Video and audio content on the websites of United States newspapers
United States publications have gradually moved away from the model "site - a copy of the newspaper", only in a few large publications (for example, in "Vedomosti") a large part of the content of the site is made up of the newspaper's materials.
The modern consumer of information needs a full-fledged multimedia resource that will not be attractive without video materials. In United States publications, this is understood and actively develop (or soon plan to develop) video content. The first videos began to appear on the websites of domestic newspapers in 2006. During the period from 2009 to 2012, United States publications have made great strides in the development of video content on the site, seeking new formats for providing video materials.
United States video publications are obtained through cooperation with providers ("Kommersant", by agreement with the site newstube.ru, can choose any videos and put them on their site, "Izvestia" video materials are provided by the TV channels "Star", "Culture" ; and "Ren-TV", and "RG" - channel "Vesti-24"), are produced in-house, and also use video clips that send readers.
To create video content, experts are often attracted: professional directors, operators, installation specialists and technical editors. Shooting groups, as a rule, make content not only for the main, but also for other sites of the media company. For example, the crew of the MK prepares video materials not only for mk.ru, but also for the site Hunters, removes test drives for avtovzglyad.ru.
In many publications, the creation of video materials is carried out by journalists, newsmen and photo correspondents. Journalists often take an operator with them and together record synchro (videos containing fragments of interviews of the participants of the event), standups (the journalist works directly in the frame, as a rule, on the spot of the illuminated events).
In the "Rossiyskaya Gazeta", "Komsomolskaya Pravda", "Soviet Sport", "Moscow Komsomol" and many other publications, writing journalists and photo correspondents shoot reports on mobile phones and cameras. The quality of such videos, of course, is far from first-class, but for event materials on the Internet it is not so important. In Komsomolskaya Pravda the journalist, going to the task, takes a camera with him, he can also shoot on the phone. Then he brings all the video editing, if there are any details of the layout, explains what needs to be done. Many journalists also began to make themselves, using while the simplest programs.
In Nova Gazeta as early as in 2009, there were enterprising journalistic journalists who not only shot the video, but made the montage themselves, supplying it with all the necessary attributes - interruptions, introductions, titles - and provided a ready-made video.
Journalists from the newspapers ID Altapress often attracted to create video content on the site. Everyone has basic skills in building a video. Oksana Silantieva, head of media projects IDE "Alta-press", says: "Once Putin came, there was a lot of related video material. Our journalist went to a press conference with a video camera. First, the site was laid out by the text dictated by the phone, then video clips were installed. "
Video Content Formats on United States Publishing Sites
In domestic newspaper editions experiment with various forms of submission of video materials. Back in 2009, the United States editions used the format of the videoconference ("A & F", "Novaya Gazeta", "Soviet Sport", etc.). The invited experts answered questions from readers, and it was recorded on video. In KP even before the creation of its own cable TV there was a video studio, on the day there came from one to three guests, in a few days the announcement was posted. Such video on the site KP They were already in 2009, they walked for about an hour on the site KP and on u-tube.ru. At the end of the broadcast, the site was presented with a transcript and the most interesting moments of the conference.
Among other formats for providing video footage, you can highlight the video survey on the street, in 2009, it was widely used in the "WP" and Kommersant & quot ;. For example, Kommersant correspondents go out into the street, ask questions to ordinary passers-by and fix their answers on the video. In the newspaper there is a heading Direct speech & quot ;, within which large businessmen, politicians answer a certain question. The same question can then be asked and ordinary people. The newspaper publishes the answers of politicians, businessmen, and on the site as a supplement - the answers of ordinary people.
A video commentary to the article. In the Evening Moscow service Evenings TV monitors the materials on the site, selects those that can be developed in terms of video, insert an article with an expert in the article.
You can also highlight reporting from the scene, when an event is simply removed ("Soviet Sport", "Novaya Gazeta").
Among the other formats that United States publications are experimenting with, one can name the video lesson format that is used in A & F & quot ;. This is a small video material (no more than 4 minutes) about how, for example, to choose videos and learn how to ride them, how to prepare popular dishes.
In Businessman in 2009 was the format "What's going on" - the journalist went to a representative of some profession and talked about what was happening in the industry.
Video columns of journalists, who talk about what they write in the newspaper, share their thoughts. This format is not very popular, because, according to many experts, video journalists gather very small audience. According to Elizaveta Golikova - from 2011 to 2013 - editor-in-chief "Kommersant-Online": the columns were dull, entirely built on printed texts. The audience does not want to spend much time absorbing the material. It is necessary to simplify the approach to digestibility of information. The video column needs to be watched, listened to and understood at the same time - it is very expensive in terms of assimilating information. "
The format of video broadcasts. On the website of the newspaper "Sport Express" In 2009, once a week, the program "Football for Three" was published. Leading programs - the journalist of the newspaper Alexander Lvov and the writer-satirist Arkady Arkanov - chatted in a humorous way with a guest about football.
Network TV. Since 2011, on the site Sport-express.ru began to operate network television, which presents more than 20 original programs. Among them, such transmissions as: "Without the form (leading spend the whole day with a famous sportsman, his family, get acquainted with the device of the domestic life of the athlete); Life after Sports (the famous athletes of the past tell about their lives after the sport); "Visiting" SE " (famous sportsmen, coaches, sports officials in the newspaper's office answer questions from journalists).
On the portal Life News (holding "News Media Rus") in 2012, an Internet TV channel was created. On the portal you can see the news program (the five main news of the day, which are updated promptly); to broadcast live from some large-scale events (for example, the funeral of the Pope); and also make video on demand - Video On Demand (a person chooses to watch, for example, five news of show business or sports news).
Journalists of various holdings of the holding that can work in front of the camera will perform on TV, but no one will be forced to do so.
