use a Organic Mathematical Model for monitoring businesses, costs, earnings, market shares, share prices etc. Unilever is classified as fast paced consumer goods, quick acquisition, control of market information. The information of market is usually acquire from research companies, historical data and individual analysis.

Enterprise Data Warehouse and Business Brains Solution: In order to gain a definite view of business performance across Unilever's companies in round the world.

Unilever Information Program: When change is taking place in the company, information systems are undoubtedly involved. Presently Unilever is reshaping operational responsibilities for better clarity between what's better done by the local company, at regional level or global organisations. The Unilever Information Program (UIP) is to build up an infrastructure to aid the road to Expansion strategy, with the main element concern of finding a quick data integration solution to allow user usage of a variety of data sources for in-depth research.

Management Level

Supply Management Information System: Unilever can included a supply management information system that will helps local, local and global supply professionals make appropriate sourcing of decisions, permitting them to collate and review information's quicker and easily. The system enables managers to work out with suppliers in a translucent and successful way where benefiting both people.

Knowledge Level

Procurement System: The procurement is inevitability for future source chain optimisation the supply market, especially in Europe is still experiencing under-development. The Procurement System can help total resource chain operation rather than just transactional activity. The Procurement System offers a catalyst for positive improvement in source management information.

Supply-Chain Management Systems: The using of an assortment information system and many other supply string management solutions, Unilever can enhance the usability of the source chain.

Research & Development System: Utilized for formula development

Operational Level

Specifications System: Specs System can help in packaging, formulation, raw material, finished products and process specs.

Manufacturing Planning System: Production Planning System can assist in production requests, purchase requests, standard costs, inventory, financial ventures, and development reporting.

Planning System: Planning system can help in Demand Planning (DP), Demand Necessity Planning (DRP), Constrained Product Planning (CPP), Finite Arranging.

Order and Cash System: Order and Cash system can help in order admittance management, terms of deal, deduction traffic monitoring, stock allocation and invoicing.

Finished Goods Management System: Finished good management system can be utilized for transport, warehouse, transportation, production and traceability.

Ethical issues related in using Information System at Unilever

A new technology presents some new ethical dilemmas. Computer technology is used for gathering, storing, manipulating data and multiply the prepared data which is information. Information system uses local and global sites, databases, programs for finalizing information. Information is a key to prosperity and it is a source of power also. That is very important to take into account ethical concerns, how information will be utilized within an information system because there is social and politics issues involved. A couple of severe cultural problems can be found today because federal government and business organisations have didn't uphold the highest ethics standard in general management Information System use. These problems can be found in such forms as invasion of personal privacy and software piracy. Probably the most broadly publicized classification of human being privileges in the computer area is Richard O. Mason's PAPA. The words in PAPA stand for Privacy, Accuracy and reliability, Property and Ease of access. (McLeod and Schell, 2001)

Privacy: The proper of level of privacy is threatened by two causes. The first is increasing ability is of the computer to be utilized for monitoring and other you are the increasing value of information in decision making. Decision maker sometime invade someone's privateness to get the info. Unilever should do general market trends in need to know what kind of products customers actually need or what they use. There is a ethical issue worried because of Data Safety Take action, UK 1998.

Accuracy: The Management Information System is given credit to make possible a level of accuracy and which is not unachievable in manual system. Most of the time mistakes cost much higher.

Property: You can find some intellectual property like computer programs. The software or the systems Unilever using are they copyrighted, decided to use from the sellers.

Access: There are some information is open to the general public by means of branded documents or microform of images stored in libraries which include news reviews, results of methodical experiments, government information and so on. Access right is required to access some other databases to get information. A right to access is a Modern-day ethical issue.


Finally it could be said that Unilever can make their market position more robust than before by using different information system at different level. But Unilever must have enough consideration in various sectors to work with Management Information System.

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