Separately, we should talk about interactive network TV format on the site of "Evening Moscow". The ether of network TV is formed after working with social networks. In the Internet department there are separate editors on social networks, on the site there are forums, on them - information about what is happening. The editors are looking for news that can be untwisted (any household trivia, that is, what the people live, not what happened in the city court - the whole country knows about it - and it's interesting in the entrance, on the Stroiteley Street). Topics for discussion are often suggested not by the newspaper, but by its readers.
On the basis of messages that come from municipal communities, an evening broadcast is created. Any resident of the capital, representatives of the Internet community can become a participant in the TV broadcast. Moreover, to become a hero or a participant in a telecast, you do not need to leave your home or office. For this, in Evening have developed the technology of direct inclusions. The simplest direct connection is via Skype. The air often includes the inclusion of several experts, residents of microdistricts. Live chat is working chat.
If there is any hot reason, then in the editorial office for 15-20 minutes can release a program in the format of a talk show. In the studio can get together up to six people and six more to join on Skype. For viewers, it looks like a single picture.
In order to create a webcast based on a newspaper edition, "you need to throw out all the television canons, otherwise nothing will work out how to work in a new way." It is necessary to understand that the journalist should serve the network, and not give her something of his own. Simple people form topics, they take information and process it, and quite professionally. How the forums cover this or that topic!
If in the studio Evenings there is a live broadcast in the form of a talk show or discussion of a topic, then the network sets the tone, the task of journalists is to understand that the public is their partner and can not be otherwise. If the audience is not a partner, it is not a network TV, but television in the network.
Of course, it's impossible to communicate with 4000 people at the same time, but everyone still feels their presence, he sees his network leaders and, when they say, he feels that he too speaks.
Live on the site "Evening Moscow"; there is a postmoderation, moderators are people from the Internet edition. If a new user comes in and writes something impartial, then the message does not delete. Only direct insults are deleted. These unpleasant messages are answered by other people on the network who often do not support them. Etiquette in the network yet. Users who are not the first time to participate in programs, accustom to the etiquette of others who have just come and want to attract attention by rude statements. By the way, we are all sitting on the couch talking to the TV, - notes I. Nastenko, chief editor of "Vecherki-TV" - it was always, but the TV host, artist, expert, etc. used to be protected from the "sofa". And today during the air on the site "Vecherki" - 4500 messages within two hours. And the hosts, journalists, experts directly respond to ordinary people. "
The dramaturgy of network TV is that completely different people come together: studio guests, who often connect via Skype, newspaper and TV journalists, community representatives.
In 2011, the publishing house Komsomolskaya Pravda launched the satellite TV channel "KP-TV", which is broadcasted to the website of the publication. The channel includes various broadcasting formats. There is a talk broadcast when guests come to the studio. Broadcasting simultaneously goes on the radio KP & quot ;. The second format - some inter-programs - video materials sent by journalists of regional bureaus and materials from other resources are short stories on various topics. They can be with or without comments. The third format is a talk show. The publishing house began to make their own documentary films. Journalists make films and reports on business trips. For example, when there was a war in Ossetia, the special corps of Komsomolskaya Pravda Alexander Kots and Dmitry Steshin made video stories. In addition to newspaper texts, journalists also collect materials for the transmission or film. Sometimes the operator goes with them. But, as a rule, journalists shoot themselves. When they come from a business trip, they work with an editor and director, make a story or film.
On KP-TV there is also content that the publishing house buys from providers (art and documentary films).
Audio content on the sites of United States publications
The majority of United States journalists believe that the future of the videoconference, with respect to the development of audio content, they hold the opposite opinion. Many publications are sure that audio content on the newspaper's website is unpromising. Some people think that the audio format is quite complicated for perception on the Internet. The audio materials were experimented with in the "RG", "Kommersant", but they did not have much success. In Kommersant there were some unsuccessful projects. For example, journalists read horoscopes with humor, but this did not take root. In United States newspaper collaborated with a company that selected articles and voiced them. The company, with a link to the newspaper, posted articles on its website, on rg. ru posted an audio record, gave a link to the company's website. But the project did not go. Very few listened to the audio.
Audio content in some cases can be given in the form of interviews with the audio track taken on the phone.
Some practice journalists note that audio content only makes sense as an expert interview or as part of partner content exchange programs with radio stations. For example, if you do announcements of a newspaper number and what is published on the site in recent times, the radio station in turn would give its podcasts on the website of the publication.
Sheets - the only United States publication where there is a podcast is the announcement of a fresh issue of the newspaper. Reads the text of a professional radio host. He reads out the leads, the beginning of the articles. Podcast - a niche product for a small part of people who listen to him on the way to work. It is advertising of newspaper materials. In this format, the podcast has existed for a long time. In Vedomosti do not seek to make thematic podcasts (as in most foreign publications). The problem is that they are difficult to monetize. In addition, they do not bring a large audience, and the cost of production is considerable.
In KP before the advent of radio audio content did not have much success. As O. Nosova says, "before was the" Question of the Day "heading: we called up experts on the burning topic and posted the answers to the site. But the audio format did not have much demand. "
Audio content can and should be used in those cases where something better to convey by sound, for example, the cry of some rare bird or the noise of some natural phenomenon. Sometimes someone's emotional statement is also better conveyed by an audio file.
Elizabeth Golikova gives an example of the use of audio content in the material about the verdict in the case of the group Pussy Riot. I would give a video and decode the broadcast. Decoding would allow a quick run through the record. But some moments could be given in the audio. In the decoding, you can highlight the highlights in another font. It is necessary to give video cuts, for example, those moments when N. Talakonnikova's tongue is plaited. And at the bottom - a superscript about how the room reacted. Here you need to use the audio applause, laughter and barking of the dog. "
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